Why no MOOCs on Gaza

Posted by GlobalHigherEd 07-30-2014 1:31 pm


I don’t know about you, but my sense is global politics seems to be on the up this summer regarding turmoil and debate. And, consequently, there is a lot of debate about conflicts in places like the Ukraine, Syria, Iraq, Gaza, and so on. In this con...



Your Social Media Policy Cant Wait

Posted by Alaina Wiens 07-30-2014 12:50 pm


Social media policies. Oh boy. So many questions. Who does a policy police What behavior does it guide Who is it for What incentive is there to follow it Is it possible to spell out every single thing a person should know There are more but, in all h...



Planning Content Goals With Web Stakeholder Interviews

Posted by Meet Content 07-30-2014 9:17 am


In an earlier post, we talked about using focus groups to better understand your web users’ needs. But external web users are not the only type of users we need to understand in order to create valuable and purposeful content. To create web content ...



Corporate U How about Military U

Posted by Higher Ed Marketing 07-30-2014 8:59 am


I wonder what academics who feel uneasy about former business leaders taking the helm of colleges and universities think about the University of Texas’ decision to pick a Navy admiral as the sole finalist to lead that 15-campus system UT announced ...



Think Global: Welcoming International Students to Campus

Posted by HigherEd Live 07-28-2014 7:14 pm


Wednesday, August 6th at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Across the United States this fall, colleges and universities are enrolling the largest ever incoming cohort of international students. This number...



Travel Season Planning & Preparation

Posted by HigherEd Live 07-28-2014 11:15 am


In this episode of Admissions Live, host Nicole Lentine reviews her top ten tips for recruitment travel alongside guest Elena Wong, West Coast Regional Director of Admissions at Drew University. Tune in as they share tips and tricks for the planning, prep...



Annual Fund FY14 Recap and Look Ahead

Posted by HigherEd Live 07-25-2014 12:46 pm


Another fiscal year is in the books, and Annual Fund programs throughout the country and around the world are reporting on final numbers and laying out plans for the upcoming year’s campaign. In this show, originally aired on July 15, Marts & L...



How Should You Spend Your Marketing Budget

Posted by HigherEd Live 07-25-2014 11:28 am


In this edition of Marketing Live,which originally aired live on July 24, 2014, guests Patrick Burt, David Hooper and Jessica Rood discuss developing, planning and executing your marketing budgetbig or smallto find a great media mix for your institution...



Embracing the C-word in higher education

Posted by Higher Ed Marketing 07-25-2014 9:37 am


Back in the heyday of the hippie era, counterculture comedian George Carlin created a stir with his anti-establishment monologue about the seven dirty words that weren’t allowed on television. (Four decades later, as The Atlantic pointed out in 2012...



How Big Brands Build Social Media Engagement

Posted by CKSyme.com 07-23-2014 8:50 am


We dont have a social media dictionaryyet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that...