How to find great vendors

Posted by Grad School Marketer 01-01-1970 12:00 am
From local printers to national agencies, every higher ed marketer needs to find new vendors every once in a while. So what are the best ways to find oneReferences, references, references. There's no better way to choose vendors than by good referrals. A...



QR codes: the good, the bad and the ugly

Posted by Grad School Marketer 01-01-1970 12:00 am
Looking for an easy, trackable way to drive people to your website Never fear, QR codes are here!You don't have to be a smartphone user to notice these trendy little marks popping up on everything from magazine ads to outdoor signage. For the uninitiated...



CASE District II wrap up

Posted by Higher Ed Web Marketing 01-01-1970 12:00 am
Super Bowl weekend I had the pleasure of spending some time in Baltimore at the CASE District II conference. I thought the conference was excellent, I had the opportunity to attend some really good sessions on social media, brand, and internal communicati...



Putting the product back into marketing

Posted by Higher Ed Web Marketing 01-01-1970 12:00 am
There are 4 P’s to marketing: Product the What that we market a service, an idea, an experience, relationships knowledge (curriculum, co-curricular) Price of our product what are our customers willing to pay Place (Distribution) where does t...



2010 in review

Posted by Higher Ed Web Marketing 01-01-1970 12:00 am
The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health: The Blog-Health-o-Meter reads Wow. Crunchy numbers A Boeing 747-400 passenger jet can hold 416 passengers. ...



Teams are hardis it worth it

Posted by Higher Ed Web Marketing 01-01-1970 12:00 am
As the 2010 year comes to a close and I sit at my desk in the final hours in an empty office I was thinking about why are teams so hard. Come to a few of my meetings during the course of any week and you will undoubtedly hear the words: team, collaboratio...



New position, new focus, new goals

Posted by Higher Ed Web Marketing 01-01-1970 12:00 am
I decided to write a blog post today since I felt like it had been a while since I had a chance to write. And it was. My last post was June 30, 2010. I think this gives you some insight into my summer and fall. This spring we had two retirements in the Of...



Want to work at Gettysburg College

Posted by Higher Ed Web Marketing 01-01-1970 12:00 am
I am excited to announce that we are hiring an Assistant Director of Web Communications and Electronic Media at Gettysburg College. The link to the position on the Gettysburg website is below as well as the full position description. http://www.gettysburg...



LinkedIn as an alumni connection tool

Posted by Higher Ed Web Marketing 01-01-1970 12:00 am
At the start of the semester I was approached by our Career Development office about my thoughts for connecting alumni, parents, students, faculty, and staff with each other professionally. They wanted Gettysburg people to be able to find other Gettysburg...



Marketing to those who hate marketing: Bling

Posted by Grad School Marketer 01-01-1970 12:00 am
A professor showed me a clever piece the other day with a simple diagonal die-cut that was accordion-folded for five panels, creating an attractive and interesting zig-zag effect. He hated it."Too showy, not serious enough," he described. He saved it as a...