Brand on an Education Budget

Posted by mStoner blog 09-08-2016 5:38 pm


Coca-Cola spent about $3.7 billion on advertising last year. Procter & Gamble spent $5 billion  by comparison, Apples advertising budget was a “paltry” $1.2 billion. When you study the worlds great brands, they tend to have at least one...



The First Six Weeks

Posted by HigherEd Live 09-08-2016 3:15 pm


Tune in to this episode of Admissions Live where we speak with Cyndy Hill, Director of the Penn State Parents Program, and Brian Watkins, Director of Parent and Family Affairs at the University of Maryland. This broadcast will cover strategies for student...



8 Characteristics of Successful Social Media

Posted by CKSyme.com 09-08-2016 12:26 pm


Successful social media marketing is sustainable. It doesn't depend on tools, trends, or tactics. In order to ensure your social media marketing stands the test of time, you need a strategic filter for every plan you make, every strategy you implement, an...



Present at the 4th Higher Ed Social Media Conference: Submit a proposal by Sep 21 #hesm

Posted by College Web Editor 09-08-2016 11:30 am


In search of great sessions for the 4th Annual Higher Ed Social Media Conference (Nov 30, 2016) The Higher Ed Social Media Conference has been a big hit with the community since its launch in 2013. Every year, hundreds of participants from about a hundred...



5 Parent Engagement Tips For Higher Ed

Posted by HigherEd Live 09-07-2016 10:43 pm


Higher education is always in flux. According to the National Student Clearinghouse, college enrollment declined about two percent from 2014 to 2015. Now, more than ever, academic administrators must make the most of what’s available to encourage st...



When We Mess Up: Critical Reflections & Strategies for Well-Intended White People in Student Affairs

Posted by HigherEd Live 09-07-2016 4:39 pm


Conversations about social justice, racial justice, diversity, and inclusion work in student affairs abound. And yet, on occasion our well-intended speech (or silence) or action (or inaction) harms others. If White people desire to grow, learn, and be mor...



Episode 015: Writing Without Bullshit with Josh Bernoff

Posted by CKSyme.com 09-06-2016 12:00 pm


In this episode of the podcast Josh Bernoff, NY Times bestselling author, talks about his new book Writing Without Bullshit and shares his take on everything from emojis to weasel words.  Show Notes: -Learn The Iron Imperative–the foundation of writ...



Teens, Video, and Your .edu Website: The Results Might Surprise You

Posted by mStoner blog 09-06-2016 11:00 am


Teens love video, right Ive learned that sufficient bandwidth to stream Netflix should be a constitutional right for teenagers. And if it isnt Stranger Things on their screen tonight, its likely to be something even stranger from a YouTube star. So ...



Labor Day: All Things to All People

Posted by CKSyme.com 09-05-2016 11:17 am


Today is Labor Day in the U.S. Some people actually get the day off. Some of us do not. But it is a time to reflect nonetheless. Everyone has a different Labor Day story. Growing up, it was a picnic … Read More The post Labor Day: All Things to All ...



Arresting developments: Meet man behind famed Bangor police Facebook page

Posted by Link: The Journal of Higher Education Web Professionals 09-02-2016 5:27 pm


Sgt. Tim Cotton didnt plan to become a social media celebrity. And while the Bangor Maine Police Department Facebook page he manages has around 175,000 fans and has earned worldwide media attention, he has a very simple philosophy. I write how I think. ...