BHE CLIPS: why web best practice isnt good enough | juliewuthnow.com

Posted by BlogHighEd 01-01-1970 12:00 am
Best practice is an essential part of success on the web. But without a solid foundation of research and testing, you’ll always be on shaky ground. That’s because best practice guidelines can only ever tell you what generally works. If you wan...



BHE CLIPS: Web Analytics Solutions for #highered: When to use 2 Google Analytics tracking codes on 1 site | Higher Ed Analytics

Posted by BlogHighEd 01-01-1970 12:00 am
Colleges and universities are complex organizations with many parts that function on their own, and sustain the institution as a whole. A school’s web presence reflects this complexity. Each department often has its own website or section of the web...



BHE CLIPS: Higher Ed Solo an introduction of sorts | Higher Ed Solo

Posted by BlogHighEd 01-01-1970 12:00 am
In this blog, we’ll focus on helping solo practitioners find resources and encouragement. We’re planning on engaging the community with four types of content:Interviews with Armies of OneDiscussions of tools, tricks, and tips of the tradeInter...



BHE Clips : 11 Lessons Learned From Content Management System Implementations | Attention, Message, Action

Posted by BlogHighEd 01-01-1970 12:00 am
Your CMS isn’t going to run itself. And someone will have to be responsible for making decisions about policy, updates, priorities et cetera. You’ll need some kind of governance structure. It should not be in IT and it should include key stake...



BHE CLIPS: Removing the mobile redirect // ND.edu // Blog Network // University of Notre Dame

Posted by BlogHighEd 01-01-1970 12:00 am
In my opinion, it’s time we roll our mobile portals into our primary sites. This can be done initially by skinning our “m dots” and primary sites to share a visual identity. This would require us to re-think the mobile sites a little and...



BHE CLIPS: A Quick Look at the New Groups for Schools on Facebook The Social Side of College Admissions

Posted by BlogHighEd 01-01-1970 12:00 am
So the new Groups for Schools has a two-tiered structure. There is the umbrella group that you can join after validating your .edu e-mail address for the school. Once you’ve joined you can then join individual groups under this umbrella group (e.g.,...



BHE CLIPS: Your .edu Website is Too Complicated // matt klawitter

Posted by BlogHighEd 01-01-1970 12:00 am
COMMON .EDU COMPLICATIONS Overuse of news headlines and event listings on homepage Direct links to external and internal resources without staging or explanation (social media, portals, etc..) Huge scrolling pages with nested navigation Large left-right s...



BHE CLIPS: university website tips juliewuthnow.com

Posted by BlogHighEd 01-01-1970 12:00 am
Making your website ‘visitor-centric’ in as many ways as you can is the name of the game, and clear, targeted links and information are a great way to start. Your visitors will notice and appreciate your efforts, and you’ll be sending ou...



Reflections on dotCMS bootcamp 2010

Posted by Higher Ed Web Marketing 01-01-1970 12:00 am
2 weeks ago I was in Miami at dotCMS bootcamp and  I had a few reflections I thought I would share: The web is not a project and we shouldnt talk about maintaining it. When organizations redesign the website there is a high level of energy and enthusiasm...



Content Strategy: Indiana University lets students tell the story

Posted by Marketing with Mallory 01-01-1970 12:00 am
Your institution’s students and alumni are the best advertisements. Creating content that turns their achievements into powerful stories will engage both prospective families and alumni. And while you’re at it, why not make that content sharea...