One size doesnt fit all: The marketing org structure

Posted by HigherEd Live 04-28-2016 3:05 pm

The emergence of the chief marketing officer as a strategic leadership role in higher education has been well chronicled. According to a 2014 study, approximately half of CMOs report directly to the institution’s president (or chancellor), and nearl...

Tools of the Information Architecture Trade

Posted by mStoner blog 04-28-2016 7:00 am

Building a well-structured information architecture (IA) is one of the most important steps when redesigning your higher education website. Beautiful pictures and action-driving content mean nothing if your visitors can’t find the information they s...

The Value of Micro-Scholarships

Posted by HigherEd Live 04-26-2016 5:11 pm

It is no secret that out of pocket costs for higher education in America puts college dreams out of reach for many students. Every year colleges, universities, foundations, and government programs offer billions of dollars financial assistance to aspiring...

Should You Convert Your Facebook Profile to a Business Page

Posted by 04-26-2016 8:33 am

Do you need a business Facebook Page or can you get by with just a personal profile Well, that depends on your goals. The post Should You Convert Your Facebook Profile to a Business Page appeared first on CKSyme Media Group.

End the Website Debate Using Data and User Testing

Posted by HigherEd Live 04-25-2016 11:14 am

One of the greatest hidden benefits to usability testing is gaining credibility with both faculty and administration. Don’t get caught in an endless debate about whose opinion is correct or how your website should be structured. Instead, get yoursel...

Print is a Gift: How to Make Your Print Pieces Unforgettable

Posted by mStoner blog 04-25-2016 6:56 am

When creating materials for your institutions, it can be easy to fall back on the familiar. Perhaps you have a tried-and-true format thats flexible enough to apply to many different projects. And that strategy can be great for saving time, but not so gre...

Live Video for Alumni Engagement: Part 2

Posted by HigherEd Live 04-24-2016 8:00 am

Our first episode on live video for alumni engagement just scratched the surface of what’s doable when it comes to engaging alumni in real-time with video. As Periscope, Meerkat, Facebook LIVE, and other platforms continue to evolve and grow in popu...

Five Essential Questions That Academic Program Pages Must Answer

Posted by mStoner blog 04-21-2016 9:58 am

Whats the state of your academic program pages Do you have two sets of pages one at the top level of your site that marketing owns, and one within each academic department that departmental assistants maintain Do links for individual majors and minor...

Why Authors Need A Personal Profile And A Facebook Business Page

Posted by 04-21-2016 9:21 am

There is no social media platform more befuddling than Facebook. There is also no other social media channel with the kind of popularity Facebook enjoys: 71% of online adults are active there. The next most popular channel has less than 30%. With the swe...

Too much content Im getting mixed signals.

Posted by Link: The Journal of Higher Education Web Professionals 04-20-2016 1:38 pm

Many view institutional social media accounts as the central hub to see exactly whats happening on campus; past, present, and future. Theres constant debate over what content is Facebook worthy or should be live-tweeted throughout the event, but what ...