Crowdsourcing as Stewardship: Sharing Your Institution's Story

Posted by CASE Social Media 01-18-2013 9:22 am


Jen Doak is the online communications specialist at CASE. At the 2013 CASE-NAIS conference, held Jan. 13-15 in Washington, D.C., I was lucky enough to find some room in the Crowdsourcing as Stewardship: Sharing Your Schools Story session. It was led by...



Meet Confab Higher Ed

Posted by Meet Content 01-18-2013 7:17 am


Not even two months after Meet Content launched, we flew to Minneapolis, Minn., to be a part of another new creation. We were among the inaugural attendees of Confab, the content strategy conference organized by Kristina Halvorson and Brain Traffic. (See ...



Friday Five: Immutable branding laws, revisited

Posted by Higher Ed Marketing 01-18-2013 6:37 am


As 2012 drew to a close, I spent some time revisiting some reading material that has informed my life, both personally and professionally. One of those materials was a book by Al and Laura Ries called The 22 Immutable Laws of Branding (affiliate link). Pe...



State of College Admissions 2012-2013

Posted by HigherEd Live 01-17-2013 8:23 pm


Director of public policy and research at the National Association for College Admission Counseling, David Hawkins, joins Admissions Live for an inside look at the 10th anniversary State of College Admissions Report, a must-have professional development t...



The Moodys forecast: A time for bold action

Posted by Higher Ed Marketing 01-17-2013 4:25 pm


Moody’s Investors Service gave U.S. higher education a failing grade in finance on Wednesday, presenting a negative outlook for the entire sector, with the exception of only the most elite private and public institutions. The reason, according to Th...



.eduGuru: Broadcast AND Engagement

Posted by Geoff Campbell 01-17-2013 1:43 pm


I just wanted to share with you that I had my first guest post published on doteduguru.com. It’s a bit about my case study on Syracuse University’s Social Media use (Broadcast AND Engagement) that I wrote for my graduate PR Theory class at New...



.eduGuru Guest Post: Broadcast AND Engagement

Posted by Geoff Campbell 01-17-2013 1:43 pm


I just wanted to share with you that I had my first guest post published on doteduguru.com. It’s a bit about my case study on Syracuse University’s Social Media use (Broadcast AND Engagement) that I wrote for my graduate PR Theory class at New...



.eduGuru Guest Post

Posted by Geoff Campbell 01-17-2013 1:43 pm


I just wanted to share with you that I had my first guest post published on doteduguru.com. It’s a bit about my case study on Syracuse University’s Social Media use (Broadcast AND Engagement) that I wrote for my graduate PR Theory class at New...



Predicting a Social Media Crisis Doesnt Require a Crystal Ball

Posted by CKSyme.com 01-17-2013 11:25 am


One common thread in most of my initial visits with crisis clients is their confession that they did not see it coming. After a quick risk analysis of their online media tactics, I can understand why. Its a rare client that comes to me because they see a...



Everyday Analytics in #highered: social media tools and tips by Adrian Ebsary (@AJEbsary) from the University of Ottawa

Posted by Higher Ed Analytics 01-17-2013 10:00 am


Adrian Ebsary, Online Community Specialist at the University of Ottawa, is one of the 12 higher ed professionals presenting at the 1st higher ed analytics conference. Adrians fascination with social media analytics and influence metrics led him to leave ...