Stand Out Features of MailChimp WordPress Plugin

Posted by HighEdWebTech 09-04-2015 5:23 pm


If you want to create an email list or want to send email updates to your websites subscribers, you can use MailChimp WordPress plugin. Email marketing is one of the most powerful ways of conveying your messages to a large number of web users. In fact, m...



Welcome Videos For New Students

Posted by HigherEd Live 09-03-2015 12:58 pm
Summer sessions come to a close and college campuses are buzzing with new students. Many institutions capture the spirit of Move-in Day, freshmen induction ceremonies and the first days of classes than with a short sharable video that is sure to put a smi...



Beyond Financial Aid: A Guidebook for Strengthening Stability of Low-Income College Students to Improve Outcomes

Posted by HigherEd Live 09-01-2015 4:50 pm


In Part 2 of a two-week series on serving low-income and first-generation college students, contributors to the new Lumina Foundation guidebook Beyond Financial Aid will join Student Affairs Live co-host Heather Shea Gasser for a discussion about student ...



Influencer Marketing: Why You Need To Consider Reputation Risk

Posted by CKSyme.com 09-01-2015 8:27 am


Influencer marketing is all the rage in every sector. Talent agencies are pushing their stable of social media whiz kids and brands are searching for fans with big followings to carry their messages and increase their reach. Bloggers are helping marketers...



3 Reasons Universities Should Embrace a Lead Generation Mindset

Posted by HigherEd Live 08-31-2015 4:45 pm


Most corporate marketers are familiar with the concept of lead generation. They spend a lot of time perfecting strategies to engage and capture their target customersusually through content marketing, email marketing, paid advertisements, and event spons...



Social Media Ambassadors with the Association of Yale Alumni

Posted by HigherEd Live 08-27-2015 4:00 pm


Learn about Yale Universitys volunteer-powered alumni social media ambassador program. In this episode of Advancement Live, host Andrew Gossen will speak with two of the volunteer leaders of social media for the Yale alumni community. Without software fe...



Six Principles of Good Design

Posted by mStoner blog 08-27-2015 12:14 pm


Design is not just visual. Its a method of thinking and action for organizing complex information, solving tough problems, and creating magical products. Designs primary function is to satisfy human needs physical, psychological, or both. The design p...



#YouBelong: Welcoming First-Gen & Low-Income Students to Campus

Posted by HigherEd Live 08-25-2015 5:27 pm


Across the U.S., colleges and universities are preparing for the start of the fall semester or quarter. Welcoming first-year students to campus, engaging them in purposeful academic and co-curricular experiences, and ultimately retaining students through ...



Considerations for Special Higher Ed Content Types

Posted by Meet Content 08-24-2015 10:43 pm


We know many of the ways that higher ed communications is unique in practice from other industriesthe quirks of the academic calendar, the diverse range of audiences, the intense politics, working under a knowledge-centric mission, and so on. But another...



Research Landing Pages on University Websites

Posted by mStoner blog 08-24-2015 10:47 am


I did some research on research landing pages. Why Because Research is typically the topic of a top-level landing page on most university sites, and I wanted to get a sense of the content strategy for these pages. You may already know that Carnegie class...