Friday Five: #highered takeaways from the New York Times innovation team

Posted by Higher Ed Marketing 05-16-2014 9:02 am


Since the advent of the online era, The New York Times has been a leader in digital journalism and multimedia storytelling. Yet, as the recently leaked report from the Times’ newsroom innovation team points out, the organization is struggling —...



Register Now: Brand Strategy Webinar Series

Posted by mStoner blog 05-16-2014 8:00 am


Broaden your knowledge of brand strategy with mStoners two-part webinar series: How to Approach Brand Strategy in Higher Ed Wednesday, June 18, at 2:00 p.m. EDT / 1:00 p.m. CDT Making Your Brand Relevant for Your...



Advancement Live: If If You Dont Like Change, Youll Like Irrelevance Even Less Disintermediation & Higher Ed Advancement

Posted by HigherEd Live 05-15-2014 12:42 pm


Internet-related disintermediation — reduction in the use of intermediaries — has been complicating the work of Higher Ed Advancement professionals for at least a decade. The impact hasn’t been as dramatic as in the private sector, where...



If You Dont Like Change, Youll Like Irrelevance Even Less Disintermediation & Higher Ed Advancement

Posted by HigherEd Live 05-15-2014 12:42 pm


Internet-related disintermediation — reduction in the use of intermediaries — has been complicating the work of Higher Ed Advancement professionals for at least a decade. The impact hasn’t been as dramatic as in the private sector, where...



Interactive Videos: The Ultimate Trick for Storytelling Marketing

Posted by .eduGuru 05-15-2014 11:12 am


Ever since visual storytelling burst onto the scene, vision-keepers have dabbled with ways of putting an element of openness into their craft. The comedy-mystery Clue was originally released with multiple endings, for example, while the legendary French...



EWU Athletics Finalist in SoMe Awards For Snapchat Campaign

Posted by CKSyme.com 05-15-2014 9:00 am


Eastern Washington University Athletics has been named a multiple-category finalist in the sixth annual SoMe Social Media Awards to be held in Portland, Oregon on Thursday, May 22. The campaign, Its Game Day on Snapchat! is a finalist in the Breaking ...



Whats wrong with the redesigned Bucknell University website

Posted by College Web Editor 05-15-2014 7:45 am


Bob Johnson and Gerry McGovern vs. Bucknell.edu I dont know about you, but when 2 consultants working in higher education, Bob Johnson and Gerry McGovern, take the time to publish 3 different posts on what’s wrong with the redesigned website of an i...



Concretely, content! (Part 1: Creating it.)

Posted by Susan Talbert Evans Blog 05-14-2014 3:23 pm


Yes, you should have a plan for developing content for your [blank]. Yes, it would be ideal if your budget allowed for a writer on your team or a freelancer in your stable of extra hands. And, yes, the funds you dont allocate to writing could get directe...



Four content ideas to engage new students during the summer

Posted by mStoner blog 05-13-2014 9:56 am


This article was featured in the May issue of mStoner’s e-newsletter, Intelligence. Don’t miss the June issue, sign up now! Want to increase engagement among newly enrolled students during the days of summer You can...



Theres No Place Like Home. Or is There

Posted by mStoner blog 05-12-2014 11:55 am


No matter how many pages lie within, your homepage is how the world identifies you. When you win an award for your site, the screen shot is your homepage. When people critique your website, they...