Participate Now: Mythbusting Enrollment Marketing

Posted by mStoner blog 07-25-2017 5:46 pm


Teens love getting email from colleges, right And mail from a college is so awesome, isnt it Or maybe not. Announcing the Third Annual Mythbusting Research Study Wed like to know what you think about tactics colleges use to boost visibility among pros...



Participate in new research!

Posted by HigherEd Live 07-25-2017 3:53 pm


The third annual Mythbusting survey, sponsored by Higher Ed Live, NRCCUA, and mStoner, is under way!  This year’s focus Mythbusting Enrollment Marketing. What do you believe to be the best channels for boosting visibility among prospective teen stu...



Committing brand vanillacide

Posted by Higher Ed Marketing 07-25-2017 2:47 pm


I recently discovered a new word that describes many branding initiatives in higher education today: Vanillacide. “Vanillacide,” according to this book excerpt posted on the Igor Naming Agency blog, is “an updated version of the old noti...



Is Data at the Heart of Your Decision Making

Posted by mStoner blog 07-24-2017 4:00 pm


We live in a data-rich world. Digital marketers across all types of institutions are interested in using key data from Google Analytics, social media, content management systems, customer relationship management systems, and more. But these folks have ful...



Alumni Group Insights: What makes them successful

Posted by HigherEd Live 07-22-2017 4:38 pm


Alumni groups (clubs, chapters, networks, etc.) represent your alumni association’s brand “in the field.” They’re recruiting students. They’re hosting events all over the world. Perhaps they’re even raising money. What ...



Admissions Marketing Plans

Posted by HigherEd Live 07-20-2017 2:19 pm


Admissions marketing is dynamic, complex, and competitive. Audiences range from teens to adults living in our cities and around the world. The needs of these audiences change as they move through the college search and enrollment process. Admissions offic...



Admission Marketing Plans

Posted by HigherEd Live 07-20-2017 2:19 pm


Admission marketing is dynamic, complex, and competitive. Audiences range from teens to adults living in our cities and around the world. The needs of these audiences change as they move through the college search and enrollment process. Admission offices...



Using CAS Standards to Improve Student Affairs Practice

Posted by HigherEd Live 07-14-2017 8:48 pm


For student affairs educators, administrators, and faculty looking to use the standards to develop, revamp, or generally improve student learning, programs, and services, the CAS Professional Standards and the CAS Self-Assessment Guides are often the go-t...



Trends In Career Development

Posted by HigherEd Live 07-13-2017 3:16 pm


What are the hot trends and issues in Career Development today What are some new and interesting ways that data and technology are being incorporated into career development practice What are the biggest challenges facing employers and career developmen...



My Day at The Nerdery

Posted by Mark Greenfield - Higher Ed Web Consulting 07-13-2017 11:17 am


Recently I was in Minneapolis and had the opportunity to visit The Nerdery to talk about our shared interest in web and digital accessibility.  For those of you not familiar with The Nerdery, they are a custom software design and development company.  The...