The #PR proliferation problem

Posted by Higher Ed Marketing 05-16-2016 9:02 am


If you work on the media relations side of higher ed communications, you may have noticed that it’s becoming more and more of a challenge to get a journalist’s attention. A recent Muck Rack Daily article helps explain why. It’s because &...



Episode 001: Welcome to the Smarty Pants Book Marketing Podcast

Posted by CKSyme.com 05-13-2016 3:23 pm


The post Episode 001: Welcome to the Smarty Pants Book Marketing Podcast appeared first on CKSyme Media Group.



Competency-Based Education and the Admissions Review Process

Posted by HigherEd Live 05-13-2016 12:56 pm


Education is constantly shifting to best meet the needs of students and their future paths. One of the recent shifts that a significant number of high schools across the US are making is a movement towards competency-based assessment and grading systems. ...



Budget-Friendly Email List Building for New Authors

Posted by CKSyme.com 05-13-2016 7:45 am


Everybody knows email list building should be on every author's to-do list, right But what if you're an author with just one or two books, or maybe you haven't published yet. Do you need an email list How are you supposed to build one if you don't have ...



When alumni offer to help

Posted by HigherEd Live 05-12-2016 7:23 pm


There are few words a higher education alumni engagement professional loves more to hear or read than: How can I help Getting asked that question is deeply satisfying because it means our message is heard by other activated alumni. It means we reached ...



Student Affairs Assessment

Posted by HigherEd Live 05-12-2016 1:07 pm


What are some strategies for establishing a culture of assessment and a systematic process of inquiry What are methods beyond the traditional survey that we can employ to improve student learning and better serve our students How can we creatively aggre...



#Graduation

Posted by HigherEd Live 05-10-2016 6:53 am


Every institution gears up for the most celebrated event in their students lives: graduation. Hear from top universities on what they are doing to make their graduation stand out from the rest.



The Secrets of User Testing: Part 1

Posted by mStoner blog 05-09-2016 10:31 am


mStoner uses a variety of user testing methods throughout our design process, and we’ve been doing it for 15 years. We know that testing solutions with real users before public implementation provides feedback that can go beyond our many years of ex...



The Secrets of User Testing Part 1: When Is The Best Time To Test

Posted by mStoner blog 05-09-2016 10:31 am


mStoner uses a variety of user testing methods throughout our design process, and we’ve been doing it for 15 years. We know that testing solutions with real users before public implementation provides feedback that can go beyond our many years of ex...



The Art of Shouting Quietly [Book Review]

Posted by CKSyme.com 05-09-2016 8:05 am


One thing authors often tell me is that the art of self-promotion is the biggest challenge when it comes to selling their own books. Many creatives are introverts by nature and that tendency is often at odds with asking people to buy your book. The post T...