The Fourth Brand Element: Elevator Pitch

Posted by mStoner blog 07-14-2015 9:00 am


The last of four elements of higher education brand strategy is the elevator pitch. Your elevator pitch, also known as elevator points, gives people a language to use in those short moments when they have to talk about the brand to each other internally o...



Resources for Fearless Leadership in Higher Ed

Posted by mStoner blog 07-13-2015 10:38 am


Yesterday, I moderated a panel at the CASE (Council for Support and Advancement of Education) Summit on the topic of Fearless Leadership in Higher Ed. Heres the description of the panel from the conference program: We’re surrounded by social medi...



Communicating with Sororities & Fraternities

Posted by HigherEd Live 07-13-2015 10:34 am


Over 85% of student leaders on college campuses are involved in Greek communities. With hundreds of thousands of current student members, it is imperative that we communicate effectively with these campus advocates. Tune in to learn from the experts on ho...



Reviewing HTML/CSS

Posted by Geoff Campbell 07-12-2015 8:10 pm


Just a quick FYI, I just completed Codecademy’s HTML/CSS course. It’s somewhat of a commitment (I’d guess estimate of 7 hours estimate is pretty accurate), but it doesn’t require any previous knowledge and can be immediately helpfu...



The advancement of digital and social media campaign development and analysis

Posted by Geoff Campbell 07-12-2015 4:26 pm


You might not expect something with a title that dry to be thrilling for me to write, but it is. [Note: This post may read as a bit of a “stream of consciousness” on the state of higher ed communications, so please forgive the tangents.] Four ...



Retaking Digital Analytics Fundamentals

Posted by Geoff Campbell 07-11-2015 2:40 pm


I’m currently at a coffee shop in suburban Philadelphia retaking “Digital Analytics Fundamentals” as part of my review to become re-certified in using Google Analytics before my current certificate expires in September. Even after 7+ yea...



Memories from Milwaukee

Posted by Link: The Journal of Higher Education Web Professionals 07-10-2015 2:09 pm


Wait a minute Memories from Milwaukee Isnt the 2015 HighEd Web National Conference in October Yes, but this year were headed back to the same city that hosted the annual conference in 2012. We already know the 2015 schedule will be fantastic, with...



Understanding Big Data with Small Data

Posted by HigherEd Live 07-10-2015 1:55 pm


Everyone is looking to big data to provide answers but understanding, capturing, and using this data to make informed decisions is a challenge. Jim Keller, technology director at Eastern Standard, showed us how to start with small data and all the informa...



Writing Copy Clever Copy for Happy Users

Posted by HigherEd Live 07-10-2015 1:19 pm


Using the wrong words can easily send users in the wrong direction or even away from your brand. Paying attention to what you say and how you say it is an important element of creating content that is easy, helpful and useful to your user and makes sure t...



My New Role: Vice President with GG+A

Posted by Alumni Futures 07-07-2015 2:21 pm


I'm thrilled to announce that effective immediately, I am joining the consulting firm of Grenzebach Glier & Associates (GG+A) as Vice President. As a consultant focused on alumni relations, I will advise a wide variety of institutions on alumni outreach, ...