Friday Five: Summer reads edition

Posted by Higher Ed Marketing 05-27-2016 7:45 am

Earlier this week, Twitter went literarilly crazy, thanks to a hashtag meme called #ScaleBackABook. The object of the game was to take a book title, revise it to become something less impressive or substantial than the original — for example, Lowere...

The Continued Twitter Conundrum For Authors

Posted by 05-27-2016 6:52 am

Tech Crunch announced that the team developing Twitters buy button has disbanded and the social media channel is going to concentrate more on its core user experience. This is bad news for those of us that hoped Twitter was moving towards more commerce...

Striking a balance between promotion and customer service on social media

Posted by Higher Ed Marketing 05-25-2016 9:14 pm
23-to-1. That’s ratio of promotional messages pushed out by brands on social media versus the number of times brands actually respond to customers, according to recent research by Sprout Social. Twenty-three promos for every customer communication. ...

Men & Masculinities in Higher Education

Posted by HigherEd Live 05-24-2016 10:16 am

How do college men understand what it means to be a man What influences these understandings What are the consequences on campus communities, on people of all genders, on the men themselves How can those working in higher education best support mens...

Webinar Archive Now Open For Authors

Posted by 05-24-2016 7:21 am

I am excited to announce that the archived piece of my new monthly webinar program is now available. The post Webinar Archive Now Open For Authors appeared first on CKSyme Media Group.

Tell Us What You Know About How Teens Use a .EDU Website

Posted by HigherEd Live 05-23-2016 2:32 pm

Were curious to know what marketers, admission officers, and web managers in higher ed know or think they know about how teens use a college or universitys website when theyre searching for or deciding upon an institution to attend. FILL OUT THE SU...

Can Amazon Take On and Beat YouTube

Posted by HighEdWebTech 05-23-2016 10:05 am

Amazon is looking to take on YouTube by launching its own video hosting platform and wooing content producers with big incentives. The post Can Amazon Take On and Beat YouTube appeared first on HighEdWebTech.

How do you use WordPress in #highered WPCampus wants to know

Posted by Higher Ed Marketing 05-23-2016 8:22 am

Does your college or university use WordPress as a content management system for your website How about as a blogging platform, news site or microsite If so, then WPCampus, a community of web professionals interested in advancing WordPress as a platform...

HighEdWeb West is calling you

Posted by Link: The Journal of Higher Education Web Professionals 05-20-2016 3:10 pm

A day filled with speakers, connections, and warm Southern California sun await those heading to California Baptist University in Riverside, California, for HighEdWeb West on June 10, HighEdWebs last regional conference of 2016. The one-day conference fe...

Friday Five: What digital-savvy students want (and dont want)

Posted by Higher Ed Marketing 05-20-2016 7:00 am

This bar chart should tell you everything you need to know about the influence of social media on today’s college students. It comes from a recent report by G/O Digital called “The Digital Search for Education.” Social media may be popul...