Accessibility Considerations for Web Content

Posted by Meet Content 05-01-2012 9:41 am

Our top concerns in planning web content should be our goals, message and audience. What are we saying, who are we saying it to, and why But with regard to our audience, we also need to consider the how. What devices are they using the view the content...

First, Make Rice: Starting with the Basics in Higher Education Marketing, Part 2

Posted by Converge Consulting - Measurable Multi-channel Marketing for Higher Education 05-01-2012 9:31 am

This is part two of a two-part blog post. To help you achieve and master the basics, it is helpful... Keep reading

What is next, #casesmc

Posted by mStoner blog 05-01-2012 8:36 am

Avid readers of this blog know that Michael, Susan, and I attended the CASE Social Media Conference in Chicago last month. It was a great conference and recaps and resource lists have been compiled to share key take-aways with the rest of higher educati...

Why do #highered responsive websites need more responsible content

Posted by College Web Editor 05-01-2012 7:53 am

Sara Wachter-Boettcher, content strategist and author, knows web content inside out. In late February, she wrote an article for A List Apart, Future-Ready Content that has literally reframed the debate about responsive websites and the mobile first approa...

What is Transformational Leadership

Posted by The Higher Ed CIO 04-30-2012 11:14 am

Have you noticed transformational leadership creeping into our language lately Is ‘transformational’ the term du jour of the leadership lexicon or is there something more to it It seems given its increasing use that we should have a fairly c...

Mark Greenfield on the flattening of #highered

Posted by Higher Ed Marketing 04-30-2012 7:40 am

Anyone who’s interested in the future of higher education ought to watch this video (also embedded below) of Mark Greenfield talking about the flattening of higher ed. The video is less than 10 minutes long and is well worth your investment of time....

Reel Deal Monday: A day in the life of Gettysburg College, Leap Day Photo Project

Posted by mStoner blog 04-30-2012 6:14 am

I love starting my week with video. Here’s one from Gettysburg College. What better day than Leap Day to capture campus life via photos and short videoPerceived Goals To showcase life on Gettysburg College campus. I believe there are broader pu...

Somebody wanted to write this blog post

Posted by Higher Ed Marketing 04-29-2012 4:20 pm

Several years ago, I read a book by the minister Tony Evans. In the book, Evans shares a little parable about four people in a church — people with the unusual names of Everybody, Somebody, Anybody and Nobody. That story resonated with me at the tim...

In Crisis, Misery Loves Company: 3 Tips for the Road Back

Posted by 04-29-2012 9:23 am

Its bad enough to have one element to deal with in a crisis: a local politician emails a picture of nude women to his friends and it ends up in a reporters inbox. That could stand alone. But dont stop there. Add another layer (from the ...

10 Must Have Elements for a Social Media Crisis Plan

Posted by 04-28-2012 10:56 am

Successful management of a crisis in social media is more about planning than anything else. Jeremiah Owyang’s extensive research on social media readiness showed that successful companies plan ahead. Here are ten elements you’ll want to inclu...