Wow. Such website. Many April. So Fools.

Posted by Higher Ed Marketing 04-01-2014 1:05 am


Wow. April foolery is in the air — and on college and university websites around the world, including ours. Here’s the explanation.Filed under: blogging, higher education, just for fun



Communicating Your Brand in the Campus Visit

Posted by mStoner blog 03-31-2014 12:00 pm


I believe that branding is 10% what you say and 90% what you do. We higher ed marketers spend most of our time focusing on brand messaging the things we communicate on websites and...



2014 Social Media Toolkit

Posted by HigherEd Live 03-31-2014 9:29 am


Higher Ed Live guest host Stephanie St.Martin from Boston College speaks with Cara Rousseau and Amanda Peralta about social media campaigns at Duke University, Erin Supinka a current student and social media ambassador from Rochester Institute of Technolo...



Best Practices for Email Newsletter Content Planning

Posted by Meet Content 03-30-2014 8:06 pm


Everyone loves to prognosticate about the future of email, including whether or not anyone still reads it or if well soon be able to check it via our refrigerators. For better or for worse, email remains a ubiquitous form of communication today. Accordin...



360Public Makes Sense of Data from IPEDS

Posted by HighEdWebTech 03-30-2014 5:13 pm


New website quickly navigates and makes sense of complicated data from Higher-Education IPEDS website and allows for comparisons and benchmarks of colleges and universities in seconds. The post 360Public Makes Sense of Data from IPEDS appeared first on Hi...



The Negative Effects of Newsjacking

Posted by Mike McCready - Social Media and Marketing 03-30-2014 2:46 am


If you haven’t heard the term before, newsjacking is simply piggybacking your ideas on trending news topics. When done correctly, this is a powerful way to have your ideas and message spread past your immediate sphere of influence. When done incorre...



WeightWatchers Incredible You project: Personalized storytelling

Posted by Higher Ed Marketing 03-29-2014 8:12 pm


I’ve been doing quite a bit of research lately about how we higher ed marketers can better incorporate storytelling to build brand identity and achieve our institutional goals. (This is more than just a personal interest; I’ll be co-presenting...



Now, thats how you do a response ad, nest-ce pas

Posted by HighEdWebTech 03-28-2014 9:27 am


We live in an interesting time where the place that I find myself watching ads, on purpose, is on YouTube. The post Now, that’s how you do a response ad, n’est-ce pas appeared first on HighEdWebTech.



Building a New Website for SUNY: Feedback, Decisions, and Plans for the Future

Posted by mStoner blog 03-27-2014 12:07 pm


A chancellor who consults for President Obama, thousands of applications received each month, and 64 campuses to showcase. Thats SUNY. The size and scope of the largest public system of education in the U.S. was...



HighEdWeb Pitt talks teamwork, tech on April 9

Posted by Link: The Journal of Higher Education Web Professionals 03-26-2014 10:56 am


On April 9, the Steel City will serve as a magnet for some of the top web minds from around the Mid-Atlantic and beyond when HighEdWeb Pitt makes its conference debut. The daylong regional will unfold at Pittsburgh Technical Institute. “HighEdWeb Pi...