How Big Brands Build Social Media Engagement

Posted by CKSyme.com 07-23-2014 8:50 am


We dont have a social media dictionaryyet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that...



16 #highered must-attend sessions at #pseweb 2014 in Toronto (July 29-30, 2014)

Posted by College Web Editor 07-23-2014 7:42 am


Can you believe it I can’t make it to the #PSEWeb conference this year even though it’s only 1-hour away (by plane) this year. My parents are in town next week — and since they come from Europe, they have priority. I spent several hours...



Digital marketing (somewhat) defined

Posted by Higher Ed Marketing 07-22-2014 8:11 am


I recently ran across a blog post offering the views of several marketers on what digital marketing is. The post features insights from nine marketers who try to describe the essence of digital marketing. It’s interesting to read the different persp...



What Technology Vendors Should Know About Selling in Higher Education

Posted by HigherEd Live 07-21-2014 8:56 am


A few times every month, I receive an email or Linkedin message with a request to check out a new web-based platform. There are several amazing products out there designed to increase alumni engagement, help with volunteer or event management, and there a...



Advancement Live Preview: Alumni Association Membership Marketing

Posted by HigherEd Live 07-21-2014 8:48 am


Although not every university has a membership driven alumni association, many of the largest schools in the U.S. are recruiting alumni members through creative benefits including, discounts, access to exclusive events and other perks. To market these mem...



Advancement Live : Alumni Association Membership Marketing

Posted by HigherEd Live 07-21-2014 8:48 am


Although not every university has a membership driven alumni association, many of the largest schools in the U.S. are recruiting alumni members through creative benefits including, discounts, access to exclusive events and other perks. To market these mem...



Higher Ed Info: The Importance of IA in UX

Posted by HigherEd Live 07-17-2014 4:24 pm


Thursday, July 17, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive How do we organize our information for our audiences Fran Zablocki and Nick DeNardis join host Ashley Budd to discuss the importance of infor...



What Can You Do Preventing Hazing in Fraternities & Sororities

Posted by HigherEd Live 07-17-2014 4:04 pm


Wednesday, July 23rd at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive While nearly all states in the U.S. now have anti-hazing legislation and most campuses have adopted policies prohibiting hazing, it is still too com...



Harnessing World Events

Posted by HigherEd Live 07-17-2014 4:04 pm


Tuesday, July 7, 2014 at 2:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Ashley Budd and Kim Brown discuss the link between the World Cup, social engagement, and your university. Join the broadcast LIVE and participat...



Coupled vs. Decoupled Publishing: An Outdated Debate

Posted by .eduGuru 07-17-2014 3:16 pm


A lot goes into choosing a Content Management System for your brand or organization, whether youre looking for a consumer platform like WordPress or Joomla! or an enterprise solution like Movable Type. Variables like ease of use, available support featur...