Digital Analytics and Social Media Measurement in #highered: Why and how to upgrade your skills in 2015

Posted by College Web Editor 12-02-2014 7:48 am


10 years from the basement to the 3rd floor Congratulations, we’ve made it! Digital has finally grown up into a strategic marketing and communication channel in higher education. You’ve seen new staff members join your team and your digital bu...



Farewell to a Friend & Colleague

Posted by The Higher Ed Marketing Blog 12-01-2014 7:52 pm


  A friend and colleague died recently.  Joe Donovan was one of the influencers in higher ed PR in our Boomer generation. Joe, who was the PR guru at Thomas Jefferson University, then LaSalle, was one of those very rare … Continue reading ͛...



Accessibility In Real Life

Posted by HighEdWebTech 12-01-2014 2:54 pm


recently came across this video from Licia Prehn, who is legally blind. She took the time to make a video to show how she browses Reddit. The post Accessibility In Real Life appeared first on HighEdWebTech.



Customer Service

Posted by HigherEd Live 12-01-2014 2:13 pm


Originally aired: Monday, December 1 at 1:00pm ET Thinking of students and parents as “customers” has become something of a dirty word in admissions, but as the “front door” for our schools, it’s important that we understand ...



A Theory of Institutional Advancement

Posted by Alumni Futures 11-30-2014 9:53 pm


In late October, I received an interesting email from JT Forbes, executive director of the Indiana University Alumni Association. He shared a blog post titled Toward a Common Definition and Taxonomy for Alumni Engagement. Two years ago I drafted an articl...



I Am Most Thankful For People

Posted by 11-27-2014 12:27 pm


Its the time of the year for lists, and Thanksgiving is a great reminder that our lives are enriched by relationships. When I think of what I am most thankful for, it is people. People who have enriched my life with great advice, friendship, support, and...



Trans* Inclusion on Campus

Posted by HigherEd Live 11-26-2014 5:58 pm


Wednesday, December 3rd at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive How gender inclusive is your campus Are you including the “T” when you think about LGBTQA students What policies, practices, and pr...



Working With Faculty

Posted by HigherEd Live 11-26-2014 12:05 pm


On this episode of Marketing Live, host Tim Jones talks with Melissa Calder about involving faculty in as many aspects of higher education marketing as possible, from undergraduate and graduate recruitment to thought leadership and content marketing. As m...



The Law Of The Few On Twitter

Posted by 11-25-2014 9:54 am


Malcolm Gladwells Tipping Point is a seminal book. His observations and research on how little things can make a big difference forever changed the way we view the cycle of how information goes viral. In the book, Gladwell talks about The Law of the Few ...



New Research from Formstack and Higher Ed Live: Is Your University Ready for a CMO

Posted by HigherEd Live 11-24-2014 5:31 pm


Higher ed marketing has been shifting away from traditional roles and tactics. More and more universities are hiring Chief Marketing Officers, or CMOs. Formstack, sponsor of our Marketing Live channel, wanted to see how CMOs are affecting change at the un...