Mythbusting Admissions

Posted by HigherEd Live 07-22-2015 11:34 am


Enrollment marketing continues to be a hot topic in higher ed as many institutions experience increased competition for a shrinking applicant pool and pressure to achieve ever-higher enrollment targets. Combine this with rapid changes in communication too...



Activism in Student Affairs

Posted by HigherEd Live 07-22-2015 10:12 am


Events across the U.S. and world sparked a recent upsurge in student activism this past spring on college and university campuses across the U.S. As microcosms of larger society, campuses have, since the 1960s and before, provided visibility and voice for...



When Should You Respond To A Social Media Surprise

Posted by CKSyme.com 07-22-2015 9:00 am


You get up in the morning, drink your coffee, workout, eat some protein, pour another cup of coffee as you check your phone, and there it isa Google Alert for your brand name. You click on the alert only to find that some unknown person has blasted your ...



Periscope for #highered and #hesm, Really [ANALYSIS]

Posted by College Web Editor 07-22-2015 7:30 am


To catch the ball, you got to play — and miss some If you are a digital professional working in higher education, you know that new platforms, websites and shiny objects come and go. You also know that a few stay and become major communication platf...



Social Media Integration on Higher Ed Sites

Posted by mStoner blog 07-21-2015 12:42 pm


Social media integration is best practice for higher education websites. Therefore, it’s no surprise that this is one of our client’s most common feature requests during website redesign projects. Content creators want to showcase and integrat...



#PSEWeb Conference in Montreal: Tips, Apps and Useful Links from a Local

Posted by College Web Editor 07-21-2015 12:29 pm


Did I mention how excited I am to attend and present at next week one of the best higher ed conferences for digital pros, PSEWeb I know I did last week, but I’m SO excited – so please forgive me if you are not going to attend (just skip this ...



Improve Student Communication to Boost Student Enrollment

Posted by HigherEd Live 07-20-2015 12:40 pm


Students, both traditional and non-traditional, have become accustomed to personalized communication in their everyday lives. We can easily see how personalization has influenced industries we touch frequently: doctors, supermarkets, fast food, hotels, re...



Twitter Cards now auto-expand on mobile

Posted by Geoff Campbell 07-19-2015 7:48 pm


In January, I mentioned that I added these newfangled things called “Twitter Cards” onto the FCS website (which is shorthand for adding code and testing it on Twitter’s Developers site. Then in May I finally got around to explaining why ...



The difference between SEM and SEO (paid and organic search)

Posted by Geoff Campbell 07-18-2015 4:00 pm


The world of online marketing changes quickly. Over the years, terminology used to discuss both ways in which people market themselves or their organizations to search engines. In an effort not to re-invent the wheel, I think Hubspot’s article is a ...



Advanced Certification in Video Advertising

Posted by Geoff Campbell 07-18-2015 2:39 pm


As I help my school stand out in this competitive environment, I often spend free time learning more and becoming proficient in using online tools to their highest potential value for us. Today I successfully passed the Google Video Advertising exam and h...