Finding harmony: How we promoted an inaugural event

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 2:12 am


What if you were told tomorrow to plan for one of the biggest events in your universitys history Would you be ready How would you pull together your team to tell the story What if the event celebrated one of the most controversial election outcomes



TIE5: Getting Squirrelly: Creating UC Daviss Pre-Arrival Guide for International Students

Posted by Link: The Journal of Higher Education Web Professionals 10-09-2017 9:30 pm


Like many campuses across the United States,  the University of California-Davis has seen its international student enrollment skyrocket. That jump created a need to better serve international students before they arrived on campus.  UC Davis tackled it w...



Other Duties as Assigned: Developing a Podcast

Posted by Link: The Journal of Higher Education Web Professionals 10-09-2017 9:09 pm


Serial. Invisibilia. S-Town. Missing Richard Simmons. Podcasts have exploded as a new way to consume stories and information, and Jackie Vetrano of Skidmore College decided to dive in. This is Skidmore is the award-winning podcast now nearly 2 years and 3...



#AIM4 Mobile First: Writing and Designing Page Content in the Age of Mobile

Posted by Link: The Journal of Higher Education Web Professionals 10-09-2017 9:03 pm


Catherine Harwood, manager of web & social media at Eastern Florida State College prefaced her presentation with a note, that participants dont need to be web developers to master designing content for mobile. Its important because, as Harwood notes...



UAD4: Dont Let A Redesign Drive You To Drink

Posted by Link: The Journal of Higher Education Web Professionals 10-09-2017 8:56 pm


"If you do not have communication with the folks that are going to be involved in this process.your project has the possibility of falling apart," Sassone said.



Tatjana Dzambazovas mind-blowing keynote

Posted by Link: The Journal of Higher Education Web Professionals 10-09-2017 6:47 pm


Twitter collection from Monday’s keynote #HEWEB17 @TanjaDzambaz



Tear Down the Wall: Building Relationships through Program Promotion

Posted by Link: The Journal of Higher Education Web Professionals 10-09-2017 5:26 pm


The academic programs and majors are the product your audience is looking to get, yet many colleges present program pages that are bland at best and jargon-y and off-putting at worst. In her presentation “Tear Down the Wall: Building Relationships t...



Taskonomy vs. Taxonomy: Improving IA and UX with Top Tasks Mark Greenfield (#uad1)

Posted by Link: The Journal of Higher Education Web Professionals 10-09-2017 3:38 pm


Taskonomy. Its a real word, and it first belonged to a trade. A blacksmith arranges tools in a logical order. What implement does he need at this step in the process The way he or she arranged these items makes the craft easier, more streamlined.



TIE 1: This is Not Fine: Working on the Web in Higher Ed in Uncertain Times

Posted by Link: The Journal of Higher Education Web Professionals 10-09-2017 2:11 pm


University web, social and marketing workers have an important role to play in the turbulent political and social climate now gripping the country, Georgy Cohen argued Monday at HighEdWeb17. During a session titled This is Not Fine Working on the Web in...



Digital Darlings: 5 Ways to Attract & Engage Gen Z

Posted by HigherEd Live 10-09-2017 1:41 pm


First, a note about the transition from millennials to Generation Z. They may be less Facebook-focused. They are definitely more mobile-obsessed. But they still love a good selfie. The key for those in higher ed may be that one word: good. Now more than e...