Customer Service in Admissions

Posted by HigherEd Live 04-26-2012 10:55 pm

Nicole Lentine, Senior Assistant Director of Admission, joins Admissions Live from Champlain College. We discuss customer service roles and applications in college admissions, from communication challenges with prospective students, their parents and scho...

FIU Calendar now open sourced

Posted by 04-26-2012 3:28 pm

Since I know people are always looking for calendars I thought I would mention that we just open sourced ours today Here is a live example Here is the github repo We would love to be able to ...

See a Crisis Coming Be Proactive

Posted by 04-26-2012 9:58 am

A father  in New Jersey successfully lobbied to get rid of special education staffers for being verbally abusive to his special needs son. How did he do it He put a wire on his son and sent him to school.  This is one of a growing number of cases where p...

Me, talking about PR, on Higher Ed Live

Posted by Higher Ed Marketing 04-26-2012 9:35 am

For those of you who weren’t able to catch my recent Higher Ed Live appearance, in which I discussed the role of PR in higher ed with Seth Odell, here’s the video in its entirety. Enjoy!I had a great time talking with Seth about the decline of...

Resource list from #casesmc

Posted by Marketing with Mallory 04-26-2012 8:15 am

Wow! The CASE Social Media Conference was terrific. Kudos to the conference chair Susan T. Evans for pulling together some of the best minds in higher education to serve as conference faculty and presenters. Here’s what some of the attendees had to ...

First, Make Rice: Starting with the Basics in Higher Education Marketing, Part 1

Posted by Converge Consulting - Measurable Multi-channel Marketing for Higher Education 04-25-2012 5:33 pm

This is the first part of a two-part blog post. I recently gave a presentation to admissions counselors at the... Keep reading

How Have We Grown The CASE Social Media Conference, Then and Now

Posted by CASE Social Media 04-25-2012 12:48 pm

What's changed in social media and advancement since the last #casesmc in 2011

Data-Driven Social Media Strategy (Part 3): Content & Messaging

Posted by Alaina Wiens 04-25-2012 11:10 am

For those of you just tuning in, I am in the process of formalizing my university’s social media strategy following a five-step process: goal-setting; choosing social media channels; content and messaging; evaluation; and adaptation. I’ve expl...

Public Relations in Higher Ed

Posted by HigherEd Live 04-25-2012 10:47 am

Missouri University of Science and Technology’s Andrew Careaga joins Higher Ed Live to discuss the role of public relations in higher ed. Our conversation covers everything from the decline of traditional news media to disintermediation, online news...

Trust and Influence: New Bedfellows

Posted by 04-25-2012 10:38 am

In 1993, Charles Barkley did a commercial for Nike declaring, Just because I dunk a basketball doesnt mean I should raise your kids.  Barkley was the perfect embodiment of the bad boy sports hero our culture was enamored with for years. But it seems ...