Facebooks News Feed Changes

Posted by HigherEd Live 01-22-2018 1:40 am


Facebook is once again updating their algorithm for the News Feed; according to a press release last week, the update is designed to “to help bring people closer together by encouraging more meaningful connections on Facebook”. With this updat...



Data Collection Hits a Wall: Six 2018 Trends in Higher Education

Posted by HigherEd Live 01-17-2018 1:00 pm


As the digital rush in higher ed distance education, microcredentials, virtual tours and more is facing a small correction in 2018. After decades spent moving aggressively into new digital technologies, some institutions are pausing to better define b...



Data Collection Hits a Wall: Six Trends for 2018 in Higher Education

Posted by HigherEd Live 01-17-2018 1:00 pm


As Autumn Arnett, Editor at Education Dive, notes,  the digital rush in higher ed distance education, microcredentials, virtual tours and more is facing a small correction in 2018. After decades spent moving aggressively into new digital technologies,...



Long-Term Timelapse Videos for Universities

Posted by College Web Editor 01-17-2018 12:30 pm


Video is a key digital content format for universities and colleges. It’s not easy. It’s not cheap and it requires a good amount of creativity to be successful. That’s why exploring with different techniques is so important. Bret Eckhard...



Integrating Well Being Into Campus Life

Posted by HigherEd Live 01-16-2018 7:24 pm




New Year, New Marketing Role

Posted by HigherEd Live 01-16-2018 1:16 am


Have you begun a new marketing leadership role in the last year, or perhaps you will be transitioning to one in 2018 Those beginning months of your new role will set the tone for your tenure, and it’s imperative to make the most of this unique peri...



Web Accessibility in Higher Education Podcast

Posted by Mark Greenfield - Higher Ed Web Consulting 01-16-2018 12:01 am


Last month I had an opportunity to talk with Eric Olsen from Helix Education about web accessibility in higher education.  The dramatic increase in OCR complaints, the Winn Dixie case, and the Section 508 Refresh have combined to make web accessibility to...



A different take on the BS degree (or degrees of BS)

Posted by Higher Ed Marketing 01-15-2018 5:55 pm


Given our U.S. president’s alleged recent use of a vulgar term to describe much of the world outside of the United States, and the resulting, um, feces storm the allegation has unleashed in the social media sphere, I suppose it’s no surprise t...



Whats Next in 2018 for Higher Ed Analytics

Posted by College Web Editor 01-12-2018 12:32 pm


Where are analytics and measurement going for higher education digital marketing in 2018 Thats the big question. There are so many possibilities and still so many challenges when its time to measure the impact of digital marketing initiatives in highe...



Redesign Done Right

Posted by HigherEd Live 01-11-2018 4:28 pm


Gearing up for a site redesign in 2018 Maybe this is your first big website project. More likely, youve been here before say, five years ago, when you thought a fresh, responsive design, streamlined information architecture, and new content management...