Back-to-School for #highered pros: 5 ways to stay relevant in your job

Posted by College Web Editor 08-25-2014 8:15 am


In higher ed, learning is ALWAYS part of your job Now that most students and faculty members have made it back to campus (or will this week), it’s time for you to think about YOUR back-to-school, right Whether you are a web professional or a social...



PBS on Rethinking College

Posted by Higher Ed Marketing 08-24-2014 6:19 pm


This week, coinciding with the opening of the traditional fall semester at many colleges, PBS NewsHour begins a five-part series on the future of higher education called Rethinking College. If you can’t wait until Monday, you can watch much of the s...



Its Time for Our Alumni Engagement Programs to Evolve

Posted by HigherEd Live 08-22-2014 4:21 pm


One of the biggest challenges facing alumni relations pros is attracting new participants to existing engagement programs with no new resources. More often than not, the approach requires turning our attention to marketing tactics — email communicat...



Tell Great Stories

Posted by HigherEd Live 08-22-2014 3:33 pm


In this edition of Marketing Live,which originally aired live on August 21, 2014, guests Georgy Cohen and Dave Pond discuss the role of storytelling in higher education marketing. Host’s note: The autofocus feature that switches the camera view to t...



Last day at Hebron Academy

Posted by Geoff Campbell 08-21-2014 6:00 pm


Today marks my last day of work at Hebron Academy. It has been a great first full year working in marketing for an independent school. I’ve had the chance to work on a lot of diverse projects. From producing the bulk of the school’s photograph...



Redesigned & Responsive for Back-to-School: 6 new #highered websites

Posted by College Web Editor 08-21-2014 9:14 am


Redesign Season Summer is the season of special projects in higher education. When students and faculty members leave campus to have fun in the sun, digital professionals are usually hard at work on the big projects that always get pushed back during the ...



Why learn more about Advanced & Predictive Analytics for #highered [VIDEO]

Posted by Higher Ed Analytics 08-19-2014 4:47 pm


Want to go to the next level in Web Analytics for higher education That’s definitely a good strategy to stay relevant in your higher ed career. Everybody loves data, but those who will be able to understand it and use it to forecast future trends w...



6 Tips for an Accessible Content Strategy

Posted by HigherEd Live 08-19-2014 4:28 pm


This post is sponsored and written by Formstack, an easy-to-use online form building solution. In higher education, maintaining a Section 508 compliant web presence is essential. However, many people assume that a websites accessibility is the programmer...



Marketing Live Preview: Tell Our Story Better

Posted by HigherEd Live 08-19-2014 2:01 pm


Weve all heard it. Its the refrain from passionate board members, senior administrators and others in the university community that oversimplifies and undervalues our role as marketers. We just need to tell our story better. More often than not, that ...



Advancement Live Preview: Getting Appointments & Making the Ask

Posted by HigherEd Live 08-18-2014 9:54 am


On Tuesday, August 26, at 1 p.m., Advancement Live co-host Ryan Catherwood has Arthur Criscillis, Ed.D, Managing Partner at Alexander Haas, an Atlanta-based consulting firm dedicated to advancement programs. This edition of Advancement Live is focused on ...