High-Impact Practices Maximizing Student Learning and Engagement

Posted by HigherEd Live 06-13-2017 3:02 pm


High-Impact Practices (HIPs) have been shown to increase rates of retention and student engagement and have the potential to shape campus culture and compensate for deficiencies in academic preparation. This episode will explore how to incorporate high-qu...



Save Prospective Applicants from Hitting a Wall (Article)

Posted by Geoff Campbell 06-13-2017 11:47 am


Back in 2015, I wrote an article on optimizing the user experience of prospective parents online. Yesterday, CASE (Council for Support and Advancement of Education) published the web version of the story in the January/February 2016 issue of Currents. Her...



The difference between placement and other ad targeting options

Posted by Geoff Campbell 06-11-2017 11:41 am


If you clicked on this link you probably either have a steady understanding of the basics of PPC (AdWords) digital advertising. You’re probably hoping this post has some specific information about what effective placement targeting is for independen...



High Impact Practices

Posted by HigherEd Live 06-08-2017 3:59 pm




Remembering Jack Trout, inventor of positioning

Posted by Higher Ed Marketing 06-07-2017 12:58 pm


In the pantheon of great marketing minds, Jack Trout holds a lofty position. Which is appropriate, given his role in creating the branding and marketing concept known as positioning. Trout, who is credited with inventing the term, died Monday, June 5, at ...



Program-specific Google Analytics Dashboards

Posted by Geoff Campbell 06-04-2017 11:13 pm


About a year ago I wrote about what could be included in a web report. It was somewhat general to be relevant in a number of cases. I’d like to provide a specific update to list specific widgets and segments that should be used for various reports. ...



AdWords Search Certification

Posted by Geoff Campbell 06-04-2017 10:54 pm


If you know anything about paid digital advertising, you likely know Google accounts for the vast majority (78%) of US search ad revenue. If you are doing paid search, you’re likely running AdWords. I recently passed the Search Advertising exam (aga...



AdWords Display Certification

Posted by Geoff Campbell 06-04-2017 10:32 pm


I recently passed earned Google’s AdWords Display Certification. While Facebook leads in display advertising (and has its own ad platform LMS I’ve also used), the massive scale, measurable performance, contextual engine for ad placements, and ...



AdWords Mobile Certification

Posted by Geoff Campbell 06-04-2017 9:57 pm


Most Google searches are on mobile devices. That’s been true for nearly two years now. That means, in addition to the necessity for a mobile user-friendly website, you need to ensure your advertising is optimized for mobile. While not everyone needs...



AdWords Video Certification

Posted by Geoff Campbell 06-04-2017 9:40 pm


I recently took the time to put my skills and knowledge to the test and passed the AdWords Video Advertising exam. The test, in combination with AdWords Fundamentals, leads to the AdWords Video Certification. While I can’t share specifics, the test ...