3 Reasons You Need to Budget for Optimization Tools

Posted by HigherEd Live 04-13-2015 10:56 am


Take a look at your 2015 budget. Are you really prepared to spend on website optimization this next year Personalization continues to gain ground as one of the biggest trends in digital marketing, and optimization is a must for universities. Why Glad yo...



Training Techniques: Developing a Positive Service Culture

Posted by HigherEd Live 04-13-2015 9:30 am


Excellent customer service is the most significant influence on consumer brand perception. Great customer service increases repeat-purchases, customer retention, and allows an organization more pricing-flexibility because customers will gladly pay more fo...



UC-San Diego Ad Hits The Bullseye

Posted by CKSyme.com 04-13-2015 7:58 am


My husband sometimes accuses me of paying more attention to the ads on TV than I do the actual program Thats the curse of being a marketer. And every once in a while you see an ad on TV, online, or in print that really makes you smile. When the Chronicle...



UC San Diego Ad Hits The Bullseye

Posted by CKSyme.com 04-13-2015 7:58 am


My husband sometimes accuses me of paying more attention to the ads on TV than I do the actual program Thats the curse of being a marketer. And every once in a while you see an ad on TV, online, or in print that really makes you smile. When the Chronicle...



Advancing the Role of Alumni Admissions Ambassadors

Posted by HigherEd Live 04-12-2015 9:07 pm


Postcards, coffee chats, and a helpful hashtag Using these tools, the University of Minnesota is redefining the role that alumni play in turning prospective students into excited enrollees. While traditional roles such as college fair representative and ...



Newsjacking Higher Ed: Leveraging The News For Content Marketing

Posted by HigherEd Live 04-12-2015 9:00 pm


Stop hiding your campus experts and newsworthy stories. When you are in tune with the 24-hour news cycle you have a better chance of reaching the audience who cares most about the work you are doing at your institution. Learn how to tap into mass media an...



Friday Five: Teens and tech

Posted by Higher Ed Marketing 04-10-2015 8:32 am


The latest research from the Pew Research Center ought to be of interest to admissions and enrollment management marketers, or anyone who markets to the always-on teenage demographic. Here are five important findings about U.S. teens from that research on...



Teen Social Media Use Shifts With Age [Pew Research Report]

Posted by CKSyme.com 04-10-2015 8:23 am


Facebook may be king with teens 13 to 17 years old, but the latest Pew Research Center data indicates that their platforms of choice change as they get older. This is one of the many takeaways in the report released this week that will influence your stra...



What If I Told You Facebook Might Be The #1 Referrer to Higher Ed Websites

Posted by HigherEd Live 04-09-2015 10:00 am


Colleges are committed to social media. Students report that campuses are using social media to help them connect with each other and student organizations, to provide information about education programs and career opportunities, connect with faculty, an...



Mar 2015 Reports: #highered Web Analytics Monthly Benchmarking Reports for the US, UK & France

Posted by Higher Ed Analytics 04-09-2015 8:16 am


As part of a 1-year project, I’ve decided to published monthly benchmarking reports using Google Analytics benchmarking reports for Universities & Colleges websites. Why these benchmarking analytics reports As I explained in a column published...