Friday Five: 1,000 posts and advice to a #highered newbie

Posted by Higher Ed Marketing 12-20-2012 6:46 pm

Note: Technically, this Friday Five post is showing up on a Thursday. But I wanted to squeeze this post in before this Friday, just in case, you know, that whole Mayan doomsday thing is for real. – AC Ladies and gentlemen, today’s post marks a...

IT vs. Marketing

Posted by .eduGuru 12-20-2012 2:51 pm

When I moved into web management for a higher education institution, our web department was in IT.  Shortly after I started, our department moved into Advancement.  Even before that move, I began positioning the activities of the web team into a marketing...

Ask the Crisis Experts: Meet Jonathan Bernstein

Posted by 12-20-2012 7:14 am

Next up in the crisis expert series is a man with stellar experience. Jonathan Bernstein is president of Bernstein Crisis Management, a leading crisis management firm started in 1994. His depth of experience includes  investigative journalism, public rela...

Social medias role during a crisis

Posted by 12-19-2012 9:57 am

Many times I think people look at social media as one of the mediums where you canned releases or text messages go. I think this is a bad practice, social media needs more of a focus and more immediacy in an emergency … Continue reading →

Ask the Crisis Experts: Meet Karen Freberg

Posted by 12-19-2012 7:51 am

Next up in our crisis experts series is the academic standout in the group. Karen Freberg (that’s Doctor Freberg to you and me), is an assistant professor at the University of Louisville (go Cardinals) in Strategic Communications and is also an adju...

Top #highered Holiday Cards 2012 Edition

Posted by College Web Editor 12-19-2012 7:25 am

I love holidays cards. So, every year since 2010, I watch a lot of them to create a nice little collection for everybody’s viewing pleasure (2010 collection, 2011 collection) Last week, I asked the readers of my weekly newsletter (not a subscriber y...

The MOOCs fad and bubble: please tell us another story!

Posted by GlobalHigherEd 12-18-2012 10:42 pm

In the context of two recent GlobalHigherEd entries about the global geopolitics and geoeconomics of MOOCs (see Are MOOCs becoming mechanisms for international competition in global higher ed and On the territorial dimensions of MOOCs) we are please ...

Rewriting Our School's History on Facebook

Posted by CASE Social Media 12-18-2012 12:08 pm

Cassie Dull, online communications specialist at Park Tudor School, writes about the school's success with posting weekly, historical facts to Facebook.

Content Resolutions for 2013

Posted by Meet Content 12-18-2012 10:54 am

With 2012 nearly wrapped up, were looking ahead. Whether you enjoy creating New Years resolutions or not, here are some content goals we hope are on your list for 2013. De-Silo Social Media We may feel like weve got this social thing down. Weve built ...

Ask the Crisis Experts: Meet Jeff Domansky

Posted by 12-18-2012 7:35 am

Next up in the crisis expert series is Jeff Domansky from Vancouver, British Columbia. Jeff is also known online as “The PR Coach.”   His blog is a superior collection of PR tips and resources. It’s one of my frequent go-to sites for inf...