Making Change at Confab Higher Ed 2014

Posted by Meet Content 11-20-2014 1:12 pm


Last week, a bunch of smart higher education content professionals landed in Atlanta for the second annual Confab Higher Ed cake party. Er, rather, the second annual Confab Higher Ed conference. More than just a project show-and-tell, the conference prese...



Digital Strategy for Campaign Websites

Posted by Susan Talbert Evans Blog 11-20-2014 11:10 am


Campaign websites generally have two primary goals to explain the priorities of the campaign and to build a culture of philanthropy by reengaging alumni. I have six pieces of advice as you develop the digital strategy for a campaign website: Let content...



Guest Post: 5 UX Questions to Ask Before Designing an Academic Website

Posted by HighEdWebTech 11-18-2014 4:28 pm


The issue of user experience today plays a major role of every web design attempt. Lacking a knowledge of interaction and user interface design is a cardinal sin. The post Guest Post: 5 UX Questions to Ask Before Designing an Academic Website appeared fir...



SnapChat Success Story at @MiamiUniversity OH

Posted by College Web Editor 11-18-2014 7:27 am


While working on the program of the 2014 Higher Ed Social Media Conference (Dec 3, 2014), I had the chance of seeing some very cool social media initiatives – including Kelly Bennett’s work with SnapChat. Kelly Bennett (@KellyABennett), Manage...



SnapChat #hesm Success Story at @MiamiUniversity OH

Posted by College Web Editor 11-18-2014 7:27 am


While working on the program of the 2014 Higher Ed Social Media Conference (Dec 3, 2014), I had the chance of seeing some very cool social media initiatives – including Kelly Bennett’s work with SnapChat. Kelly Bennett (@KellyABennett), Manage...



Going Electric with Rutgers Today

Posted by Link: The Journal of Higher Education Web Professionals 11-17-2014 8:58 pm


Written by Carla Cantor and Greg Trevor. Carla Cantor is the managing editor of Rutgers Today. Greg Trevor is the executive editor of Rutgers Today and senior director of media relations at Rutgers, The State University of New Jersey. Ten years ago, we we...



Must See TV (This Thursday)

Posted by TargetX iThink Online 11-17-2014 4:06 pm


Attendees at TargetX’s annual CRM Summit this summer in Vegas received a sneak peek at a new documentary, “Ivory Tower: Is College Worth the Cost“, produced by CNN.  Thankfully, we had a cocktail hour prior to the screening as for some ...



Confab Higher Ed and the rise of student storytelling

Posted by InsideTimsHead 11-16-2014 11:21 am


The recent Confab Higher Ed, the largest gathering on web content strategy in North America, provided an abundance of awesome people and information, but perhaps most notable is how it placed an unprecedented spotlight on the use of student storytelling &...



How To Report And Shut Down Fake Twitter Accounts

Posted by CKSyme.com 11-15-2014 9:57 am


There are two sides to every coin. When I travel to train student-athletes and coaches about using social media responsibly we always talk about cyber safety, including fake Twitter accounts. Some athletes think a fake account would be a compliment and se...



Friday Five: #AMAHigherEd recap

Posted by Higher Ed Marketing 11-14-2014 9:32 am


The American Marketing Association’s annual Symposium for the Marketing of Higher Education wrapped up on Thursday. I missed that third and final day, which featured a keynote speech by former White House press secretary Scott McClellan. (Judging fr...