Need help with digital measurement Get the #HigherEd Digital Marketing Analytics Roadmap (HEDMAR)!

Posted by College Web Editor 03-16-2017 12:05 pm


I’m republishing on this blog the unedited and longer version of my March 2017 column published in University Business issue to make sure you don’t miss it: I need your help with my next benchmarking research project about the state of Higher ...



12 Exciting #HigherEd Content Projects

Posted by College Web Editor 03-14-2017 11:45 am


Content projects in higher education come in many shapes and sizes. What worked well at another institution could also work pretty well at yours. No guarantee, but it never hurts to keep up with whats done at other schools. Thats why I asked the 12 high...



Protected: Prospectives vs. professionals: A brutally honest, satirical comparison.

Posted by HigherEd Live 03-13-2017 8:23 pm


There is no excerpt because this is a protected post.



Prospectives vs. professionals: A brutally honest, satirical comparison.

Posted by HigherEd Live 03-13-2017 8:23 pm


New research by Gil Rogers of Chegg and Michael Stoner of mStoner, Inc. has the industry talking. In their Mythbusting research series, the two higher ed heavyweights illustrate where prospective students and higher education enrollment and marketing prof...



Keep Calm and Let the Dean of Students Handle It

Posted by HigherEd Live 03-13-2017 4:35 pm


The beginnings of the professional field now known as student affairs can be traced to 1890 at Harvard University when then President Charles Eliot asked LeBaron Russell Briggs, a young and popular English instructor, to serve as a student dean… ...



Why likes matter less than wed like

Posted by Higher Ed Marketing 03-12-2017 10:18 pm


I’ve long thought that measuring social media marketing success solely by counting the number of likes a page, post or tweet racks up is the wrong approach — or an incomplete approach at best. I’m not the only one with this view. Way bac...



Senior Sendoff: Managing the Transition From Student to Alumnus

Posted by HigherEd Live 03-09-2017 6:46 pm


As May approaches, were preparing to welcome thousands of students into the alumni family. How do we ensure our newly minted alumni will stay engaged for life What are some of the best programs to gather their post-graduation plans, communicate alumni b...



Advancing Your Marketing Career

Posted by HigherEd Live 03-09-2017 1:37 pm


How can you keep your higher ed marketing career moving forward In this episode of Marketing Live, industry leaders will share their experiences. Tune in for lessons learned from their professional journeys. Whether youre looking to grow in your current...



A Call to Action for Higher Ed to Get Digital Right

Posted by Mark Greenfield - Higher Ed Web Consulting 03-08-2017 5:30 pm


I’m happy to announce that I will be keynoting the 2017 OmniUpdate User Training Conference which is being held in San Diego on April 2 -6.   The title of my talk is “Why the Web Matters – A Call to Action for Higher Ed to Get Digital Ri...



How long should your blog keep old content online

Posted by HighEdWebTech 03-08-2017 5:08 pm


I was updating the Jetpack plugin in WordPress today, and looked through the settings to find it has a “show related posts” feature. As a way to keep visitors on your site, it’s a decent way that doesn’t add much over head to the p...