Meet #HigherEd Analytics Pros: Tatjana Salcedo (@uvmwebteam) from University of Vermont

Posted by Higher Ed Analytics 12-18-2014 7:31 am


Tatjana Salcedo, Web Strategist at the University of Vermont, is one of the 12 higher ed professionals who will present at the 2015 Higher Ed Analytics Conference. In this 3-question interview, Tatjana tells us about a professional “big analytics wi...



Vision and Everyday Business for Fordhams New Website

Posted by Susan Talbert Evans Blog 12-17-2014 11:02 am


The fact is we all focus too much on how a website looks. Lets face it, the backend of the .edu website isnt as sexy as the visual design. By backend, I mean 1.) strategy around the purpose and goals for the site and 2.) understanding what it takes ...



Top #highered Holiday Cards 2014 Edition

Posted by College Web Editor 12-17-2014 7:15 am


I love holidays cards. So, every year since 2010, I watch lots of them to create a nice little collection for everybody’s viewing pleasure (2010 collection, 2011 collection, 2012 collection and 2013 collection.) This year again, I asked the readers ...



Anatomy of a Perfect Academic Program Page

Posted by Aligned Path Thoughts 12-16-2014 5:21 pm


Anatomy of a Perfect Academic Program Page shows you key page features that draw in users and generate leads.



What Higher Ed Marketers Can Learn from a Box of Bullshit.

Posted by Link: The Journal of Higher Education Web Professionals 12-16-2014 5:16 pm


On Black Friday, 2014, the popular company Cards Against Humanity sent out an email with information that was spread even more quickly on social networks.   The message was clear. You had the chance to buy some new bullshit from Cards Against Humanit...



Managing Social Media Over Holiday Breaks

Posted by HigherEd Live 12-15-2014 3:38 pm


Monday, December 15, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive On this episode of Admissions Live, social media managers offer tips and tricks to keeping your content fresh and engaging prospective stude...



Nov 2014 Reports: #highered Web Analytics Monthly Benchmarking Reports for the US, UK & France

Posted by Higher Ed Analytics 12-15-2014 7:29 am


As part of a 1-year project, I’ve decided to published monthly benchmarking reports using Google Analytics benchmarking reports for Universities & Colleges websites. Why these benchmarking analytics reports As I explained in a column published...



Top 5 Social Media Stories This Week

Posted by 12-12-2014 10:36 am


There was lots of news and views surrounding social media this week. In case you were swamped, on vacation, or just plain missed it, here’s a recap of the top five stories I ran across this week. And, of course, a line or two of my take. Have a grea...



Is web governance too loaded a term for higher ed

Posted by Aligned Path Thoughts 12-12-2014 8:00 am


Web governance in higher ed has been a term that has been tackled a number of times in web focused communities and a number of conferences presentations over the last three or so year. But I would challenge that in most cases the conversation has not gott...



Sucessfully got @FriendsCentral Verified on Twitter

Posted by Geoff Campbell 12-11-2014 5:14 pm


One of the first breakthroughs I’ve had so far at FCS has been to get out Twitter account verified. It might not sound like much, but given the recent article by AdWeek, it is a highly sought-after mark of legitimacy. From my (incomplete) search of ...