What video is more cringe-worthy

Posted by HighEdWebTech 08-11-2014 3:18 pm


Here are two expensive marketing campaigns based around videos of people rapping that probably shouldn't. The post What video is more cringe-worthy appeared first on HighEdWebTech.



Spice Up Your Annual Report With Visuals

Posted by CKSyme.com 08-11-2014 7:32 am


Ahthe annual report. The task is usually greeted with, is it that time of year again  Over the past years, we have heard the annual report groaning to evolve. As I look around the internet, Im glad to report that a number of institutions have respond...



The trouble with the CMS paradigm. Or considering constant and casual editors.

Posted by InsideTimsHead 08-11-2014 6:50 am


For anybody dealing with a large amount of distributed web content, the content management system (or CMS) falls somewhere between a blessing and curse, between a true solution and a necessary evil. But a couple things last week made me … Continue r...



New Storytelling Platforms: Using Medium at Marquette

Posted by Meet Content 08-11-2014 6:43 am


Own your story! Its a common refrain of modern publishing. With so many great content tools at our disposal, we need not outsource the telling of our story to third-party media. One of my all-time favorite quotes, by former Kings College communicator Ky...



Predictive content marketing, anyone

Posted by Higher Ed Marketing 08-08-2014 10:12 am


Content marketing as we know it is inefficient, subjective and ineffective. That’s according to “research” conducted by an inbound-marketing company and written about in Forbes last fall. (A caveat here: Always be suspicious of research ...



Digital Accessibility

Posted by HigherEd Live 08-07-2014 2:16 pm


Organizations across the country are consistently seeking how to develop a digital content that maximizes the user experience and is ADA accessible. Learn how to legally meet the Web Content Accessibility Guidelines (WCAG) 2.0 and Section 508 of the US Re...



Maxing Out Online Marketing for Higher Education

Posted by .eduGuru 08-07-2014 11:50 am


Jade Benny is a strong educational advocate. She loves to encourage other people to add more skills in their resume through training where she does this by sharing information at Inspire Educationand in blogs such as this one. In this article, she will be...



8 Ways to Measure Individual Digital Engagement

Posted by HigherEd Live 08-07-2014 10:17 am


Over the last year, weve successfully added 640 acts of individual digital engagement to our central fundraising database. Our goal was to establish a baseline of digital engagement data and determine the best way to compare it with event registrations a...



8 Ways to Collect Data & Measure Individual Digital Engagement

Posted by HigherEd Live 08-07-2014 10:17 am


Over the last year, weve successfully added 640 acts of individual digital engagement to our central fundraising database. Our goal was to establish a baseline of digital engagement data and determine the best way to compare it with event registrations a...



Can a clever commercial really help your brand

Posted by HighEdWebTech 08-07-2014 10:00 am


Good old KMart. I remember my grandmother taking me there when I was a kid. The blue light specials. The cafe in the back of the store with popcorn and Icees. The only section I really cared about was the toy section. Since then, I don’t think IR...