#highered and Obama: the first four years

Posted by Higher Ed Marketing 01-21-2013 7:33 am


As President Obama prepares for today’s public swearing in of his second term of office, it’s as good a time as any to look back at how higher education has fared under this president’s first term, and to look forward at what might be in...



Everyday Analytics in #highered: tools and tips by Rebecca Bernstein from the University at Buffalo (@UBCommunity)

Posted by Higher Ed Analytics 01-21-2013 6:45 am


Rebecca Bernstein, Digital Strategist at the University at Buffalo, is one of the 12 higher ed professionals presenting at the 1st higher ed analytics conference. Rebecca Bernstein serves as UBs digital strategist and spearheaded the creation of the Univ...



Lessons for Education from Obama's Re-election

Posted by Alumni Futures 01-21-2013 12:01 am


Today's U.S. presidential inauguration reminds me to ask what higher ed advancement might learn from Obama's re-election. It feels a little like deją vu from Obama's first presidential campaign, when many of us wondered whether Blue State Digital's grassr...



Where is Jerry Bishop

Posted by The Higher Ed CIO 01-20-2013 11:40 am


“Where is JerryBishop” is a great question and one I should have answered a long time ago to explain not posting regularly. The answer of course is that I am right here as I have been all along struggling to … Continue reading →The...



M.S. in PR Spring Semester at Newhouse

Posted by Geoff Campbell 01-18-2013 3:28 pm


Hey everyone. I’m just finishing up my first week of the spring semester of classes at the S.I. Newhouse School of Public Communications. I’ve had every class at least once and well, I’m very excited. I had been planning on sharing with ...



Everyday Analytics in #highered: tools and tips by Amy Pizzolatto from University of Chicago (@UChicago)

Posted by Higher Ed Analytics 01-18-2013 2:30 pm


Amy Pizzolatto, Multimedia Content Specialist at The University of Chicago, is one of the 12 higher ed professionals presenting at the 1st higher ed analytics conference. She is interested in Site Search Analytics, Search Engine Optimization, Content Stra...



Strengths. Space. Success.

Posted by TargetX iThink Online 01-18-2013 12:07 pm


As promised, I am providing you with an update from our staff retreat regarding our Strengths Finder exercise (see the Recruitment Minute “Hide not your talents” from December 14, 2012). We met at JG Domestic in Philadelphia for our annual da...



Crowdsourcing as Stewardship: Sharing Your Institution's Story

Posted by CASE Social Media 01-18-2013 9:22 am


Jen Doak is the online communications specialist at CASE. At the 2013 CASE-NAIS conference, held Jan. 13-15 in Washington, D.C., I was lucky enough to find some room in the Crowdsourcing as Stewardship: Sharing Your Schools Story session. It was led by...



Meet Confab Higher Ed

Posted by Meet Content 01-18-2013 7:17 am


Not even two months after Meet Content launched, we flew to Minneapolis, Minn., to be a part of another new creation. We were among the inaugural attendees of Confab, the content strategy conference organized by Kristina Halvorson and Brain Traffic. (See ...



Friday Five: Immutable branding laws, revisited

Posted by Higher Ed Marketing 01-18-2013 6:37 am


As 2012 drew to a close, I spent some time revisiting some reading material that has informed my life, both personally and professionally. One of those materials was a book by Al and Laura Ries called The 22 Immutable Laws of Branding (affiliate link). Pe...