University of Phoenix, A Facebook Like, and a Sponsored Ad

Posted by Eric Stoller's Blog 01-27-2013 8:24 pm

In my attempt to be connected to all things related to higher education, I did something that has had interesting ramifications. One day while perusing Facebook, I liked the University of Phoenix page. I figured that it would nice to see what they were up...

How to Set Up an Easy to Use Online Monitoring System Part One

Posted by 01-27-2013 4:03 pm

Setting up an online monitoring system for social media is one of the most important strategies in building a successful social media presence, whether for customer service, crisis prevention, reputation management, or just finding out what your competito...

Law of Diminishing Returns in IT

Posted by The Higher Ed CIO 01-27-2013 3:41 pm

The law of diminishing returns may be one of the most important ‘laws’ for CIO’s to understand and apply in nearly every decision making situation. CIO’s often use a number of shorthand adaptations of the law of diminishing returns...

UBrander now in partnership with Me Inc Magazine

Posted by UBrander 01-27-2013 1:26 pm

I told you I would be blogging again. I will be, however, my first blog post is an article for Me Inc Magazine, which debuts next month. I will post the article here once it’s published.

Big Data or Big Problems

Posted by The Higher Ed CIO 01-26-2013 2:42 pm

Before you start planning for your big data requirements and asking for a big data budget, make sure what you think is big data isn’t really just big problems. That’s my best advise from a more enlightened perspective on how … Continue r...

Take this survey: Best marketing/branding books for #highered

Posted by Higher Ed Marketing 01-26-2013 11:12 am

A little over a week ago, I wrote about one of my all-time favorite books about branding. For a future blog post (or series of posts), I’d like to hear what others in this field think are the best reads out there for higher ed marketing types. So I&...

Have you seen the restrooms

Posted by TargetX iThink Online 01-25-2013 1:05 pm

Do you have a driving route that you normally take for family vacations One where you know all the proper places to stop and use the restroom For example — my family stops at the Dunkin’ Donuts before we get on the NY Thruway. We have all ha...

Social Works: Coming to bookshelves and ereaders on 25 February

Posted by mStoner blog 01-25-2013 10:00 am

We haven’t mentioned our book, Social Works, for several months. But out of your sight doesn’t mean it’s out of our minds! We’ve been working very hard to finish it up, attend to all the...

iModules/Converge Consulting Partnership

Posted by Converge Consulting - Measurable Multi-channel Marketing for Higher Education 01-25-2013 8:57 am

iModules and Converge Consulting partner to provide Google Analytics services and alumni research. Click here for iModules client resources.

Friday Five: 2013 trends

Posted by Higher Ed Marketing 01-25-2013 8:07 am

A lot of bloggers post end-of-year/start-of-year pieces that gives their take on what trends the new year will bring. I scanned several of these posts. Here are five that are most relevant to higher ed marketing work and definitely worth passing along. Th...