Implementing a Faculty Content Strategy

Posted by HigherEd Live 07-22-2016 7:02 pm
We’ve proved faculty content deserves a strategy beyond a basic directory. Faculty content makes way for rich storytelling, media mentions and deeper engagements with prospective students, alumni and donors. In this episode of Higher Ed Special Edit...



Connecting Digital Engagement Initiatives to the Bottom Line

Posted by HigherEd Live 07-22-2016 6:30 pm
It has been a over decade since the social networking revolution began and five years since advancement offices began seriously investing in staff and program dollars to engage alumni online. We are finally at a point where we can see direct connections b...



Get social at HighEdWeb 16

Posted by Link: The Journal of Higher Education Web Professionals 07-21-2016 10:51 pm


It’s not a HighEdWeb conference without some entertaining evenings to complement the excellent educational sessions. HighEdWeb 2016’s feature events include: HighEdWeb Welcome Reception: Sunday, Oct. 16 HighEdWeb 2016’s opening hook play...



Its Not About Print Versus Web. Its About Reinforcing a Consistent Message.

Posted by mStoner blog 07-20-2016 12:05 pm


Do conversations on your campus still revolve around print versus web At mStoner we believe that print and web are key elements of an effective marketing strategy. First, lets summarize the facts: We do need both. We can use the web to make our print......



ALL CAPS: The never-ending trials and tribulations of the Facebook Algorithm and dealing with change

Posted by Link: The Journal of Higher Education Web Professionals 07-20-2016 10:19 am


With every announced adjustment to a major social platform integral to social media managers and strategists, conversations turn to postulating what this change means for the work that we do. Yes, we must be nimble and cat-like in our approaches, but what...



Guerilla Usability and More at @eduwebconf

Posted by Mark Greenfield - Higher Ed Web Consulting 07-20-2016 6:43 am


In two weeks I’ll be making the trek back to my old stomping grounds in Denver for the 2016 eduWeb Digital Summit which is running from August 1-4. I will be teaching a morning workshop on August 1st on “Guerilla UCD: A Practical Approach to U...



Fantastic Memes and How to Use Them

Posted by HigherEd Live 07-19-2016 9:20 am


Aaron Hill has been collecting data on Image Macros (more commonly known as “Internet Memes”) to accrue data and answer questions about “correct usage” of these memes, and also to learn what sentiments they individually convey. To ...



Episode 009: Kristi Dosh and Establishing Nonfiction Expertise

Posted by CKSyme.com 07-19-2016 8:18 am


In this podcast episode nonfiction author Kristi Dosh shares how to take advantage of opportunities to establish your expertise by writing, blogging, speaking, and consistent work. Kristi is author of the bestselling book Saturday Millionaires, on the bus...



Comic Books + Web Design: The Art of Storytelling

Posted by mStoner blog 07-19-2016 6:35 am


I have been a fan of Marvel Comics since I can remember. If I wasnt watching the 90s cartoons on Fox Kids, I was reading the volumes of Spider-Man my mom bought me for my birthday. The way they use color and layout to tell... The post Comic Books + Web D...



Texting in Admissions, A Year Later

Posted by HigherEd Live 07-16-2016 4:00 pm


In June 2015 we spoke with James Wiseman, Vice President of Enrollment at Carroll University, about mobile recruiting in admission. The discussion focused on mobile communication strategy as a part of the admission marketing mix. Now, one year later, Jame...