Building a student social media team

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2018 9:27 pm


Presented by Lougan Bishop As higher ed professionals, were often called upon to wear many hats…all at the same time. And it can be overwhelming! Five years ago, to take on some of these tasks, Lougan started a volunteer student team to help with s...



Inclusion for All! Making Your Social Media Content Accessible

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2018 8:58 pm


Presented by Erika Forsack from Virginia Commonwealth University. Many of us know that web content has laws and regulations regarding accessibility. Social media does not. There are no officially adopted guidelines, and people cant edit the code on socia...



Level Up: Using Gamification in Content Strategy and Marketing Campaigns

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2018 8:21 pm


Presented by Mitch Canter He was dressed for the part. A self-proclaimed nerd, Mitch Canter’s presentation ensemble was topped off with a Nintendo-controller hat. A perfect way to set the mood for a session on gamification. Mitch opened up talking a...



Campus Emergency Preparedness: Strategies for Content Creators, Tech Masters, and Campus Leaders

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2018 7:53 pm


Presented by Lisa Catto Future you is gonna be hella pissed at past you if you DON’T make the time to prepare for an eventual emergency. -Lisa Catto Theres been an explosion on your campus! Students, staff or faculty may be hurt (or worse). First...



Sorry Not Sorry: Managing Content Strategy Challenges in Decentralized Environments

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2018 7:06 pm


Presented by Amy Grace Wells, editorial director of UX Booth, and Alaina Wiens, director of marketing at the Flint & Genessee Chamber of Commerce One of the presentations kicking off the HighEdWeb 2018 conference was Sorry Not Sorry: Managing Content...



Common Sense Leadership When You Dont Feel So Leader-y

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2018 5:20 pm


Every curling match begins with handshakes and teams telling each other “good curling.” Every curling match ends that way. These bookends set the tone for a sport that is high on sportsmanship and, according to Jesse Lavery,  assistant vice pr...



More Than NumbersYour Data Doesnt Need to be Boring

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2018 5:11 pm


Presented by Chris Seek, web and digital design manager at the Office of the University Controller at the University of Colorado Chris Seek sees a lot of numbers in any given day. His challenge, he explained during a HighEdWeb session titled Your Data Do...



12 Social Media Inspiration Sources for #HESM Professionals

Posted by College Web Editor 10-23-2018 11:30 am


Inspiration comes in different forms and shapes. While most higher ed social media professionals often keep a close eye on what early adopters and innovators share on their schools accounts, our audiences interact with many brands, accounts and campaigns...



Tough Topics and New Platforms: Using an Instagram Story to Help Sexual Assault Survivors

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2018 12:49 am


Presented by Jon McBride Sexual assault is a topic that is becoming a larger and larger part of the online conversation, both on college campuses and off. Jon acknowledged that this Instagram story has given him the opportunity to learn more about sexual ...



Techsanity Keynote Manoush Zomorodi asks HighEdWeb attendees to take control of their technology

Posted by Link: The Journal of Higher Education Web Professionals 10-22-2018 11:05 pm


Entrepreneur, author, podcaster, and journalist Manoush Zomorodi is on a mission to make technology more relatable. And she brought it to HighEdWeb in Sacramento. I want to empower people to understand technology to the point where they feel like they ha...