EMG examines #highered ad trends

Posted by Higher Ed Marketing 10-09-2017 12:38 pm


As of 2016, colleges and universities in the U.S. were spending more money than ever on paid advertising, Educational Marketing Group reports in a recent blog post. Ad spending took a big jump between 2015 and 2016, according to EMG’s calculations &...



How to Simplify Your Content Management Process

Posted by HigherEd Live 10-04-2017 5:00 pm


Remember the webmaster, keeper of the keys to your institutions website While someone on your campus may still hold the title, were long past the days when the web was a one-person job. Todays college and university sites require a team working in con...



12 Lessons learned by your #highered social media colleagues in 2017 #hesm

Posted by College Web Editor 10-02-2017 12:13 pm


Social media in higher education changes all the time. Change is part of the social medias DNA. Change comes to campus every Fall — with the new class of freshmen. If you dont learn in higher ed social media, you wont last long. Thats why I aske...



Friday Five: Good #highered reads from this week

Posted by Higher Ed Marketing 09-29-2017 12:15 pm


Five higher ed-related stories that caught my eye this week: The rural higher-education crisis. Why are so few high school graduates from the rural U.S. going to college And what does this mean for our country “The reasons for this are as myriad a...



Managing Content Contributors

Posted by HigherEd Live 09-28-2017 1:32 pm


Regardless of what tool you are using, the key to your content management system (CMS) is the content contributor. People say, “Content is king!” but we know it’s the person creating content wearing the crown. You can help your content c...



I love to delight people: 6 questions with #heweb17 keynoter Felicia Day

Posted by Link: The Journal of Higher Education Web Professionals 09-27-2017 12:26 pm


Link recently had an opportunity to ask 6 questions of #heweb17 Wednesday keynote speaker Felicia Day. The content creator, author and actor did not disappoint with her answers. Link: In higher education, many of us work in institutions with complex polit...



7 Steps to a Successful Email Marketing Plan

Posted by HigherEd Live 09-26-2017 7:21 pm


Investing time into outlining and understanding your email marketing strategy is critical to the success of any campaign. When done correctly, an effective email marketing plan will not only engage your constituent base, but also deliver a cost-effective ...



From Admissions to Campus Leadership

Posted by HigherEd Live 09-25-2017 2:39 pm


Enrollment Management has not historically been a primary source for burgeoning college presidents. That trend seems to be changing as colleges wrestle with increased competition, tighter margins, and political issues on both the admission and financial a...



A First Look at What Teens Told Us About Your Enrollment Marketing

Posted by mStoner blog 09-25-2017 2:27 pm


True or False Teens opinions of your institution are much more heavily influenced by online sources (websites, social media) than in-person sources. Because teens dont use email, its better to text a prospective applicant than to send them email. If y...



Cover letter required

Posted by HigherEd Live 09-22-2017 8:25 pm


As a hiring manager throughout my career, Ive reviewed thousands and thousands of resumes. Ive seen it all. From no cover letter at all, to illegible cover letters in 6-point yellow Comic Sans type, I remain baffled by the overwhelmingly poor quality of...