Higher Editing: Eliminate these common errors

Posted by Grad School Marketer 01-01-1970 12:00 am
Have you hugged your editor today If not, you can at least make sure you're avoiding the following common errors in your higher education prose:Incorrect use of "alumni." If you don't want to accidentally change the gender of an honored graduate, please ...



Preventing rogue tweets on your institutional account

Posted by Grad School Marketer 01-01-1970 12:00 am
Admit it: If you manage both institutional and personal Twitter accounts, you've probably posted at least one rogue tweet.You may have caught it and deleted it right away, but someone probably saw it. You just hope that someone wasn't your boss or a troll...



Top three myths that you don't know will kill your blog

Posted by Grad School Marketer 01-01-1970 12:00 am
I love to read blogs that offer practical tips, scan-able lists, and quick advice, and I enjoy writing in a similar style. But there can be too much of a good thing. Inspired by a brief Twitter exchange with @mStonerBlog and @andrewcareaga, I thought I'd ...



Graduation collaboration: Sharing the workload on commencement programs

Posted by Grad School Marketer 01-01-1970 12:00 am
There are few higher education publication projects that are more collaboratively time-intensive than the commencement program. It's a document that will be treasured for decades by graduates and parents alike, and whether your institution is graduating 5...



Favorite tactic: The annual 1L student focus group

Posted by Grad School Marketer 01-01-1970 12:00 am
It's no secret that good marketing requires knowing your audience, and you can't really know your audience without researching it.For many higher ed communicators, research can feel like a complicated, time-consuming task. However I've found that scheduli...



How to find great vendors

Posted by Grad School Marketer 01-01-1970 12:00 am
From local printers to national agencies, every higher ed marketer needs to find new vendors every once in a while. So what are the best ways to find oneReferences, references, references. There's no better way to choose vendors than by good referrals. A...



QR codes: the good, the bad and the ugly

Posted by Grad School Marketer 01-01-1970 12:00 am
Looking for an easy, trackable way to drive people to your website Never fear, QR codes are here!You don't have to be a smartphone user to notice these trendy little marks popping up on everything from magazine ads to outdoor signage. For the uninitiated...



CASE District II wrap up

Posted by Higher Ed Web Marketing 01-01-1970 12:00 am
Super Bowl weekend I had the pleasure of spending some time in Baltimore at the CASE District II conference. I thought the conference was excellent, I had the opportunity to attend some really good sessions on social media, brand, and internal communicati...



Putting the product back into marketing

Posted by Higher Ed Web Marketing 01-01-1970 12:00 am
There are 4 P’s to marketing: Product the What that we market a service, an idea, an experience, relationships knowledge (curriculum, co-curricular) Price of our product what are our customers willing to pay Place (Distribution) where does t...



2010 in review

Posted by Higher Ed Web Marketing 01-01-1970 12:00 am
The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health: The Blog-Health-o-Meter reads Wow. Crunchy numbers A Boeing 747-400 passenger jet can hold 416 passengers. ...