Missouri S&T is hiring for our web team

Posted by Higher Ed Marketing 03-08-2014 10:03 am


We’re building up our web team at Missouri University of Science and Technology (Missouri S&T) for some exciting things in the future. We’re hiring two positions focused on web, digital communications and social media to double our dedicat...



Reputation Marketing Vs Reputation Management [Book Review]

Posted by CKSyme.com 03-08-2014 4:50 am


Reputation marketing is more than just managing reputation. Its about establishing, guarding, and marketing that reputation to become more competitive and profitable. That is the opening statement in part one of the small but wonderful book Reputation ...



Responsive Website Design & Development : The Costs vs The Gains

Posted by .eduGuru 03-06-2014 10:16 am


When developing a website, we all want our energy and the money that we put into it to be deployed in the most effective way possible. But everyone who is either a casual or regular web surfer will have comes across a few websites that simply look awful, ...



What Lessons Can Colleges Learn from Big Brands on Social Media

Posted by HigherEd Live 03-06-2014 8:00 am


This post was submitted by Kimberly Barnes. With 98% of 18-24 year olds using social media, it only makes sense that colleges should be, too. But thats not always as easy as it sounds. Social networks are largely shallow and unproductive anathema to th...



What is the media of social media

Posted by Higher Ed Marketing 03-05-2014 3:36 pm


Sometimes we become so immersed in a thing that we can’t distance ourselves from it enough to think critically about it. Like air. It’s all around us, and unless something happens to disrupt its usual quality, we rarely give it much thought. A...



Twitter University: Bridging the Gap Between the Academe and the Students

Posted by .eduGuru 03-05-2014 11:34 am


There’s a divide between the academe and students, and it can’t be more obvious in their social media activities. While the students have been utilizing different social networking platforms, most universities are still struggling to determine...



The Power of Real

Posted by Mike McCready - Social Media and Marketing 03-03-2014 10:48 am


You’ve probably heard of real-time marketing.  Oreo scored a touchdown during Super Bowl XLVII when the power went out.  They set the new standard for brands and real-time marketing.  But what about the power of real Last night marked the 86th Acad...



Building an Integrated Brand The Loyola University Chicago Story

Posted by HigherEd Live 03-03-2014 9:19 am


Guest host Deborah Maue speaks to Vice President for Marketing and Communication at Loyola University Chicago, Kelly Shannon. Tune in as they discuss keys to success for integrated marketing, when to bring work in-house vs. external, types of talent neede...



Test-driving LinkedIns new blogging platform

Posted by Higher Ed Marketing 03-03-2014 7:49 am


I recently was invited to be part of a 25,000-person group to test LinkedIn’s new blogging platform. I just tested it out this morning. You can read about it there. Or, if you’d rather not jump, here’s the extent of that post. I’d ...



5 #highered conferences to submit your presentation proposal TODAY

Posted by College Web Editor 02-28-2014 7:40 am


The call for proposals for the Higher Ed Content Conference is now closed – and I’m currently reviewing the great proposals we received. While it’s too late for the online conference I will be hosting on April 30, 2014, you can (and shou...