Branding rules in Cornells breaking the rules campaign for engineering

Posted by Higher Ed Marketing 09-15-2014 9:09 am


Maybe it’s because I work at a STEM-focused university where engineering has been a big deal for nearly 150 years. Or maybe it’s because I’m a geek for stories about brand strategies in higher education. Maybe (probably) it’s a com...



Present at the 2014 Higher Ed Social Media Conference: Submit a proposal by Oct 8 #hesm

Posted by College Web Editor 09-15-2014 7:43 am


Looking for great presentations for the 2014 Higher Ed Social Media Conference (Dec 3, 2014) Welcoming hundreds of participants from more than 80 different institutions based in the US, Canada and the UK last December, the 1st edition of the Higher Ed Soc...



Present at the 2nd Higher Ed Social Media Conference: Submit a proposal by Oct 8, 2014 #hesm

Posted by College Web Editor 09-15-2014 7:43 am


Looking for great presentations for the 2014 Higher Ed Social Media Conference (Dec 3, 2014) Welcoming hundreds of participants from more than 80 different institutions based in the US, Canada and the UK last December, the 1st edition of the Higher Ed Soc...



Keeping Students In The Game: Accelerate Their Fan Experience

Posted by CKSyme.com 09-15-2014 7:21 am


Marketing directors and college athletic directors everywhere are scratching their heads trying to figure out how to get students to the games and keep them there. The Wall Street Journal recently reported that student attendance is even waning in the eli...



What Would Digital-First Advancement Look Like

Posted by HigherEd Live 09-12-2014 10:07 am


In Spring 2014, the New York Times Digital Innovation report presented a compelling assessment of the challenges facing the paper in light of increasing competition from digital news sources. Readers of the report quickly realized that its analysis of the...



Friday Five: Review: The Innovation Book

Posted by Higher Ed Marketing 09-12-2014 8:04 am


There’s no shortage of books and articles and blogs about innovation. In fact, the term itself has become such a junk word that I hesitate to bring it up. But I asked Max McKeown for a copy of his latest book, The Innovation Book, which was released...



UX 101: User Experience

Posted by HigherEd Live 09-11-2014 6:00 pm


The user experience includes all interactions that your customer has with your organization, and can make or break your marketing or branding campaign. Today we are going to discuss how to get started, best practices, and measurement to see how your custo...



Starting at Friends Central School

Posted by Geoff Campbell 09-11-2014 9:01 am


Two weeks ago I started work as the Digital and Social Media Specialist at Friends’ Central School in Wynnewood, PA (a western suburb of Philadelphia). It has been a thrilling first two weeks. While I’m still adjusting to the role and becoming...



Myths, Assumptions, Skeptics and Crusaders: Engaging Students Through Social Media

Posted by HigherEd Live 09-10-2014 7:41 pm


Wednesday, September 17th at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Who at the university is best suited to educate students about online citizenship How can social media be used to improve academic performance...



In Search Of An Awesome WordPress Developer

Posted by HighEdWebTech 09-10-2014 5:37 pm


I am on the search for a great WordPress and PHP developer to join our award-winning Integrated Marketing & Communications team here at John Carroll University, a Jesuit, Catholic University in Cleveland, Ohio. The post In Search Of An Awesome WordPr...