Developing a Successful Campus Visit Program

Posted by HigherEd Live 05-31-2017 2:23 pm


While college admissions marketing has become more digital and on-demand, the traditional campus visit experience remains a cornerstone in the decision making process. Colleges work tirelessly to create exciting and memorable campus visits, but most are o...



Why Facebook Live can work for #HigherEd institutions

Posted by College Web Editor 05-30-2017 12:46 pm


Im republishing on this blog the unedited and longer version of my column published in University Business to make sure you dont miss it. Social media video FTW! Theres no doubt video is a winning format online. Whether its an animated GIF on Twitter,...



Why Facebook Live can work so well for #HigherEd institutions

Posted by College Web Editor 05-30-2017 12:46 pm


Im republishing on this blog the unedited and longer version of my column published in University Business to make sure you dont miss it. Social media video FTW! Theres no doubt video is a winning format online. Whether its an animated GIF on Twitter,...



Digital Leadership and Listening: Crafting the team and finding time

Posted by Eric Stoller's Blog 05-26-2017 2:54 pm


When I was a graduate student at Oregon State University my assistantship supervisor/mentor would always talk about Hobsons as the go-to provider for high level thinking and strategy about enrollment management. Now that they’ve purchased Starfish R...



Digital Leadership and Listening: Process, Time, and Role Modeling

Posted by Eric Stoller's Blog 05-26-2017 2:54 pm


When I was a graduate student at Oregon State University my assistantship supervisor/mentor would always talk about Hobsons as the go-to provider for high level thinking and strategy about enrollment management. Now that they’ve purchased Starfish R...



Friday Five: 2017 summer reading edition

Posted by Higher Ed Marketing 05-26-2017 11:00 am


It is time once again for my annual list of books I’m planning to read this summer. Fortunately, there are only five books on my list, so that makes it fit nicely with this regular Friday Five feature.  1. One to make me smarter: Homo Deus, by Yuval...



Activating Alumni As Social Media Ambassadors

Posted by HigherEd Live 05-25-2017 7:31 pm


You know that you’re produce compelling content; now how do you make sure that content is reaching the maximum number of eyes Or if there’s a message you’d like to get out, do you have a reliable team at the ready to help you do just th...



Three Things You Can Do In Between Redesigns

Posted by mStoner blog 05-23-2017 3:27 pm


Ill admit it: I dont believe in “in-betweens. With todays always-on mentality, there are no between redesigns, no breaks, and no resets. Digital strategists, content managers, user experience designers, developers, marketing teams, and leaders...



The college presidency: A tough job, about to get tougher

Posted by Higher Ed Marketing 05-22-2017 2:01 pm


The late business management expert Peter Drucker is credited with saying that one of the four toughest jobs in the U.S. is that of the college president. (The other three tough jobs are church pastor, hospital CEO and president of the United States.) Whe...



From CMO to CEO: Could it work in #highered

Posted by Higher Ed Marketing 05-18-2017 1:31 pm


AdAge reports that Dick’s Sporting Goods has promoted its chief marketing officer Lauren Hobart to president. The appointment is “a rare move for retail,” writes AdAge’s Adrianne Pasquarelli, but not so uncommon for other sectors. ...