The problem with content marketing

Posted by Higher Ed Marketing 08-27-2014 7:21 am


A few weeks ago, I wrote in this space about “predictive” content marketing as the wave of the future. One of the sources cited in that post mentioned that most content marketers take a hit-or-miss approach that falls short of the mark 80 perc...



Why we hate salespeople

Posted by TargetX iThink Online 08-26-2014 2:09 pm


On the heels of my previous post on sales as a dirty word, this other person’s blog post going back to 2012 still resonates with me – three reasons why we as consumers hate sales people, and what you can do differently:You pretend youre not s...



Dirty Word #1: Sales

Posted by TargetX iThink Online 08-26-2014 11:04 am


NOTE: Read my previous blog post about what “I believe” to help put my thoughts below into context.Out of all of the dirty words, this one seems to invigorate the most commentary.In college admissions, we like to think of ourselves as “c...



Back-to-School for #highered pros: 5 ways to stay relevant in your job

Posted by College Web Editor 08-25-2014 8:15 am


In higher ed, learning is ALWAYS part of your job Now that most students and faculty members have made it back to campus (or will this week), it’s time for you to think about YOUR back-to-school, right Whether you are a web professional or a social...



PBS on Rethinking College

Posted by Higher Ed Marketing 08-24-2014 6:19 pm


This week, coinciding with the opening of the traditional fall semester at many colleges, PBS NewsHour begins a five-part series on the future of higher education called Rethinking College. If you can’t wait until Monday, you can watch much of the s...



Its Time for Our Alumni Engagement Programs to Evolve

Posted by HigherEd Live 08-22-2014 4:21 pm


One of the biggest challenges facing alumni relations pros is attracting new participants to existing engagement programs with no new resources. More often than not, the approach requires turning our attention to marketing tactics — email communicat...



Tell Great Stories

Posted by HigherEd Live 08-22-2014 3:33 pm


In this edition of Marketing Live,which originally aired live on August 21, 2014, guests Georgy Cohen and Dave Pond discuss the role of storytelling in higher education marketing. Host’s note: The autofocus feature that switches the camera view to t...



Last day at Hebron Academy

Posted by Geoff Campbell 08-21-2014 6:00 pm


Today marks my last day of work at Hebron Academy. It has been a great first full year working in marketing for an independent school. I’ve had the chance to work on a lot of diverse projects. From producing the bulk of the school’s photograph...



Redesigned & Responsive for Back-to-School: 6 new #highered websites

Posted by College Web Editor 08-21-2014 9:14 am


Redesign Season Summer is the season of special projects in higher education. When students and faculty members leave campus to have fun in the sun, digital professionals are usually hard at work on the big projects that always get pushed back during the ...



Why learn more about Advanced & Predictive Analytics for #highered [VIDEO]

Posted by Higher Ed Analytics 08-19-2014 4:47 pm


Want to go to the next level in Web Analytics for higher education That’s definitely a good strategy to stay relevant in your higher ed career. Everybody loves data, but those who will be able to understand it and use it to forecast future trends w...