PPC Conversion Rates

Posted by UBrander 01-01-1970 12:00 am
A fellow colleague at another university e-mailed me about conversion rates for PPC campaigns. He said he had trouble finding anything online about higher ed PPC conversion rates, so I asked him if I could republish my e-mail response in case it might be ...



Determining Brand Credibility

Posted by UBrander 01-01-1970 12:00 am
Relevant brands exist in the overlap of what internal audiences value (product) and what external audiences value (market demand). Once a relevant brand is developed, decisions must be made regarding what its capabilities are and what opportunities exist ...



Mapping Courseras Global Footprint

Posted by GlobalHigherEd 01-01-1970 12:00 am
Over the last year I’ve been stuck by how most debates about MOOCs, and MOOC platform providers, are remarkably national in orientation. In the US, for example, a surprising number of politicians and select ‘disruptive innovation’ consul...



Briefly Noted (reactions to Sebastian Thruns Fast Company hagiography)

Posted by GlobalHigherEd 01-01-1970 12:00 am
Who is troubled by this week’s Sebastian Thrun hagiography (‘Udacity’s Sebastian Thrun, Godfather Of Free Online Education, Changes Course‘) in Fast Company, as well as this announcement (‘Launching our Data Science & Big...



Briefly Noted via @GlobalHigherEd

Posted by GlobalHigherEd 01-01-1970 12:00 am
This is the first entry in a new weekly update series profiling interesting and periodically quirky reports, talks, or articles related to the globalization of higher education and research. These entries will typically be posted on Fridays on this WordPr...



Making Sense of Euro MOOCs

Posted by GlobalHigherEd 01-01-1970 12:00 am
Note: please link here for the Inside Higher Ed version of this article should you with to print it or share it more broadly. ~~~~~~~~~~~~~~~~~ Our European MOOCs in Global Context Workshop (19-20 June 2013 @ UW-Madison) went very well, in my biased opini...



WEBINAR VIDEO: How to Use Social Media to Influence SEO

Posted by Patrick Powers 01-01-1970 12:00 am
Social media is great for building community and fostering conversations. Some of social medias most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students go to research colleges and ...



The Art and Science of a Hashtag Strategy

Posted by Patrick Powers 01-01-1970 12:00 am
File this post under the following: #HashtagStrategy Originally developed by Twitter users as a means to categorize messages, the # symbol has crept from platform to platform to become a universal way of connecting content. Hashtags are supported on Twitt...



Pondering an Online Event Calendar Best Make Time for It

Posted by Patrick Powers 01-01-1970 12:00 am
Its not often those working in higher education on the web get a huge vote of confidence for spending time and money on any one particular feature. For those committed to providing accurate calendar information, that time may be now. More than 92 percent...



5 of the Best Free Apps for Getting Organized

Posted by Patrick Powers 01-01-1970 12:00 am
These apps can be anything that helps us retain focus, move forward or just survive the day. Here are five of my favorites.