We would like to welcome Rob Westervelt, he is the director of brand management at Biola University in La Mirada, Calif. He overseeing advertising, media relations, publications and brand portfolio management. He’s also the editor of the University Magazine.

Ubrander is about university branding, how to do it, how not to do it, and how to tell the difference. The reason he started this blog is that he wanted to share what he’s learned, have a place to put the things he’s learned, and interact with people, like you, so he can learn more.

You can learn more about Rob by going to his bio. Or you can visit his site at http://ubrander.wordpress.com/