Why and how to get access to Twitter Analytics for your #highered account

Posted by College Web Editor 02-18-2014 7:38 am


Last week in the online course I teach about social media marketing for higher ed we discussed social media analytics strategy and practices with our class composed of professionals working in universities and colleges in the US, Canada and France. I̵...



Coming soon: CASE marketing and branding conference #CASEACMB

Posted by Higher Ed Marketing 02-18-2014 7:09 am


Keep your eyes peeled for a postcard (like the one pictured) from CASE announcing this year’s CASE Annual Conference on Marketing and Branding. If you’re involved in marketing or branding for your institution, you won’t want to miss this...



Big Data for Predicting Enrollments

Posted by HigherEd Live 02-17-2014 7:14 pm


In this episode of Admissions Live, host Nicole Lentine is joined by Ian Mortimer, Vice President for Enrollment at Nazareth College. Tune in as they discuss demonstrated interest and predictive data that supports admissions decisions. Taken from the live...



Why We Arent Using LinkedIns University Pages More

Posted by HighEdWebTech 02-17-2014 2:01 pm


Our LinkedIn University page is not at all a part of any of our social media plans, and we post there only occasionally, mostly as an afterthought. Why is that and how can LinkedIn improve the serviceThe post Why We Aren’t Using LinkedIn’s Un...



New Messaging Apps You Want To Be Aware Of

Posted by 02-16-2014 9:53 am


It seems like students are always looking for a more private online location for their conversations these days. Developers are more than accommodating that thirst for privacy by developing messaging apps, many of which are not private at all. Heres a lo...



You probably think this blog is about you

Posted by Higher Ed Marketing 02-15-2014 4:23 pm


I was flipping through radio stations the other day when Carly Simon’s early 1970s hit “You’re So Vain” came on. It’s the song that propelled her to superstardom. And it’s a song I’ve heard millions of times, but ...



Using Twitter to Crowdsource Influence

Posted by 02-14-2014 10:29 am


Crowdsourcing a hot topic is an interesting social media phenomenon. Sometimes it starts accidentally when an injustice is exposed or a good deed is done. Other times, it is started intentionally to garner support for a cause or operate as a focus group f...



Friday Five: A little link love

Posted by Higher Ed Marketing 02-14-2014 8:16 am


This being Valentine’s Day, I thought I’d share a little link love. Here are five recent posts and stories that I really love, because they convey and contain ideas and approaches that I also love: A chancellor moves beyond digital hate. One c...



Communicating Value in Higher Ed

Posted by HigherEd Live 02-13-2014 10:35 pm


Host Ashley Budd welcomes writer, speaker and author of College (Un)Bound, Jeff Selingo to Higher Ed Live to discuss communicating value to prospective students and families, current students and alumni. Taken from the live broadcast, February 13, 2014. T...



Potential students have questions. Provide answers. Get creative.

Posted by InsideTimsHead 02-12-2014 2:21 pm


A previous blog entry lamented the lame state of FAQ pages and other stale/outmoded non-helpful attempts to help future students. How do we get past that We listen, we look for creative solutions and we work with our talented current … Continue rea...