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Get ready for 2020 with the Higher Ed Social Media Online Conference #hesm #highered

Posted by College Web Editor 11-04-2019 1:19 pm


Has everybody on your team gone to a conference this year Whether it’s for budget reasons, lack of time or even family matters, it’s not always possible to get everybody to fly across the country to attend one of the great higher ed conferenc...



Five Ways to Actually Improve Your Sites Navigation

Posted by HigherEd Live 10-23-2019 4:48 pm


Lets talk about navigation. If the last time you considered navigation on your site was before Amazon dominated textbook ordering, its time to have a think. Digital giants such as Amazon, Spotify, Netflix, Instagram, Hulu, and Airbnb have been busy rede...



Six Ways to Actually Improve Your Sites Navigation

Posted by HigherEd Live 10-23-2019 4:48 pm


Lets talk about navigation. If the last time you considered navigation on your site was before Amazon dominated textbook ordering, its time to have a think. Digital giants such as Amazon, Spotify, Netflix, Instagram, Hulu, and Airbnb have been busy rede...



Trademarks and Licensing: Why it matters beyond Athletics

Posted by HigherEd Live 10-16-2019 4:11 pm


Do you work in a marketing role within higher ed If so, Trademarks and Licensing (T&L) matters. While the functions have historically lived within Athletic departments, many top institutions are recognizing the value and importance of an effective T&...



Homegrown Social Media Influencers

Posted by HigherEd Live 10-11-2019 6:00 pm


Influencers spread the word on social media about brands from across the spectrum from sneakers to yachts. How can colleges and universities tap into the power of influence By empowering their students! The University of Delaware’s successful Socia...



Faculty Influencers: Working With Teachers to Tell Your Story

Posted by HigherEd Live 10-07-2019 7:12 pm


When you think higher ed influencer you think a student posting on Instagram wearing some cool gear saying, “I love going to school here.” While students are an essential part of telling the story of your schools brand they are not the only o...



From Student Affairs to the Presidency

Posted by HigherEd Live 09-25-2019 9:46 pm


What is it like to be a university president How does a career in student affairs prepare leaders for the presidency What should student affairs leaders who are considering a presidency know about the role On this episode of Student Affairs Live, host ...



Multicultural Competence in Student Affairs: Advancing Social Justice and Inclusion

Posted by HigherEd Live 09-24-2019 8:23 pm




Safety and wellness marketing and messaging

Posted by HigherEd Live 09-17-2019 12:57 pm


Generation Z is our most nervous generation (and lets not even get started on their parents). Like so many schools, West Virginia University has seen an uptick in questions and comments around the topics of safety and wellness on campus. To try to allevi...



Rethinking Phonathons

Posted by HigherEd Live 09-13-2019 2:31 am




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