Admissions Marketing Plans

Posted by HigherEd Live 07-20-2017 2:19 pm
Admissions marketing is dynamic, complex, and competitive. Audiences range from teens to adults living in our cities and around the world. The needs of these audiences change as they move through the college search and enrollment process. Admissions offic...



Admission Marketing Plans

Posted by HigherEd Live 07-20-2017 2:19 pm
Admission marketing is dynamic, complex, and competitive. Audiences range from teens to adults living in our cities and around the world. The needs of these audiences change as they move through the college search and enrollment process. Admission offices...



Using CAS Standards to Improve Student Affairs Practice

Posted by HigherEd Live 07-14-2017 8:48 pm


For student affairs educators, administrators, and faculty looking to use the standards to develop, revamp, or generally improve student learning, programs, and services, the CAS Professional Standards and the CAS Self-Assessment Guides are often the go-t...



Trends In Career Development

Posted by HigherEd Live 07-13-2017 3:16 pm


What are the hot trends and issues in Career Development today What are some new and interesting ways that data and technology are being incorporated into career development practice What are the biggest challenges facing employers and career developmen...



My Day at The Nerdery

Posted by Mark Greenfield - Higher Ed Web Consulting 07-13-2017 11:17 am


Recently I was in Minneapolis and had the opportunity to visit The Nerdery to talk about our shared interest in web and digital accessibility.  For those of you not familiar with The Nerdery, they are a custom software design and development company.  The...



Audience Engagement Scoring

Posted by HigherEd Live 07-12-2017 2:26 pm


In this episode, well focus on engagement scoring: tips for getting started with analysis, ways to look at broader engagement for strategy changes, and some potential pitfalls to avoid. Hear how and why iModules developed an engagement score, and learn f...



Does adding links to your public snaps increase engagement

Posted by HighEdWebTech 07-11-2017 9:43 pm


TL/Dr; Yes. I’ve written about how I’ve somehow managed to get followed by thousands of people I don’t know on Snapchat here. It’s true – my public snaps are viewed between 6 and 8 thousand times each. I’m not exactly s...



Organic Growth

Posted by HigherEd Live 07-07-2017 7:05 pm


Massachusetts Institute of Technology (MIT) has never boosted a post or paid for social media ads, yet they have been able to organically grow their Instagram followers from 3,000 to more than 38,000 in less than 2 years. Tune in to hear more about MIT...



How #HigherEd can use Snapchat Spectacles: Live #HESM Takeover for commencement at Duke University

Posted by College Web Editor 07-07-2017 11:30 am


Snapchat & Spectacles: only shiny new tools In the 8-week online course on social media marketing for higher ed I teach, I keep asking my students – all higher ed professionals – to think about ways they can use Snapchat to communicate w...



How #HigherEd can use Snapchat Spectacles: A Live #HESM Takeover for Commencement at Duke University

Posted by College Web Editor 07-07-2017 11:30 am


Snapchat & Spectacles: only shiny new tools In the 8-week online course on social media marketing for higher ed I teach, I keep asking my students – all higher ed professionals – to think about ways they can use Snapchat to communicate w...