The college presidency: A tough job, about to get tougher

Posted by Higher Ed Marketing 05-22-2017 2:01 pm
The late business management expert Peter Drucker is credited with saying that one of the four toughest jobs in the U.S. is that of the college president. (The other three tough jobs are church pastor, hospital CEO and president of the United States.) Whe...



From CMO to CEO: Could it work in #highered

Posted by Higher Ed Marketing 05-18-2017 1:31 pm


AdAge reports that Dick’s Sporting Goods has promoted its chief marketing officer Lauren Hobart to president. The appointment is “a rare move for retail,” writes AdAge’s Adrianne Pasquarelli, but not so uncommon for other sectors. ...



mStoner, Inc. Wins Four Communicator Awards

Posted by mStoner blog 05-18-2017 11:04 am


The 23rd annual Communicator Awards honors mStoner, Inc. with one Award of Excellence and three Awards of Distinction. With more than 6,000 entries received from across the United States and around the world, the Communicator Awards is one of the largest ...



Inside the Presidential Search

Posted by HigherEd Live 05-18-2017 2:09 am


Universities that havent conducted a presidential search in a while will find that the process has changed significantly since they last looked for their leadership. This episode of Marketing Live will address the key ways that presidential searches have...



(Nearly) One Year at American University

Posted by Geoff Campbell 05-17-2017 7:57 pm


Hello, For those of you have kept up with these blog posts you may have noticed there has…not been a lot to keep up with lately. That’s because over the last year, I’ve been incredibly busy with the changing nature of my work and a numbe...



Go, Team (HESM)!

Posted by Link: The Journal of Higher Education Web Professionals 05-17-2017 5:55 pm


Many of us have an opportunity once a year to meet up at a conference, learn from others, politely borrow ideas to bring back to our own institutions, and ask questions that can often only be answered by others in the field. Wouldnt it be



QR codes are alive and well in China

Posted by HighEdWebTech 05-17-2017 11:30 am


While they never caught on in the USA, QR codes are still going strong in parts of Asia, including China, where they are used by corporations and brands. The post QR codes are alive and well… in China appeared first on HighEdWebTech.



Four ways to improve your email strategy

Posted by HigherEd Live 05-17-2017 6:00 am


Is email over I agree with Andrew Gossens emphatic NO in the recent Higher Ed Live episode on email insights for decision-making. Email remains at the heart of our communications operation at McMaster (which, for reference, is allll the way up in Canada...



Friday Five: Cap and gown edition

Posted by Higher Ed Marketing 05-12-2017 12:41 pm


Commencement season is upon us, and in the higher ed world, it’s already off to a heated start. Earlier this week, students at Bethune-Cookman University booed and turned their backs to Education Secretary Betsy DeVos as she began her speech to the ...



Digital Leadership Onboarding Technologies into Organizational Culture

Posted by Eric Stoller's Blog 05-11-2017 3:26 pm


There are a lot of digital champions within todays higher education landscape. And, some of these champions are leaders. They tend to show, rather than tell, how technology can be used within a variety of contexts. Being a digital leader requires an unde...