Higher Ed Live Relaunched!

Posted by HigherEd Live 01-28-2015 6:14 pm

We’re thrilled to announce the relaunch of HigherEdLive.com! Why relaunch the website When mStoner took the reins in November 2012, we knew great things were ahead. It was important to our team to ensure that any changes we made to the network were...

#SAsearch: Job Placement and Career Development Advice

Posted by HigherEd Live 01-28-2015 3:11 pm

Five steps for navigating your school's Wikipedia entry

Posted by Grad School Marketer 01-28-2015 1:35 pm

Have you checked your institution's Wikipedia entry latelyIt's no secret that Wikipedia entries are one of the highest-ranking items for any search engine, and since they are edited by an independent party, many outside your institution may consider the ...

Is Carnival Ready For The Risk and Reward Of Super Bowl Ads

Posted by 01-27-2015 9:28 am

Carnival Cruise Lines is running a Super Bowl ad this year. Surprised I was. Its a big risk. The last three years have not been good news for cruise lines. From Carnivals infamous poop cruise to Disneys kicking a baby and family off a ship in the midd...

Meet #HigherEd Analytics Pros: Ted Hattemer (@tedhattemer) from @OhioState

Posted by Higher Ed Analytics 01-27-2015 7:50 am

Ted Hattemer, Assistant Vice President, Interactive Communications at The Ohio State University, is one of the 12 higher ed professionals who will present at the 2015 Higher Ed Analytics Conference. In this 3-question interview, Ted tells us about a profe...

State of Alumni Engagement: Towards a Definition and Taxonomy

Posted by HigherEd Live 01-27-2015 12:53 am

Join host Ryan Catherwood for a conversation about the State of Alumni Engagement in 2015 featuring Jade Bressington, Deputy Director of Alumni Relations at the University of Birmingham, in the U.K, along with Keith Lue, Executive Director of the Alumni A...

#HelpWanted: Higher Ed Leaders on Social Media

Posted by HigherEd Live 01-26-2015 2:16 pm

Higher ed leaders are increasingly seeking support from their marketing and communications teams in order to more effectively engage and communicate on social media. Author and social media strategist Dan Zaiontz recently wrote a book, #FollowTheLeader: L...

Web governance and digital strategy a killer combo

Posted by Aligned Path Thoughts 01-26-2015 1:44 pm

Web governance and digital strategy are not quite as difficult at face value as people make them to be. The post Web governance and digital strategy a killer combo appeared first on Aligned Path.

2015: the new 90s

Posted by Higher Ed Marketing 01-26-2015 12:28 pm

  Welcome to the Internet of 2015. Which, according to this recent post from The Verge, looks a lot like the Internet of the 1990s. Writes Verge’s Nilay Patel (@reckless): 2015 will be defined by the Revenge of ’90s Internet: media and te...

Top 8 Lessons From How To Market A Book

Posted by 01-26-2015 9:05 am

One thing Ive learned since entering the world of book publicists: the publishing world has its own rules when it comes to marketing. As someone who came from a long career in communications and marketing, I thought I would just slide right in. Wrong. Jo...