#PSEWeb Conference in Montreal: Tips, Apps and Useful Links from a Local

Posted by College Web Editor 07-21-2015 12:29 pm


Did I mention how excited I am to attend and present at next week one of the best higher ed conferences for digital pros, PSEWeb I know I did last week, but I’m SO excited – so please forgive me if you are not going to attend (just skip this ...



Improve Student Communication to Boost Student Enrollment

Posted by HigherEd Live 07-20-2015 12:40 pm


Students, both traditional and non-traditional, have become accustomed to personalized communication in their everyday lives. We can easily see how personalization has influenced industries we touch frequently: doctors, supermarkets, fast food, hotels, re...



Twitter Cards now auto-expand on mobile

Posted by Geoff Campbell 07-19-2015 7:48 pm


In January, I mentioned that I added these newfangled things called “Twitter Cards” onto the FCS website (which is shorthand for adding code and testing it on Twitter’s Developers site. Then in May I finally got around to explaining why ...



The difference between SEM and SEO (paid and organic search)

Posted by Geoff Campbell 07-18-2015 4:00 pm


The world of online marketing changes quickly. Over the years, terminology used to discuss both ways in which people market themselves or their organizations to search engines. In an effort not to re-invent the wheel, I think Hubspot’s article is a ...



Advanced Certification in Video Advertising

Posted by Geoff Campbell 07-18-2015 2:39 pm


As I help my school stand out in this competitive environment, I often spend free time learning more and becoming proficient in using online tools to their highest potential value for us. Today I successfully passed the Google Video Advertising exam and h...



Google Analytics Re-certification

Posted by Geoff Campbell 07-18-2015 2:30 pm


  In an attempt to do right by the really cool grid format made possible by the Minimum theme I use, I want to share more small victories like my re-certification in Google Analytics. For an up-to-date list of qualifications, you can always visit my ...



Google Analytics 301 Course (LunaMetrics)

Posted by Geoff Campbell 07-18-2015 2:16 pm


At the risk of repeating information I’d like to briefly discuss the value of taking an analytics course in-person. in November, when we were about to launch our new website, I was taking the advanced “GA 301: Technical Implementation” a...



It never gets easier, you just get better

Posted by Geoff Campbell 07-18-2015 11:37 am


When you’re out in the working world, milestones can seem to get further and further apart. Once all the firsts, and seconds, and thirds are done things can seem old hat. It only occurred to me at the end of the day today how much I had accomplished...



Book review: In Defense of a Liberal Education

Posted by Higher Ed Marketing 07-16-2015 5:43 pm


You might pick up Fareed Zakaria’s latest book, In Defense of a Liberal Education, expecting a jeremiad against STEM education. I certainly did. After all, my first exposure to the book was in the form of excerpts repackaged as op-eds accompanied by...



User habits, Apple Music and Biffy Clyro

Posted by HighEdWebTech 07-16-2015 9:00 am


Users are set in their ways and something as petty as not being able to drag a track into a playlist has set off my relationship (and a tenner) off on the wrong foot. The post User habits, Apple Music and Biffy Clyro appeared first on HighEdWebTech.