Going to California

Posted by Mark Greenfield - Higher Ed Web Consulting 01-01-1970 12:00 am
Next week I will be in sunny California attending my fourth consecutive OmniUpdate User Conference in Universal City.  This conference is always a highlight of my speaking calendar and I’m looking forward to connecting with many old friends and maki...



Talking Web Governance on Friday After Class

Posted by Mark Greenfield - Higher Ed Web Consulting 01-01-1970 12:00 am
This afternoon at 1pm CST/ 2pm EST I will be on Friday After Class (#FAC). This is a “live chat series with higher education industry experts who will engage audience members in a discussion of tips, resources, and strategies related to smart market...



The Simple Truth About QR Codes

Posted by Mark Greenfield - Higher Ed Web Consulting 01-01-1970 12:00 am
Yesterday I sent out the following tweet after seeing yet another QR code done wrong: <rant> If I see one more QR code that goes to a site built in Flash I’m going to lose it. </rant> QR codes are not rocket science. In fact, they ar...



BHE CLIPS: I am the brand | Higher Ed Solo

Posted by BlogHighEd 01-01-1970 12:00 am
If I had a top #iamthebrand take-away, it would be that last bullet point. Find what you love about your job and then use that motivation to deliver the best service to every stakeholder you have. Sure, it will be tiring. It will be depressing at times be...



BHE CLIPS: Web Analytics Solutions for #highered: How to Extend Your Segmentation | Higher Ed Analytics

Posted by BlogHighEd 01-01-1970 12:00 am
If you present options that a user can select and, upon submission of the form, are then assigned as a Custom Variable for the user, you can segment your data by that variable. For instance, if your form has the question, What is your current level of edu...



BHE CLIPS: why web best practice isnt good enough | juliewuthnow.com

Posted by BlogHighEd 01-01-1970 12:00 am
Best practice is an essential part of success on the web. But without a solid foundation of research and testing, you’ll always be on shaky ground. That’s because best practice guidelines can only ever tell you what generally works. If you wan...



BHE CLIPS: Web Analytics Solutions for #highered: When to use 2 Google Analytics tracking codes on 1 site | Higher Ed Analytics

Posted by BlogHighEd 01-01-1970 12:00 am
Colleges and universities are complex organizations with many parts that function on their own, and sustain the institution as a whole. A school’s web presence reflects this complexity. Each department often has its own website or section of the web...



BHE CLIPS: Higher Ed Solo an introduction of sorts | Higher Ed Solo

Posted by BlogHighEd 01-01-1970 12:00 am
In this blog, we’ll focus on helping solo practitioners find resources and encouragement. We’re planning on engaging the community with four types of content:Interviews with Armies of OneDiscussions of tools, tricks, and tips of the tradeInter...



BHE Clips : 11 Lessons Learned From Content Management System Implementations | Attention, Message, Action

Posted by BlogHighEd 01-01-1970 12:00 am
Your CMS isn’t going to run itself. And someone will have to be responsible for making decisions about policy, updates, priorities et cetera. You’ll need some kind of governance structure. It should not be in IT and it should include key stake...



BHE CLIPS: Removing the mobile redirect // ND.edu // Blog Network // University of Notre Dame

Posted by BlogHighEd 01-01-1970 12:00 am
In my opinion, it’s time we roll our mobile portals into our primary sites. This can be done initially by skinning our “m dots” and primary sites to share a visual identity. This would require us to re-think the mobile sites a little and...