Mermaids, magic and the myth of us vs. them: A quick #heweb18 overview

Posted by Link: The Journal of Higher Education Web Professionals 10-25-2018 12:43 pm


Its perhaps an apt metaphor that one of our favorite stops during the recent HighEdWeb Conference in Sacramento (aka #heweb18) was the nightly mermaid shows at a place called Dive Bar. Because, in a way, higher ed communicators find themselves in the mer...



Optimizely X Web Foundations Certification

Posted by Geoff Campbell 10-25-2018 11:57 am


Hi, Just wanted to share that I earned the “Optimizely X Web Foundations Certification“. This certificate indicates that I have “a fundamental understanding of how to use the Optimizely X Web product, including how to setup your account,...



Diversity on Higher Education Websites

Posted by Link: The Journal of Higher Education Web Professionals 10-24-2018 5:33 pm


Presented by Scott Olivieri. Session details. Presentation slides. This session will be uncomfortable, but we have to talk about it, Scott Olivieri said as a preface to his HighEdWeb 2018 presentation. Titled Diversity on Higher Education Websites, Ol...



Painless Policies Institutions Can Implement to Better Support Adult Students

Posted by HigherEd Live 10-24-2018 11:00 am


At the Council for Adult and Experiential Learning (CAEL), our goal is to help underserved populations of students like adultsa group defined by the National Center for Education Statistics as postsecondary students aged 25 or oldercomplete their journe...



Creating a Culture of Giving: Digital Tactics for Students and Young Alumni

Posted by Link: The Journal of Higher Education Web Professionals 10-24-2018 1:09 am


Presented by Kendra Saldana Kendra Saldana said that when Cornell University noticed fewer young alumni (the previous ten graduating classes) were giving to their alma mater, she knew they had try something new. She just wasnt sure what. Kendra and her o...



Erin Supinka Shares the Key to Understanding Everything

Posted by Link: The Journal of Higher Education Web Professionals 10-24-2018 1:06 am


Presented by Erin Supinka, assistant director of digital engagement at Dartmouth College Erin Supinka is a big believer in context. Without context, we cant understand the full story, she said during her session HighEdWeb in Sacramento. Context helps ...



Are You Addicted to Data Balancing the Heart and Mind in Your Content Strategy (MCS2)

Posted by Link: The Journal of Higher Education Web Professionals 10-24-2018 1:04 am


Liz Gross and Andrew Cassel entered the session room tossing out vital organs to audience members. This distribution of hearts and brains set the stage for a presentation about the tug of war we often face between our feelings and “the numbers.̶...



Stop Taking Your School so Seriously

Posted by Link: The Journal of Higher Education Web Professionals 10-24-2018 12:53 am


Presented by Melissa Dix and Bonnie Willison A few years ago, Beloit made a big mistake. A 30,000-person email-wide mistake. 30,000 high school sophomores and juniors received an email with the dreaded salutation,  Dear {first name}. Twitter blew up with ...



Be Human, Be Kind, Design With All in Mind

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2018 10:30 pm


Presented by Amanda Frisbee How do you dream For many of us, its visual or audio. For Amanda Frisbees deaf and hard-of-hearing colleagues, Its more telepathic. Things just sort of come to us. English is a second language for many people in the Deaf ...



Give content contributors the AX, or Authoring Experience!

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2018 9:29 pm


Presented by Nikki Massaro Kauffman Web developers, designers, and content creators focus a lot on user experience, or UX. It impacts everyone who visits our websites. But one audience we don’t spend much time and energy on is the gaggle of content ...