Data-Driven Social Media Strategy (Part 3): Content & Messaging

Posted by Alaina Wiens 04-25-2012 11:10 am


For those of you just tuning in, I am in the process of formalizing my university’s social media strategy following a five-step process: goal-setting; choosing social media channels; content and messaging; evaluation; and adaptation. I’ve expl...



Public Relations in Higher Ed

Posted by HigherEd Live 04-25-2012 10:47 am


Missouri University of Science and Technology’s Andrew Careaga joins Higher Ed Live to discuss the role of public relations in higher ed. Our conversation covers everything from the decline of traditional news media to disintermediation, online news...



Trust and Influence: New Bedfellows

Posted by CKSyme.com 04-25-2012 10:38 am


In 1993, Charles Barkley did a commercial for Nike declaring, Just because I dunk a basketball doesnt mean I should raise your kids.  Barkley was the perfect embodiment of the bad boy sports hero our culture was enamored with for years. But it seems ...



Trust and Influence: New Bedfellows

Posted by CKSyme.com 04-25-2012 10:38 am


In 1993, Charles Barkley did a commercial for Nike declaring, Just because I dunk a basketball doesnt mean I should raise your kids.  Barkley was the perfect embodiment of the bad boy sports hero our culture was enamored with for years. But it seems ...



A Wild Google Drive Appears

Posted by HighEdWebTech 04-25-2012 10:00 am


Yesterday, Google finally announced its very long rumored Google Drive, basically a big pile of cloud storage. If you have a Gmail account, you can get 5GB of storage for free, which you can sync across devices, computers and the … Continued



BHE CLIPS: A Quick Look at the New Groups for Schools on Facebook The Social Side of College Admissions

Posted by BlogHighEd 04-25-2012 9:11 am


So the new Groups for Schools has a two-tiered structure. There is the umbrella group that you can join after validating your .edu e-mail address for the school. Once you’ve joined you can then join individual groups under this umbrella group (e.g.,...



University Infographics: Yes, you should.

Posted by College Web Guy 04-25-2012 4:45 am


According to the report Content, The New Marketing Equation, “Visual information reigns supreme, from video to images to infographics.” This revolutionary insight, filed under the “duh” category just beneath “Most mammals hav...



Google Giveth and Google Taketh Away with Panda 3.4

Posted by The Higher Ed CIO 04-24-2012 2:50 pm


Google continues to refine the search experience for its users with the Panda 3.4 updates reminding us all that what Google gives you today they can always take it away. For college and university CIO’s and CMO’s there is an … Continue r...



#140cuse in review: talk about the passion.

Posted by InsideTimsHead 04-24-2012 1:48 pm


If one word resonated across the inaugural edition of the fast-moving #140cuse conference, it was passion. Sure, the conference of mostly 10-minute presentations at Syracuse University focused on social media and the real-time web, but the passion of pres...



Resources from #casesmc

Posted by mStoner blog 04-24-2012 10:29 am


Wow! The CASE Social Media Conference was terrific. Kudos to the conference chair Susan T. Evans for pulling together some of the best minds in higher education to serve as conference faculty and presenters.Here’s what some of the attendees had to...