Google Analytics Custom Segments for Schools

Posted by Geoff Campbell 05-17-2015 5:58 pm


Over the last year I presented at a an industry conference about what Google Analytics can do for independent schools and higher ed. With a running time of just over 20 minutes, my joint presentation with some great folks at WhippleHill barely scratched t...



Adding Metadata to Optimize Web Content for Social

Posted by Geoff Campbell 05-17-2015 4:59 pm


As I mentioned in January, I added metadata (microdata, og tags, and Twitter Cards code) to the Friends’ Central website. Added @TwitterDev Twitter Cards to @friendscentral. :) pic.twitter.com/iE6ZJYGLNu — Geoff Campbell (@GeoffBCampbell) Janu...



Using Campaign Tagging to Tackle Dark Social

Posted by Geoff Campbell 05-17-2015 4:37 pm


While “dark social”, the default/misattributions of unknown traffic as “Direct” or a similar term, isn’t very new (coined in 2012, which is ancient by web standards), tackling the issue of finding the true referral of as much...



Quaker Works alumni magazine is out!

Posted by Geoff Campbell 05-17-2015 4:22 pm


This news is slightly late but our alumni magazine is out. Our Quaker Works Spring 2015 issue hits mailboxes this week. Check it out online today! http://t.co/ZG49r0kBm5 pic.twitter.com/BJgDAO737E — Friends' Central (@friendscentral) May 5, 2015...



The Benefits of Consuming a Balanced Media Diet

Posted by Geoff Campbell 05-17-2015 4:12 pm


As I come upon the 9-month mark as the Digital and Social Media Specialist, I’ve thought about how I’ve adjusted to stay up on local news that may affect us from the local giant Main Line Media News Network (Main Line Times, Main Line Suburban...



T Mobile Banks On Competitor Bashing Does It Work

Posted by CKSyme.com 05-15-2015 7:43 am


AdWeek ran a piece yesterday on the brewing Twitter storm over T-Mobiles new hashtag campaign designed to bash Verizon. The hashtag, #NeverSettleForVerizon, has given birth to a number of Verizon testimonials on Twitter and much back and forth banter. It...



Confronting the Stigma of Mental Illness in Student Affairs

Posted by HigherEd Live 05-13-2015 6:17 pm


The movement to bring awareness to mental illness, while important year-round, is particularly relevant during May–Mental Health Awareness Month. Millions of people live with a mental health condition including individuals who work in Student Affair...



Evertrue Community App @FriendsCentral

Posted by Geoff Campbell 05-13-2015 4:37 pm


Soon after we launched our new website, a number of people here at FCS discussed the possibility of a new service we could offer alumni/ae. Leading up to and at Reunion, we shared the FCS Alumni/ae Community App (powered by Evertrue) with reunion classes....



Where will you take your #highered career this summer

Posted by College Web Editor 05-13-2015 7:40 am


Do you know where your higher ed career is going Things move fast for digital professionals working in higher education like you. Change is the name of the game in technology, but also with every new class of freshmen making its way to your campus. When ...



A different take on the #highered website: @UofSC interactive homepages

Posted by College Web Editor 05-12-2015 7:45 am


‘Tis the “caps and gowns” season on higher ed websites Whether your school still uses a carousel, a big hero photo or even a huge background photo, chances are your web homepage will show some caps and gowns this month. Graduation ceremo...