Nov 2014 Reports: #highered Web Analytics Monthly Benchmarking Reports for the US, UK & France

Posted by Higher Ed Analytics 12-15-2014 7:29 am


As part of a 1-year project, I’ve decided to published monthly benchmarking reports using Google Analytics benchmarking reports for Universities & Colleges websites. Why these benchmarking analytics reports As I explained in a column published...



Top 5 Social Media Stories This Week

Posted by 12-12-2014 10:36 am


There was lots of news and views surrounding social media this week. In case you were swamped, on vacation, or just plain missed it, here’s a recap of the top five stories I ran across this week. And, of course, a line or two of my take. Have a grea...



Is web governance too loaded a term for higher ed

Posted by Aligned Path Thoughts 12-12-2014 8:00 am


Web governance in higher ed has been a term that has been tackled a number of times in web focused communities and a number of conferences presentations over the last three or so year. But I would challenge that in most cases the conversation has not gott...



Sucessfully got @FriendsCentral Verified on Twitter

Posted by Geoff Campbell 12-11-2014 5:14 pm


One of the first breakthroughs I’ve had so far at FCS has been to get out Twitter account verified. It might not sound like much, but given the recent article by AdWeek, it is a highly sought-after mark of legitimacy. From my (incomplete) search of ...



How to Manage Social Media in Higher Education: A Guide for Campus Administrators

Posted by HigherEd Live 12-11-2014 2:12 pm


Managing Social Media in Higher Education is no easy task. There is a lot of pressure to stay on top of current trends and strategies, maintain consistency in many channels, and ultimately build genuine digital relationships with our students that result ...



Landing pages for higher ed websites

Posted by Aligned Path Thoughts 12-10-2014 1:02 pm


Landing pages play a crucial roles in the conversion process. Think of landing pages as the fulcrum or tipping point in the lead conversion process.



The State Of Social Media In College Athletics

Posted by 12-10-2014 9:17 am


by Chris Syme and Kristi Dosh College athletics departments are struggling to manage and leverage the departments social media presence as part of day-to-day business operations, according to the results of the 2014 CoSIDA Social Media Best Practices Sur...



Help Seniors Say Yes! to Your School with Online Forms

Posted by HigherEd Live 12-09-2014 6:03 pm


Everyone knows the gist of those wedding dress reality shows. After trying on two or three dresses to no avail, the bride finds THE dress, which is usually accompanied by a few tears. While college admissions doesnt involve nearly as much glitter as thos...



Five Unique Data Fields For Admissions Marketing and Tracking

Posted by HigherEd Live 12-09-2014 11:16 am


Monday, December 8, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive On this episode, members of the recruitment offices at Saint Josephs University discuss how they are on the path to collecting better and mo...



Include The Student-Athlete Voice in Controversy

Posted by 12-08-2014 11:13 am


First amendment lawyers and hungry reporters are up in arms in Kansas because Kansas State University has a policy that asks student-athletes not to speak to press independently of the schools knowledge.  This is a common practice, as CoSIDA  Executive D...