Avoiding Submission Killers: 3 Ways to Up Engagement on Your Web Forms

Posted by HigherEd Live 07-29-2015 4:40 pm
No matter the industry, marketers everywhere spend a lot of time designing sleek landing pages, creating online forms, writing strong copy, and A/B testing just about everything. But according to Infinite Conversions, most of those efforts are wasted beca...



#PSEWEB 2015 Keynote: Falling in Love (again) with Analytics in #highered [VIDEO + SLIDES]

Posted by College Web Editor 07-29-2015 4:30 pm
Keynote, Analytics, Love, Nicest Audience Ever and… Edith Piaf I’m back at the office after 2 great days attending and speaking at the 2015 edition of the PSEWeb Conference (kind of the Canadian flavor of the HighEdWeb conference) in Montreal....



How Your Newsletter Can Keep Your Customers Coming Back

Posted by CKSyme.com 07-29-2015 11:20 am
I have helped my youngest daughter move several times (sigh). From undergrad to two different grad schools and finally two post doctoral appointments. It seems like every move produces a large amount of junksome more than others. Luckily, I found 1-800-G...



Social Media 101 for Gift Officers

Posted by HigherEd Live 07-27-2015 3:44 pm


Sifting through a world of social data can be like looking for a needle in a haystack or stumbling upon a virtual gold mine. In this episode of Advancement Live, guest host Keith Hannon discusses social intelligence and communication strategies for higher...



Driving Consistent Visual Identity for Brand Coherence

Posted by HigherEd Live 07-26-2015 9:48 pm


Driving consistent visual identity plays a significant role in achieving brand coherence across an institution. Marketers know that your schools logo is just one element the visual representation of the brand. Challenges abound to realize this cohere...



A (slightly) new look for this blog

Posted by Higher Ed Marketing 07-25-2015 10:15 am


I’ve been playing around with different WordPress themes off and on over the past few weeks to find one that would replace the theme I have been using for years (Inuit). I wanted to stick to a minimalist theme — but one that was more readable ...



Periscope in #highered: Campus tours at @MIT and @UWMadison [VIDEOS]

Posted by College Web Editor 07-23-2015 7:45 am


In my previous post about Periscope for colleges and universities, I discussed the reasons why it’s probably too early to invest too much time on Periscope, but it’s still important to play with it. Then, I promised I would share 2 interesting...



Moodys higher hopes for #highered

Posted by Higher Ed Marketing 07-22-2015 7:58 pm


What a difference a year has made for higher education. It was only a year ago — in July 2014 — that credit-rating organization Moody’s Investor Services issued a negative rating for the U.S. higher education sector. Moody’s cited ...



Mythbusting Admissions

Posted by HigherEd Live 07-22-2015 11:34 am


Enrollment marketing continues to be a hot topic in higher ed as many institutions experience increased competition for a shrinking applicant pool and pressure to achieve ever-higher enrollment targets. Combine this with rapid changes in communication too...



Activism in Student Affairs

Posted by HigherEd Live 07-22-2015 10:12 am


Events across the U.S. and world sparked a recent upsurge in student activism this past spring on college and university campuses across the U.S. As microcosms of larger society, campuses have, since the 1960s and before, provided visibility and voice for...