HighEdWebs Integrated Marketing Academy

Posted by HigherEd Live 08-31-2016 4:10 pm

Designed to introduce the concept of integrated marketing communication in the higher education environment. Tune in to hear more about this exclusive opportunity at the Higher Ed Web conference in Memphis, TN in October.

Episode 014: Ad Stacking and Making a Bestseller List

Posted by CKSyme.com 08-30-2016 12:49 pm

In this episode of the Smarty Pants Book Marketing Podcast, Chris and Becca discuss a recent case study from J.F. Penn on how to make the USA Today bestseller list with ad stacking and email promotions. The post Episode 014: Ad Stacking and Making a Best...

Download Storytelling Webinars for Education-Specific Advice

Posted by mStoner blog 08-29-2016 7:09 pm

Throughout history and all over the world, people have shared stories. From tales whispered around a campfire to Hollywood blockbusters projected in 3D, storytelling has remained a commonality among humankind. Today, research is explaining how and why we ...

Linkedin Influencer Marketing at Longwood University

Posted by HigherEd Live 08-29-2016 1:18 pm

LinkedIn is a powerful platform that helps colleges and universities strengthen alumni networks, share alumni achievements, and promote initiatives and events. But few institutions have attempted to leverage the power of LinkedIn Influencers to drive enga...

Get to know the HighEdWeb Board

Posted by Link: The Journal of Higher Education Web Professionals 08-28-2016 7:47 pm

If youve met our board members, you know they are an interesting and eclectic bunch. But how well do you really know them Test that knowledge by matching the board member to a little-known or quirky fact about their life. Read each fact, and choose

Finding Readers Doesnt Have to Be Like Playing Wheres Waldo

Posted by CKSyme.com 08-25-2016 2:03 pm

If youre frustrated trying to figure out how to reach your readers via social media, you are not alone. Seriously, its one of the top questions I get from authors. Sometimes we feel like finding readers on social media is like playing a game of Wheres ...

Back-to-School for higher ed marketers: 5 ways to stay relevant in your #highered job

Posted by College Web Editor 08-25-2016 11:45 am

In higher ed, learning is ALWAYS part of your job Now that most students and faculty members have made it back to campus (or will soon), it’s time for you to think about YOUR back-to-school, right If you are a communication professional or a market...

Who or Whom Affect or Effect Resources for Common Questions on Grammar, Style, and More

Posted by mStoner blog 08-24-2016 5:44 pm

You studied grammar and punctuation throughout your school years, but somewhere amid thousands of passwords and speed texting, some of the rules were lost. Maybe you were never taught the more obscure ones in the first place. It happens to nearly everyone...

Increasing Alumni Volunteer Opportunities Using a Career-Driven Mission

Posted by HigherEd Live 08-23-2016 6:06 pm

After largely operating as sole entities, in the past five years career services and alumni relations are merging offices and creating alumni volunteering opportunities tied to the career narrative to increase placement, career readiness, alumni engagemen...

In marketing, put strategy first

Posted by Higher Ed Marketing 08-21-2016 1:37 pm

This blog post by Chris Brown really hit home for me — as it should for most people working in marketing or communications. Here’s how Brown puts it on her Branding and Marketing blog: So often Ill get a request from a company representative ...