Get ready for 2018 with the #HigherEd Social Media Online Conference #hesm

Posted by College Web Editor 11-07-2017 12:30 pm


Has everybody on your team gone to a conference this year Whether it’s for budget reasons, lack of time or even family matters, it’s not always possible to get everybody to fly across the country to attend one of the great higher ed conferenc...



The Week of Heroes at Coker College: a successful #highered fun(d)raising campaign #hesm

Posted by College Web Editor 11-03-2017 12:15 pm


Social media fundraising campaigns don’t have to be boring. If you want them to be successful, they shouldn’t. When I got a glimpse at the Week of Heroes thanks to Danielle Sewell, Marketing and Communications Director at Coker College, I aske...



Improving Policies for Transgender Students

Posted by HigherEd Live 10-31-2017 8:21 pm


Transgender college students face many barriers within higher education institutions. Student affairs professionals can be key to not only helping transgender students learn to navigate these barriers but also in working to remove barriers through policy ...



12 tips to survive your #highered social media job #hesm

Posted by College Web Editor 10-31-2017 11:38 am


There are many demands on your time and focus when you are in charge of social media for your school. Social media is 24/7. Social never stops. Its demanding. Its difficult. Thats why its so important to develop practical strategies to manage this par...



Breaking Silos in Higher Ed

Posted by HigherEd Live 10-30-2017 12:30 pm


Silos in higher education aren’t limited to the departments within your immediate structure. Silos exist across campus. You see them among academic units, athletics, and business operations. More appear in foundations and student support services. H...



Time for a digital reformation

Posted by Higher Ed Marketing 10-29-2017 3:13 pm


This Tuesday, Oct. 31, marks the 500th anniversary of Martin Luther’s publication of his 95 Theses, an action that sparked the Protestant Reformation. To commemorate that event, and in hope of igniting a different type of reformation, Guardian colum...



How to get a job in higher ed marketing

Posted by Geoff Campbell 10-27-2017 5:35 pm


For people wanting to get a job in higher ed marketing, “breaking through” can be a bit daunting. Now that I’ve learned a few things, I figured I’d share. So, I wrote a post for the Higher Ed Experts Blog entitled “4 tips to ...



We Work in a Pay to Play World

Posted by HigherEd Live 10-27-2017 2:04 pm


Paying to play with content on social media may seem frustrating, but it’s actually giving us more value than ever before. Gone are the days of relying on organic reach, especially for small institutions. On this episode of Marketing Live, Abby Meye...



Online Giving Made Simple

Posted by HigherEd Live 10-26-2017 9:05 pm


Giving Tuesday and end-of-year giving are right around the corner, and generating donations for your institution means you need to drive donors to your giving form and get them through the process quickly and easily. In this episode of Advancement Live, K...



Bite Size Horror: a frighteningly successful ad campaign

Posted by Higher Ed Marketing 10-26-2017 12:54 pm


Pop over to the Skittles website, and you’ll find all the happy, colorful “taste the rainbow” imagery you’d expect from this candy brand. Viewers of some Fox network programming, however, recently saw a different, darker side of Sk...