Why your academic program web pages matter more than ever in #highered

Posted by College Web Editor 02-20-2013 7:25 am


Beyond the Homepage If you take care of websites in higher education, you’ve noticed we’ve had an unhealthy fascination for the past few years with website homepages (and their sliders or banners ;-), content management systems, a myriad of so...



New book on #highered social media: Social Works

Posted by Higher Ed Marketing 02-20-2013 6:32 am


Months in the making, a new book about social media in higher education marketing — perhaps the book on the subject is about to hit the marketplace. Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students, and...



Hire Me (Higher Ed Social Media Manager)

Posted by Geoff Campbell 02-19-2013 8:54 pm


Hi, I’m Geoff Campbell and want to be your school’s next social media manager starting as early as June 3rd. Here’s a bit about my experience. I have hands-on experience managing institutional social media accounts, writing a comprehensi...



Seeking Work (Higher Ed Social Media Manager)

Posted by Geoff Campbell 02-19-2013 8:54 pm


Hi, I’m Geoff Campbell and want to be your school’s next social media manager starting as early as June 3rd. Here’s a bit about my experience. I have hands-on experience managing institutional social media accounts, writing a comprehensi...



Seeking Work (Social Media Manager for Higher Ed)

Posted by Geoff Campbell 02-19-2013 8:54 pm


Hi, I’m Geoff Campbell and want to be your school’s next social media manager starting as early as June 3rd. Here’s a bit about my experience. I have hands-on experience managing institutional social media accounts, writing a comprehensi...



How #highered can measure social media engagement and influence [VIDEO]

Posted by Higher Ed Analytics 02-19-2013 10:00 am


A better way to measure engagement on Twitter and Facebook How do you justify all the work done on social media at your institution How do you select the right metric to quantify return on investment for social media Adrian Ebsary, Online Community Spec...



The Last Laugh: Social Media as a Punchline

Posted by CASE Social Media 02-19-2013 10:00 am


Keith Hannon, associate director for social media at Cornell University, writes about the importance of taking social media seriously as students and alumni continue to use social tools to enhance their educational and professional development .



Meta Descriptions and SEO: An Often Overlooked Opportunity

Posted by mStoner blog 02-19-2013 9:04 am


Its easy to get caught up in the specific tactics that influence search engine results pages. There are URL naming structures to consider, keywords to be be added to page titles and the proper prioritization...



Guidelines for Effective Editorial Calendars

Posted by Meet Content 02-19-2013 7:49 am


Whether were planning content for a homepage, a blog, a news site, a Twitter account or some other destination, an editorial calendar is an essential tool for making sense of the who, what, when, where, why and how of our content: Who is responsible for ...



Student Affairs Live Featuring Ellen Heffernan (Part 2!)

Posted by HigherEd Live 02-18-2013 9:14 pm


Wednesday, February 20th at 12:00pm EST Broadcasted over Google Plus, On-Air Hangout Conversation: #SAlive This week, Mike Hamilton will reprise his guest hosting duties!  On Wednesday, he will have an in-depth conversation with Ellen Heffernan, Partner a...