A Case Study in Influencer Marketing

Posted by HigherEd Live 05-25-2018 2:31 pm


With the decline in organic reach on social media, colleges and universities are relying more heavily on influencers. In this episode of Marketing Live, learn how Drake University has leveraged influencers for a social media-first approach to successful m...



10 Reasons to Go Digital with Your Course Materials

Posted by Eric Stoller's Blog 05-23-2018 12:14 pm


When I was a college student, there were times when I skipped out on buying a required textbook for a course. Finances were always tight, so I tried to balance my checkbook with buying actual books. Even then, textbooks werent cheap. Today, students are ...



Advancement Leader Q+A: Its Time to Shift to a Digital-First Strategy

Posted by HigherEd Live 05-23-2018 11:00 am


This is the first in a series of Q+As with higher education advancement leaders on topics related to digital alumni engagement. In this installment, Matt Manfra, Associate Vice President for Alumni Relations at the George Washington University, shares his...



Higher Ed Women Speak: Managing Your Enrollment Career

Posted by HigherEd Live 05-19-2018 3:51 pm


Growth within the enrollment management field is not always linear, and in particular, female admissions professionals may face tough questions and challenges as we progress within this field. How do you strike a work/life balance that still provides oppo...



Google One is the new Google Drive

Posted by HighEdWebTech 05-17-2018 3:44 pm


Google is morphing it’s long-standing Google Drive program into a new offering called Google One. I’ve written for years about cloud storage. It’s been very interesting to watch as prices fall and storage allowances increase. According t...



Top Five Analytics to Review Every Day

Posted by HigherEd Live 05-16-2018 11:00 am


Google Analytics offers web teams a wealth of information, so much that its sometimes hard to know where to begin. Even experienced analytics users get lost in the data, treading down paths that look interesting, but dont provide a lot of direction. Tha...



11 Favorite Tools for #highered Web Pros

Posted by College Web Editor 05-15-2018 11:30 am


In higher education, you often have to perform miracles on your websites with limited time and resources. When this happens, your tools can become your best buddies. If tools should never come first, they can definitely help make you things happen. Thats...



Researching Student Affairs Professionals Digital Communities

Posted by HigherEd Live 05-14-2018 12:33 pm


What type posts generated the most engagement What do members identify as positive and negative aspects of belonging to digital communities What does “community” look like in an online space  On this episode of Higher Ed Live, Tony Doody in...



Researching Student Affairs Professionals Digital Communities

Posted by HigherEd Live 05-14-2018 12:33 pm


What type posts generated the most engagement What do members identify as positive and negative aspects of belonging to digital communities What does “community” look like in an online space  On this episode of Higher Ed Live, Tony Doody in...



Friday Five: final post edition (with a look back at some favorites)

Posted by Higher Ed Marketing 05-11-2018 1:31 pm


In his book Deep Work, Cal Newport offers some guidance to those who wonder if they could survive without being connected to social media. Quit all your social media platforms, unannounced, for 30 days, he advises, then consider whether 1.) you missed out...