The Catalog To End All Catalogs

Posted by HigherEd Live 03-16-2015 6:22 pm


Information architects and responsive designers unite. Printing budgets and user experiences rejoice. Curriculum and marketing professionals combine forces on the campuses of Utah Valley University and Fresno State to create responsive catalogs that are c...



The Two Biggest Social Media Questions Answered

Posted by CKSyme.com 03-13-2015 11:21 am


If there were two million dollar questions in social media marketing, the first would be, which social media platforms should we be on The second would be, how often should we post The answer to both is, it depends. Thats not a cop-out, but a stab at...



Decisions, Decisions: Communicating to Undecided & Undeclared Students

Posted by HigherEd Live 03-13-2015 9:05 am


The battlefield for undecided prospective students between now and May 1 is fierce. Students without a firm sense of academic direction can feel more conflicted during this time than those with a clear path in mind. How can admissions counselors and commu...



#NotJustSAE: A Conversation about Fraternities, Racism & University Response

Posted by HigherEd Live 03-12-2015 12:15 pm


Another incident of overt racism hits the 24-hour news cycle. The University of Oklahoma president issues this statement after a video of members of the Sigma Alpha Epsilon chapter at the University of Oklahoma singing an overtly racist chant is filmed an...



Snapchat in Higher Ed

Posted by HigherEd Live 03-12-2015 9:59 am


New social media platforms are constantly emerging online, creating opportunities for us to communicate with our students in innovative ways. The challenge is knowing which platforms are beneficial for us to join and which ones are better to leave behind....



Sweet Briar the Latest College to Get Flattened

Posted by Mark Greenfield - Higher Ed Web Consulting 03-11-2015 8:58 am


I have been talking about higher education getting flat […]



Content Marketing in Alumni Engagement Means Replicating Networking Event Conversations

Posted by HigherEd Live 03-09-2015 4:43 pm


Let me take you on a journey my friends. Today were going to attend an alumni networking event together. It could be a happy hour at Trendy Bar du Jour or a Campaign Celebration event for “Believe in Us Now, Give Money So There’s a Later̶...



Content Marketing in Alumni Engagement Requires Replicating Networking Event Conversations

Posted by HigherEd Live 03-09-2015 4:43 pm


Let me take you on a journey my friends. Today were going to attend an alumni networking event together. It could be a happy hour at Trendy Bar du Jour or a Campaign Celebration event for “Believe in Us Now, Give Money So There’s a Later̶...



A New Design and a New Approach

Posted by Mark Greenfield - Higher Ed Web Consulting 03-09-2015 8:37 am


Over the past few days I have been in a soft launch of […]



Do Your Research With Social Media Research-Snapchat Version

Posted by CKSyme.com 03-07-2015 9:19 am


I read another article this morning about how Snapchat is the bomb when it comes to social media marketing. Even though I agree that Snapchat is a popular platform whose dynamics of use fit the requirements for an effective marketing channel, Im not quit...