The years top marketers, according to @AdAge

Posted by Higher Ed Marketing 12-05-2017 1:39 pm


The advertising and marketing industry news site AdAge has named its 2017 marketers of the year. Tito’s Handmade Vodka came out on top, thanks to becoming the top-selling spirits variety in U.S. stores in 2017. Ad Age’s annual Marketers of the...



Enrollment Marketing at Illinois Tech

Posted by Geoff Campbell 12-01-2017 10:13 pm


Hi all, It has been a while so I thought I’d provide an update. I haven’t had a lot spare time lately. If I did, I would have commented on an actual article someone wrote and hit publish on article comparing higher ed’s use of digital ma...



HiPPOS and Silos and Turtles, Oh My!

Posted by Link: The Journal of Higher Education Web Professionals 12-01-2017 7:22 pm


We here at Link have loved Michelle LoGerfo’s doodles for a long time, and this year we asked her to try to sum up #heweb17 in a picture. We know that’s a hard task, but she was up to it. You’ll see references to lots



Friday Five: Playing catch-up

Posted by Higher Ed Marketing 12-01-2017 2:05 pm


Welcome to December, the final month of what has seemed to be a very long year. I didn’t mean for last month to become No Blog November, but that’s just the way it worked out. Nothing in this space since Oct. 29. Then you get busy, look up and...



Building Living-Learning Communities that Work: Advancing Design, Delivery, and Assessment

Posted by HigherEd Live 11-30-2017 12:40 am


Many postsecondary institutions use living-learning communities (LLC) as a tool for recruitment, engagement, and retention. Current research illustrates that solely having an LLC is insufficient as a means towards realizing these outcomes.  In this sessio...



To Doc or Not to Doc: Considerations on Pursuing a Doctorate for Student Affairs Practitioners

Posted by HigherEd Live 11-29-2017 6:26 pm


Are you a student affairs practitioner considering a doctorate How do you know if this is the right step for your career path Is a doctorate necessary for upward mobility in student affairs What are the pros and cons of pursuing a doctorate What are t...



Caring for sharing: how RIT Career Services won with care packages for its co-op students #hesm

Posted by College Web Editor 11-28-2017 12:30 pm


I first heard about RITs Surprise Care Package social media campaign from Gretchen Burruto, Associate Director for Web and Social Media at the Rochester Institute of Technologys Office of Career Services and Cooperative Education. This fun campaign is a...



Senior Year Capstone Experiences: Integrating and Demonstrating Skills and Learning

Posted by HigherEd Live 11-24-2017 11:41 pm


On this episode of Student Affairs Live, host Tony Doody talks with Dallin George Young (Assistant Director for Research, Grants, and Assessment at the National Resource Center for The First-Year Experience and Students in Transition) and Mark Allen Poise...



Senior Year Experiences: Integrating and Demonstrating Skills and Learning

Posted by HigherEd Live 11-24-2017 11:41 pm


On this episode of Student Affairs Live, host Tony Doody talks with Dallin George Young (Assistant Director for Research, Grants, and Assessment at the National Resource Center for The First-Year Experience and Students in Transition) and Mark Allen Poise...



Looking at Prospective Adult Learners Through a New Lens

Posted by HigherEd Live 11-18-2017 9:52 pm


We hear a lot these days about enrollment “fit” – the need for prospective students and schools to be closely aligned in order to ensure high retention and graduation rates. A laudable cause, no doubt, when it comes to the “traditi...