Herding The Social Media Cats For Effective Crisis Management

Posted by CKSyme.com 05-05-2014 7:46 am


How many social media accounts are under your brand’s umbrella Can you identify them all Do you have emergency access to all In the event of a negative issue or crisis surfacing on social media, it is paramount to be able to have emergency access...



Friday Five: #CASEACMB takeaways

Posted by Higher Ed Marketing 05-02-2014 2:52 pm


The 2014 version of CASE’s Annual Conference on Marketing and Branding is now one for the books. It was a terrific experience for me, both as a presenter and as an attendee. I picked up a lot of great ideas and gleaned many insights from my co-prese...



3 Reasons College Athletics Should Be Using Pinterest

Posted by CKSyme.com 05-02-2014 8:22 am


If your social media strategy is ready to reach beyond the big three, you  may want to consider the use of Pinterest. Even though the platform doesnt have the true discussion nature of Facebook and Twitter, it does have some great features for college ...



Time for Google Analytics to Become Universal

Posted by mStoner blog 05-01-2014 12:57 pm


Back in January, I blogged about how Google Analytics was evolving into Universal Analytics and what its arrival meant for higher education. At the time, Universal Analytics was officially in beta, with a few features...



What can your alumni association do for you

Posted by HighEdWebTech 04-30-2014 2:53 pm


As I write this, I've been out of college for 15 years. The post What can your alumni association do for you appeared first on HighEdWebTech.



Advancement Live: Alumni Engagement at the Collegiate Unit Level

Posted by HigherEd Live 04-30-2014 12:32 pm


In this segment of Advancement Live (original air date 4.29), host Ryan Catherwood discusses with Jon Ruzek, some of his findings as the Director of Alumni Relations at the College of Education and Human Development, University of Minnesota. His segment f...



5 Ways to Check Out a Vendors Reputation Before Going into Business with Them

Posted by .eduGuru 04-30-2014 11:30 am


You’ve dedicated a great time into building your institution and the brand. With so much riding on your institution’s success, it is imperative that you team up with only the most conscientious, knowledgeable, and trustworthy people–part...



Advancement Live: How to Start a Global Engagement Program

Posted by HigherEd Live 04-30-2014 9:54 am


The forces of change in higher education have been accelerated by the economic, political and cultural changes of the 21st century. Internationalization encompasses the strategies, policies and practices that institutions adopt to cope with, and capitaliz...



Advancement Live: The Game of Giving

Posted by HigherEd Live 04-30-2014 8:49 am


The Game of Giving – an Innovative Online Interactive Game to Foster Alumni Giving” In this segment from Advancement Live (original air date 4.29), host Ryan Catherwood introduces part of the team that helped a European business school triple ...



#CASEACMB is here, April 30-May 2

Posted by Higher Ed Marketing 04-30-2014 7:38 am


The 2014 edition of the CASE Annual Conference on Marketing and Branding begins this afternoon and continues through Friday, May 2. We have a record turnout of 120 attendees, and it promises to be a terrific event. Thanks to the leadership of conference c...