The branding of blizzards and the commodification of disaster.

Posted by InsideTimsHead 02-12-2013 8:35 am


In the media swirl around Winter Storm Nemo, many wondered why winter storms suddenly had names, like hurricanes do. Simple: It’s part of a new branding strategy by the Weather Channel. We have names like Nemo because it’s all about … Co...



The branding of storms and commodification of disaster.

Posted by InsideTimsHead 02-12-2013 8:35 am


In the media swirl around Winter Storm Nemo, many wondered why winter storms suddenly had names, like hurricanes do. Simple: It’s part of a new branding strategy by the Weather Channel. We have names like Nemo because it’s all about … Co...



Books that matter: Mark Greenfield reviews The Cluetrain Manifesto

Posted by Higher Ed Marketing 02-12-2013 8:19 am


Note: With this post begins a series of book reviews of “books that matter” — or should matter — to higher ed PR/marketing/branding folks, as determined not by me, but by others in the higher ed marketing/PR/branding field. A few p...



Social Works Sample Case Study: FSUs Great Give

Posted by mStoner blog 02-12-2013 8:00 am


As the launch of our book, Social Works, approaches, we wanted to share a sample chapter. I’d have a hard time picking my personal favorite from the 25 case studies in the book, but this...



8 new interesting #highered voices to celebrate 8 years of collegewebeditor.com

Posted by College Web Editor 02-12-2013 7:30 am


It’s been three years since I last highlighted the anniversary of this blog. Even after 8 years of blogging covering higher education, I’m still amazed at how vibrant and resourceful our community can be. When I wrote my first post on February...



Digital Identity, Social Media, Privacy, Balance, and Being Radical

Posted by Eric Stoller's Blog 02-11-2013 10:05 pm


Part of the experience of being a keynote speaker at the Jon C. Dalton Institute on College Student Values is that you get to do an interview with the Character Clearinghouse at Florida State University. The questions from Pamela Crosby, the editor of the...



CKSyme.org Principal Chris Syme Approved for NCAA Speaker Registry

Posted by CKSyme.com 02-11-2013 2:44 pm


CKSyme.org announced today that principal Chris Syme has received approval from the NCAA Speaker Registry to present the agency’s latest workshop, Practice Safe Social to NCAA student-athletes. Practice Safe Social teaches participants how to use so...



Want to present this summer in Boston Submit your #highered proposal for eduWeb13 by Friday

Posted by College Web Editor 02-11-2013 11:55 am


You have exactly 5 days to come up with a great topic for a session at eduWeb 2013. The conference will take place in Boston from July 29-31, 2013, but the call for proposals will close this Friday. This year again I’m chairing the Marketing Confere...



Big brand social media blunders and lessons for #highered

Posted by Higher Ed Marketing 02-11-2013 7:44 am


“The bigger they are, the harder they fall” is an adage that seems to hold true for big brands in social media these days. When big brands mishandle a situation in the social media sphere, the fallout can be significant for the companies. But ...



A Tale of Two University Shootings [Case Study]

Posted by CKSyme.com 02-11-2013 7:39 am


Ever since Columbine, Virginia Tech, and most recently Newtown, the mention of a shooting on a school campus draws immediate attention.  However, its possible to create a larger panic and ensuing crisis by activating a template response to university sho...