#MCS6Its Not About You: Changing Culture Through a Web Redesign

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 5:53 pm


A website redesign can be fraught with challenges, but it is possible to change an institutions culture during the process according to Robert Heyser and Samantha Windschitl. Heyser and Windschitl work at Tarrant County College in Fort Worth, Texas. On T...



From Classic, Universal, to Google Tag Manager: How to Safely Defeat the Beast

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 5:52 pm


I was drawn to Sylvia Nicosia’s talk on migrating to Google Tag Manager as our institution moved about a year ago and I wish I had more knowledge about it at the time. Sylvia shared step by step instructions in her slides on how to



We Live in a Pay to Play WorldLets Embrace It!

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 3:01 pm


Only five percent of your Facebook page audience sees your organic content, and it’s been that way for a long time. It’s time for social media managers (and their bosses who hold the purse strings) to recognize that social medialike all other...



I Love Holy Cross: Lessons From a Data-Driven, Record-Breaking Email and Social Media Campaign #MCS1

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 2:14 pm


Love was in the air on February 14, 2017 at the College of the Holy Cross – 1.8 million dollars worth of it – when the school established a new donor participation record for a 24-hour giving day. On Valentines Day 2017, 6111 people gave



#MPD7 Culture Wins: Five Mistakes That Made Us Successful

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 2:12 pm


For the Missouri State chorale, it was an unbelievable day. Of course, it took a lot to get there. The team at Missouri State, including Kevin Agee and Sara Clark, put in hours of work over several months to make a four minute performance work



#MCS4: Interview Like A Journalist, Write Like A Marketer: Telling Stories With Heart and Accuracy

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 1:10 pm


“We’re not looking for quotes. We’re looking for stories.” Who we ask matters. What we ask matters. How we ask matters, and when we ask matters. Donna Talarico, editor of Hippocampus Magazine, talked about tips that we can use when...



Help wanted: strategic communications opening at Missouri S&T

Posted by Higher Ed Marketing 10-10-2017 12:39 pm


From time to time I use this space as a forum to talk about job opportunities at the university where I work, Missouri S&T. This is one of those times. If you’re a communicator who is interested in a new challenge, or you know someone who is, th...



2017 Student & Parent E-Expectations Study: top insights for #highered marketers #heweb17

Posted by College Web Editor 10-10-2017 11:10 am


The results of the 2017 E-expectations Survey of college-bound students (n=4,274) and their parents (n=3,530) were released this summer. This research is the result of a collaboration between Ruffalo Noel-Levitz, the National Research Center for College a...



DPA2 All the Nuggets IRL

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 2:55 am


The session should be mandatory not only for first-time attendees but also for old timers like myself. We all come to this conference with the hope to take away something we can actually implement back at our workplaces. We hear about the “Golden Nu...



#MCS3: Online Reputation IS Your Reputation: Are You Listening

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 2:48 am


Liz Gross, Director of CampusSonar and a long-time evangelist for social listening, kicked off the second round of morning sessions today with a look at how to help manage your online reputation. We have a trust problem in higher ed; large percentages of ...