Five Lessons from a Development Website Overhaul

Posted by HigherEd Live 01-23-2019 11:00 am


About one year ago we took first steps toward the creation of the new Johns Hopkins enterprise-wide giving website. Our eight-year campaign was ending, and our five-year-old site was showing its age, so there was ample impetus for change. Almost 11 months...



Get ready for 2019 with the 7th #HigherEd Analytics Conference!

Posted by Higher Ed Analytics 01-22-2019 9:46 pm
Higher ed digital marketers to measure or die in 2019 Got so much free time that you are frantically looking for things to add to your to-do list at work Wish another digital craze could pop up out of nowhere in the next few weeks, because there arent ...



Student Affairs in Canadian Context

Posted by HigherEd Live 01-18-2019 10:20 pm


What is the role of student affairs and student services in Canadian higher education What are the salient issues facing student affairs in a Canadian context How are these issues similar or different from other national contexts On this episode of Stu...



Top Five Blog Posts of 2018

Posted by HigherEd Live 01-16-2019 11:00 am


With 2018 wrapped, we reviewed the stats Higher Ed Live Blog. Here are the five most viewed blog posts from the year. Happy reading! Three Higher Ed Design Trends for 2018 Designers are always looking ahead to new innovations in aesthetics and process. Wh...



The Appeal of Text Campaigns

Posted by HigherEd Live 01-09-2019 8:39 pm


As schools look for innovative ways to reach alumni, peer-to-peer texting is emerging as an effective communications tooland not just for annual fund appeals. Its quick. Its simple. And it avoids the challenge of attracting attention in an overloaded e...



Top Podcasts of 2018

Posted by HigherEd Live 01-09-2019 11:00 am


In 2015, Higher Ed Live started making all our episodes available for free via podcasts. Check out the Top Podcasts of 2017. Since launching, youve downloaded our podcast more than 171,280 times! Here are the top downloaded podcasts of 2018: Admissions L...



Is Facebook dead Melissa Mae Cheaters epic data-driven presentation says: Hard no!

Posted by Link: The Journal of Higher Education Web Professionals 01-04-2019 2:10 pm


“Facebook is dead!” How many times have you read that In tech blogs, in industry blogs or even (cue the irony) on Facebook Breaking (or not) news: Melissa Mae Cheater, digital content manager from Western University, has found that Facebook ...



Higher Ed Trends: 2019 edition

Posted by HigherEd Live 01-03-2019 8:00 pm


It’s a new year. What better way to kick things off then to check in on higher ed trends. Weve tapped two Higher Ed Live OGs to bring you this episode. Hear from producer and host, Ashley Budd, and our network founder Seth Odell. Ashley will ask Se...



20 Years of Webmastering at Illinois

Posted by HigherEd Live 01-03-2019 7:42 pm


The University of Illinois has a legendary history in technical achievement, with faculty and alumni creating such things as the first graphical browser, YouTube, and PayPal, to name just a few. This explains why the school is celebrating its 20th annual ...



Employees and Students as Brand Ambassadors: How to Get Around Decreasing Organic Reach in Social Media

Posted by HigherEd Live 01-02-2019 11:00 am


Like our peer institutions in North America, Oslo Metropolitan University (OsloMet) relies heavily on social media to build our brand. Changes in social media use and a significant drop in organic reach on the traditional social media platforms have force...