Want to work at Gettysburg College

Posted by Higher Ed Web Marketing 01-01-1970 12:00 am
I am excited to announce that we are hiring an Assistant Director of Web Communications and Electronic Media at Gettysburg College. The link to the position on the Gettysburg website is below as well as the full position description. http://www.gettysburg...



LinkedIn as an alumni connection tool

Posted by Higher Ed Web Marketing 01-01-1970 12:00 am
At the start of the semester I was approached by our Career Development office about my thoughts for connecting alumni, parents, students, faculty, and staff with each other professionally. They wanted Gettysburg people to be able to find other Gettysburg...



Marketing to those who hate marketing: Bling

Posted by Grad School Marketer 01-01-1970 12:00 am
A professor showed me a clever piece the other day with a simple diagonal die-cut that was accordion-folded for five panels, creating an attractive and interesting zig-zag effect. He hated it."Too showy, not serious enough," he described. He saved it as a...



Marketing to those who hate marketing: Why

Posted by Grad School Marketer 01-01-1970 12:00 am
I think I may have put the cart before the horse on my last post by diving straight into tactics before strategy. So let's answer the bigger question: What's the point of marketing to groups who hate marketingFirst, let me better define marketing in this...



Marketing to those who hate marketing: Gloss

Posted by Grad School Marketer 01-01-1970 12:00 am
It's no secret that graduate and professional schools are full of savvy, smart consumers. High-achieving students and scholarly professors are, almost by definition, independent thinkers, and most hate to be marketed to. So how can a professional communic...



Résumé advice from a hiring manager

Posted by Grad School Marketer 01-01-1970 12:00 am
We're in the process of hiring a communications coordinator for our office, which will be a hybrid position that's part administrative support and part graphic designer. We've received hundreds of applications from all ranges of experience levels, and it'...



Marketing and The Steve Jobs Methodology

Posted by UBrander 01-01-1970 12:00 am
Steve Job’s is the most innovative CEO in the world. He’s also one of the best marketers, ever. In a recent article, John Sculley, the last person to manage Jobs, described what’s been referred to as, “The Steve Jobs Methodology:&#...



PPC Conversion Rates

Posted by UBrander 01-01-1970 12:00 am
A fellow colleague at another university e-mailed me about conversion rates for PPC campaigns. He said he had trouble finding anything online about higher ed PPC conversion rates, so I asked him if I could republish my e-mail response in case it might be ...



Determining Brand Credibility

Posted by UBrander 01-01-1970 12:00 am
Relevant brands exist in the overlap of what internal audiences value (product) and what external audiences value (market demand). Once a relevant brand is developed, decisions must be made regarding what its capabilities are and what opportunities exist ...



Mapping Courseras Global Footprint

Posted by GlobalHigherEd 01-01-1970 12:00 am
Over the last year I’ve been stuck by how most debates about MOOCs, and MOOC platform providers, are remarkably national in orientation. In the US, for example, a surprising number of politicians and select ‘disruptive innovation’ consul...