Reel Deal Monday: Pop quiz: the beginning

Posted by Marketing with Mallory 01-01-1970 12:00 am
This post originally appeared on mStonerblog.com Confession: I had every intention to feature the latest video from the Boston College Minute video series, “Problem in A minor.” The BC Minute series produced by Ravi Jain consistently tops my l...



Facebook Timeline Cheat Sheet

Posted by Marketing with Mallory 01-01-1970 12:00 am
If you are in charge of your institution’s Facebook Page, get ready. Facebook will automatically push Timeline to all pages on March 30. Your institution has a wonderful opportunity to tell its story in a more visual and dynamic way. Change can be a...



265 Days Until #heweb13 (but whos counting)

Posted by Mark Greenfield - Higher Ed Web Consulting 01-01-1970 12:00 am
Yes, 2013 is upon us and for me that means one thing,  the Higher Education Web Professionals Annual Conference (#heweb13) is coming to Buffalo and I have the honor and privilege of serving as conference chair.  While I have been thinking about the planni...



Webinar Recording: Secrets to a More Social Admissions Decision Day

Posted by Marketing with Mallory 01-01-1970 12:00 am
Mallory Wood, mStoner’s director of marketing, and Bruce Floyd, University of Florida’s social media specialist, present a brand new case study on the concept and execution of #UF17. The University of Florida took advantage of their admissions...



Higher Education Gets Flattened at #UBtech

Posted by Mark Greenfield - Higher Ed Web Consulting 01-01-1970 12:00 am
Next week I will be giving one of the featured talks at the UB Tech Conference in Orlando called “Higher Education Gets Flattened” and the timing couldn’t be better. I have been talking about this topic for the past 6 years but two inter...



Why the Web Matters

Posted by Mark Greenfield - Higher Ed Web Consulting 01-01-1970 12:00 am
Next week I will be traveling to Ft. Worth to speak at the Case IV Conference.  In addition to giving a talk on web governance,  I will be opening the web track with a new presentation called Why the Web Matters (more than you  think). This is a topic I h...



Resource list from #casesmc

Posted by Marketing with Mallory 01-01-1970 12:00 am
Wow! The CASE Social Media Conference was terrific. Kudos to the conference chair Susan T. Evans for pulling together some of the best minds in higher education to serve as conference faculty and presenters. Here’s what some of the attendees had to ...



Developing a brand strategy: In-house or outsource

Posted by Grad School Marketer 01-01-1970 12:00 am
A colleague at another law school asked a good question in a LinkedIn group last week: "What is the best way to (re)discover or redefine your core values Did you use a consultant or handle it in-house, and would you do it that way again"Great question, ...



Why the New Barbie Ad is Brilliant

Posted by Mike McCready - Social Media and Marketing 01-01-1970 12:00 am
Today in my Facebook feed I came across the latest ad for Barbie. I was immediately impressed with it. Mattel hasn’t always created the best ads for Barbie. Take a look at this one for example. But this one is different. If you don’t believe m...



Lowes: The 6 Second Marketer

Posted by Mike McCready - Social Media and Marketing 01-01-1970 12:00 am
By now you’ve probably heard of Vine. Did you know that this two year old social platform can be used for more than just silly 6 second videos Vine can be a powerful marketing tool. How can you share a marketing message in 6 seconds That’s l...