Idea Generator Did It Work

Posted by HigherEd Live 02-27-2015 12:08 am

Following the live Idea Generator Panel Program, join Tony Doody and Heather Shea Gasser with on-stage guests and invited audience members as they discuss the experience and key takeaways from ACPA’s inagural Idea Generator Panel. Did the format gen...

Idea Generator Panel Live from ACPA Tampa

Posted by HigherEd Live 02-27-2015 12:03 am

Premiering at the 2015 ACPA convention, the Idea Generator is an interactive, dynamic approach to considering potential solutions or ways of addressing a broad area of concern in our field. This years topic is #frompreptopractice: Narrowing the Gap Betwe...

Social Media and Community: 2015 CASE Conference Preview

Posted by HigherEd Live 02-26-2015 11:48 pm

As the social media universe continues to expand, colleges and universities are expected to engage and evolve at the same pace. What resources are available to create a cohesive social media strategy We’ll preview the annual CASE Social Media &...

How Higher Education Marketers Can Use Videos

Posted by HighEdWebTech 02-26-2015 5:16 pm

Marketers across all industries and niches should be using video to their advantage. This includes higher education marketers. The post How Higher Education Marketers Can Use Videos appeared first on HighEdWebTech.

SnapChat Early Adopters in #highered: University of Michigan (@umich)

Posted by College Web Editor 02-26-2015 7:30 am

With the multiplication (explosion) of communication platforms used by prospective or current college students, its tough – but necessary – to keep up for communication and marketing professionals working in higher education. As I explained ...

How To Decipher Your Twitter Analytics Part One

Posted by 02-25-2015 10:13 am

For almost two years, Twitter users have enjoyed the benefit of a robust set of analytics direct from Twitter. But how many of us know how to access them and, more importantly, can figure out what they actually mean Todays goal is to help you learn the ...

JCU Experience Projects: Our Crowdfunding Platform

Posted by HighEdWebTech 02-24-2015 12:05 pm

This week, we launched a crowdfunding platform promoting six campus projects from many different areas of campus: academics, service, and student life. The post JCU Experience Projects: Our Crowdfunding Platform appeared first on HighEdWebTech.

To SnapChat or not to SnapChat in #highered

Posted by College Web Editor 02-24-2015 9:19 am

I briefly discussed the topic in a previous post. But, it’s now time to revisit the question with a series on SnapChat and higher education. Is SnapChat the next big thing or a fad for #highered marketing SnapChat (Wikipedia article) has started to...

Facebook: The next big place for brand videos

Posted by Higher Ed Marketing 02-24-2015 8:34 am

According to a recent study by Socialbakers, video posts on Facebook now have the greatest reach of all types of posts. (And photos, once considered the best way to reach audiences on that social media platform, are eating video’s dust.) So if you&#...

First Steps To A Successful Social Media Marketing Plan

Posted by 02-24-2015 7:12 am

In the previous installment of the brand-building series, we identified the necessary pieces to put in place to build a successful social media marketing plan. Using the working definition that strategic means specific and sequential, in this piece well ...