Sexual Violence on College Campuses

Posted by HigherEd Live 01-22-2016 9:47 am


Sexual violence on college campuses is a serious national problem, and universities and colleges around the country have been working to address the issue. Campuses are in the unique position to be leaders in developing coordinated awareness-raising, prev...



Beginning Marketing Strategies for Authors

Posted by CKSyme.com 01-22-2016 8:01 am


When we see the success of others, it is natural to want to copy their methods hoping for the same kind of success. Were tempted to skip stepsimportant onesthat build our fan base and get our books into more hands. There is no real shortcut to success....



#HigherEd Analytics Pros to Follow: Robert Bochnak (@RobertBoc) from Harvard Business School

Posted by Higher Ed Analytics 01-21-2016 7:29 am


Robert Bochnak, Assistant Director, Alumni Marketing and Communications at the Harvard Business School, is one of the 12 higher ed professionals presenting at the 2016 Higher Ed Analytics Conference. In this 3-question interview, Robert tells us about the...



Review: Works Well With Others, by Ross McCammon

Posted by Higher Ed Marketing 01-20-2016 8:16 pm


One of the most helpful business books I’ve ever read (Throwing the Elephant: Zen and the Art of Managing Up) was written by a columnist for Esquire (Stanley Bing, who has since left that magazine to write for Fortune). So when I heard that another ...



Centralized Decentralization

Posted by HigherEd Live 01-20-2016 1:23 pm


The highly decentralized nature of colleges and universities can make it challenging for higher ed marketers to drive effectiveness and efficiency across their institutions. Central marketing and communications staff cannot necessarily control, they mus...



Prove, or Improve The First Goal of Alumni Engagement

Posted by Alumni Futures 01-20-2016 11:14 am


Over on LinkedIn, Daniel Cohen asked, "Is it possible to prove the value of alumni relations" This is a fundamentally important question for advancement professionals. I'm sharing my comment to Daniel here as a standalone idea for further consideration. ...



HighEdWeb Welcomes Sickafoose to Board of Directors

Posted by Link: The Journal of Higher Education Web Professionals 01-19-2016 10:04 pm


The Higher Education Web Professionals Association (HighEdWeb) is pleased to welcome Martin Sickafoose to its Board of Directors. Martin Sickafoose has over 25 years of creative and digital experience, the last ten of which have been spent at Purdue Unive...



Twitter acting out of character

Posted by Higher Ed Marketing 01-19-2016 11:14 am


Twitter got 2016 off with a buzz by floating an idea to give users more room to tweet. A lot more room — as in up to 10,000 characters per tweet. That would be a huge leap from Twitter. A brand built on the idea of terse, telegraphic communication i...



On creating a brand voice

Posted by Geoff Campbell 01-19-2016 7:55 am


One of the things I disliked most in the one “marketing” class I took in college (and quickly dropped) and since then was hearing about brands and creating a brand voice from those in advertising and other majors. However, as my experience in ...



#HigherEd Analytics Pros to Follow: Bryan Fendley (@analyticbryan) from the University of Arkansas at Monticello

Posted by Higher Ed Analytics 01-19-2016 7:29 am


Bryan Fendley, Director of Campus Web Services at the University of Arkansas at Monticello, is one of the 12 higher ed professionals presenting at the 2016 Higher Ed Analytics Conference. In this 3-question interview, Bryan tells us about the biggest surp...