10 Ways to Change the Game

Posted by HigherEd Live 04-26-2017 6:45 am


It shouldnt come as a surprise that a Marketing Live episode about sparking creative ideas sparked a creative idea from the Higher Ed Live team. While listening to Melody Oldfield and Laura Shields from Oregon State University talk about ways to foster a...



Become a Better Digital Storyteller

Posted by mStoner blog 04-24-2017 8:34 pm


Stories have been with us for more than 20,000 years. Even before we had spoken language, we had stories in the forms of drawings. As human beings, we are wired for story, and were still discovering the ways in which story affects and shapes us... The po...



Does your marketing stand out

Posted by Higher Ed Marketing 04-24-2017 12:19 pm


One of my first aha! moments as a brand manager came years ago, by way of a book by Seth Godin called Purple Cow. That little book — still Godin’s best, in my opinion — hammered home a basic but essential theme for marketers: To be succe...



College Decision Day in America with Reach Higher

Posted by HigherEd Live 04-24-2017 1:28 am


May 1st, College Decision Day in America, is upon us. So to is College Signing Day, an annual celebration for college-bound students started by Michelle Obama and her Reach Higher initiative. Through the bettermakeroom.org website and popular social media...



New Directions in Student Leadership

Posted by HigherEd Live 04-23-2017 11:51 am


Launched in 2015, the New Directions for Student Leadership series explores dimensions of the development of leadership in high school youth and college students to aid leadership educators who design educational courses and programs for students. Serie...



New Directions for Student Leadership

Posted by HigherEd Live 04-23-2017 11:51 am


Launched in 2015, the New Directions for Student Leadership series explores dimensions of the development of leadership in high school youth and college students to aid leadership educators who design educational courses and programs for students. (Joss...



Using Data to Understand Alumni Engagement: Part 2

Posted by HigherEd Live 04-21-2017 1:50 pm


The initial episode of this series focused on quantitative and qualitative research tools. We discussed how to reveal actionable insights into the behavior of alumni audiences. In this episode, well take a deep dive into a case study from the Annual Fund...



Friday Five: #MarchForScience Eve edition

Posted by Higher Ed Marketing 04-21-2017 12:17 pm


Tomorrow, scores of scientists and supporters of science will take to the streets of Washington, D.C., and elsewhere to march for science. For one day, science will come out of the lab and into the limelight, and if the media cover this event as expected,...



Online Course: Digital Storytelling for Higher Education

Posted by mStoner blog 04-20-2017 6:44 pm


Storytelling is one of the oldest forms of communication in the world. Modern science has shown that stories affect us deeply neurologically and psychologically helping us to solve problems, experience pleasure, provide pattern and order, and assimilate...



Navigating Business School Websites

Posted by Meet Content 04-20-2017 12:12 pm


The best website navigation systems appear so straightforward that you don’t think twice about how to use them. Like using a door handle to open a door. But often behind this simplicity is a complex information architecture. Navigation menus reflect...