Enhancing Your Instagram strategy

Posted by HigherEd Live 12-14-2017 9:53 pm


Stories Archive. Stories Highlights. Following Hashtags. Instagram is making some significant changes, and they all add up to major opportunities for those of us in higher ed communications and advancement. In this episode of Advancement Live, Kim Infanti...



12 learning strategies to keep up with higher ed analytics

Posted by Higher Ed Analytics 12-14-2017 12:29 pm


There is only one constant in higher ed digital marketing and communications: change. Performance measurement and analytics are no exception to this fact of life for digital marketers working in higher education. Thats why its so important to keep learn...



Top #highered Holiday Cards 2017 Edition

Posted by College Web Editor 12-13-2017 11:50 am
I love holidays cards. So, every year since 2010, I watch lots of them to create a nice little collection for everybody’s viewing pleasure (2010 collection, 2011 collection, 2012 collection, 2013 collection, 2014 collection, 2015 collection and 2016...



Top #highered Holidays Cards 2017 Edition

Posted by College Web Editor 12-13-2017 11:50 am
I love holidays cards. So, every year since 2010, I watch lots of them to create a nice little collection for everybody’s viewing pleasure (2010 collection, 2011 collection, 2012 collection, 2013 collection, 2014 collection, 2015 collection and 2016...



Telling a Story to Sell the Change

Posted by HigherEd Live 12-12-2017 11:56 pm


Marketing leaders are change managers. When a substantial change takes place within your institution be that a rebranding or repositioning, a name change, an alliance with another institution, or other major initiative it will fall to the central mark...



What Makes Reorganizations Successful

Posted by Alumni Futures 12-08-2017 7:22 pm


Over the last few years, I have helped a number of organizations review the way they deploy their advancement teams. I also led the reorganization of a newly combined alumni relations and annual giving team at a leading private university. Through these e...



Friday Five: 2017s best blog posts

Posted by Higher Ed Marketing 12-08-2017 12:00 pm


It’s time for the annual look back at the year’s blog post and re-share the ones that gained the most interest. Here are the top five, as judged by pageviews. Battling brand fatigue in #highered. Like much of what I blog about here, this post ...



Trending Topics in Admissions: A Year in Review

Posted by HigherEd Live 12-06-2017 7:17 pm


2017 marked a news worthy year in college admissions. Popular culture, the political climate, social issues, and technology helped drive a national conversation about the status of college admissions in America; the good, the bad, and the ugly. One thing ...



Does Your School Need a New CMS

Posted by HigherEd Live 12-06-2017 1:00 pm


This handy checklist can help you determine when its time to upgrade your web content management system. We all know the warp-speed of technological advances, and there are times when a quick fix for your content management system (CMS) is all you need t...



HighEdWeb announces new board members

Posted by Link: The Journal of Higher Education Web Professionals 12-05-2017 8:41 pm


The Higher Education Web Professionals Association (HighEdWeb) is pleased to welcome two new members to its Board of Directors: Lacy Paschal Executive Director of Digital Strategies and Development, Vanderbilt University Lacy Paschal has been at Vanderbil...