Audience Engagement Scoring

Posted by HigherEd Live 07-12-2017 2:26 pm


In this episode, well focus on engagement scoring: tips for getting started with analysis, ways to look at broader engagement for strategy changes, and some potential pitfalls to avoid. Hear how and why iModules developed an engagement score, and learn f...



Does adding links to your public snaps increase engagement

Posted by HighEdWebTech 07-11-2017 9:43 pm


TL/Dr; Yes. I’ve written about how I’ve somehow managed to get followed by thousands of people I don’t know on Snapchat here. It’s true – my public snaps are viewed between 6 and 8 thousand times each. I’m not exactly s...



Organic Growth

Posted by HigherEd Live 07-07-2017 7:05 pm


Massachusetts Institute of Technology (MIT) has never boosted a post or paid for social media ads, yet they have been able to organically grow their Instagram followers from 3,000 to more than 38,000 in less than 2 years. Tune in to hear more about MIT...



How #HigherEd can use Snapchat Spectacles: Live #HESM Takeover for commencement at Duke University

Posted by College Web Editor 07-07-2017 11:30 am


Snapchat & Spectacles: only shiny new tools In the 8-week online course on social media marketing for higher ed I teach, I keep asking my students – all higher ed professionals – to think about ways they can use Snapchat to communicate w...



How #HigherEd can use Snapchat Spectacles: A Live #HESM Takeover for Commencement at Duke University

Posted by College Web Editor 07-07-2017 11:30 am


Snapchat & Spectacles: only shiny new tools In the 8-week online course on social media marketing for higher ed I teach, I keep asking my students – all higher ed professionals – to think about ways they can use Snapchat to communicate w...



I was temporarily locked out of Facebook

Posted by HighEdWebTech 07-05-2017 4:21 pm


I was locked out my Facebook account for a few hours and had to upload a picture of myself to unlock my account. Is that the best method to prove identity The post I was temporarily locked out of Facebook appeared first on HighEdWebTech.



HighEdWeb 2017 Welcomes Felicia Day

Posted by Link: The Journal of Higher Education Web Professionals 07-05-2017 3:40 pm


So lets talk about HighEdWeb 2017, and our Wednesday keynote speaker — creator, author, actor (and general vector of awesome) Felicia Day. Here at HighEdWeb we are big — huge — GINORMOUS fans of Ms. Day. As you might already know, she i...



Social Media: Why A Dirty Facebook Profile Is No Longer The Reason For Job Rejection

Posted by HigherEd Live 07-05-2017 12:14 pm


Online reputation, such as your Facebook, Instagram, and/or Twitter profile, is an important topic for students on college campuses worldwide, as it has long impacting effects. With 91% of employers using social media to screen candidates and  49% of hiri...



Passion Brands in the Age of Disruption

Posted by HigherEd Live 07-03-2017 5:19 pm


Every industry around the globe, including higher education, is being completely disrupted. This episode of Marketing Live features Jeff Rosenblum, the author of Friction, a book about building passions brand in the age of disruption. Youll take away key...



Friday Five: Fiscal year favorites

Posted by Higher Ed Marketing 06-30-2017 12:46 pm


Happy Fiscal New Year to all whose budget year ends on June 30, which is many of us in higher education. Here’s a look back at this blog’s five most popular posts of FY17. Battling brand fatigue in #highered A new Twitter list for #highered ne...