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Safety and wellness marketing and messaging

Posted by HigherEd Live 09-17-2019 12:57 pm


Generation Z is our most nervous generation (and lets not even get started on their parents). Like so many schools, West Virginia University has seen an uptick in questions and comments around the topics of safety and wellness on campus. To try to allevi...



Rethinking Phonathons

Posted by HigherEd Live 09-13-2019 2:31 am




Keep Your Employees Close; Former Employees Closer Part 2: Where To Begin

Posted by HigherEd Live 09-12-2019 1:00 pm


In my previous post, we discussed how it is widely accepted that corporate alumni are a great source of talent, ideas and advocacy for any organization. However, while they share some common strands with student alumni, the approach and the model need to ...



Present at the 7th #HigherEd Social Media Conference: Submit a #hesm proposal by Sep 18, 2019

Posted by College Web Editor 09-10-2019 1:17 pm


The 7th Annual Higher Ed Social Media Conference (Dec 4, 2019) The Higher Ed Social Media Conference has been a big hit with the community since its launch in 2013. Every year, several hundred participants working for colleges and universities in the US, ...



Marketing Authenticity in Higher Education

Posted by HigherEd Live 09-10-2019 2:09 am


We should be authentic. This assertion is thrown around a lot, and often loosely. Authenticity is used to capture a sliver of the limited attention from our very savvy, advertising-averse audiences in a noisy and cluttered marketplace. But what does be...



Keep Your Employees Close; Former Employees Closer Part I: Why

Posted by HigherEd Live 09-05-2019 3:31 pm


Discussing recruitment woes, a friend of mine who works in HR lamented Hiring is so exhausting. I wish I could simply bring our former employees back. Having worked in alumni relations for many years, I promptly replied with So, why dont you The con...



Digital Engagement on Move-In Days

Posted by HigherEd Live 08-12-2019 7:46 pm


Digital campaigns around move-in days can drive serious social media engagement. They instantly make new students and parents feel connected to your institution. In this broadcast of Marketing Live, we’ll share successful campaign examples and discu...



2019 E-Expectations Trend Report: Putting the Latest Digital Data to Work for Your College

Posted by HigherEd Live 08-12-2019 12:00 pm


The high school students you want to recruit spend nine hours a day on their digital devices. Thats four times the average time they spend doing homework, twice the average time spent on daily extracurricular activities, and even more than the average 8....



Pop Culture Marketing: How Gonzaga Proved It DOES Exist

Posted by HigherEd Live 08-09-2019 7:34 pm


In Spring 2019, Jimmy Kimmel and his producers dared to ask, Does Gonzaga University even exist The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedians comments. L...



Rethinking College Student Development Theory Using Critical Frameworks

Posted by HigherEd Live 08-06-2019 6:31 pm


How can student affairs professionals bring critical perspectives to student development theory to better inform their student affairs practice On this episode of Student Affairs Live, host Keith Edwards speaks with Elisa Abes, Susan R. Jones, and D-L St...



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