PPC Advertising vs. Traditional Advertising

Posted by Mike McCready - Social Media and Marketing 04-15-2014 11:49 pm


I had a conversation today that got me thinking. The conversation was about the value and purpose of dedicated landing pages for Pay-Per-Click (PPC) advertising. I’m a firm believer (and I’m not the only one) in using dedicated landing pages f...



[Free Webinar] Buzzr Higher Ed: It Might Be for You

Posted by mStoner blog 04-15-2014 10:30 am


Every institution needs a solid web strategy and a well-organized website with an attractive design. But not every institution needs a fully-customized content management system (CMS) implementation. A fully-customized CMS can come with a relatively large...



Higher Ed Content Voices: Proven strategies to improve digital content from 13 #highered pros

Posted by College Web Editor 04-15-2014 7:55 am


Just starting out with Content Strategy No reason to feel bad about it. Most of us are beginners, anyway :-) Only 3 years ago nobody was talking about content strategy in higher education and the other industries were just warming up to the discipline af...



Admissions Live: AERA14 with Eric Felix

Posted by HigherEd Live 04-14-2014 1:55 pm


Monday, April 14, 2014 Host Chris D’Orso speaks with Eric Felix as he reports from the annual American Educational Research Association meeting. Eric Felix is a doctoral student at the University of Southern Californias Rossier School of Education....



AERA14 Recap with Eric Felix

Posted by HigherEd Live 04-14-2014 1:55 pm


Host Chris D’Orso speaks with Eric Felix as he reports from the annual American Educational Research Association meeting. Eric Felix is a doctoral student at the University of Southern Californias Rossier School of Education. He is a research assis...



Tag! Youre It: Does Your Higher Ed Brand Need a Tagline

Posted by mStoner blog 04-14-2014 10:59 am


Youve done a brand strategy project. Youve done the research, developed the brand framework. Gotten agreement to move forward with creative development. And now you have to decide. Are we going to have a tagline...



HighEdWebNE to provide feast of ideas April 25

Posted by Link: The Journal of Higher Education Web Professionals 04-13-2014 11:13 pm


In its second year, HighEdWeb New England is showing anything but a sophomore slump, bringing a full menu of presentations to Johnson and Wales University in Providence on Friday, April 25. The conference is sold out — but still accepting spots on i...



Towards harmonization of higher education in Southeast Asia: Malaysias perspective

Posted by GlobalHigherEd 04-13-2014 1:15 pm


Editors’ note: today’s guest entry, by Morshidi Sirat (Universiti Sains Malaysia), Norzaini Azman (Universiti Kebangsaan Malaysia) & Aishah Abu Bakar (University of Malaya), is designed to provide you with an up-to-date and insightful summ...



Prospective Graduate Students Get Short Shrift

Posted by mStoner blog 04-10-2014 3:12 pm


I think that, in general and outside of professional schools, prospective graduate students get short shrift. I think that many people assume that prospective graduate students know at the outset of their search the specific...



[Free Webinar] Buzzr Higher Ed: It might be for you.

Posted by mStoner blog 04-10-2014 10:30 am


Every institution needs a solid web strategy and a well-organized website with an attractive design. But not every institution needs a fully-customized content management system (CMS) implementation. A fully-customized CMS can come with a relatively large...