Sell Conversion Rate Optimization To Your Dean: With Dollars and Sense

Posted by HigherEd Live 06-17-2015 10:06 am

Most higher ed marketers know how important conversion rate optimization (CRO) is to our application rate and our development efforts. CRO is a revenue driver and it can have a positive impact on your institution at every point in the university opera...

Get Your Free Copy Of Practice Safe Social 2.0

Posted by 06-15-2015 10:11 am

I am excited to announce that my book on social media training has been updated to a shiny new version: Practice Safe Social 2.0. In honor of the 2015 CoSIDA convention going on in Orlando, I am making this book free all week for everyone.  The most impor...

The Higher Education Directory

Posted by HigherEd Live 06-14-2015 5:00 pm

The directory is one of our most valuable and challenging web assets. The challenge comes taking even the most basic bio-demographic person information and displaying in an intuitive search. We’ll tackle this challenge and more on Higher Ed Live Spe...

SEO Content Writing

Posted by HigherEd Live 06-14-2015 4:24 pm

Search drives a large proportion of traffic to higher ed websites. As we thing about the content that is most important to our constituents, how do we ensure our pages are coming up in search results Typically, we create content and then optimize it for ...

Mobile Recruiting

Posted by HigherEd Live 06-14-2015 3:38 pm

Mobile devices are in the hands of students, parents and admissions professionals. As we think about the marketing mix for our next recruitment cycle, mobile communications should be a part of your strategy. Mobile recruiting strategy is not just about th...

Leading in a culture of change

Posted by HigherEd Live 06-10-2015 10:00 am

As part of my doctoral research in organizational leadership in higher education I get to read quite a few articles, dissertations, reports, and as well as relevant books. One book Im reading now is Leading in a Culture of Change by Michael Fullan, a r...

How Good is Good Enough

Posted by Mark Greenfield - Higher Ed Web Consulting 06-10-2015 8:41 am

As I work on my keynote speech for the 2015 eduWeb Digi […] The post How Good is Good Enough appeared first on Mark Greenfield.

May 2015 Reports: #highered Web Analytics Monthly Benchmarking Reports for the US, UK & France

Posted by Higher Ed Analytics 06-09-2015 7:45 am

As part of a 1-year project, I’ve decided to published monthly benchmarking reports using Google Analytics benchmarking reports for Universities & Colleges websites. Why these benchmarking analytics reports As I explained in a column published...

The Devastation of Social Media Public Shaming [Book Review]

Posted by 06-09-2015 7:09 am

Author Jon Ronson learned his first lesson about public shaming when his identity was stolen on Twitter. His new book, So Youve Been Publicly Shamed, begins with the story of how some young researchers had forged his identity on Twitter into what they ca...

Membership vs. Support Models for Alumni Engagement

Posted by HigherEd Live 06-08-2015 3:36 pm

One of the greatest challenges facing engagement pros in both alumni associations and university advancement offices is figuring out how to foster greater participation while staying within budget margins. While many alumni associations are funded primari...