Test-driving LinkedIns new blogging platform

Posted by Higher Ed Marketing 03-03-2014 7:49 am


I recently was invited to be part of a 25,000-person group to test LinkedIn’s new blogging platform. I just tested it out this morning. You can read about it there. Or, if you’d rather not jump, here’s the extent of that post. I’d ...



5 #highered conferences to submit your presentation proposal TODAY

Posted by College Web Editor 02-28-2014 7:40 am


The call for proposals for the Higher Ed Content Conference is now closed – and I’m currently reviewing the great proposals we received. While it’s too late for the online conference I will be hosting on April 30, 2014, you can (and shou...



3 #highered conferences to submit your presentation proposal TODAY

Posted by College Web Editor 02-28-2014 7:40 am


The call for proposals for the Higher Ed Content Conference is now closed – and I’m currently reviewing the great proposals we received. While it’s too late for the online conference I will be hosting on April 30, 2014, you can (and shou...



Cutting Edge EDU Marketing: Pop Out and Grab Some Attention

Posted by .eduGuru 02-27-2014 12:04 pm


To reach college students, you need marketing tools that will jump out and grab them. In person, a Postup Stand is an effective way to get in their face, while a popup is the best way to do it online. Whether you are online or offline, take a look at thes...



Why Duplicate Content Is Bad for the Web

Posted by Meet Content 02-27-2014 10:53 am


Among the countless content problems found on websites, one of the most egregious and commonly cited is duplicate content. Content strategists not to mention search engine optimization (SEO) professionals love to hate on duplicate content. As soon as ...



Using Social Data to Understand Individuals

Posted by HigherEd Live 02-26-2014 11:54 am


Social media analytics tend to focus on aggregate actions that take place on a particular platform. They can focus on aggregate audience — how much has my audience grown — or aggregate engagement with particular pieces of content — how ...



Student Affairs Live Critical Issues Facing SSAOs: Lessons in Leadership

Posted by HigherEd Live 02-26-2014 10:13 am


Wednesday, March 5th at 1:00pm EST Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive The dynamic social, political, and economic landscape in higher education creates many layers of complexity for student affairs leaders. Increased ...



Critical Issues Facing Senior Student Affairs Officers: Lessons in Leadership

Posted by HigherEd Live 02-26-2014 10:13 am


Wednesday, March 5th at 1:00pm EST Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive The dynamic social, political, and economic landscape in higher education creates many layers of complexity for student affairs leaders. Increased ...



Three Twitter Takeaways That Brands Need From New Pew Study

Posted by CKSyme.com 02-26-2014 8:45 am


Pew Internet Research released a fascinating study this week on the six types of conversations that take place on Twitter. Although this is not a marketing study, there are three Twitter takeaways in this research that brands should pay attention to. 1....



Universal Analytics: A game changer for #highered

Posted by College Web Editor 02-26-2014 7:45 am


My latest University Business column published in the March 2014 issue is now available online: Universal Analytics: A game changer for higher ed. In this short article, I explain why universities and colleges should learn more about Universal Analytics ...