Friday Five: Saving #highered from extinction

Posted by Higher Ed Marketing 04-24-2015 9:04 am
In his recent article Saving Universities from Extinction No Easy Task, David Goldberg, author of the book A Whole New Engineer, offers a strong critique of higher education. There’s nothing new about that. We’ve been hearing strong critiques ...



Communication United: Social Media and Your Website

Posted by HigherEd Live 04-22-2015 7:29 pm


Discover how two campuses are using social media to direct prospective students to their most influential recruitment resource: the website. In this episode of Higher Ed Special Edition guest host Erin Supinka of Dartmouth College speaks with Donna Talari...



Live from #CASESMC: Using Humor and Games in Your Content Strategy

Posted by HigherEd Live 04-22-2015 3:14 pm


Higher education is a centuries old industry that is full of pride, tradition and honor. For some, it’s easy to let the sanctity of your brand get in the way of producing engaging content for your alumni. In this session, we’ll take our ties d...



The Future of Social Media: The Content Code [Book Review]

Posted by CKSyme.com 04-22-2015 7:43 am


I have seen the future of social media, and it is bright. Mark Schaefers new book, The Content Code, is the answer to a conundrum that most social media managers are facing today: lack of content engagement. Too many voices are clamoring for a limited on...



Live from #CASESMC: How to Sift Through the Noise to Get the Information You Need

Posted by HigherEd Live 04-20-2015 2:12 pm


The Baby Boomers are self-righteous and optimistic. Gen X are your misunderstood latch-key kids. Millennials want participation trophies, don’t like marketing, and are narcissistic to a fault-the “Me Generation,” if you will-but also wan...



Live from #CASESMC: Insights from Behavioral and Social Alumni Data

Posted by HigherEd Live 04-20-2015 1:42 pm


Ten years ago, Stanford built and began using the Relationship Model, a behavioral segmentation of all alumni. We’ll share insights and discoveries from this effort you can put to use to better understand your own constituency and reach your own goa...



College: Accessible but not so affordable

Posted by Higher Ed Marketing 04-20-2015 8:40 am


We’ve heard quite a bit of talk in recent years from academic and governmental leaders about the importance of making U.S. higher education more accessible and affordable to Americans. The White House has pledged to “make college more accessib...



Its All About That Face

Posted by HigherEd Live 04-20-2015 7:45 am


Talking about social media today tends to focus on strategies for how we use tools like Twitter and Facebook to engage with audiences we may never otherwise meet in real life. These virtual communities and the devices we use to access them create a seemin...



User Experience: Online Forms From Conversion Pros

Posted by HigherEd Live 04-19-2015 11:33 pm


Formstack has asked 650,000 users to weigh in on user experience, habits and more for the second Form Conversion Report. Benchmark converstion rates, learn best-in-class form types and hear social media tips to convert up to 189% more traffic. Erin Supink...



Live from Campus: Undergraduate Student Panels

Posted by HigherEd Live 04-17-2015 4:07 pm


As we move closer to the national decision date of May 1st, colleges across the country are developing unique yield events to connect current students with their potential incoming class. On this episode of Admissions Live, host Nicole Lentine speaks with...