Digital marketing (somewhat) defined

Posted by Higher Ed Marketing 07-22-2014 8:11 am


I recently ran across a blog post offering the views of several marketers on what digital marketing is. The post features insights from nine marketers who try to describe the essence of digital marketing. It’s interesting to read the different persp...



What Technology Vendors Should Know About Selling in Higher Education

Posted by HigherEd Live 07-21-2014 8:56 am
A few times every month, I receive an email or Linkedin message with a request to check out a new web-based platform. There are several amazing products out there designed to increase alumni engagement, help with volunteer or event management, and there a...



Advancement Live Preview: Alumni Association Membership Marketing

Posted by HigherEd Live 07-21-2014 8:48 am
Although not every university has a membership driven alumni association, many of the largest schools in the U.S. are recruiting alumni members through creative benefits including, discounts, access to exclusive events and other perks. To market these mem...



Advancement Live : Alumni Association Membership Marketing

Posted by HigherEd Live 07-21-2014 8:48 am
Although not every university has a membership driven alumni association, many of the largest schools in the U.S. are recruiting alumni members through creative benefits including, discounts, access to exclusive events and other perks. To market these mem...



Higher Ed Info: The Importance of IA in UX

Posted by HigherEd Live 07-17-2014 4:24 pm


Thursday, July 17, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive How do we organize our information for our audiences Fran Zablocki and Nick DeNardis join host Ashley Budd to discuss the importance of infor...



What Can You Do Preventing Hazing in Fraternities & Sororities

Posted by HigherEd Live 07-17-2014 4:04 pm


Wednesday, July 23rd at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive While nearly all states in the U.S. now have anti-hazing legislation and most campuses have adopted policies prohibiting hazing, it is still too com...



Harnessing World Events

Posted by HigherEd Live 07-17-2014 4:04 pm


Tuesday, July 7, 2014 at 2:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Ashley Budd and Kim Brown discuss the link between the World Cup, social engagement, and your university. Join the broadcast LIVE and participat...



Coupled vs. Decoupled Publishing: An Outdated Debate

Posted by .eduGuru 07-17-2014 3:16 pm


A lot goes into choosing a Content Management System for your brand or organization, whether youre looking for a consumer platform like WordPress or Joomla! or an enterprise solution like Movable Type. Variables like ease of use, available support featur...



Measurement: Why do we fear it

Posted by Susan Talbert Evans Blog 07-17-2014 10:57 am


Does your direct mail piece result in annual gifts from alumni Do prospective students use the hashtag that you include in a social media campaign Does your website content for admissions lead to increased inquiries Marketing and communication plans ar...



Millennials Expect A Consistent Brand Experience

Posted by CKSyme.com 07-16-2014 7:21 am


It’s been said that trust is built with consistency. By now we all know that todays internet user expects an optimized experience wherever they virtually go. Thats especially true for Millennials.  A recent survey from SDL reiterated data that the...