Five Strategies to Improve Your Crowdfunding Efforts

Posted by HigherEd Live 03-07-2017 8:54 pm


Crowdfunding is no longer a higher ed fundraising fad, but a proven asset in the advancement toolbox. Hundreds of universities learned that crowdfunding is a highly effective way to reconnect with alumni and develop philanthropic relationships with parent...



Student Success, Retention, and Employability Getting Digital in a High Tech, High Touch Environment

Posted by Eric Stoller's Blog 03-02-2017 4:46 pm


Sometimes its worthwhile to create a post that spans a variety of inter-related topics as a way of sharing a collection of ideas. When I was outlining this piece, I was struck by the seemingly disparate lens in which these topics are often looked at from...



Effective Accepted Student Yield Strategies

Posted by HigherEd Live 03-01-2017 6:53 pm


May 1st is right around the corner and colleges and universities all over the country are working feverishly to earn commitments from their accepted students. In a time where students’ “short lists” are longer than ever, creating and imp...



Reintegrating College Campuses Through Events

Posted by HigherEd Live 03-01-2017 6:52 am


Campuses in the United States are at a crossroads. Theyre more divided than ever, and social media is deepening this division. People engage with those who share their same viewpoints, and block, mute, or ignore those who dont. Sometimes, we think the i...



Planning for Website Personalization in Higher Education

Posted by mStoner blog 02-27-2017 1:18 pm


In last months article on three benefits and three pitfalls of web personalization in higher ed, we defined web personalization: Web personalization results in the delivery of relevant and tailored content and navigation to meet the unique needs of speci...



How To Promote Giving on Holidays (and Break Records)

Posted by HigherEd Live 02-27-2017 12:54 am


On February 14, 2017, Holy Cross broke the all-time 24-hour giving record for all liberal arts colleges. With 6,100+ participants (far surpassing their goal of 4,000), the college raised $1.64 million dollars through their Valentine’s Day themed cha...



Battling brand fatigue in #highered

Posted by Higher Ed Marketing 02-23-2017 2:02 pm


If you’re involved in any aspect of marketing, branding or communication at a college or university, and you are a member of CASE and receive CASE’s Currents magazine, then you owe it to yourself to read a great article about branding by Tony ...



A practical step towards creating a culture of improvement

Posted by HigherEd Live 02-22-2017 2:14 pm


The first time that I read Keston Fulcher’s “Weigh Pig, Feed Pig, Weigh Pig” article, it transformed the way that I approached student assessment. In a world filled with complex models, psychometrics, and assessment theories, this messag...



A practical step toward creating a culture of improvement

Posted by HigherEd Live 02-22-2017 2:14 pm


The first time that I read Keston Fulcher’s “Weigh Pig, Feed Pig, Weigh Pig” article, it transformed the way that I approached student assessment. In a world filled with complex models, psychometrics, and assessment theories, this messag...



5 things your social media manager wishes you knew

Posted by Link: The Journal of Higher Education Web Professionals 02-22-2017 1:37 pm


Social media in higher education started as a fad; something that could exist or not. Suddenly, institutions needed to be on every platform imaginable — Facebook, Instagram, Snapchat, even Yik Yak — and social media manager positions began to ...