Amazon Discoverability Demystified

Posted by CKSyme.com 07-15-2016 9:12 am


The best workshop I attended at #RWA16 yesterday was on Amazon Discoverability. Daniel Slater worked through all the elements of how to get your books seen on Amazon before a packed room of eager authors. I didnt learn anything new in the workshop but I ...



Student Affairs Marketing Telling Our Story

Posted by HigherEd Live 07-14-2016 12:39 pm


What does “telling our story” really mean How can we collect meaningful data on marketing effectiveness and determine how to best allocate scarce resources of time and money What are some current models for organizing a progressive and compr...



Nailing Pinterest: Its Not All Wedding Dresses and Desserts

Posted by HigherEd Live 07-14-2016 11:49 am


For many institutions, Pinterest is considered a secondary social media platform; one thats handed off to the student intern, or something that you dont even want to touch. Although Pinterest has a stereotypically niche audience (hint: it includes muf...



Beautiful Book Covers That Will Make You Look From #RWA16

Posted by CKSyme.com 07-14-2016 8:46 am


One of the highlights at the Romance Writers of America conference is the Wednesday night Literacy Book Signing where a massive ballroom filled with tables of romance authors and their books is open to the public. Before the doors opened I took my phone a...



How to Build A Creative Culture At Your Institution

Posted by mStoner blog 07-14-2016 6:04 am


More than ever, colleges and universities are looking for ways to innovate and attract the most creative workforce. The importance of creativity and design thinking is paramount for producing work that edges out the competition, attracts right-fit student...



Building a Better (Campus) Map

Posted by HigherEd Live 07-13-2016 1:34 pm


Wayfinding and map data: so many (conflicting) data sources out there, so little time – but so much potential for losing your future students before youve even made the pitch. Well briefly review ways to correct your campus data in major mapping s...



Events in Stereo: How to Help Your Campus Events and Campaigns Succeed

Posted by HigherEd Live 07-13-2016 8:47 am


Every year, universities have dozens of major events ranging from graduation to giving days. William & Marys Tiffany Broadbent Beker (University Communications) and Sarah Juliano (University Advancement) will explain how they approach these varied ev...



LGBTQ+Latinx Issues in Student Affairs

Posted by HigherEd Live 07-12-2016 3:22 pm


Last months episode on this channel featuring A Dialogue On Orlando generated a wider conversation about missing Latinx voices and the intersectional issues between the Latinx community and the LGBTQ+ community. In this episode of Student Affairs Live, w...



Getting $#!% Done: Innovating in a Change Adverse Environment

Posted by HigherEd Live 07-12-2016 2:09 pm


They say that constraints breed innovation. And, lets be honest…most of those constraints come from the people you work with rather than a lack of budget or time. Learn how to navigate the human environment of your workplace and effectively manage c...



Race-conscious Admission

Posted by HigherEd Live 07-12-2016 11:44 am


On June 23, 2016, the U.S. Supreme Court announced its second decision in Fisher v. University of Texas at Austin, which upheld the University of Texas’s race-conscious admissions program under federal law. The decision has important implications at...