14 #hesm pros share tips, techniques & tools to manage time and social media

Posted by College Web Editor 11-10-2014 7:45 am


Social media takes time – a lot of time. It never stops. Managing time is one of the challenges most often mentioned by the 14 Higher Ed Social Media Professionals I interviewed for a previous post who will present at the 2014 Higher Ed Social Media...



Isnt it time to update @Instagram Community Guidelines about regramming photos

Posted by College Web Editor 11-07-2014 2:41 pm


Do as I say not as I do, really I recognize it: I have developed an healthy interest for the terms of service (TOS) of social media platforms since I invested 19 hours of my life reading from top to bottom several of them when I was working on a conferen...



Oct 2014 Reports: #highered Web Analytics Monthly Benchmarking Reports for the US, UK & France

Posted by Higher Ed Analytics 11-07-2014 11:22 am


As part of a 1-year project, I’ve decided to published monthly benchmarking reports using Google Analytics benchmarking reports for Universities & Colleges websites. Why these benchmarking analytics reports As I explained in a column published...



Friday Five: Weekend reading for

Posted by Higher Ed Marketing 11-07-2014 8:51 am


After a long and unplanned hiatus, Friday Five is back with a short reading list that includes something for everybody. Well, something for five types of readers, anyway. Here we go: For presenters: Why I think about ‘Star Wars’ whenever I mak...



Webinar recording: Bring Order to Higher Eds Wild, Wild Web Higher Ed web governance

Posted by Aligned Path Thoughts 11-06-2014 9:52 am


You will learn web governance best practices to bring order and increased efficiency. Battles to buy in, as well as help you get around a few common roadblocks.



Best Of Class Nonprofit Content Marketing Report

Posted by 11-05-2014 8:11 am


Whether you are higher ed, nonprofit, or NGO–this report is a benchmark to help us understand how nonprofit content marketing is growing. Some very good takeaways here. Thanks to Content Marketing Institute for good info. Nonprofit Content Marketing...



#AMAHigherEd session: Marketers as masters of the mix

Posted by Higher Ed Marketing 11-04-2014 8:49 am


Heading to the American Marketing Association’s Symposium for the Marketing of Higher Education My old pal Charlie Melichar (@melicharlie) and I will be co-presenting on Tuesday, N0v. 11, with a session we’re calling “Marketers as Maste...



Boost Your Live Event With Instagram Stories

Posted by 11-04-2014 8:47 am


They say a picture is worth a thousand words. Considering the real-time pace of a live event, images are a perfect way to engage the divided attention of attendees and give online followers the feeling they are there as well.  Using a storyboard to boost ...



14 #hesm pros share their biggest work challenges and coping strategies

Posted by College Web Editor 11-04-2014 7:45 am


Social media is all about the people, especially in higher education where our ultimate mission is to engage our great communities around learning and professional growth. That’s why I’m so excited by the upcoming Higher Ed Social Media Confer...



Using Video for Recruitment

Posted by HigherEd Live 11-03-2014 2:20 pm


Originally aired: Monday, November 3rd at 1:00pm ET Admissions Live host Chris D’Orso and guests Melissa Dix and Amanda Frisbee discussed how Beloit College is doing some cutting-edge work with video, both on their homepage and with their student te...