Part 2: A New Approach To Digital Fundraising

Posted by HigherEd Live 04-17-2014 2:25 pm


In my last post, I discussed how we crowdsourced short video entries from University of Virginia students showcasing an individual display of talent. From these submissions, we selected 12 finalists for a Digital Talent Show competition that functioned as...



Project Success or Mess It Could Depend on the Information Architecture

Posted by mStoner blog 04-17-2014 8:06 am
The primary benefits of a well-constructed information architecture are generally understood. A good information architecture creates clear paths for website visitors, makes a site easier to navigate, and enhances the user experience. But this blog...



Buzzr Higher Ed: It Might Be for You

Posted by mStoner blog 04-16-2014 10:30 am
Nestled in the heart of the Adirondack Park in upstate New York, Paul Smiths College isnt your typical liberal arts college. Surrounded by the natural beauty and diverse wildlife of the Adirondacks, Paul Smiths provides...



Admitted Student Communities

Posted by HigherEd Live 04-16-2014 9:05 am
In this episode of Admissions Live, host Nicole Lentine discusses the best techniques to manage admitted student communities with Lougan Bishop, Social Media & Digital Marketing Specialist at Belmont University, Meghan Bates, a student at Texas State ...



How To Include Social Media In Your Crisis Communications Plan

Posted by CKSyme.com 04-16-2014 6:59 am


Crisis communications plans are not new. They are a staple in most organizations. But judging from my Inbox, many organizations are searching for information on how to include social media contingencies in their plans. Over the next couple weeks, I am goi...



PPC Marketing vs. Traditional Marketing

Posted by Mike McCready - Social Media and Marketing 04-15-2014 11:49 pm


I had a conversation today that got me thinking. The conversation was about the value and purpose of dedicated landing pages for Pay-Per-Click (PPC) advertising. I’m a firm believer (and I’m not the only one) in using dedicated landing pages f...



PPC Advertising vs. Traditional Advertising

Posted by Mike McCready - Social Media and Marketing 04-15-2014 11:49 pm


I had a conversation today that got me thinking. The conversation was about the value and purpose of dedicated landing pages for Pay-Per-Click (PPC) advertising. I’m a firm believer (and I’m not the only one) in using dedicated landing pages f...



[Free Webinar] Buzzr Higher Ed: It Might Be for You

Posted by mStoner blog 04-15-2014 10:30 am


Every institution needs a solid web strategy and a well-organized website with an attractive design. But not every institution needs a fully-customized content management system (CMS) implementation. A fully-customized CMS can come with a relatively large...



Higher Ed Content Voices: Proven strategies to improve digital content from 13 #highered pros

Posted by College Web Editor 04-15-2014 7:55 am


Just starting out with Content Strategy No reason to feel bad about it. Most of us are beginners, anyway :-) Only 3 years ago nobody was talking about content strategy in higher education and the other industries were just warming up to the discipline af...



Admissions Live: AERA14 with Eric Felix

Posted by HigherEd Live 04-14-2014 1:55 pm


Monday, April 14, 2014 Host Chris D’Orso speaks with Eric Felix as he reports from the annual American Educational Research Association meeting. Eric Felix is a doctoral student at the University of Southern Californias Rossier School of Education....