Friday Five: The state of #highered marketing

Posted by Higher Ed Marketing 07-31-2015 9:06 am


On Thursday I received an email from The Chronicle of Higher Education inviting me to download a report about the state of marketing in higher education. An early version of the report — titled “Higher Ed Marketing Comes of Age: Data and Insig...



How Not to Rank Alumni Networks

Posted by Alumni Futures 07-30-2015 3:35 pm
The generally reliable Economist magazine published something a little naive early this year. In a February column titled A ranking of business schools' alumni: Network effects, the magazine listed the business schools with "the most useful alumni." There...



Whats Your Enrollment Marketing Plan

Posted by mStoner blog 07-30-2015 2:17 pm
Enrollment marketing continues to be a hot topic in higher ed as many institutions experience increased competition for a shrinking applicant pool and pressure to achieve ever-higher enrollment targets. Combine this with rapid changes in communication too...



Avoiding Submission Killers: 3 Ways to Up Engagement on Your Web Forms

Posted by HigherEd Live 07-29-2015 4:40 pm


No matter the industry, marketers everywhere spend a lot of time designing sleek landing pages, creating online forms, writing strong copy, and A/B testing just about everything. But according to Infinite Conversions, most of those efforts are wasted beca...



#PSEWEB 2015 Keynote: Falling in Love (again) with Analytics in #highered [VIDEO + SLIDES]

Posted by College Web Editor 07-29-2015 4:30 pm


Keynote, Analytics, Love, Nicest Audience Ever and… Edith Piaf I’m back at the office after 2 great days attending and speaking at the 2015 edition of the PSEWeb Conference (kind of the Canadian flavor of the HighEdWeb conference) in Montreal....



How Your Newsletter Can Keep Your Customers Coming Back

Posted by CKSyme.com 07-29-2015 11:20 am


I have helped my youngest daughter move several times (sigh). From undergrad to two different grad schools and finally two post doctoral appointments. It seems like every move produces a large amount of junksome more than others. Luckily, I found 1-800-G...



Social Media 101 for Gift Officers

Posted by HigherEd Live 07-27-2015 3:44 pm


Sifting through a world of social data can be like looking for a needle in a haystack or stumbling upon a virtual gold mine. In this episode of Advancement Live, guest host Keith Hannon discusses social intelligence and communication strategies for higher...



Webinar: A Tale of Two Ink Densities: Understanding the Details of the Print Process

Posted by mStoner blog 07-27-2015 7:30 am


Register now. Wednesday, August 12, at 2:00 p.m. EDT / 11:00 a.m. PDT This webinar will last approximately 60 to 75 minutes. Session Description CMYK DPI Bleeds What do these magical terms mean By understanding more about the ingredients of a memorabl...



Driving Consistent Visual Identity for Brand Coherence

Posted by HigherEd Live 07-26-2015 9:48 pm


Driving consistent visual identity plays a significant role in achieving brand coherence across an institution. Marketers know that your schools logo is just one element the visual representation of the brand. Challenges abound to realize this cohere...



A (slightly) new look for this blog

Posted by Higher Ed Marketing 07-25-2015 10:15 am


I’ve been playing around with different WordPress themes off and on over the past few weeks to find one that would replace the theme I have been using for years (Inuit). I wanted to stick to a minimalist theme — but one that was more readable ...