Predictive content marketing, anyone

Posted by Higher Ed Marketing 08-08-2014 10:12 am


Content marketing as we know it is inefficient, subjective and ineffective. That’s according to “research” conducted by an inbound-marketing company and written about in Forbes last fall. (A caveat here: Always be suspicious of research ...



Digital Accessibility

Posted by HigherEd Live 08-07-2014 2:16 pm


Organizations across the country are consistently seeking how to develop a digital content that maximizes the user experience and is ADA accessible. Learn how to legally meet the Web Content Accessibility Guidelines (WCAG) 2.0 and Section 508 of the US Re...



Maxing Out Online Marketing for Higher Education

Posted by .eduGuru 08-07-2014 11:50 am


Jade Benny is a strong educational advocate. She loves to encourage other people to add more skills in their resume through training where she does this by sharing information at Inspire Educationand in blogs such as this one. In this article, she will be...



8 Ways to Measure Individual Digital Engagement

Posted by HigherEd Live 08-07-2014 10:17 am


Over the last year, weve successfully added 640 acts of individual digital engagement to our central fundraising database. Our goal was to establish a baseline of digital engagement data and determine the best way to compare it with event registrations a...



8 Ways to Collect Data & Measure Individual Digital Engagement

Posted by HigherEd Live 08-07-2014 10:17 am


Over the last year, weve successfully added 640 acts of individual digital engagement to our central fundraising database. Our goal was to establish a baseline of digital engagement data and determine the best way to compare it with event registrations a...



Can a clever commercial really help your brand

Posted by HighEdWebTech 08-07-2014 10:00 am


Good old KMart. I remember my grandmother taking me there when I was a kid. The blue light specials. The cafe in the back of the store with popcorn and Icees. The only section I really cared about was the toy section. Since then, I don’t think IR...



Higher Education and the Sales Funnel

Posted by .eduGuru 08-05-2014 9:39 am


When you think about it, marketing in the higher education space is really a hybrid of Business to Business (B2B) (Business to Business) and Business to Consumer/Community (B2C) marketing. Clearly, a prospective student is not a business. So of course, it...



Using Social Media to Ease Bad News

Posted by The Higher Ed Marketing Blog 08-04-2014 8:43 pm


Last week our university released some not-so-positive news. We didn’t have to.  We took a pro-active stance and put it out there.  Thankfully, we have a president who believes in being out front with everything possible. My news director, campus te...



Understanding the Independent School Marketplace

Posted by HigherEd Live 08-04-2014 1:34 pm


Thursday, July 31, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Drew Millikin, Director of Admissions and Financial Aid at Vermont Academy, guest hosts this special episode of Higher Ed Live. As educators w...



The Power Of Media in Your Social Content

Posted by .eduGuru 08-04-2014 12:42 pm


Gone are the days when a single press release garnered a slew of calls from reporters who are thirsty for more information. Ambitious journalists recognize the current events and viral media that currently captures the attention of his or her audience, fo...