Identifying and Cultivating Student Leaders

Posted by HigherEd Live 02-17-2015 10:11 am


In this weeks episode of Marketing Live well be speaking with two campus administrators who work day-to-day to identify and cultivate student leaders on campus. Well explore the challenges of recruiting diverse leadership and well discuss ways student...



Accidentally, unintentionally offline

Posted by Higher Ed Marketing 02-16-2015 4:52 pm


Right about the time that I was reading Paul Jarvis’s excellent piece for TheNextWeb on the virtues of a social media sabbatical, and contemplating taking one of those myself, I had a sabbatical of sorts foisted upon me after I fractured my right el...



Podcast: How content governance plays into your digital strategy

Posted by Aligned Path Thoughts 02-16-2015 3:35 pm


Understand how collaborative content planning is important to your digital efforts The post Podcast: How content governance plays into your digital strategy appeared first on Aligned Path.



Consider. Collaborate. Create. Commit. #ACPA15

Posted by HigherEd Live 02-16-2015 10:36 am




Pardon Our Dust

Posted by Mark Greenfield - Higher Ed Web Consulting 02-15-2015 7:44 pm


This week I will be making a long overdue update to the design of this site. As I make the transition to the new design there will probably be a few things that are not working correctly. As long as there are no unexpected complications, I expect the site...



Guest Post: 5 Reasons UX, Content and SEO is More Important Than Ever

Posted by HighEdWebTech 02-15-2015 5:04 pm


Back in 2014, seems so long ago now, Google made many important changes to their myriad of algorithms, some of which place more importance on social media when it comes to ranking on their mighty search engine. In June they completely removed the popular ...



What you missed at the 2015 #highered Analytics Conference #hea15

Posted by Higher Ed Analytics 02-13-2015 11:45 am


The 2015 Higher Ed Analytics conference was a big hit on Wednesday. Here’s the Storified round-up of what was said and done during this 3-hour online conference that you can now get on-demand for your team if you missed it live! [View the story R...



To Boost Or Not To Boost: When To Use Paid Social Media Ads

Posted by 02-12-2015 9:25 am


A few weeks ago I read a piece in Adweek that I cant get out of my mind. The piece was titled, Why You Shouldnt Pay For Social Media. Here was the first quote that concerned me: There are more ways to get your name and product out there than by purchasi...



Falling in love again with blogging #highered and #hesm after 10 years

Posted by College Web Editor 02-12-2015 9:00 am


This post is #8 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Happy 10th Birthday, Baby Blog! I understand this can sound cheezy to some of you, my...



Leveraging Current Students for Admissions Success

Posted by HigherEd Live 02-11-2015 1:10 pm


Current students play a vital role in the success of an admissions office. Their involvement in supporting the voice and the mission of our institution can often be the most lasting impression we leave on prospective students and their families. How can w...