Content With Purpose: Ready, Set, Action!

Posted by Meet Content 04-23-2012 7:20 am

What defines quality content Does it communicate clearly Does it attract new users Does it engage current users It can and should do all those things, but to what end Ultimately, content should inspire action. On Meet Content, we talk a lot about pur...

Book Review: New Relationship Marketing by Mari Smith

Posted by 04-23-2012 7:17 am

When it comes to defining the term relationship marketing, look no further than the author of this book: Mari Smith. She not only knows what shes writing about, she embodies it. When I need the latest Facebook facts, I think of Mari Smith. She is the r...

Do Events Have a Social Graph

Posted by Alumni Futures 04-23-2012 12:01 am

In a recent article titled The Next Big Thing, social network analyst Valdis Krebs pointed out there that just as a person has a "social graph" that depicts how they connect and interact with otehrs, a book can have a social graph too. His network map dis...

When Crowdsourcing the News Goes Bad

Posted by 04-20-2012 5:56 pm

Two disconcerting stories took hold in the college sports world on Thursday. The first one was a firestorm of criticism for University of Wisconsin mens basketball coach Bo Ryan. It started Wednesday morning with a tweet from influential sports broadcast...

Alumni-Focused Webinar Series Begins May 1, 2012

Posted by Converge Consulting - Measurable Multi-channel Marketing for Higher Education 04-20-2012 2:49 pm

Join Converge Consulting for a webinar series that focuses on alumni motivation and the specific segment of young alumni. Alumni... Keep reading

Growing up techie

Posted by TargetX iThink Online 04-20-2012 12:00 pm

We’re living in hyper-connected times and Millennials from a very early age are growing up with everything at their fingertips. But is that “always on” mentality helping or hurting our youth And how will the increased use of technology ...

Affirming Academic Values in Internationalization of Higher Education: A Call for Action

Posted by GlobalHigherEd 04-19-2012 9:08 pm

There are few higher education institutions that would report a disinterest in becoming more internationally connected, more open to international students or being able to offer more international research opportunities to their faculty.  Research undert...

Im done! Here are links to my two presos at #casesmc

Posted by Susan Talbert Evans Blog 04-19-2012 12:37 pm

Having a great time at #casesmc wish you were here! Here are links to the two presentations (PDF) I offered at the conference: What do I say Content Ideas for Social Media Channels Connect Your Own Dots: Social Media Integration as a Best Practice for Ma...

Why College Presidents Arent More Social

Posted by mStoner blog 04-19-2012 10:10 am

You can’t be a university president and be anti-social. In a president’s ceremonial role, she’ll have to attend luncheons, dinners, meetings, cocktail hours, fundraisers, all kinds of athletic contests. So this blog post isn’t ab...

Alverno College Episode #310

Posted by EDU Checkup 04-18-2012 2:28 pm

Nick DeNardis reviews the Alverno College website and gives it a 0-100 score based on their visual design, information architecture and code quality.