Repped: 30 Days To a Better Online Reputation [Book Review]

Posted by CKSyme.com 03-24-2014 9:21 am


Andy Beals new book Repped is a practical, easy-to-understand guide on how to build a better online reputation in thirty days. It might sound a little incredulous, especially if youre already suffering from a bad online reputation, but this task-oriente...



5 Simple Ways to Mobilize your College Website

Posted by HigherEd Live 03-24-2014 8:00 am


This post is sponsored and written by Formstack, an easy-to-use online form building solution. If your analytics show that a large portion of your web traffic is from mobile devices, you are not alone. More and more website hits are coming from smartphone...



LIVE from #CASEsmc!

Posted by HigherEd Live 03-24-2014 7:39 am


Host Ashley Budd interviews faculty, speakers and conference chair, Keith Hannon, live from the CASE Social Media and Community Conference in Marina Del Rey, California. Taken from the live broadcast, March 20, 2014. Speakers interviewed during the LIVE b...



Represented Mount Allison at a college fair

Posted by Geoff Campbell 03-23-2014 6:00 pm


On Tuesday, March 18, I represented Mount Allison University at a college fair in Massachusetts. I was offered the opportunity after speaking to a past classmate at Mount Allison who now works in the school’s admissions office and is responsible for...



Friday Five: Branding: Dead or alive

Posted by Higher Ed Marketing 03-21-2014 8:17 am


Branding has been taking it on the chin lately from marketing pundits who claim it’s dead, or dying. Is it time to stick a fork in branding Is it as dead as that parrot from the Monty Python skit Or is it just resting Before you stack branding al...



Understanding Alumni Networks (and How LinkedIn Can Help)

Posted by Alumni Futures 03-20-2014 4:56 pm


Recently, LinkedIn's university evangelist John Hill invited me to speak informally to members of the LinkedIn education products team at the company's Silicon Valley headquarters. I was grateful for the opportunity, and I enjoyed the discussion. My main ...



#HigherEd Becoming More Sophisticated in Using #SocialMedia

Posted by mStoner blog 03-20-2014 2:50 pm


  Instagram and Twitter are up, geosocial is no longer very effective, social media is increasingly essential in higher ed. These are some of the key initial takeaways from the 2014 Survey of Social Media...



Pinterest: My blind spot

Posted by Higher Ed Marketing 03-19-2014 6:51 pm


I just don’t get Pinterest. Maybe I haven’t given it a fair shake. No. Scratch that. I know I haven’t given it a fair shake. I don’t know why, either. I’m not a Pinterest hater. I don’t want to be like those Twitter hat...



Social Media Strategy for Orientation

Posted by HigherEd Live 03-19-2014 2:39 pm


As orientation time approaches, do you have a social media strategy in place Hear from three experts in the field about how they reach out to engage incoming students and parents before, during and after orientation. This week, Chris Butler discussing so...



Science-based Copywriting: How to Write Persuasive Copy

Posted by .eduGuru 03-19-2014 10:52 am


Persuasion is an art. Hardly an arguable statement, however, as any successful copywriter will tell you, theres more than a bit of science involved as well. To write truly great copy for a product, website, sales pitch, or what have you a basic grasp of ...