Friday Five: Study time edition

Posted by Higher Ed Marketing 03-27-2015 8:59 am

Did you read the recent news about a scientific study that has discovered there are too many scientific studies (I swear: This is not something from The Onion. The story is legit.) According to this news report, there’s so much scientific knowledge...

Social Media Fail #2 Who Are These People

Posted by 03-27-2015 8:31 am

Your fans. You have hundreds, maybe thousands or millions, but you havent a clue who they are or what they want from you. One of the biggest social media marketing fails is lack of audience research. And dont let that word research scare you. Marketing ...

360 Degree Social Media: The Cornell Giving Day

Posted by 03-26-2015 8:02 am
I am a fan of giving days. To me, they are like watching a sport event complete with score boards, time clocks, and challenges. They create unprecedented reach and massive buy-in from fans, all with a touch of gamification. The ingenious part of the day w...

Social Media Fail #1: Tools Without A Toolbox

Posted by 03-24-2015 10:11 am

My daughter and I have many lively social media discussions. No, shes not a teen learning to use her smart phone responsibly. Shes a 30-something romance writer with a background that includes marketing experience in a couple different sectors. She̵...

Content strategy: 12 useful tips for #highered content professionals

Posted by College Web Editor 03-23-2015 7:36 am

Its easy to create content, right Get a topic, start typing, add a visual and tada! Its easy to create some content, but, as you know, creating good, useful content isnt. Its part art and part science, because great content requires the right topic, ...

Alec Baldwins Heres the Thing Full of Interviewer Tips

Posted by The Higher Ed Marketing Blog 03-19-2015 9:45 pm

Alec Baldwin’s podcast, “Here’s the Thing,” is one of the best interview series out there.  I’m just fascinated with the guy who provides a blueprint of a well-done interview and here’s why. 1.  He comes to the studio a...

See You in Chicago for the eduWeb Digital Summit

Posted by Mark Greenfield - Higher Ed Web Consulting 03-19-2015 7:56 am

I’m happy to announce that I will be one of the k […]

Help! Google thinks Im in Hong Kong

Posted by HighEdWebTech 03-18-2015 3:15 pm

I live and work in Cleveland, Ohio. I like it here. Google thinks I'm in Hong Kong though. The post Help! Google thinks I’m in Hong Kong appeared first on HighEdWebTech.

The Future of Digital Education

Posted by HigherEd Live 03-17-2015 11:06 am

Nine months ago, a team of top scholars, practitioners, and leaders from a range of industries were brought together by ACPA to address the issues facing digital educators, students, and administrators in Higher Education. The multi-pronged charge and ful...

The State of #highered digital content and web content strategy in 2015

Posted by College Web Editor 03-17-2015 7:25 am

Content strategy in higher ed: are we there yet Over the past few years, web content strategy – spearheaded by Kristina Halvorsons book, presentations and work – has become a recognized discipline in the digital profession. In higher educati...