Friday, April 13th, 2012...2:35 pm
BHE CLIPS: Your .edu Website is Too Complicated // matt klawitter
COMMON .EDU COMPLICATIONS
- Overuse of news headlines and event listings on homepage
- Direct links to external and internal resources without staging or explanation (social media, portals, etc..)
- Huge scrolling pages with nested navigation
- Large left-right scrolling feature blocks
- Hover menus, fly-outs, and mega menus
- Student, faculty, staff profiles lack keywords or descriptions
- Missing high-value trigger words such as apply, give, visit, contact
- Vaguely branded resources and clever marketing-language naming instead of simple action-oriented labeling
via Your .edu Website is Too Complicated // matt klawitter digital communications marketing consultan