5 of the Best Free Apps for Getting Organized

Posted by Patrick Powers 01-01-1970 12:00 am
These apps can be anything that helps us retain focus, move forward or just survive the day. Here are five of my favorites.



Just Because Google Ignores It Doesnt Mean You Should, Too

Posted by Patrick Powers 01-01-1970 12:00 am
There are URL naming structures to consider, keywords to be be added to page titles and the proper prioritization of heading tags in copy. Yet theres one piece of data that doesnt factor into most search engine results the meta description.



Has social media killed empathy

Posted by Grad School Marketer 01-01-1970 12:00 am
Last week, a colleague sent me a USA today article that raised the question of whether social media has killed empathy. My answer: it hasn't. Through online discussion forums and social networks, I have made new friends, connected with our profession's th...



Got water

Posted by Grad School Marketer 01-01-1970 12:00 am
In honor of Blog Action Day's theme of water* today, I thought I'd share a (barely) relevant anecdote. My employer gave up its bottled water contract a few months ago for both financial and environmental reasons. While I completely agree with this in prin...



Everyday adventures in managing Facebook pages

Posted by Grad School Marketer 01-01-1970 12:00 am
Much has been written on how to set up university Facebook pages, how to handle crises (both literal and virtual) on Facebook, and why we should have all have a presence on Facebook in the first place. However on most days, the management of an institutio...



Thinking of a Website Relaunch in Higher Ed Read This First.

Posted by Patrick Powers 01-01-1970 12:00 am
We already had an idea of what we wanted to accomplish on the web, we just needed the right partner, or partners, to help get us there. Webster University last year reached out to OmniUpdate and mStoner who assisted the university as it reworked content m...



What Facebooks Enhanced Targeting Could Mean for Higher Education

Posted by Patrick Powers 01-01-1970 12:00 am
Creating custom college content on Facebook soon could become little easier. Facebook on Tuesday offered select page administrators a new Page Post Targeting Enhanced feature that would allow administrators to target posts based on user-provided informa...



Free photo resources for campus clients

Posted by Grad School Marketer 01-01-1970 12:00 am
It's not uncommon for our office to get requests for stock photography, both of our campus and for more general or random topics. Others won't ask--you might just discover photos of unknown origin when you least expect it. Here are some resources to keep ...



10 cringe-worthy things #highered marketing professionals hear

Posted by Grad School Marketer 01-01-1970 12:00 am
One of my favorite PR news sites recently offered a list of 14 cringe-worthy things PR clients say. As a light-hearted first post for 2013 (following my extended maternity-leave blogging hiatus), I bring to you a version for those of us in higher ed marke...



How social media hasn't changed #highered PR

Posted by Grad School Marketer 01-01-1970 12:00 am
There's no question that the social media revolution has radically altered the way we communicate in our professional and personal lives, particularly for those of us who work in higher ed marketing and public relations. But though technology has introduc...