Mythbusting Websites: What Prospects Value About #HigherEd Websites

Posted by HigherEd Live 10-28-2016 3:46 pm


Prospective students are at the top of our audience priority list. In order to provide the best user experience for these students, we need to conduct research into what they are looking for when they visit our websites. With this information in hand, we ...



Top Skills for Higher Ed Social Media Pros #hesm

Posted by College Web Editor 10-28-2016 11:36 am


What skills are necessary to thrive as a higher ed social media pro Over the past 5 years the ranks of social media professionals in higher education have dramatically increased. The job didn’t exist 10 years ago and it requires today a delicate ba...



Simplify Your Social Media Marketing: Set Up Outpost Channels

Posted by CKSyme.com 10-28-2016 11:04 am


If youre doing your own book marketing, how do you determine how much time to spend on social media You can simplify your marketing tasks by designating a primary social media channel for engagement and modify the rest of your channels into outposts. Th...



Designing the Search Experience

Posted by HigherEd Live 10-27-2016 11:34 pm


When you open up your browser to find information, you navigate to that blank white box, enter your query, and receive a list of possible answers. In this episode, we’ll take you on a search journey and navigate the user experience of information se...



Purpose-Driven Social Media

Posted by HigherEd Live 10-27-2016 6:27 pm


Strategic communication comes in a variety of forms: print, television, radioand yes, even social media. When representing a brand or organization, a Snapchat story requires and deserves the same thought, consideration and purpose-driven oversight as a p...



The Secret to Selling Books on Social Media: Find Your Primary Channel

Posted by CKSyme.com 10-27-2016 12:36 pm


There are hundreds of social media networking sites on the internet. Of those, there are 25 or so that most people can identify. According to Smart Insights data, there are around 2.3 billion people on social media worldwide. Thats a lot of noise. The p...



3 Steps to Repurpose Popular Content and Boost Fan Engagement

Posted by CKSyme.com 10-26-2016 10:39 am


Do you know what the most popular content is on your Facebook business page Are you keeping track of what readers and fans are responding to You can boost your engagement by deciphering which topics, types, and trends your fans are responding to and rep...



Episode 022 How To Find An Excellent Author Assistant With Maria Connor

Posted by CKSyme.com 10-25-2016 11:41 am


In todays episode Maria Connor, owner and founder of My Author Concierge talks about her new book, Write More-Do Less, and how finding and hiring a qualified author assistant can turbocharge an authors success. The post Episode 022 – How To Find A...



Beyond SEO: Writing Findable Content (MCS5)

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2016 12:56 am


“Findability is the biggest content problem in higher ed.” That’s how content strategist Rick Allen opened his session Beyond SEO: Writing Findable Content. He also debunked the myth that “SEO is dead,” a notion that’s ...



Snapchat, or How I Learned to Stop Worrying and Love the Snap (MCS10)

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2016 12:42 am


Have you tried the new app, Snapchat yet Record scratch. Wait a minute. Hold your horses. Lori Packer reminded us that Snapchat is anything BUT new. Released in 2011, this app joined the world the same year as Pinterest, Google+ and Siri. “It’...