How a timid marketer can become comfortable with web

Posted by MattHerzberger.com 01-01-1970 12:00 am
I have worked many a time with people who are competent and confident marketers who are intimidated by the web. When I encounter someone who is having this experience I always talk to them about their marketing goals, what they … Continue reading &#...



What social media can teach us about marketing in other mediums

Posted by MattHerzberger.com 01-01-1970 12:00 am
Social media has brought about one of the biggest shifts in marketing and communications planning in years. Many are still trying to catch up. We should spend some time reflecting on what social media can teach us about marketing via … Continue read...



Build YOUR institutions right web team

Posted by MattHerzberger.com 01-01-1970 12:00 am
You now have your ducks in a row and are getting the resources you have desired. How do your build the right team Get your mission and campus needs and it is easy. In order to provide web leadership for … Continue reading →



Moving from an army of one to a team of many

Posted by MattHerzberger.com 01-01-1970 12:00 am
It a hard transition to go from doing it all to breaking up responsibilities and relying on others to do things at the caliber you expect but it is necessary to be a successful leader or team member. Thinking back about my transition over the last …...



Crisis communications the unplanned scenarios

Posted by MattHerzberger.com 01-01-1970 12:00 am
When running our emergency scenarios we many times focus on perfectly packaged events in which things all going as planned. This goes against the very idea of a crisis, things are not planned. Here are a few scenarios or situations … Continue readin...



CMS selection for YOUR institution

Posted by MattHerzberger.com 01-01-1970 12:00 am
On all higher ed web listservs there is a monthly discussion that comes up about what CMS to select. My advice trust no one, myself included. Content management system selection is a long, unsexy process but it is a process … Continue reading →...



Social medias role during a crisis

Posted by MattHerzberger.com 01-01-1970 12:00 am
Many times I think people look at social media as one of the mediums where you canned releases or text messages go. I think this is a bad practice, social media needs more of a focus and more immediacy in an emergency … Continue reading →



My Fav Tweets of 2013

Posted by College Web Guy 01-01-1970 12:00 am
I never post here anymore. It’s sad and despicable. Twitter seems to suit my shortened attention span, and a good deal of my professional development as a university web guy seems to begin and end with great tweets and links from Higher Ed colleague...



Video: RedDot users, set free into WordPress

Posted by College Web Guy 01-01-1970 12:00 am
Like prisoners emerging from a lifetime behind bars, a group of departmental website managers step blinking into the sunlight with what appears for all the world to be a wave and a smile. And they have much to be joyful about. For this is the first time t...



Great Things Worth Sharing

Posted by College Web Guy 01-01-1970 12:00 am
It’s always stressful, starting a new job. So I’ve been doing more reading to help formulate some ideas, to get inspired. Some of these things are worth sharing: On Students and Social Media: Teaching our students how to manage their digital i...