Reinventing the Convention Experience & Lessons for Campus Innovation

Posted by HigherEd Live 01-31-2014 3:35 pm


Wednesday, February 5th at 1:00pm EST Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive After awhile, many of us find that the annual conference experience becomes somewhat predictable — 60 minute educational sessions, keynote...



Friday Five: Short attention spans welcome

Posted by Higher Ed Marketing 01-31-2014 8:26 am


It’s been a long slog of a week, so I’ll be practically twitteresque in my introduction today. Here are five short but sweet and thought-provoking posts for your quick reading: The four horsemen of mediocrity. Pithy insight from Seth Godin. Th...



How To Increase Your Bottom Line With Social Media Education

Posted by 01-31-2014 8:20 am


There are two basic questions brands usually ask when considering adding a new service to their budget: “will this make us money”, or “will it save us money” A recent study from Altimeter on the value of social media education re...



#HigherEd Analytics in 2014: Tips & Insights by Rachel Jonhson (@rkj818 ) from Case Western Reserve University

Posted by Higher Ed Analytics 01-31-2014 7:53 am


Rachel Jonhson, Web Content Developer at Case Western Reserve University, is one of the 12 higher ed professionals presenting at the 2014 Higher Ed Analytics Conference. She is in charge of web content marketing and information architecture to serve the D...



Market Research Are You Doing it Wrong

Posted by mStoner blog 01-30-2014 11:45 am


There is no one right way to do market research. Market research is an important step in articulating a brand. In fact, its arguably the most important step. If your brand is what you stand...



Communicating Weather Closures Via Social Media

Posted by HighEdWebTech 01-30-2014 10:25 am


Communicating weather closures through social media needs to be part of your emergency communications mix.The post Communicating Weather Closures Via Social Media appeared first on HighEdWebTech.



#HigherEd Analytics in 2014: Tips & Insights by Joshua Dodson (@joshuaddodson) from EKU

Posted by Higher Ed Analytics 01-29-2014 7:25 am


Joshua Dodson, SEO and Web Analyst at Eastern Kentucky University, is one of the 12 higher ed professionals presenting at the 2014 Higher Ed Analytics Conference. Joshua also teaches Higher Ed Experts’ 4-week courses on Web Analytics and SEO for hig...



Advancement Live 1/28: Alumni Learning and Travel

Posted by HigherEd Live 01-28-2014 2:33 pm


Today’s show was all about alumni engagement programs centered around learning and travel. Kevin Conley, Director of Alumni & Parent Travel at the University of Virginia and Robin Albing, Director of Continuing Education and Travel at Dartmouth ...



Alumni Learning and Travel

Posted by HigherEd Live 01-28-2014 2:33 pm


Today’s show was all about alumni engagement programs centered around learning and travel. Kevin Conley, Director of Alumni & Parent Travel at the University of Virginia and Robin Albing, Director of Continuing Education and Travel at Dartmouth ...



Introducing Your Content: Page Titles and Headings

Posted by Meet Content 01-28-2014 10:48 am


Last week, Georgy talked about the importance of headlines for introducing stories and enticing readers. But how do these lessons learned for headlines in news and featured content translate to other forms of content such as admissions and academic webp...