Opportunities and Challenges for Higher Ed Marketers in 2014

Posted by HigherEd Live 02-02-2014 5:30 pm


Guest host Patrick Powers welcomes Jason Simon, executive director of marketing communications for the University of California to Higher Ed Live to discuss marketing trends and how to plan for 2014. Taken from the live broadcast, January 30, 2014. Topics...



Book review: Scaling Up Excellence (plus #highered takeaways)

Posted by Higher Ed Marketing 02-01-2014 6:04 pm


Full disclosure: I am a huge Bob Sutton fan. I’ve been a fan since I was first introduced to his work by way of his book The No Asshole Rule, which was recommended by a speaker at some long-ago conference. In that book, Sutton pointed out some of th...



Student Affairs Live: Reinventing the Convention Experience & Lessons for Campus Innovation

Posted by HigherEd Live 01-31-2014 3:35 pm


Wednesday, February 5th at 1:00pm EST Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive After awhile, many of us find that the annual conference experience becomes somewhat predictable — 60 minute educational sessions, keynote...



Reinventing the Convention Experience & Lessons for Campus Innovation

Posted by HigherEd Live 01-31-2014 3:35 pm


Wednesday, February 5th at 1:00pm EST Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive After awhile, many of us find that the annual conference experience becomes somewhat predictable — 60 minute educational sessions, keynote...



Friday Five: Short attention spans welcome

Posted by Higher Ed Marketing 01-31-2014 8:26 am


It’s been a long slog of a week, so I’ll be practically twitteresque in my introduction today. Here are five short but sweet and thought-provoking posts for your quick reading: The four horsemen of mediocrity. Pithy insight from Seth Godin. Th...



How To Increase Your Bottom Line With Social Media Education

Posted by CKSyme.com 01-31-2014 8:20 am


There are two basic questions brands usually ask when considering adding a new service to their budget: “will this make us money”, or “will it save us money” A recent study from Altimeter on the value of social media education re...



#HigherEd Analytics in 2014: Tips & Insights by Rachel Jonhson (@rkj818 ) from Case Western Reserve University

Posted by Higher Ed Analytics 01-31-2014 7:53 am


Rachel Jonhson, Web Content Developer at Case Western Reserve University, is one of the 12 higher ed professionals presenting at the 2014 Higher Ed Analytics Conference. She is in charge of web content marketing and information architecture to serve the D...



Market Research Are You Doing it Wrong

Posted by mStoner blog 01-30-2014 11:45 am


There is no one right way to do market research. Market research is an important step in articulating a brand. In fact, its arguably the most important step. If your brand is what you stand...



Communicating Weather Closures Via Social Media

Posted by HighEdWebTech 01-30-2014 10:25 am


Communicating weather closures through social media needs to be part of your emergency communications mix.The post Communicating Weather Closures Via Social Media appeared first on HighEdWebTech.



#HigherEd Analytics in 2014: Tips & Insights by Joshua Dodson (@joshuaddodson) from EKU

Posted by Higher Ed Analytics 01-29-2014 7:25 am


Joshua Dodson, SEO and Web Analyst at Eastern Kentucky University, is one of the 12 higher ed professionals presenting at the 2014 Higher Ed Analytics Conference. Joshua also teaches Higher Ed Experts’ 4-week courses on Web Analytics and SEO for hig...