How To Incorporate Texting Into Your Existing Communication Plan

Posted by HigherEd Live 10-25-2017 7:51 pm


You know a mobile communication strategy has to be part of your admission marketing mix. Now it’s time to incorporate texting into your prospective student communication plan. On this episode of Higher Ed Special Edition, you’ll hear from enro...



How To Increase Your Digital Budget In Ten Minutes

Posted by Link: The Journal of Higher Education Web Professionals 10-24-2017 1:40 pm


JP Rains successfully argued for a 250 percent increase in his digital budget at Laurentian University via conference call from a hotel room in Las Vegas on just a few hours sleep. He shared his story in a 10-minute lightning talk at HighEdWeb 2017. Betwe...



How to increase your digital budget in 10 minutes

Posted by Link: The Journal of Higher Education Web Professionals 10-24-2017 1:40 pm


JP Rains successfully argued for a 250 percent increase in his digital budget at Laurentian University via conference call from a hotel room in Las Vegas on just a few hours sleep. He shared his story in a 10-minute lightning talk at HighEdWeb 2017. Betwe...



Using data to define cool at Purdue University

Posted by Link: The Journal of Higher Education Web Professionals 10-24-2017 1:36 pm


It’s always fun when you receive less-than-specific guidance on mission-critical campus projects, especially related to the web. At HighEdWeb 2017, Martin Sickafoose from Purdue University showed us that even something as nebulous as “make the...



#MPD4: I Have All These Apps Why Cant I Get More Done!

Posted by Link: The Journal of Higher Education Web Professionals 10-24-2017 1:32 pm


Amy Calhoun’s session description was certainly intriguing – save enough time to take Fridays off Yes, please! Amy introduced her talk with this video: Amy’s first bit of advice was to take the word “busy” out of our convers...



Five Biggest Issues with Open Source CMS Software

Posted by HigherEd Live 10-23-2017 7:03 pm


Theres a lot to be said for open source software. Distributing source code anyone can tinker with opens opportunities for collaboration and innovation. Adopters can use it virtually any way they choose, making fixes and enhancements on their own schedule...



Step Away from the Printed Directory  Once and For All

Posted by Alumni Futures 10-22-2017 6:49 pm


Note: This article originally appeared on the Switchboard Blog. Back in the late 1990s, I worked at a large public research university. We sat through a sales presentation by a vendor of printed alumni directories, and when he left, we said to each other,...



Sites are adding cryptocurrency mining to their sites. Should higher ed

Posted by HighEdWebTech 10-20-2017 2:44 pm


Is mining cryptocurrency the new thing for companies Should we jump on this bandwagon in higher ed as a way to increase revenue The post Sites are adding cryptocurrency mining to their sites. Should higher ed appeared first on HighEdWebTech.



Sharing Science Stories on Social Media

Posted by HigherEd Live 10-18-2017 4:00 pm


Faculty and researchers can be hesitant when it comes to sharing their work on social media. It’s up to communication professionals to explain the value in sharing their work. Hear from a long-time social media pro about building trust with some of ...



Snapchat for #HigherEd: Yea or Nay #hesm

Posted by College Web Editor 10-17-2017 11:35 am


Whether you love it or hate it, its impossible to ignore Snapchat when youre in charge of social media for a university or a college. Snapchat is the top social media platform in terms of daily usage among prospective and current students. They use it e...