Your marketing plan is your blueprint

Posted by Higher Ed Marketing 04-20-2017 1:29 am


Imagine you decide you want to build a new house. So the first thing you do is heat to your local lumber yard, purchase some lumber, a hammer and some nails, and start hammering boards together in the lumber yard parking lot. It’s absurd to think th...



Breaking barriers: Snapchat at the University of Michigan and Beloit College

Posted by Link: The Journal of Higher Education Web Professionals 04-19-2017 11:22 am


How do we reach our students Its a question commonly asked in marketing and communications offices on campuses around the country and even the world. Oftentimes, the conversations result in emails, posters and posts on social media. More and more, t...



Four Tips For Managing Student Workers

Posted by HigherEd Live 04-19-2017 6:10 am


Many offices have the opportunity to hire student workers for a semester, full academic year, or even a calendar year. Student workers help professionals in the office especially those who dont work directly with students understand the beat of cam...



12 Successful #HigherEd Videos

Posted by College Web Editor 04-18-2017 11:45 am


Video has become a key online format for higher ed institutions. With most social media platforms giving an organic boost to videos uploaded natively, some videos can reach thousands of viewers in no time. But, what does it take to make a successful video...



Implementing Inspiration: What Happens After HighEdWeb A Look at How Attendees Put Ideas into Action

Posted by Link: The Journal of Higher Education Web Professionals 04-17-2017 5:15 pm


We learn so much at Higher Education Web Professionals annual conference and come away with so many incredible ideasbut what happens after we get home At HighEdWeb, you often hear people talk about searching for their one thing a golden nugget, a k...



Friday Five: Muddled marketing metrics

Posted by Higher Ed Marketing 04-14-2017 1:14 pm


Anyone interested in marketing metrics ought to check out this article from the MIT Sloan Management Review‘s Spring 2016 issue. But there’s a catch. To access the entire article, titled “The Metrics That Marketers Muddle,” youR...



Engagement Metrics and Affinity Scoring

Posted by HigherEd Live 04-14-2017 12:54 pm


“Did we have a good year” We’ve all either asked that question ourselves or been asked that question. In this episode of Advancement Live, Kim Brown chats with alumni engagement professionals from DePauw and Longwood universities about ...



Alumni Networks: Allies for Institutional Reputation

Posted by Alumni Futures 04-13-2017 8:40 pm


This article is based on a presentation developed for Building Universities Reputation 2017, a conference hosted by the Universidad de Navarra in March 2017. Unfortunately, due to travel difficulties, I was unable to participate as a speaker. I am sorry ...



Why should your team attend the 2017 Higher Ed Content Conference [STORIFY] #heco17

Posted by College Web Editor 04-13-2017 11:00 am


THE Spring Content Strategy Conference If you’ve attended the previous editions, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about co...



Best Practices for Designing Qualitative Higher Ed Research

Posted by HigherEd Live 04-12-2017 6:23 am


Qualitative research can yield powerful stories and insights about your constituents experiences, perceptions, and feelings about your institution. Unlike quantitative research (such as survey data), qualitative research uses conversation or observation,...