Can crowdfunding #SaveSweetBriar

Posted by Higher Ed Marketing 03-05-2015 4:25 pm


On the heels of Tuesday’s news that Sweet Briar College would close its doors at the end of this academic year due to what the school called “insurmountable financial challenges,” alumnae of the 114-year-old institution have launched a c...



How To Decipher Your Twitter Analytics Part Two

Posted by CKSyme.com 03-05-2015 9:19 am


When it comes to analytics, there are three basic types of services or dashboards: basic, advanced, and enterprise. Twitters free analytics dashboard fits in the first category. It shows basic demographic info in addition to reports on the engagement act...



Feb 2015 Reports: #highered Web Analytics Monthly Benchmarking Reports for the US, UK & France

Posted by Higher Ed Analytics 03-05-2015 8:14 am


As part of a 1-year project, I’ve decided to published monthly benchmarking reports using Google Analytics benchmarking reports for Universities & Colleges websites. Why these benchmarking analytics reports As I explained in a column published...



SnapChat Early Adopters in #highered: The University of Arizona (@UofA)

Posted by College Web Editor 03-05-2015 7:45 am


As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions As you know, we can learn a ...



Want to get your #highered team fired up about content Register for the #HEC15 conference (April 15)

Posted by College Web Editor 03-04-2015 7:25 am
Are you in Content Strategy Hell If you are, you’re in good company with almost everybody else working on digital content in higher education. Think about it. With its different audiences, goals and content authors, there is indeed a special place ...



SnapChat Early Adopters in #highered: Eastern Kentucky University Admissions (@EKUStories)

Posted by College Web Editor 03-03-2015 7:30 am


As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions As you know, we can learn a ...



Snake Invasion': Gamifying a century-old #StPats tradition

Posted by Higher Ed Marketing 03-02-2015 9:54 am


Every March, some students at our university carry on a century-old tradition called “Snake Invasion,” in which the students pummel plastic snakes with decorative walking sticks called shillelaghs, then bit the heads off the serpents. It’...



SnapChat Early Adopters in #highered: West Virginia University (@WestVirginiaU)

Posted by College Web Editor 03-02-2015 7:39 am


As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions As you know, we can learn a ...



SnapChat Early Adopters in #highered: University of Nebraska-Lincoln (@UNLincoln)

Posted by College Web Editor 03-01-2015 3:45 pm


As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions As you know, we can learn a ...



K-12 Social Media Policies Needed On Student-Staffer Interactions

Posted by CKSyme.com 03-01-2015 11:01 am


Another warning bell rang this week in the debate on setting K-12 social media policies for how staffers and students interact on digital media.  A study released by a former Department of Education staffer revealed that social media and texting play a la...