Why Facebook Ad Interest Targeting Might Be Your Last Resort

Posted by CKSyme.com 06-03-2016 7:49 am


Facebook ad interest targeting has long been the go-to for many ads. Mostly, it's the default for people who haven't uploaded an email list for a custom audience or don't have a conversion pixel loaded on their website. The post Why Facebook Ad Interest T...



Using Student Social Media Ambassadors to Drive Leads

Posted by HigherEd Live 06-01-2016 6:49 pm


When it comes to Student Advocacy, the formula is easy: engaged students = increased enrollment If youre involved in student recruitment in any way, you know that you want to be involved in the college decision-making process from the very beginning. Whe...



How to tell the mentor story to students

Posted by HigherEd Live 06-01-2016 9:52 am


Ive been writing for Higher Ed Live for some time now about student, alumni, and career engagement programs. Many times my conclusions spark the next series of questions and your comments help move the discussion forward. Your feedback is incredibly valu...



Join The June Podcast Kickoff Contest And Win!

Posted by CKSyme.com 06-01-2016 6:54 am


To celebrate the launch of the new Smarty Pants Book Marketing Podcast, were running a giveaway during the month of June. Were trying to reach as many indie authors as we can with the new show featuring the best book marketing experts and indie authors...



The Internet is just the internet now

Posted by Higher Ed Marketing 06-01-2016 2:00 am


Today is a day of reckoning for all of us who write about the Internet. Because as of today, many publications and new outlets are bringing the Internet down a notch by replacing its capital “I” with a lowercase one. Say goodbye to the Interne...



Episode 002: Interview With Self Publishing Expert Jim Kukral

Posted by CKSyme.com 05-31-2016 2:33 am


Episode 002: Jim Kukral on Marketing Strategies Every Author Needs To Sell More Books Show Notes: In today’s show Jim shares his background in online marketing and shares his take on how book marketing has changed with the advent of … Read Mor...



Introducing The Smarty Pants Book Marketing Podcast Episode 001

Posted by CKSyme.com 05-30-2016 7:27 am


Episode 001: Meet the Smarty Pants Book Marketing Podcast with Chris and Becca Syme   Show Notes: Welcome to the first episode of the Smarty Pants Book Marketing Podcast. In this episode co-hosts Chris and Becca Syme talk about the … Read More ...



Friday Five: Summer reads edition

Posted by Higher Ed Marketing 05-27-2016 7:45 am


Earlier this week, Twitter went literarilly crazy, thanks to a hashtag meme called #ScaleBackABook. The object of the game was to take a book title, revise it to become something less impressive or substantial than the original — for example, Lowere...



The Continued Twitter Conundrum For Authors

Posted by CKSyme.com 05-27-2016 6:52 am


Tech Crunch announced that the team developing Twitters buy button has disbanded and the social media channel is going to concentrate more on its core user experience. This is bad news for those of us that hoped Twitter was moving towards more commerce...



Striking a balance between promotion and customer service on social media

Posted by Higher Ed Marketing 05-25-2016 9:14 pm


23-to-1. That’s ratio of promotional messages pushed out by brands on social media versus the number of times brands actually respond to customers, according to recent research by Sprout Social. Twenty-three promos for every customer communication. ...