Why Every Author Needs An Account on Every Social Media Channel

Posted by CKSyme.com 05-19-2016 8:47 am


Self-published authors work hard building a personal platform. The journey to stand out, find your readers, and sell your own books is a lot of work. Your brand is how your readers see you and remember you. One of the most important branding strategies ...



Engaging new alumni

Posted by HigherEd Live 05-18-2016 3:35 pm


It’s Commencement season, and we’re welcoming thousands of students into the alumni family. How do we ensure these newly minted alumni stay engaged for life Whether through GOLD programs or partnerships with student-centered staff, it’s...



Thanks, EdTech Magazine!

Posted by HighEdWebTech 05-18-2016 1:25 pm


Thank you to the folks at EdTech Magazine for including me once again in their list of 50 must-read higher ed IT bloggers. And thanks, also, for placing me in the “tech guru” category with very smart folks like Bryan Alexander, who speaks much...



Whats New in Google Analytics, and Why It Matters for Higher Education

Posted by mStoner blog 05-18-2016 10:48 am


The beauty, and sometimes the pain, of an evolving web platform like Google Analytics is periodic updates to the tool. Reports are moved or renamed. Profiles become views. The Google Analytics blog reports on some of the bigger updates, but most highe...



Discover your Element at The Web Conference at Penn State

Posted by HigherEd Live 05-16-2016 10:00 am


Register now for Elements: The Web Conference at Penn State! This year’s conference boasts an outstanding lineup of all-star keynote speakers, featuring Scott Stratten, Debbie Millman, Eric Meyer, and Scott Dadich. Complete with a top-notch lineup o...



Why I Love Amy Porterfield Being An Online Mentor

Posted by CKSyme.com 05-16-2016 9:23 am


Every time Amy Porterfield launches a new online course, I am in her email pipeline. I'm not interested in every course she launches, but I know they are all valuable. Why Because everything I have ever taken from her is valuable and on point. So do I ge...



The #PR proliferation problem

Posted by Higher Ed Marketing 05-16-2016 9:02 am


If you work on the media relations side of higher ed communications, you may have noticed that it’s becoming more and more of a challenge to get a journalist’s attention. A recent Muck Rack Daily article helps explain why. It’s because &...



Episode 001: Welcome to the Smarty Pants Book Marketing Podcast

Posted by CKSyme.com 05-13-2016 3:23 pm


The post Episode 001: Welcome to the Smarty Pants Book Marketing Podcast appeared first on CKSyme Media Group.



Competency-Based Education and the Admissions Review Process

Posted by HigherEd Live 05-13-2016 12:56 pm


Education is constantly shifting to best meet the needs of students and their future paths. One of the recent shifts that a significant number of high schools across the US are making is a movement towards competency-based assessment and grading systems. ...



Budget-Friendly Email List Building for New Authors

Posted by CKSyme.com 05-13-2016 7:45 am


Everybody knows email list building should be on every author's to-do list, right But what if you're an author with just one or two books, or maybe you haven't published yet. Do you need an email list How are you supposed to build one if you don't have ...