Sucessfully got @FriendsCentral Verified on Twitter

Posted by Geoff Campbell 12-11-2014 5:14 pm


One of the first breakthroughs I’ve had so far at FCS has been to get out Twitter account verified. It might not sound like much, but given the recent article by AdWeek, it is a highly sought-after mark of legitimacy. From my (incomplete) search of ...



How to Manage Social Media in Higher Education: A Guide for Campus Administrators

Posted by HigherEd Live 12-11-2014 2:12 pm


Managing Social Media in Higher Education is no easy task. There is a lot of pressure to stay on top of current trends and strategies, maintain consistency in many channels, and ultimately build genuine digital relationships with our students that result ...



The State Of Social Media In College Athletics

Posted by CKSyme.com 12-10-2014 9:17 am


by Chris Syme and Kristi Dosh College athletics departments are struggling to manage and leverage the departments social media presence as part of day-to-day business operations, according to the results of the 2014 CoSIDA Social Media Best Practices Sur...



Help Seniors Say Yes! to Your School with Online Forms

Posted by HigherEd Live 12-09-2014 6:03 pm


Everyone knows the gist of those wedding dress reality shows. After trying on two or three dresses to no avail, the bride finds THE dress, which is usually accompanied by a few tears. While college admissions doesnt involve nearly as much glitter as thos...



Five Unique Data Fields For Admissions Marketing and Tracking

Posted by HigherEd Live 12-09-2014 11:16 am


Monday, December 8, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive On this episode, members of the recruitment offices at Saint Josephs University discuss how they are on the path to collecting better and mo...



Include The Student-Athlete Voice in Controversy

Posted by CKSyme.com 12-08-2014 11:13 am


First amendment lawyers and hungry reporters are up in arms in Kansas because Kansas State University has a policy that asks student-athletes not to speak to press independently of the schools knowledge.  This is a common practice, as CoSIDA  Executive D...



Franklin D. Roosevelts 3 rules for web content

Posted by InsideTimsHead 12-08-2014 6:52 am


OK, FDR probably never met the Internet, but he had three rules for public speaking that also apply to creating web content: “Be brief. Be sincere. Be seated.” (Note: This has also been ascribed to Winston Churchill, but the same rules apply.)...



Billboards: The Good, The Bad & the Sales Reps

Posted by The Higher Ed Marketing Blog 12-07-2014 10:21 pm


I’ve used billboards for our institution for about 25 years.  They’re effective if the message is simple in a dynamic design.  But there are many other things to consider, which I know from good and bad experience. Do not buy … Continue ...



Unlocking Internal Campus Communications Through Social Network Analysis

Posted by HigherEd Live 12-07-2014 10:01 pm


Monday, November 13, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Guest host Susanna Williams speaks with Zack Johnson from Syndio Social. Social network analysis is catching on as a management tool in corp...



Fordhams New Website: Responsive, Fresh, and On Brand

Posted by Susan Talbert Evans Blog 12-07-2014 8:35 pm


Fordham University launched a new website last week. An important goal for the new site was to infuse it with what makes Fordham, Fordham. Were a Jesuit, Catholic university. Our spirit comes from the nearly 500-year history of the Jesuits. Its the spi...