When context gets lost in social media transmission: @FAFSA Twitter Fail & a #highered conference

Posted by College Web Editor 06-27-2014 7:45 am


Stop! We forgot the audience! Nowadays, we rush to keep our social media audience engaged by pushing publishing updates to grab their attention, make them notice our messages and respond to our calls to action (click, click, click). We rush so much that s...



When context gets lost in social media transmission: @FAFSA Twitter Fail & a #hesm conference

Posted by College Web Editor 06-27-2014 7:45 am


Stop! We forgot the audience! Nowadays, we rush to keep our social media audience engaged by pushing publishing updates to grab their attention, make them notice our messages and respond to our calls to action (click, click, click). We rush so much that s...



NEACAC 2014 Annual Meeting & Conference Recap

Posted by HigherEd Live 06-26-2014 10:31 am


In this episode of Admissions Live, host Nicole Lentine recaps #NEACAC2014, the 2014 Annual Meeting & Conference of the New England Association for College Admission Counseling (NEACAC), with guest Eliza Dyer, Senior Admissions Counselor at The Unive...



1-1-1 Book Review: Essentialism, The Disciplined Pursuit of Less by Greg McKeown

Posted by College Web Editor 06-26-2014 7:50 am


Are you sure that more is better I’m fascinated by the world of possibilities we live in – so exciting, so exhilariting and so… exhausting. As I admitted last summer in my book review of Barry Schwartz’s classic book: The Paradox ...



[Infographic] Online Advertising Trends for Higher Education

Posted by .eduGuru 06-24-2014 9:18 am


Thirty-three percent of education-related searches will be performed on a mobile device this year. Seeing those numbers, its hard to ignore the importance of online advertising in higher education. Fathom compiled the following data from its EDU Standard...



How to use graduation ceremony to attract more #highered students: @SNHU newest TV ad campaign

Posted by College Web Editor 06-24-2014 7:45 am


Graduation: that’s why they all sign up for, right Most institutions of higher education have focused on the college experience and the associated value they provide to students in their recruitment and branding efforts. For traditional college-age...



Financial Aid Websites: Whats the challenge

Posted by Susan Talbert Evans Blog 06-23-2014 11:56 am


Ive been thinking about financial aid websites lately. Its June, and with most of the deciding done by May 1, many prospective students and families are in the midst of a relationship with a financial aid office. What are the challenges How is the cont...



Making Users Remember Your Website

Posted by .eduGuru 06-23-2014 9:52 am


The simple mathematics, which can give a good idea of the probability of remembrance of the website by the user is, the more time user spends on your website, the greater the probability of your website to cling to the memory of the users. Another equatio...



Why 500 of your #highered colleagues have taken @higheredexperts certificate online courses

Posted by College Web Editor 06-23-2014 8:45 am


Can a hunch make an impact on 500 careers in higher education Looking at the enrollment data at Higher Ed Experts, it looks like it :-) Exactly 3 years ago, it’s on a hunch that I asked Joshua Dodson to work with me on a crazy idea: a 4-week online...



Working with In-house Agencies

Posted by HigherEd Live 06-20-2014 9:44 am


From one-person shops to full-service, revenue-generating internal agencies, higher education pros are raising the bar for creative marketing across the industry. But its hard work. Successful in-house agencies need to manage talent, time, competing prio...