Digital Identity, Social Media, Privacy, Balance, and Being Radical

Posted by Eric Stoller's Blog 02-11-2013 10:05 pm


Part of the experience of being a keynote speaker at the Jon C. Dalton Institute on College Student Values is that you get to do an interview with the Character Clearinghouse at Florida State University. The questions from Pamela Crosby, the editor of the...



CKSyme.org Principal Chris Syme Approved for NCAA Speaker Registry

Posted by CKSyme.com 02-11-2013 2:44 pm


CKSyme.org announced today that principal Chris Syme has received approval from the NCAA Speaker Registry to present the agency’s latest workshop, Practice Safe Social to NCAA student-athletes. Practice Safe Social teaches participants how to use so...



Want to present this summer in Boston Submit your #highered proposal for eduWeb13 by Friday

Posted by College Web Editor 02-11-2013 11:55 am


You have exactly 5 days to come up with a great topic for a session at eduWeb 2013. The conference will take place in Boston from July 29-31, 2013, but the call for proposals will close this Friday. This year again I’m chairing the Marketing Confere...



Big brand social media blunders and lessons for #highered

Posted by Higher Ed Marketing 02-11-2013 7:44 am


“The bigger they are, the harder they fall” is an adage that seems to hold true for big brands in social media these days. When big brands mishandle a situation in the social media sphere, the fallout can be significant for the companies. But ...



A Tale of Two University Shootings [Case Study]

Posted by CKSyme.com 02-11-2013 7:39 am


Ever since Columbine, Virginia Tech, and most recently Newtown, the mention of a shooting on a school campus draws immediate attention.  However, its possible to create a larger panic and ensuing crisis by activating a template response to university sho...



Relationship-Building Doesn't Scale

Posted by Alumni Futures 02-10-2013 7:01 pm


The Problem Recently, Peter Maher of South Africa's University of the Witwatersrand made the following point in a LinkedIn discussion: E-mail opened up a wonderful new world of alumni engagement, especially for a university...that has a significant number...



Time to ditch web 2.0

Posted by Higher Ed Marketing 02-09-2013 5:15 pm


When I first launched this blog some seven-plus years ago, one of the taxonomy categories I created was called web 2.0. In those days, the phrase had currency. It referred to the fandangled new (at the time) way of using the web — a move from static...



Sending signals

Posted by TargetX iThink Online 02-08-2013 11:57 am


There are plenty of ways for admissions officers to listen and follow what prospective students are saying about their institution. But what if the tables were turned An increasing number of students are sending digital supplements along with their appl...



Constraints and creativity

Posted by Higher Ed Marketing 02-08-2013 10:31 am


I recently read a Harvard Business Review article called “Why Innovators Love Constraints.” (Thanks to our university’s chancellor, Cheryl B. Schrader [@SandTChancellor], for tweeting the link.) The author, Whitney Johnson, summarizes th...



The Great Social Customer Service Race

Posted by CKSyme.com 02-08-2013 7:09 am


How important is social media to customer service In today’s guest post, market analyst Ashley Verrill shares a unique piece of research done by Software Advice on how big companies use Twitter for customer service. Many thanks to Ashley and her te...