The James Tracy conspiracy

Posted by Higher Ed Marketing 01-12-2013 12:10 pm


WARNING: Off-topic post ahead. By now, you’ve probably heard about the communications faculty member at Florida Atlantic University who claims that the massacre of elementary school students at Sandy Hook Elementary School last month may have been s...



I Remember When the Web Was Young

Posted by mStoner blog 01-11-2013 5:49 pm


And it wasn’t all that long ago, honestly. My first college-wide and CMS-driven web redesign was Bates College in 2000. More than 75(ish) web projects later, I’m stunned that, as much as aspects of web...



If youre not content marketing

Posted by TargetX iThink Online 01-11-2013 12:01 pm


If you’re not content marketing these days, you’re not marketing. That’s the battle cry of Joe Pulizzi, author, speaker and content marketing evangelist. Six years ago he launched a marketing services website that has evolved into the Co...



What are the percentages of mobile and tablet traffic on #highered websites

Posted by Higher Ed Analytics 01-11-2013 6:30 am


Do you know how your website compares to others in terms of mobile and tablet traffic Is mobile traffic on the rise as much as we think – or say – it is in our industry What about tablet traffic Has it picked up yet on higher ed websites E...



Job Opp: Director of Digital Communications, Widener University

Posted by mStoner blog 01-10-2013 2:22 pm


Our friends at Widener University are looking for a director of digital communications interested Contact Lou Anne Bulik. More information about the opp: Director of Digital Communications Job Description Widener University in Chester, Pennsylvania,......



Grading Students on Klout

Posted by Geoff Campbell 01-10-2013 1:06 pm


As I continuation of my writing about Klout in hiring I wrote about its use in the classroom by different professors. Here’s part two. Editor’s note: This is the second post in a two-part series on social media influence tool Klout’s rol...



Social Media at a Crossroads

Posted by CASE Social Media 01-10-2013 10:00 am


Matthew Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about the need for standards and learning outcomes for our social media discussions at advancement conference...



5 Best College Athletics Pinterest Sites

Posted by CKSyme.com 01-09-2013 4:50 pm


A picture may be worth a thousand words, but to a college sports fan, a picture can deepen an emotional connection to their team.  Pinterest is helping college athletics departments engage fans by making athletes, coaches, and events accessible to more fa...



Use Klout to Get a Social Media Job

Posted by Geoff Campbell 01-09-2013 1:12 pm


Last semester I was interested in whether hiring managers were using Klout scores in their hiring decisions. This post, originally published on the iSchool’s InfoSpace blog, is what I came up with. Editor’s note: Some professors are using Klou...



Favorited tweets, rising: On content, connection and conversation.

Posted by InsideTimsHead 01-09-2013 11:34 am


While not necessarily the most important Twitter metric, the favorited tweet could be the most meaningful in its own way. I tend to think of someone favoriting a tweet as putting it in their Twitter scrapbook or hanging it on … Continue reading U...