Guerilla Usability and More at @eduwebconf

Posted by Mark Greenfield - Higher Ed Web Consulting 07-20-2016 6:43 am


In two weeks I’ll be making the trek back to my old stomping grounds in Denver for the 2016 eduWeb Digital Summit which is running from August 1-4. I will be teaching a morning workshop on August 1st on “Guerilla UCD: A Practical Approach to U...



Fantastic Memes and How to Use Them

Posted by HigherEd Live 07-19-2016 9:20 am


Aaron Hill has been collecting data on Image Macros (more commonly known as “Internet Memes”) to accrue data and answer questions about “correct usage” of these memes, and also to learn what sentiments they individually convey. To ...



Episode 009: Kristi Dosh and Establishing Nonfiction Expertise

Posted by CKSyme.com 07-19-2016 8:18 am


In this podcast episode nonfiction author Kristi Dosh shares how to take advantage of opportunities to establish your expertise by writing, blogging, speaking, and consistent work. Kristi is author of the bestselling book Saturday Millionaires, on the bus...



Comic Books + Web Design: The Art of Storytelling

Posted by mStoner blog 07-19-2016 6:35 am


I have been a fan of Marvel Comics since I can remember. If I wasnt watching the 90s cartoons on Fox Kids, I was reading the volumes of Spider-Man my mom bought me for my birthday. The way they use color and layout to tell... The post Comic Books + Web D...



Texting in Admissions, A Year Later

Posted by HigherEd Live 07-16-2016 4:00 pm


In June 2015 we spoke with James Wiseman, Vice President of Enrollment at Carroll University, about mobile recruiting in admission. The discussion focused on mobile communication strategy as a part of the admission marketing mix. Now, one year later, Jame...



The Kobo Advantage Interview with Mark Lefebvre

Posted by CKSyme.com 07-16-2016 12:43 pm


Mark Lefebvre, head of Kobo, graciously stopped by my booth at RWA to talk all things Kobo. In this segment of the full interview, Mark tells us what makes Kobo different. Besides being a kinder, gentler bookseller, Kobo focuses on … Read More The p...



Amazon Discoverability Demystified

Posted by CKSyme.com 07-15-2016 9:12 am


The best workshop I attended at #RWA16 yesterday was on Amazon Discoverability. Daniel Slater worked through all the elements of how to get your books seen on Amazon before a packed room of eager authors. I didnt learn anything new in the workshop but I ...



Student Affairs Marketing Telling Our Story

Posted by HigherEd Live 07-14-2016 12:39 pm


What does “telling our story” really mean How can we collect meaningful data on marketing effectiveness and determine how to best allocate scarce resources of time and money What are some current models for organizing a progressive and compr...



Nailing Pinterest: Its Not All Wedding Dresses and Desserts

Posted by HigherEd Live 07-14-2016 11:49 am


For many institutions, Pinterest is considered a secondary social media platform; one thats handed off to the student intern, or something that you dont even want to touch. Although Pinterest has a stereotypically niche audience (hint: it includes muf...



Beautiful Book Covers That Will Make You Look From #RWA16

Posted by CKSyme.com 07-14-2016 8:46 am


One of the highlights at the Romance Writers of America conference is the Wednesday night Literacy Book Signing where a massive ballroom filled with tables of romance authors and their books is open to the public. Before the doors opened I took my phone a...