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Trademarks and Licensing: Why it matters beyond Athletics

Posted by HigherEd Live 10-16-2019 4:11 pm

Do you work in a marketing role within higher ed If so, Trademarks and Licensing (T&L) matters. While the functions have historically lived within Athletic departments, many top institutions are recognizing the value and importance of an effective T&...

Homegrown Social Media Influencers

Posted by HigherEd Live 10-11-2019 6:00 pm

Influencers spread the word on social media about brands from across the spectrum from sneakers to yachts. How can colleges and universities tap into the power of influence By empowering their students! The University of Delaware’s successful Socia...

Faculty Influencers: Working With Teachers to Tell Your Story

Posted by HigherEd Live 10-07-2019 7:12 pm

When you think higher ed influencer you think a student posting on Instagram wearing some cool gear saying, “I love going to school here.” While students are an essential part of telling the story of your schools brand they are not the only o...

From Student Affairs to the Presidency

Posted by HigherEd Live 09-25-2019 9:46 pm

What is it like to be a university president How does a career in student affairs prepare leaders for the presidency What should student affairs leaders who are considering a presidency know about the role On this episode of Student Affairs Live, host ...

Multicultural Competence in Student Affairs: Advancing Social Justice and Inclusion

Posted by HigherEd Live 09-24-2019 8:23 pm

Safety and wellness marketing and messaging

Posted by HigherEd Live 09-17-2019 12:57 pm

Generation Z is our most nervous generation (and lets not even get started on their parents). Like so many schools, West Virginia University has seen an uptick in questions and comments around the topics of safety and wellness on campus. To try to allevi...

Rethinking Phonathons

Posted by HigherEd Live 09-13-2019 2:31 am

Keep Your Employees Close; Former Employees Closer Part 2: Where To Begin

Posted by HigherEd Live 09-12-2019 1:00 pm

In my previous post, we discussed how it is widely accepted that corporate alumni are a great source of talent, ideas and advocacy for any organization. However, while they share some common strands with student alumni, the approach and the model need to ...

Present at the 7th #HigherEd Social Media Conference: Submit a #hesm proposal by Sep 18, 2019

Posted by College Web Editor 09-10-2019 1:17 pm

The 7th Annual Higher Ed Social Media Conference (Dec 4, 2019) The Higher Ed Social Media Conference has been a big hit with the community since its launch in 2013. Every year, several hundred participants working for colleges and universities in the US, ...

Marketing Authenticity in Higher Education

Posted by HigherEd Live 09-10-2019 2:09 am

We should be authentic. This assertion is thrown around a lot, and often loosely. Authenticity is used to capture a sliver of the limited attention from our very savvy, advertising-averse audiences in a noisy and cluttered marketplace. But what does be...

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