Android vs. iOS vs. Windows Phone: Which One is Right for You To Develop On

Posted by .eduGuru 06-18-2014 9:16 am


The comparison between platforms to determine which one is the best in terms of features, stability, apps and security is nothing new. With the focus of these showdowns mostly on helping users decide which phone is best suited to their needs, the stake of...



What Students Need To Know About Social Media Best Practices

Posted by CKSyme.com 06-18-2014 7:59 am


Teaching students how to use social media responsibly is a hot topic of discussion in schools and athletic departments across the country. What should we teach them Should there be a different curriculum emphasis for differing ages How can they still co...



Vine A 6 Second Tool To Dynamic College Branding

Posted by .eduGuru 06-17-2014 9:57 am


ABOUT VINE: It was only last year, in 2013, when Vine was launched. Today this popular, Twitters, project is one of the most downloaded app on both iPhone and Android. Vine is for the video sharing world, what Twitter is for blogging. Interestingly, Twit...



Reed College, Switchboard, and Partnerships with Alumni Entrepreneurs

Posted by HigherEd Live 06-17-2014 9:39 am


Partnerships with vendors will become increasingly central to Advancement work over the upcoming decade. In areas ranging from Big Data to the mobile web, from strategy to tactics, vendors are offering tools and services that make it possible for Advancem...



Putting Paul Smiths Website to the Test

Posted by Susan Talbert Evans Blog 06-17-2014 8:21 am


Shortly after the relaunch of the Paul Smiths College website, we did some usability testing. Usability testing can occur on a live or beta site and the intention is to evaluate levels of success or frustration as users try to accomplish tasks on a new s...



Quick take: On incremental web improvements

Posted by InsideTimsHead 06-17-2014 7:51 am


Depending on your position and past experiences, “redesign” is either one of the most exciting or feared (or both) words used for higher ed webtenders. But it’s also a lot less important than keeping your eyes open for opportunities for ...



Making a spectacle of scientific research

Posted by Higher Ed Marketing 06-15-2014 6:06 pm


In my 23-plus years in the higher ed PR and marketing business, I’ve had my share of encounters with university researchers that go something like this: Me: Dr. So-and-so, I heard about your latest research project, and I think it would make a great...



The Pros and Cons Of Tweet Scheduling

Posted by CKSyme.com 06-13-2014 10:44 am


Social media dashboards are a blessing, and sometimes a curse. The upside: they allow us to monitor efficiently and make better use of their time. They also allow us to schedule important posts. But sometimes scheduling can be problematic. A couple quick ...



Friday Five: Good reads for #highered

Posted by Higher Ed Marketing 06-13-2014 8:51 am


Some recent-ish posts from the higher ed blogging community that I’ve enjoyed reading and thought were worth sharing: Pay more attention to the attention price you pay. This post by Karine Joly hits home on several levels and is well worth reading b...



AP style vs. substance

Posted by Higher Ed Marketing 06-11-2014 8:41 am


What has gotten into those crusty curmudgeons who edit the Associated Press Stylebook For those of you whose own in-house editorial style leans heavily on the AP Stylebook — the self-proclaimed “journalist’s bible” — you may...