Location Based Campus Tours with Gowalla

Posted by SquaredPeg 01-01-1970 12:00 am
Let me start by saying this is NOT going to be a blog post telling you to run to Foursquare and Gowalla because it’s the hottest thing since Twitter and you’re definitely going to want to invest all of your time and resources there. Because th...



LinkedIn as a connection tool (an update)

Posted by Higher Ed Web Marketing 01-01-1970 12:00 am
In May of last year I wrote a post titled:  LinkedIn as an alumni connection tool The post got quite a bit of traffic and I have had a number of institutions contact me in the last year about our efforts. I thought it would be appropriate to give an updat...



Facebook vs. Homepage

Posted by Higher Ed Web Marketing 01-01-1970 12:00 am
The king of promotion at a college is getting your event, story, or idea on the homepage. It is the most covented space in terms of promotion and has, at least at Gettysburg, replaced even the honor of being a feature in the alumni magazine as top dog. Bu...



What Are the Biggest Challenges Facing Higher Ed Web Professionals

Posted by Mark Greenfield - Higher Ed Web Consulting 01-01-1970 12:00 am
The inaugural HighEdWed Leadership Academy starts next Sunday in Milwaukee in conjunction with the 2012 HighEdWeb Annual Conference.  One the main goals of the Leadership Academy is to demonstrate how developing leadership skills can help web professional...



2012: The Year of HighEdWeb Leadership

Posted by Mark Greenfield - Higher Ed Web Consulting 01-01-1970 12:00 am
Last year my focus was on web governance. This year my attention has turned to the related topic of web leadership. There is a high correlation between the success of an organization’s web efforts and the leadership skills of the person responsible ...



Going to California

Posted by Mark Greenfield - Higher Ed Web Consulting 01-01-1970 12:00 am
Next week I will be in sunny California attending my fourth consecutive OmniUpdate User Conference in Universal City.  This conference is always a highlight of my speaking calendar and I’m looking forward to connecting with many old friends and maki...



Talking Web Governance on Friday After Class

Posted by Mark Greenfield - Higher Ed Web Consulting 01-01-1970 12:00 am
This afternoon at 1pm CST/ 2pm EST I will be on Friday After Class (#FAC). This is a “live chat series with higher education industry experts who will engage audience members in a discussion of tips, resources, and strategies related to smart market...



The Simple Truth About QR Codes

Posted by Mark Greenfield - Higher Ed Web Consulting 01-01-1970 12:00 am
Yesterday I sent out the following tweet after seeing yet another QR code done wrong: <rant> If I see one more QR code that goes to a site built in Flash I’m going to lose it. </rant> QR codes are not rocket science. In fact, they ar...



BHE CLIPS: I am the brand | Higher Ed Solo

Posted by BlogHighEd 01-01-1970 12:00 am
If I had a top #iamthebrand take-away, it would be that last bullet point. Find what you love about your job and then use that motivation to deliver the best service to every stakeholder you have. Sure, it will be tiring. It will be depressing at times be...



BHE CLIPS: Web Analytics Solutions for #highered: How to Extend Your Segmentation | Higher Ed Analytics

Posted by BlogHighEd 01-01-1970 12:00 am
If you present options that a user can select and, upon submission of the form, are then assigned as a Custom Variable for the user, you can segment your data by that variable. For instance, if your form has the question, What is your current level of edu...