Millennials, Generation Z and Getting Ready for Generation A+ in #highered

Posted by College Web Editor 02-11-2015 7:27 am


Millennials, Generation Y or Net Generation No matter how you call them, when they arrived on campus a bit more than 10 years, the Millennials changed everything. A lot has been done to please and woo this new generation of college students — and th...



Three Ways to Connect with Students and Improve Enrollment

Posted by HigherEd Live 02-10-2015 10:43 am


This post is written by Christina Fleming, Senior Director of Marketing & Enrollment Services at Blackboard Student Lifecycle Services. For schools seeking to improve enrollments, this is a time of amazing opportunity. Across the country, institutions...



2005-2015: Digital conferences for #highered and #hesm professionals

Posted by College Web Editor 02-10-2015 8:30 am


This post is #6 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Conferences in the higher ed digital profession: the first social network Conferences...



2005-2015: Good conferences for #highered web and #hesm professionals

Posted by College Web Editor 02-10-2015 8:30 am


This post is #6 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Conferences in the higher ed digital profession: the first social network Conferences...



Brand-Building Basics: A Social Media Marketing Plan

Posted by 02-10-2015 8:22 am


Benjamin Franklin is credited with a saying that guides many marketing professionals: if you fail to plan, you are planning to fail. I agree wholeheartedly with his premise. I come from a long line of list makers. But is just making a list enough to qua...



Jan 2015 Reports: #highered Web Analytics Monthly Benchmarking Reports for the US, UK & France

Posted by Higher Ed Analytics 02-09-2015 11:43 am


As part of a 1-year project, I’ve decided to published monthly benchmarking reports using Google Analytics benchmarking reports for Universities & Colleges websites. Why these benchmarking analytics reports As I explained in a column published...



Thank you, CASE District II!

Posted by Geoff Campbell 02-09-2015 8:00 am


I’d jut like to write a quick thank you CASE District II for awarding me an Independent School Scholarship to attend their conference last week. I’m including recap of the conference via a number of tweets during the experience. It’s alw...



Shiny objects, toys and fads in #highered and #hesm marketing

Posted by College Web Editor 02-09-2015 7:45 am


This post is #5 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Ever heard about the new shiny object syndrome (NSOS) If you’ve worked for a f...



Happy 8th Birthday to Alumni Futures

Posted by Alumni Futures 02-07-2015 11:00 am


On this date in 2007 eight years ago! I launched Alumni Futures, with this post: Looking for possible futures... At that time, I described this website as my personal effort to generate discussion about new ideas and possible directions for our profes...



Changing Professional Gears

Posted by Alumni Futures 02-06-2015 5:30 pm


Here's a quick personal update... I have left my position as Associate Vice President at Carnegie Mellon University to return full time to consulting, speaking and writing about education, engagement, technology, communications and fundraising. This gives...