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Keep Your Employees Close; Former Employees Closer Part I: Why

Posted by HigherEd Live 09-05-2019 3:31 pm


Discussing recruitment woes, a friend of mine who works in HR lamented Hiring is so exhausting. I wish I could simply bring our former employees back. Having worked in alumni relations for many years, I promptly replied with So, why dont you The con...



Digital Engagement on Move-In Days

Posted by HigherEd Live 08-12-2019 7:46 pm


Digital campaigns around move-in days can drive serious social media engagement. They instantly make new students and parents feel connected to your institution. In this broadcast of Marketing Live, we’ll share successful campaign examples and discu...



2019 E-Expectations Trend Report: Putting the Latest Digital Data to Work for Your College

Posted by HigherEd Live 08-12-2019 12:00 pm


The high school students you want to recruit spend nine hours a day on their digital devices. Thats four times the average time they spend doing homework, twice the average time spent on daily extracurricular activities, and even more than the average 8....



Pop Culture Marketing: How Gonzaga Proved It DOES Exist

Posted by HigherEd Live 08-09-2019 7:34 pm


In Spring 2019, Jimmy Kimmel and his producers dared to ask, Does Gonzaga University even exist The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedians comments. L...



Rethinking College Student Development Theory Using Critical Frameworks

Posted by HigherEd Live 08-06-2019 6:31 pm


How can student affairs professionals bring critical perspectives to student development theory to better inform their student affairs practice On this episode of Student Affairs Live, host Keith Edwards speaks with Elisa Abes, Susan R. Jones, and D-L St...



Cameron J. Hall Joins Advancement Live

Posted by HigherEd Live 07-31-2019 11:00 am


Higher Ed Live is excited to welcome our new host Cameron J. Hall, Director of Annual Giving at Augustana College (Rock Island, IL), on Advancement Live.   Cameron joins Andrew Gossen, Jon Horowitz, and Kim Infanti as co-host on Advancement Live. As ...



HighEdWeb is a TEAm sport

Posted by Link: The Journal of Higher Education Web Professionals 07-23-2019 1:14 pm


Building and maintaining a higher ed website is too big a task for any single person. Even those heroic armies of one (we see you, friends!) who manage their schools sites on their own still have to deal with navigating intrapersonal relationships and ...



Non-Traditional Perspectives on the Value of Higher Education

Posted by HigherEd Live 07-15-2019 7:29 pm


Recent events rocked higher ed including fraud rings, closures, consolidations, and dissolved ethics. Has the value of higher education changed as a result Has traditional higher education been resisting change for years Hear Dr. Lynn Priddy, Chris Onan...



Secret Shopping College Admissions

Posted by HigherEd Live 07-13-2019 4:33 pm


You’ve heard about secret shopping in the retail and restaurant industries, but what about college admissions Hear about research that shopped 48 institutions and the lessons learned from marketing touchpoints to the application process.   Wat...



6+ questions with #heweb19 keynote Erik Qualman

Posted by Link: The Journal of Higher Education Web Professionals 07-11-2019 11:40 am


We know that HighEdWeb conferences bring some of the best speakers in the world. This year’s #heweb19 conference in Milwaukee continues that trend as bestselling author, social influencer and motivational speaker Erik Qualman will highlight Wednesda...



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