Linkedin Influencer Marketing at Longwood University

Posted by HigherEd Live 08-29-2016 1:18 pm

LinkedIn is a powerful platform that helps colleges and universities strengthen alumni networks, share alumni achievements, and promote initiatives and events. But few institutions have attempted to leverage the power of LinkedIn Influencers to drive enga...

Get to know the HighEdWeb Board

Posted by Link: The Journal of Higher Education Web Professionals 08-28-2016 7:47 pm
If youve met our board members, you know they are an interesting and eclectic bunch. But how well do you really know them Test that knowledge by matching the board member to a little-known or quirky fact about their life. Read each fact, and choose

Finding Readers Doesnt Have to Be Like Playing Wheres Waldo

Posted by 08-25-2016 2:03 pm

If youre frustrated trying to figure out how to reach your readers via social media, you are not alone. Seriously, its one of the top questions I get from authors. Sometimes we feel like finding readers on social media is like playing a game of Wheres ...

Back-to-School for higher ed marketers: 5 ways to stay relevant in your #highered job

Posted by College Web Editor 08-25-2016 11:45 am

In higher ed, learning is ALWAYS part of your job Now that most students and faculty members have made it back to campus (or will soon), it’s time for you to think about YOUR back-to-school, right If you are a communication professional or a market...

Increasing Alumni Volunteer Opportunities Using a Career-Driven Mission

Posted by HigherEd Live 08-23-2016 6:06 pm

After largely operating as sole entities, in the past five years career services and alumni relations are merging offices and creating alumni volunteering opportunities tied to the career narrative to increase placement, career readiness, alumni engagemen...

In marketing, put strategy first

Posted by Higher Ed Marketing 08-21-2016 1:37 pm

This blog post by Chris Brown really hit home for me — as it should for most people working in marketing or communications. Here’s how Brown puts it on her Branding and Marketing blog: So often Ill get a request from a company representative ...

Selling Big Ideas

Posted by HigherEd Live 08-20-2016 4:21 pm

Trying to move a big idea forward in higher education can feel like a never ending uphill battle. During this episode of Marketing Live we speak with Higher Ed Live founder, Seth Odell. He started the network in order to share ideas that benefit education...

Are You Annoying Your Social Media Fans

Posted by 08-19-2016 11:51 am

How are you annoying your social media fans Data from Sprout Social Q3 report. The post Are You Annoying Your Social Media Fans appeared first on CKSyme Media Group.

Six Ways to Make Your Website Audience-First

Posted by mStoner blog 08-17-2016 2:10 pm

Repeat after me: Your website is not for you. Its not about you, your boss, your bosss boss, your headaches, your file system, your reporting structure, your accomplishments, or your job description. Its all about them your audiences and for higher...

Episode 013: Summer Conference Wrap-Up With K.C. Klein

Posted by 08-16-2016 11:32 am

In this episode, Becca and co-host K.C. Klein do a summer conference wrap up on RWA, ComicCon, and their take on how much social media marketing is enough, and more. The post Episode 013: Summer Conference Wrap-Up With K.C. Klein appeared first on CKSyme ...