Podcast : Standardizing, documenting and iterating processes to create an efficient digital playbook

Posted by Aligned Path Thoughts 03-06-2015 12:09 pm


Learn how to iterate and refine the way you do work that everyone can get behind The post Podcast : Standardizing, documenting and iterating processes to create an efficient digital playbook appeared first on Aligned Path.



SnapChat for #highered: 8 lessons learned from early adopters

Posted by College Web Editor 03-06-2015 7:45 am


Is SnapChat for every school Probably not – yet. It’s really too early to know if SnapChat is going to be the next Instagram and catch up for institutions. But, if you read the 6 interviews I published in this series, you’ve probably no...



Can crowdfunding #SaveSweetBriar

Posted by Higher Ed Marketing 03-05-2015 4:25 pm


On the heels of Tuesday’s news that Sweet Briar College would close its doors at the end of this academic year due to what the school called “insurmountable financial challenges,” alumnae of the 114-year-old institution have launched a c...



How To Decipher Your Twitter Analytics Part Two

Posted by 03-05-2015 9:19 am


When it comes to analytics, there are three basic types of services or dashboards: basic, advanced, and enterprise. Twitters free analytics dashboard fits in the first category. It shows basic demographic info in addition to reports on the engagement act...



Feb 2015 Reports: #highered Web Analytics Monthly Benchmarking Reports for the US, UK & France

Posted by Higher Ed Analytics 03-05-2015 8:14 am


As part of a 1-year project, I’ve decided to published monthly benchmarking reports using Google Analytics benchmarking reports for Universities & Colleges websites. Why these benchmarking analytics reports As I explained in a column published...



SnapChat Early Adopters in #highered: The University of Arizona (@UofA)

Posted by College Web Editor 03-05-2015 7:45 am


As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions As you know, we can learn a ...



Want to get your #highered team fired up about content Register for the #HEC15 conference (April 15)

Posted by College Web Editor 03-04-2015 7:25 am


Are you in Content Strategy Hell If you are, you’re in good company with almost everybody else working on digital content in higher education. Think about it. With its different audiences, goals and content authors, there is indeed a special place ...



SnapChat Early Adopters in #highered: Eastern Kentucky University Admissions (@EKUStories)

Posted by College Web Editor 03-03-2015 7:30 am


As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions As you know, we can learn a ...



Snake Invasion': Gamifying a century-old #StPats tradition

Posted by Higher Ed Marketing 03-02-2015 9:54 am


Every March, some students at our university carry on a century-old tradition called “Snake Invasion,” in which the students pummel plastic snakes with decorative walking sticks called shillelaghs, then bit the heads off the serpents. It’...



SnapChat Early Adopters in #highered: West Virginia University (@WestVirginiaU)

Posted by College Web Editor 03-02-2015 7:39 am


As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions As you know, we can learn a ...