Some thoughts about college students and Yik Yak

Posted by Eric Stoller's Blog 09-19-2014 11:24 am


My latest post for Inside Higher Ed gives you a bit of info about the “hot mess” that is the anonymous app Yik Yak. Yik Yak is an Anagram for Hot Mess {new #SAtech post at @InsideHigherEd} http://t.co/GWz7JN2wtb #SAchat #AcAdv pic.twitter.co...



No Better Way to Read an Application

Posted by TargetX iThink Online 09-18-2014 1:15 pm


After 19 years in the MIT Sloan Admissions office, it is safe to say that I have seen how admissions has evolved and how the technological advancements have enhanced the process for many institutions.The admissions office at MIT Sloan, led by Senior Direc...



Thinking about a website redesign

Posted by Susan Talbert Evans Blog 09-18-2014 7:01 am


Were back to school. Fall will officially arrive in a few days. You cant find a place to park, so you know your campus is in full swing. All that and you really need to redesign your website. At many colleges and universities, a website redesign is a ...



Marketing new programs: Shaping your plan

Posted by Grad School Marketer 09-16-2014 8:37 am


One of the most exciting projects for any marketing professional would be the opportunity to build a new brand from scratch. While few of us will get to do this for an entire organization, new institutional programs create a unique opportunity to stretch ...



Social Influencers & Their Impact on Recruitment

Posted by HigherEd Live 09-15-2014 5:35 pm


Originally aired: Monday, September 15th at 1:00pm ET Your campus is packed with social influencers. Learning how to share their experiences, knowledge, and day-to-day life can help provide a vibrancy to your outreach and can support your recruitment goal...



Branding rules in Cornells breaking the rules campaign for engineering

Posted by Higher Ed Marketing 09-15-2014 9:09 am


Maybe it’s because I work at a STEM-focused university where engineering has been a big deal for nearly 150 years. Or maybe it’s because I’m a geek for stories about brand strategies in higher education. Maybe (probably) it’s a com...



Present at the 2014 Higher Ed Social Media Conference: Submit a proposal by Oct 8 #hesm

Posted by College Web Editor 09-15-2014 7:43 am


Looking for great presentations for the 2014 Higher Ed Social Media Conference (Dec 3, 2014) Welcoming hundreds of participants from more than 80 different institutions based in the US, Canada and the UK last December, the 1st edition of the Higher Ed Soc...



Present at the 2nd Higher Ed Social Media Conference: Submit a proposal by Oct 8, 2014 #hesm

Posted by College Web Editor 09-15-2014 7:43 am


Looking for great presentations for the 2014 Higher Ed Social Media Conference (Dec 3, 2014) Welcoming hundreds of participants from more than 80 different institutions based in the US, Canada and the UK last December, the 1st edition of the Higher Ed Soc...



Keeping Students In The Game: Accelerate Their Fan Experience

Posted by 09-15-2014 7:21 am


Marketing directors and college athletic directors everywhere are scratching their heads trying to figure out how to get students to the games and keep them there. The Wall Street Journal recently reported that student attendance is even waning in the eli...



What Would Digital-First Advancement Look Like

Posted by HigherEd Live 09-12-2014 10:07 am


In Spring 2014, the New York Times Digital Innovation report presented a compelling assessment of the challenges facing the paper in light of increasing competition from digital news sources. Readers of the report quickly realized that its analysis of the...