Offline Strategies For Building Your Email List

Posted by CKSyme.com 05-05-2016 8:27 am


Building a large email list requires multiple strategies, one of which is taking advantage of offline opportunities. We concentrate so much on gathering email addresses online that we forget there are a number of good opportunities to grab them offline as...



Top 5 Virtual Reality Trends to Watch for #HigherEd

Posted by College Web Editor 05-05-2016 7:55 am


Trend Watching from The 2016 National Association of Broadcasters Convention If you’ve read my previous post about 360-degree videos in higher education, you might remember the tour from the Werth Family UConn Basketball Champions Center. This video...



Three Email List Building Essentials For Fiction Authors

Posted by CKSyme.com 05-03-2016 9:13 am


If youre a fan of my blog or have read my latest book, you know that building an email list is one of the Big Three marketing strategies I recommend all authors must be doing to sell more books and build loyal fans. In my upcoming book (scheduled to be...



A 360 Overview of #HigherEd 360-Degree Videos

Posted by College Web Editor 05-03-2016 8:37 am


A New Age for Higher Ed Videos As many higher ed marketers and communicators are getting ready for graduation day, I’m posting this extended and unedited version of my UB Column about 360-degree videos I wrote earlier this year and that you might h...



The #highered #branding problem: lack of differentiation

Posted by Higher Ed Marketing 05-02-2016 2:10 pm


You’ve probably seen the Inside Higher Ed story published today about the remarkably (or unremarkably) similar taglines in use today by many colleges and universities. In Your Future Starts Here. Or Here. Or Here., Inside Higher Ed‘s Ellen Wex...



Social Media and Your President

Posted by HigherEd Live 04-29-2016 3:46 pm


Gordon Gee, president of West Virginia University, is a familiar face. He’s personable and active on social media, which has provided both opportunities and challenges for the communications team at WVU. Join us for this webinar and hear from Tony D...



The Golden Age Is Coming: Fusing Alumni Relations and Career Services

Posted by HigherEd Live 04-29-2016 1:46 pm


The merging of alumni relations and career services is a trend in higher education that acknowledges the strategic importance of network building and the role key stakeholders can play in preparing students for the work world. From an organizational stand...



#NACACREADS: How to Raise an Adult

Posted by HigherEd Live 04-28-2016 3:53 pm


Higher Ed Live is excited to partner once again with the National Association for College Admission Counseling (NACAC) on a virtual book club initiative aimed to connect college admission professionals through regular book discussions. The #NACACreads boo...



One size doesnt fit all: The marketing org structure

Posted by HigherEd Live 04-28-2016 3:05 pm


The emergence of the chief marketing officer as a strategic leadership role in higher education has been well chronicled. According to a 2014 study, approximately half of CMOs report directly to the institution’s president (or chancellor), and nearl...



Tools of the Information Architecture Trade

Posted by mStoner blog 04-28-2016 7:00 am


Building a well-structured information architecture (IA) is one of the most important steps when redesigning your higher education website. Beautiful pictures and action-driving content mean nothing if your visitors can’t find the information they s...