Friday Five: Weekend reading for

Posted by Higher Ed Marketing 11-07-2014 8:51 am


After a long and unplanned hiatus, Friday Five is back with a short reading list that includes something for everybody. Well, something for five types of readers, anyway. Here we go: For presenters: Why I think about ‘Star Wars’ whenever I mak...



Best Of Class Nonprofit Content Marketing Report

Posted by CKSyme.com 11-05-2014 8:11 am


Whether you are higher ed, nonprofit, or NGO–this report is a benchmark to help us understand how nonprofit content marketing is growing. Some very good takeaways here. Thanks to Content Marketing Institute for good info. Nonprofit Content Marketing...



#AMAHigherEd session: Marketers as masters of the mix

Posted by Higher Ed Marketing 11-04-2014 8:49 am


Heading to the American Marketing Association’s Symposium for the Marketing of Higher Education My old pal Charlie Melichar (@melicharlie) and I will be co-presenting on Tuesday, N0v. 11, with a session we’re calling “Marketers as Maste...



Boost Your Live Event With Instagram Stories

Posted by CKSyme.com 11-04-2014 8:47 am


They say a picture is worth a thousand words. Considering the real-time pace of a live event, images are a perfect way to engage the divided attention of attendees and give online followers the feeling they are there as well.  Using a storyboard to boost ...



14 #hesm pros share their biggest work challenges and coping strategies

Posted by College Web Editor 11-04-2014 7:45 am


Social media is all about the people, especially in higher education where our ultimate mission is to engage our great communities around learning and professional growth. That’s why I’m so excited by the upcoming Higher Ed Social Media Confer...



Using Video for Recruitment

Posted by HigherEd Live 11-03-2014 2:20 pm


Originally aired: Monday, November 3rd at 1:00pm ET Admissions Live host Chris D’Orso and guests Melissa Dix and Amanda Frisbee discussed how Beloit College is doing some cutting-edge work with video, both on their homepage and with their student te...



Media Planning & Buying: The Marketing Blueprints of Higher Education

Posted by HigherEd Live 11-03-2014 7:54 am


Thursday, October 30, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive If you were building a house, youd invest in a blueprint and floor plan that resulted in the right layout and features youd want in your ...



Laurier Launched!

Posted by Susan Talbert Evans Blog 11-01-2014 10:55 am


Websites dont get relaunched every day; but with some regularity, colleges, universities, and independent schools complete website redesign projects. Go-live day arrives and celebration is earned. In my consulting work for mStoner, I observe many of th...



Digital Engagement: Regional Alumni Group Instagram Contest

Posted by HigherEd Live 10-31-2014 1:32 pm


Our Engagement & Annual Giving team within University Advancement at the University of Virginia works to create inroads and contacts by supporting over engagement activities all over the world through the UVaClub, Lifetime Learning and Cavalier Travel...



New Study: How CRMs Are Shaping Higher Education

Posted by HigherEd Live 10-30-2014 7:00 am


The American Association of Collegiate Registrars and Admissions Officers (AACRAO) released a new report today about the use of Constituent Relationship Management systems (CRMs) in higher education to support full lifecycle management. Lifecycle manageme...