Athletics: A Brand-Building Partner

Posted by HigherEd Live 04-11-2017 11:15 am

For many stakeholders, intercollegiate athletics can be a high-visibility front door to your school. When it is done right, marketers can successfully embrace athletics and leverage its programming to advance an institutional brand. In this episode, a pan...

Behind the data: How texting can impact college admissions yield

Posted by HigherEd Live 04-06-2017 6:20 pm

For forever and two days, enrollment yield the main metric of success for enrollment professionals has been a vital measurement in higher ed. And as time marches on, its only getting more critical. For students, applying to colleges keeps getting eas...


Posted by HigherEd Live 04-04-2017 8:29 pm

On March 8, ACPA in an email from then President Donna Lee invited conversation around the ACPA mission statement and the bold new strategic imperative for racial justice. The Racial Justice Strategic Imperative is described as: …Intersectional, int...

Free Webinar: Digital Storytelling 101

Posted by mStoner blog 04-04-2017 10:07 am

Register now for this free webinar. Session Description People are wired for stories. Digital media allows us to bring life to those stories through words, images, sounds, and moving pictures. Exploring the guiding philosophy, lifecycle, and elements of a...

Sadly, Plain text Passwords Are Still A Thing

Posted by HighEdWebTech 04-03-2017 3:56 pm

Many websites still store passwords as plain text in a database. This is extraordinarily bad and violates user trust in our sites. We can do better. The post Sadly, Plain text Passwords Are Still A Thing appeared first on HighEdWebTech.

Boosting Enrollment Yield With Text Messaging

Posted by HigherEd Live 04-03-2017 1:58 pm

May 1st, decision day in college admissions, is right around the corner. While potential students are being inundated with messaging, some colleges have worked to cut through the white noise now associated with traditional communication plans by using tex...

12 Favorite Content Tools in #HigherEd

Posted by College Web Editor 03-31-2017 11:30 am

Content strategy is what will get you where you want to go with your higher ed content. While they should never come first, youll need some tools as well to get there. Right Thats why I asked the 12 higher ed professionals of the 2017 Higher Ed Content...

Four Ways to Improve Relationship-Building and Quality Service at Your Institution

Posted by HigherEd Live 03-29-2017 6:29 am

Like many solo social media managers at scholarship programs or small institutions, I juggle multiple communications roles at the Morehead-Cain Foundation at UNC Chapel-Hill. Every day I help create content and printed materials for selections and recruit...

How Rich Answers Can Impact Your Higher Ed SEO Strategy

Posted by mStoner blog 03-28-2017 7:14 pm

What happened the last time you took to Google for instructions on how to make the perfect hard-boiled egg The average temperature for Florida in May Or even, How do I get Hamilton tickets Chances are, you were presented with a quick answer to your...

Facebook Launches Stories Feature

Posted by HighEdWebTech 03-28-2017 2:54 pm

Facebook has launched a stories feature. Is it a re-imagining of the way we communicate or another Snapchat clone The post Facebook Launches Stories Feature appeared first on HighEdWebTech.