Resource list from #casesmc

Posted by Marketing with Mallory 01-01-1970 12:00 am
Wow! The CASE Social Media Conference was terrific. Kudos to the conference chair Susan T. Evans for pulling together some of the best minds in higher education to serve as conference faculty and presenters. Here’s what some of the attendees had to ...



Developing a brand strategy: In-house or outsource

Posted by Grad School Marketer 01-01-1970 12:00 am
A colleague at another law school asked a good question in a LinkedIn group last week: "What is the best way to (re)discover or redefine your core values Did you use a consultant or handle it in-house, and would you do it that way again"Great question, ...



Why the New Barbie Ad is Brilliant

Posted by Mike McCready - Social Media and Marketing 01-01-1970 12:00 am
Today in my Facebook feed I came across the latest ad for Barbie. I was immediately impressed with it. Mattel hasn’t always created the best ads for Barbie. Take a look at this one for example. But this one is different. If you don’t believe m...



Lowes: The 6 Second Marketer

Posted by Mike McCready - Social Media and Marketing 01-01-1970 12:00 am
By now you’ve probably heard of Vine. Did you know that this two year old social platform can be used for more than just silly 6 second videos Vine can be a powerful marketing tool. How can you share a marketing message in 6 seconds That’s l...



Hacked By Unknown

Posted by Aligned Path Thoughts 01-01-1970 12:00 am
Web governance and digital strategy are not quite as difficult at face value as people make them to be. The post Hacked By Unknown appeared first on Aligned Path.



Webinar: Bring Order to Higher Eds Wild, Wild Web

Posted by Aligned Path Thoughts 01-01-1970 12:00 am
Signup for our webinar with Converge Consulting The post Webinar: Bring Order to Higher Eds Wild, Wild Web appeared first on Aligned Path.