How Good Copywriting Can Sell More Books

Posted by CKSyme.com 08-12-2016 1:12 pm


The business of selling has its own language. Whether its a book description or the copy in a Facebook ad, copywriting is the most overlooked weapon in the authors marketing arsenal. The post How Good Copywriting Can Sell More Books appeared first on CK...



Mid-Level Professionals in Student Affairs

Posted by HigherEd Live 08-11-2016 2:58 pm


  Often the unsung heroes in an organization, mid-level professionals have unique challenges, and opportunities that create a need for continuous learning and growth. How can one transition from a specialist to a leader of a cross functional team ...



Making Your Website Memorable

Posted by mStoner blog 08-11-2016 2:23 pm


With nearly 5,000 colleges and universities in the U.S., standing out is a very real challenge. With marketing goals that likely center around increasing the institutional profile, its not surprising that every marketing pro in higher ed wants a website ...



Adam Castro Joins Admissions Live

Posted by HigherEd Live 08-11-2016 8:00 am


We’re thrilled to welcome Adam Castro, vice president for enrollment management at Bloomfield College, as the newest member of the Higher Ed Live family. Adam joins Nicole Lentine as co-host of Admissions Live, which airs every other Monday at 1 p.m...



Infographic: Strategizing and Measuring Internal Communications

Posted by HighEdWebTech 08-10-2016 11:37 pm


I can take or leave most infographics on the web, but this one caught my eye. I’m probably not far off when I say internal communications can often be a struggle at most of our institutions. Whether it’s a consistent voice, a set schedule, or ...



Episode 012: Book Marketing Expert Stephen Campbell

Posted by CKSyme.com 08-09-2016 11:52 am


In episode 012, Chris visits with Stephen Campbell, book marketing strategist and popular podcaster at theauthorbiz.com. Don't forget to take a look at the show notes to get a preview of their interview along with all the links from the episode. The post ...



Traversing Engagement, Experience, Teaching, and Learning

Posted by Eric Stoller's Blog 08-08-2016 4:39 pm


Slides and description from my keynote talk last month at the University of Greenwich Academic Practice and Technology (APT) Conference: Are we really post digital when we are still having to teach the why and how of digital engagement It seems li...



Friday Five: 5 questions for Daryl Weber @BrandedCortex), author of Brand Seduction

Posted by Higher Ed Marketing 08-05-2016 11:10 am


We like to think that we are in control of our thoughts — that the decisions we make are thoughtful, logical and rational. But as recent neuroscience research is revealing, our decision-making is heavily influenced by our subconscious. The same is t...



FAFSAs Prior-Prior Year Meets Travel Season

Posted by HigherEd Live 08-04-2016 5:10 pm


Early FAFSA and Prior-Prior Year (PPY) is officially here and challenges and opportunities for this recruitment cycle abound. In this episode of Admissions Live, we will demystify what PPY means for students, parents, and recruiters. Louis Hirsh, chair of...



How to Decipher Organic Reach and Engagement in Facebook

Posted by CKSyme.com 08-04-2016 3:09 pm


Every month I do a reach/engagement report for a Facebook page I manage to make sure that we are on top of trends in what fans like and react to. It gives us some direction when it comes to putting content together and also helps us understand changes we ...