Reel Deal Monday: Big Things Are Within Reach, Nina Blanco

Posted by Marketing with Mallory 01-01-1970 12:00 am
This post was originally featured on mStonerblog.com Profiling current students is one of the easiest ways to show prospective students the potential opportunities available at your institution. This idea isn’t rocket science, but it can have a big ...



Reel Deal Monday: If you can You can go to Brock

Posted by Marketing with Mallory 01-01-1970 12:00 am
Sometimes dealing with criticism head-on is the best approach. The saying goes: “If you can walk and talk, you can go to Brock.” Karine Joly covered this video when it published in February 2011. Read her Q&A with Kevin Grout, Marketing an...



What is next, #casesmc

Posted by Marketing with Mallory 01-01-1970 12:00 am
Originally posted on mStonerblog.com Michael, Susan, and I attended the CASE Social Media Conference in Chicago last month. It was a great conference and recaps and resource lists have been compiled to share key take-aways with the rest of higher educatio...



Reel Deal Monday: A day in the life of Gettysburg College, Leap Day Photo Project

Posted by Marketing with Mallory 01-01-1970 12:00 am
This post was originally featured on mStonerblog.com I love starting my week with video. Here’s one from Gettysburg College. What better day than Leap Day to capture campus life via photos and short video Perceived Goals To showcase life on Gettysb...



Time to start blogging again

Posted by UBrander 01-01-1970 12:00 am
Yeah, I took a hiatus. But I’ve spent the last two years developing my craft and learning a whole lot about how universities run. 2013 is going to be the year higher ed starts getting its house in order and marketing is going to play a central role....



Data and Marketing

Posted by UBrander 01-01-1970 12:00 am
In God we trust; all others must bring data. – W. Edwards Deming



Walt Disney On Leadership

Posted by UBrander 01-01-1970 12:00 am
Of all the things I’ve done, the most vital is coordinating those who work with me and aiming their efforts at a certain goal. What’s your goal for your department



Groundhog Day tips for breaking out of a work rut

Posted by Grad School Marketer 01-01-1970 12:00 am
No matter how awesome your job may be, anyone can find themselves in a rut at work. Though I've been at the same institution for more than 10 years now, I've been blessed to have a job that has evolved over time. Here are a few tips on keeping things fres...



Higher Editing: Educate your content contributors

Posted by Grad School Marketer 01-01-1970 12:00 am
Getting tired of making the same editing corrections to the same colleague's work, over and over and over again There is hope.Yes, in the short run, it's easier to just fix things yourself or write a quick proofreading mark. But those microchanges add up...



Higher Editing: Eliminate these common errors

Posted by Grad School Marketer 01-01-1970 12:00 am
Have you hugged your editor today If not, you can at least make sure you're avoiding the following common errors in your higher education prose:Incorrect use of "alumni." If you don't want to accidentally change the gender of an honored graduate, please ...