Twitter University: Bridging the Gap Between the Academe and the Students

Posted by .eduGuru 03-05-2014 11:34 am


There’s a divide between the academe and students, and it can’t be more obvious in their social media activities. While the students have been utilizing different social networking platforms, most universities are still struggling to determine...



The Power of Real

Posted by Mike McCready - Social Media and Marketing 03-03-2014 10:48 am


You’ve probably heard of real-time marketing.  Oreo scored a touchdown during Super Bowl XLVII when the power went out.  They set the new standard for brands and real-time marketing.  But what about the power of real Last night marked the 86th Acad...



Building an Integrated Brand The Loyola University Chicago Story

Posted by HigherEd Live 03-03-2014 9:19 am


Guest host Deborah Maue speaks to Vice President for Marketing and Communication at Loyola University Chicago, Kelly Shannon. Tune in as they discuss keys to success for integrated marketing, when to bring work in-house vs. external, types of talent neede...



Test-driving LinkedIns new blogging platform

Posted by Higher Ed Marketing 03-03-2014 7:49 am


I recently was invited to be part of a 25,000-person group to test LinkedIn’s new blogging platform. I just tested it out this morning. You can read about it there. Or, if you’d rather not jump, here’s the extent of that post. I’d ...



5 #highered conferences to submit your presentation proposal TODAY

Posted by College Web Editor 02-28-2014 7:40 am


The call for proposals for the Higher Ed Content Conference is now closed – and I’m currently reviewing the great proposals we received. While it’s too late for the online conference I will be hosting on April 30, 2014, you can (and shou...



3 #highered conferences to submit your presentation proposal TODAY

Posted by College Web Editor 02-28-2014 7:40 am


The call for proposals for the Higher Ed Content Conference is now closed – and I’m currently reviewing the great proposals we received. While it’s too late for the online conference I will be hosting on April 30, 2014, you can (and shou...



Cutting Edge EDU Marketing: Pop Out and Grab Some Attention

Posted by .eduGuru 02-27-2014 12:04 pm


To reach college students, you need marketing tools that will jump out and grab them. In person, a Postup Stand is an effective way to get in their face, while a popup is the best way to do it online. Whether you are online or offline, take a look at thes...



Why Duplicate Content Is Bad for the Web

Posted by Meet Content 02-27-2014 10:53 am


Among the countless content problems found on websites, one of the most egregious and commonly cited is duplicate content. Content strategists not to mention search engine optimization (SEO) professionals love to hate on duplicate content. As soon as ...



Using Social Data to Understand Individuals

Posted by HigherEd Live 02-26-2014 11:54 am


Social media analytics tend to focus on aggregate actions that take place on a particular platform. They can focus on aggregate audience — how much has my audience grown — or aggregate engagement with particular pieces of content — how ...



Student Affairs Live Critical Issues Facing SSAOs: Lessons in Leadership

Posted by HigherEd Live 02-26-2014 10:13 am


Wednesday, March 5th at 1:00pm EST Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive The dynamic social, political, and economic landscape in higher education creates many layers of complexity for student affairs leaders. Increased ...