BHE CLIPS: university website tips juliewuthnow.com

Posted by BlogHighEd 01-01-1970 12:00 am
Making your website ‘visitor-centric’ in as many ways as you can is the name of the game, and clear, targeted links and information are a great way to start. Your visitors will notice and appreciate your efforts, and you’ll be sending ou...



Reflections on dotCMS bootcamp 2010

Posted by Higher Ed Web Marketing 01-01-1970 12:00 am
2 weeks ago I was in Miami at dotCMS bootcamp and I had a few reflections I thought I would share: The web is not a project and we shouldnt talk about maintaining it. When organizations redesign the website there is a high level of energy and enthusiasm...



Content Strategy: Indiana University lets students tell the story

Posted by Marketing with Mallory 01-01-1970 12:00 am
Your institution’s students and alumni are the best advertisements. Creating content that turns their achievements into powerful stories will engage both prospective families and alumni. And while you’re at it, why not make that content sharea...



Reel Deal Monday: Big Things Are Within Reach, Nina Blanco

Posted by Marketing with Mallory 01-01-1970 12:00 am
This post was originally featured on mStonerblog.com Profiling current students is one of the easiest ways to show prospective students the potential opportunities available at your institution. This idea isn’t rocket science, but it can have a big ...



Reel Deal Monday: If you can You can go to Brock

Posted by Marketing with Mallory 01-01-1970 12:00 am
Sometimes dealing with criticism head-on is the best approach. The saying goes: “If you can walk and talk, you can go to Brock.” Karine Joly covered this video when it published in February 2011. Read her Q&A with Kevin Grout, Marketing an...



What is next, #casesmc

Posted by Marketing with Mallory 01-01-1970 12:00 am
Originally posted on mStonerblog.com Michael, Susan, and I attended the CASE Social Media Conference in Chicago last month. It was a great conference and recaps and resource lists have been compiled to share key take-aways with the rest of higher educatio...



Reel Deal Monday: A day in the life of Gettysburg College, Leap Day Photo Project

Posted by Marketing with Mallory 01-01-1970 12:00 am
This post was originally featured on mStonerblog.com I love starting my week with video. Here’s one from Gettysburg College. What better day than Leap Day to capture campus life via photos and short video Perceived Goals To showcase life on Gettysb...



Time to start blogging again

Posted by UBrander 01-01-1970 12:00 am
Yeah, I took a hiatus. But I’ve spent the last two years developing my craft and learning a whole lot about how universities run. 2013 is going to be the year higher ed starts getting its house in order and marketing is going to play a central role....



Data and Marketing

Posted by UBrander 01-01-1970 12:00 am
In God we trust; all others must bring data. – W. Edwards Deming



Walt Disney On Leadership

Posted by UBrander 01-01-1970 12:00 am
Of all the things I’ve done, the most vital is coordinating those who work with me and aiming their efforts at a certain goal. What’s your goal for your department