Paid Digital Advertising for Higher Ed

Posted by Geoff Campbell 02-08-2016 7:38 am
While higher ed doesn’t exactly have a reputation for adapting quickly to change, evidence that institutions are aware of and adapting to the expectations of students is seen in the lauded annual Ruffalo Noel Levitz E-Expectations Report. The report...

Can #highered move from hierarchical to networked

Posted by Higher Ed Marketing 02-07-2016 4:45 pm
For many months now, I’ve been thinking a lot about the forces discussed in this great Harvard Business Review article about the need for organizations to shift from hierarchical to networked structures. And I’ve been wondering whether higher ...

9th Anniversary for Alumni Futures

Posted by Alumni Futures 02-07-2016 12:09 pm
Today is the 9th anniversary of my first post on Alumni Futures. The blogging is less frequent than ever, but the blog lives on as a resource to alumni community professionals of all kinds. I can tell from the analytics that people find it, search it and ...

Friday Five: Super Bowl pre-game edition

Posted by Higher Ed Marketing 02-05-2016 8:44 am

As everybody knows, this Sunday is Super Bowl 50. It’s being touted as “the biggest Super Bowl the NFL has ever celebrated,” so it is a bigger deal than most of these events. It’s also the first Super Bowl in my memory that uses Ar...

Present at the 2016 Higher Ed Content Conference: Submit a proposal by Feb 10 #hesm

Posted by College Web Editor 02-05-2016 7:45 am

Looking for great presentations for the 2016 Higher Ed Content Conference (April 20) Welcoming hundreds of participants from more than 60 different institutions based in the US, Canada and the UK in April 2015, the 2nd edition of the Higher Ed Content Con...

How to Develop Your Social Media Voice

Posted by 02-05-2016 7:41 am

The following excerpt was in a post from Sprout Social on ten branding strategies every business should follow. Since all authors are business people, this is a good reminder. One of the most important strategies you need to adopt as a business brand is d...

Good to Great Email Communication

Posted by HigherEd Live 02-04-2016 3:24 pm

Learn how how to transform your email marketing from good to great for current students from higher ed experts. 

Tracking digital conversions in Advancement

Posted by HigherEd Live 02-04-2016 10:05 am

Measuring success of your digital efforts is critical for every institutions strategy. Social media and web analytics can quantify traffic source and volume. However, these statistics along dont help us answer questions of ROI in the same way that conve...

How Much Social Media Marketing Is Enough

Posted by 02-04-2016 9:05 am

BookBub ran an interesting blog post the other day that included 98 book marketing ideas. Initially, the slide deck can be very intimidating for authors who are still not quite sure about this book marketing stuff. But there are some real gems there and I...

mStoners Fifth Annual Top Picks

Posted by mStoner blog 02-04-2016 6:00 am

Better late than never, I present to you mStoner’s Fifth Annual Top Picks. This is a crowd-sourced collection of resources, sites, tools, and designs that my colleagues and I can’t live without. I hope you’ll find something new to inspir...