Digital Leadership and Listening: Crafting the team and finding time

Posted by Eric Stoller's Blog 05-26-2017 2:54 pm
When I was a graduate student at Oregon State University my assistantship supervisor/mentor would always talk about Hobsons as the go-to provider for high level thinking and strategy about enrollment management. Now that they’ve purchased Starfish R...



Friday Five: 2017 summer reading edition

Posted by Higher Ed Marketing 05-26-2017 11:00 am
It is time once again for my annual list of books I’m planning to read this summer. Fortunately, there are only five books on my list, so that makes it fit nicely with this regular Friday Five feature.  1. One to make me smarter: Homo Deus, by Yuval...



Activating Alumni As Social Media Ambassadors

Posted by HigherEd Live 05-25-2017 7:31 pm


You know that you’re produce compelling content; now how do you make sure that content is reaching the maximum number of eyes Or if there’s a message you’d like to get out, do you have a reliable team at the ready to help you do just th...



The college presidency: A tough job, about to get tougher

Posted by Higher Ed Marketing 05-22-2017 2:01 pm


The late business management expert Peter Drucker is credited with saying that one of the four toughest jobs in the U.S. is that of the college president. (The other three tough jobs are church pastor, hospital CEO and president of the United States.) Whe...



From CMO to CEO: Could it work in #highered

Posted by Higher Ed Marketing 05-18-2017 1:31 pm


AdAge reports that Dick’s Sporting Goods has promoted its chief marketing officer Lauren Hobart to president. The appointment is “a rare move for retail,” writes AdAge’s Adrianne Pasquarelli, but not so uncommon for other sectors. ...



mStoner, Inc. Wins Four Communicator Awards

Posted by mStoner blog 05-18-2017 11:04 am


The 23rd annual Communicator Awards honors mStoner, Inc. with one Award of Excellence and three Awards of Distinction. With more than 6,000 entries received from across the United States and around the world, the Communicator Awards is one of the largest ...



Inside the Presidential Search

Posted by HigherEd Live 05-18-2017 2:09 am


Universities that havent conducted a presidential search in a while will find that the process has changed significantly since they last looked for their leadership. This episode of Marketing Live will address the key ways that presidential searches have...



(Nearly) One Year at American University

Posted by Geoff Campbell 05-17-2017 7:57 pm


Hello, For those of you have kept up with these blog posts you may have noticed there has…not been a lot to keep up with lately. That’s because over the last year, I’ve been incredibly busy with the changing nature of my work and a numbe...



Go, Team (HESM)!

Posted by Link: The Journal of Higher Education Web Professionals 05-17-2017 5:55 pm


Many of us have an opportunity once a year to meet up at a conference, learn from others, politely borrow ideas to bring back to our own institutions, and ask questions that can often only be answered by others in the field. Wouldnt it be



QR codes are alive and well in China

Posted by HighEdWebTech 05-17-2017 11:30 am


While they never caught on in the USA, QR codes are still going strong in parts of Asia, including China, where they are used by corporations and brands. The post QR codes are alive and well… in China appeared first on HighEdWebTech.