April 2015 Reports: #highered Web Analytics Monthly Benchmarking Reports for the US, UK & France

Posted by Higher Ed Analytics 05-04-2015 8:00 am

As part of a 1-year project, I’ve decided to published monthly benchmarking reports using Google Analytics benchmarking reports for Universities & Colleges websites. Why these benchmarking analytics reports As I explained in a column published...

Recruiting Millennials & Generation Z

Posted by HigherEd Live 05-04-2015 7:56 am

Colleges spend a great deal of time trying to craft recruitment messaging that will speak to the next generation. The millennial classes have been particularly challenging to reach due to a lack of responsiveness to traditional marketing and changes in co...

Advancing the Study of College Student Leadership

Posted by HigherEd Live 04-30-2015 10:33 am

Since the early 1990s, the study of college student leadership has fundamentally changed how colleges and universities design, implement, and assess the effectiveness of leadership development programs on campus. The emphasis on the development of leaders...

Archiving a Basecamp Project Using cURL and PHP

Posted by HighEdWebTech 04-29-2015 11:31 am

Use the Basecamp API with cURL and PHP to programmatically archive projects. The post Archiving a Basecamp Project Using cURL and PHP appeared first on HighEdWebTech.

Podcast : One size doesnt fit all digital target audiences

Posted by Aligned Path Thoughts 04-28-2015 2:22 pm

How do you operate as a sub-brand of a major brand The post Podcast : One size doesnt fit all digital target audiences appeared first on Aligned Path.

The State of Higher Ed Branding

Posted by HigherEd Live 04-28-2015 10:13 am

Recently released by mStoner, The State of Higher Ed Branding: A Survey of Marketing Leaders, 2015 finds that higher education has come a long way in its understanding and acceptance of branding. The goal of the research was to take a more focused look ...

Rob Zinkan joins Marketing Live

Posted by HigherEd Live 04-28-2015 9:30 am

Were thrilled to announce that Rob Zinkan, associate vice president for marketing at Indiana University, is the newest member of the Higher Ed Live family. Rob joins Amy Jorgensen as co-host of Marketing Live, which airs every other Thursday at 1:00 p.m....

The College Athletics Social Media Marketing Blueprint For Success

Posted by CKSyme.com 04-28-2015 8:32 am

Social media is no longer the new kid on the block. For many athletic departments, it permeates every operation from internal communications to tickets to game operations to marketing, and recruiting. Departments now find themselves in need of a long-term...

Getting Data out of WooCommerce

Posted by HighEdWebTech 04-27-2015 3:26 pm

You can use MySQL to get WooCommerce order and customer data out of WordPress quickly and easily. The post Getting Data out of WooCommerce appeared first on HighEdWebTech.

Getting Connected to UK Higher Education

Posted by Eric Stoller's Blog 04-27-2015 6:15 am

My latest post for Inside Higher Ed tells the story about how I’ve been using social media to learn about UK higher education. Today's post includes some great accounts to follow [@blackbullion @kenton_lewis @daveowhite @digisim @talis @jisc] ht...