Friday, April 13th, 2012...2:35 pm

BHE CLIPS: Your .edu Website is Too Complicated // matt klawitter

COMMON .EDU COMPLICATIONS

  • Overuse of news headlines and event listings on homepage
  • Direct links to external and internal resources without staging or explanation (social media, portals, etc..)
  • Huge scrolling pages with nested navigation
  • Large left-right scrolling feature blocks
  • Hover menus, fly-outs, and mega menus
  • Student, faculty, staff profiles lack keywords or descriptions
  • Missing high-value trigger words such as apply, give, visit, contact
  • Vaguely branded resources and clever marketing-language naming instead of simple action-oriented labeling

via Your .edu Website is Too Complicated // matt klawitter digital communications marketing consultan