COMMON .EDU COMPLICATIONS

• Overuse of news headlines and event listings on homepage
• Direct links to external and internal resources without staging or explanation (social media, portals, etc..)
• Huge scrolling pages with nested navigation
• Large left-right scrolling feature blocks
• Hover menus, fly-outs, and mega menus
• Student, faculty, staff profiles lack keywords or descriptions
• Missing high-value trigger words such as apply, give, visit, contact
• Vaguely branded resources and clever marketing-language naming instead of simple action-oriented labeling

via Your .edu Website is Too Complicated // matt klawitter digital communications marketing consultan