Tell a Better Brand Story

Posted by HigherEd Live 08-03-2015 8:47 am


Higher education is an increasingly crowded and competitive marketplace, and every institution has a brand story to tell. According to bestselling author Bernadette Jiwa, telling your brand story is more about doing than telling. The brands we really lov...



Branding in the age of the mob

Posted by Higher Ed Marketing 08-02-2015 9:38 am


In the village, the global village, the angry mob never seems to sleep. They are outraged. About everything. And they’re telling everyone they can about it. They’re shouting it out on your timelines, seeking your support for their cause —...



HubSpot Academy Inbound Certification

Posted by Geoff Campbell 08-01-2015 7:30 pm


Hi all, I’d like to share that I retook the Inbound Certification exam offered by HubSpot, which follows their Inbound Methodology (and passed)! I also took today to learn all of the features of the HubSpot platform through their HubSpot Academy and...



Friday Five: The state of #highered marketing

Posted by Higher Ed Marketing 07-31-2015 9:06 am


On Thursday I received an email from The Chronicle of Higher Education inviting me to download a report about the state of marketing in higher education. An early version of the report — titled “Higher Ed Marketing Comes of Age: Data and Insig...



How Not to Rank Alumni Networks

Posted by Alumni Futures 07-30-2015 3:35 pm


The generally reliable Economist magazine published something a little naive early this year. In a February column titled A ranking of business schools' alumni: Network effects, the magazine listed the business schools with "the most useful alumni." There...



Whats Your Enrollment Marketing Plan

Posted by mStoner blog 07-30-2015 2:17 pm


Enrollment marketing continues to be a hot topic in higher ed as many institutions experience increased competition for a shrinking applicant pool and pressure to achieve ever-higher enrollment targets. Combine this with rapid changes in communication too...



Avoiding Submission Killers: 3 Ways to Up Engagement on Your Web Forms

Posted by HigherEd Live 07-29-2015 4:40 pm


No matter the industry, marketers everywhere spend a lot of time designing sleek landing pages, creating online forms, writing strong copy, and A/B testing just about everything. But according to Infinite Conversions, most of those efforts are wasted beca...



#PSEWEB 2015 Keynote: Falling in Love (again) with Analytics in #highered [VIDEO + SLIDES]

Posted by College Web Editor 07-29-2015 4:30 pm


Keynote, Analytics, Love, Nicest Audience Ever and… Edith Piaf I’m back at the office after 2 great days attending and speaking at the 2015 edition of the PSEWeb Conference (kind of the Canadian flavor of the HighEdWeb conference) in Montreal....



How Your Newsletter Can Keep Your Customers Coming Back

Posted by CKSyme.com 07-29-2015 11:20 am


I have helped my youngest daughter move several times (sigh). From undergrad to two different grad schools and finally two post doctoral appointments. It seems like every move produces a large amount of junksome more than others. Luckily, I found 1-800-G...



Defining Target Audiences: Who Are We Talking To, Really

Posted by Meet Content 07-28-2015 3:04 pm


When I ask higher ed web teams who their primary audience is, inevitably the answer is "prospective students." Makes sense, right Since higher ed websites are such an important marketing tool, most people will agree prospective student is an appr...