Reel Deal Monday: A day in the life of Gettysburg College, Leap Day Photo Project

Posted by Marketing with Mallory 01-01-1970 12:00 am
This post was originally featured on I love starting my week with video. Here’s one from Gettysburg College. What better day than Leap Day to capture campus life via photos and short video Perceived Goals To showcase life on Gettysb...

Time to start blogging again

Posted by UBrander 01-01-1970 12:00 am
Yeah, I took a hiatus. But I’ve spent the last two years developing my craft and learning a whole lot about how universities run. 2013 is going to be the year higher ed starts getting its house in order and marketing is going to play a central role....

Data and Marketing

Posted by UBrander 01-01-1970 12:00 am
In God we trust; all others must bring data. – W. Edwards Deming

Walt Disney On Leadership

Posted by UBrander 01-01-1970 12:00 am
Of all the things I’ve done, the most vital is coordinating those who work with me and aiming their efforts at a certain goal. What’s your goal for your department

Groundhog Day tips for breaking out of a work rut

Posted by Grad School Marketer 01-01-1970 12:00 am
No matter how awesome your job may be, anyone can find themselves in a rut at work. Though I've been at the same institution for more than 10 years now, I've been blessed to have a job that has evolved over time. Here are a few tips on keeping things fres...

Higher Editing: Educate your content contributors

Posted by Grad School Marketer 01-01-1970 12:00 am
Getting tired of making the same editing corrections to the same colleague's work, over and over and over again There is hope.Yes, in the short run, it's easier to just fix things yourself or write a quick proofreading mark. But those microchanges add up...

Higher Editing: Eliminate these common errors

Posted by Grad School Marketer 01-01-1970 12:00 am
Have you hugged your editor today If not, you can at least make sure you're avoiding the following common errors in your higher education prose:Incorrect use of "alumni." If you don't want to accidentally change the gender of an honored graduate, please ...

Preventing rogue tweets on your institutional account

Posted by Grad School Marketer 01-01-1970 12:00 am
Admit it: If you manage both institutional and personal Twitter accounts, you've probably posted at least one rogue tweet.You may have caught it and deleted it right away, but someone probably saw it. You just hope that someone wasn't your boss or a troll...

Top three myths that you don't know will kill your blog

Posted by Grad School Marketer 01-01-1970 12:00 am
I love to read blogs that offer practical tips, scan-able lists, and quick advice, and I enjoy writing in a similar style. But there can be too much of a good thing. Inspired by a brief Twitter exchange with @mStonerBlog and @andrewcareaga, I thought I'd ...

Graduation collaboration: Sharing the workload on commencement programs

Posted by Grad School Marketer 01-01-1970 12:00 am
There are few higher education publication projects that are more collaboratively time-intensive than the commencement program. It's a document that will be treasured for decades by graduates and parents alike, and whether your institution is graduating 5...