Working With Faculty

Posted by HigherEd Live 11-26-2014 12:05 pm


On this episode of Marketing Live, host Tim Jones talks with Melissa Calder about involving faculty in as many aspects of higher education marketing as possible, from undergraduate and graduate recruitment to thought leadership and content marketing. As m...



The Law Of The Few On Twitter

Posted by CKSyme.com 11-25-2014 9:54 am


Malcolm Gladwells Tipping Point is a seminal book. His observations and research on how little things can make a big difference forever changed the way we view the cycle of how information goes viral. In the book, Gladwell talks about The Law of the Few ...



New Research from Formstack and Higher Ed Live: Is Your University Ready for a CMO

Posted by HigherEd Live 11-24-2014 5:31 pm


Higher ed marketing has been shifting away from traditional roles and tactics. More and more universities are hiring Chief Marketing Officers, or CMOs. Formstack, sponsor of our Marketing Live channel, wanted to see how CMOs are affecting change at the un...



Storytelling with On-Brand News Content

Posted by Meet Content 11-24-2014 12:39 pm


News content plays a big role in higher ed marketing and communications. It takes center stage on our website homepages and many top landing pages not to mention our email newsletters, alumni magazines, Twitter, Facebook and other social channels. We re...



The User Experience of Scheduling a Visit

Posted by Susan Talbert Evans Blog 11-23-2014 11:23 am


Scheduling a campus visit is common practice. Prospective students and families are regularly using .edu websites to arrange campus tours or sign up for information sessions. Its an expected part of the college selection process. Do we make it easy Not ...



Our latest report: Content Management Systems in Higher Ed

Posted by EduStyle Blog 11-21-2014 4:13 pm


Were happy to be able to announce our latest white paper, Report on Content Management Systems in Higher Ed. This is one weve gotten a lot of requests for and a topic weve wanted to cover for awhile. Were not exaggerating when we say we put a lot of w...



The latest eduStyle report: Content Management Systems in Higher Ed

Posted by EduStyle Blog 11-21-2014 4:13 pm


Were happy to be able to announce our latest white paper, Report on Content Management Systems in Higher Ed. This is one weve gotten a lot of requests for and a topic weve wanted to cover for awhile. Were not exaggerating when we say we put a lot of w...



12 Weeks at Friends Central

Posted by Geoff Campbell 11-21-2014 8:00 am


Hi everyone. Sorry I’ve been remiss in posting here. It’s been a busy three months. Yesterday marked week 13, day one at FCS. In that time period I’ve learned all a lot about my school, its mission and vision, and its place in the local ...



Making Change at Confab Higher Ed 2014

Posted by Meet Content 11-20-2014 1:12 pm


Last week, a bunch of smart higher education content professionals landed in Atlanta for the second annual Confab Higher Ed cake party. Er, rather, the second annual Confab Higher Ed conference. More than just a project show-and-tell, the conference prese...



Digital Strategy for Campaign Websites

Posted by Susan Talbert Evans Blog 11-20-2014 11:10 am


Campaign websites generally have two primary goals to explain the priorities of the campaign and to build a culture of philanthropy by reengaging alumni. I have six pieces of advice as you develop the digital strategy for a campaign website: Let content...