Using Social Media to Ease Bad News

Posted by The Higher Ed Marketing Blog 08-04-2014 8:43 pm

Last week our university released some not-so-positive news. We didn’t have to.  We took a pro-active stance and put it out there.  Thankfully, we have a president who believes in being out front with everything possible. My news director, campus te...

Understanding the Independent School Marketplace

Posted by HigherEd Live 08-04-2014 1:34 pm

Thursday, July 31, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Drew Millikin, Director of Admissions and Financial Aid at Vermont Academy, guest hosts this special episode of Higher Ed Live. As educators w...

The Power Of Media in Your Social Content

Posted by .eduGuru 08-04-2014 12:42 pm

Gone are the days when a single press release garnered a slew of calls from reporters who are thirsty for more information. Ambitious journalists recognize the current events and viral media that currently captures the attention of his or her audience, fo...

The LeBron Social Media Effect

Posted by HighEdWebTech 08-04-2014 10:00 am

We decided to have some fun with the return of LeBron James on our University social media accounts. The post The LeBron Social Media Effect appeared first on HighEdWebTech.

Social Media Measurement Is More Than Tools and Metrics

Posted by 08-03-2014 9:31 pm

Seven years ago, when social media first emerged as a brand tool, the measure of competent social media marketing was knowing how to set up a Facebook page. Thankfully, weve come a long way since then, even if it feels more like dog years than human year...

The enchanting yes; the essential no

Posted by Higher Ed Marketing 07-31-2014 8:29 am

Just over a year ago, I was riding a conference high. You know the kind; that afterglow that comes following a terrific professional development opportunity. In this instance, I had just returned from the 2013 CASE Summit with a head full of ideas and a s...

Why no MOOCs on Gaza

Posted by GlobalHigherEd 07-30-2014 1:31 pm

I don’t know about you, but my sense is global politics seems to be on the up this summer regarding turmoil and debate. And, consequently, there is a lot of debate about conflicts in places like the Ukraine, Syria, Iraq, Gaza, and so on. In this con...

Your Social Media Policy Cant Wait

Posted by Alaina Wiens 07-30-2014 12:50 pm

Social media policies. Oh boy. So many questions. Who does a policy police What behavior does it guide Who is it for What incentive is there to follow it Is it possible to spell out every single thing a person should know There are more but, in all h...

Planning Content Goals With Web Stakeholder Interviews

Posted by Meet Content 07-30-2014 9:17 am

In an earlier post, we talked about using focus groups to better understand your web users’ needs. But external web users are not the only type of users we need to understand in order to create valuable and purposeful content. To create web content ...

Corporate U How about Military U

Posted by Higher Ed Marketing 07-30-2014 8:59 am

I wonder what academics who feel uneasy about former business leaders taking the helm of colleges and universities think about the University of Texas’ decision to pick a Navy admiral as the sole finalist to lead that 15-campus system UT announced ...