Centralized Decentralization

Posted by HigherEd Live 01-20-2016 1:23 pm


The highly decentralized nature of colleges and universities can make it challenging for higher ed marketers to drive effectiveness and efficiency across their institutions. Central marketing and communications staff cannot necessarily control, they mus...



Prove, or Improve The First Goal of Alumni Engagement

Posted by Alumni Futures 01-20-2016 11:14 am


Over on LinkedIn, Daniel Cohen asked, "Is it possible to prove the value of alumni relations" This is a fundamentally important question for advancement professionals. I'm sharing my comment to Daniel here as a standalone idea for further consideration. ...



HighEdWeb Welcomes Sickafoose to Board of Directors

Posted by Link: The Journal of Higher Education Web Professionals 01-19-2016 10:04 pm


The Higher Education Web Professionals Association (HighEdWeb) is pleased to welcome Martin Sickafoose to its Board of Directors. Martin Sickafoose has over 25 years of creative and digital experience, the last ten of which have been spent at Purdue Unive...



Twitter acting out of character

Posted by Higher Ed Marketing 01-19-2016 11:14 am


Twitter got 2016 off with a buzz by floating an idea to give users more room to tweet. A lot more room — as in up to 10,000 characters per tweet. That would be a huge leap from Twitter. A brand built on the idea of terse, telegraphic communication i...



On creating a brand voice

Posted by Geoff Campbell 01-19-2016 7:55 am


One of the things I disliked most in the one “marketing” class I took in college (and quickly dropped) and since then was hearing about brands and creating a brand voice from those in advertising and other majors. However, as my experience in ...



#HigherEd Analytics Pros to Follow: Bryan Fendley (@analyticbryan) from the University of Arkansas at Monticello

Posted by Higher Ed Analytics 01-19-2016 7:29 am


Bryan Fendley, Director of Campus Web Services at the University of Arkansas at Monticello, is one of the 12 higher ed professionals presenting at the 2016 Higher Ed Analytics Conference. In this 3-question interview, Bryan tells us about the biggest surp...



How Much Book Marketing is Enough

Posted by CKSyme.com 01-18-2016 10:04 am


I want to dispel a gnawing rumor up front in my new series on manageable marketing strategies, and that is the idea that marketing is a guessing game. It is not. There, I said it. There are many reasons why people feel this way but mostly they rely on exp...



What David Bowie taught me about marketing

Posted by Higher Ed Marketing 01-16-2016 2:44 pm


I thought I’d wait until all of the Internet tributes for David Bowie had passed before I published this post. But here we are, nearly a week after Bowie’s death, and the tributes, remembrances and reflections continue to stream in. Which shou...



Technologys changing role in recruitment

Posted by HigherEd Live 01-15-2016 10:46 am


Technology affected both the day-to-day responsibilities and long-term work planning of counselors in high schools and college admission offices across the country and around the globe. While technological disruptions can bring challenges, this episode wi...



Closing down the blogfor now

Posted by Adaptivate 01-15-2016 8:24 am


Life has been getting in the way while I make other plans; it’s great, but it means I’m not blogging much. To that end, I’m closing down the blog for now. Everything else is as before: I’m available to consult, present, chat or oth...