Innovative Engagement with Fordham University

Posted by HigherEd Live 07-25-2016 2:48 pm


What do you think of when you hear the term “engagement”  Engagement doesn’t stop at attendance or donations. Fordham encourages you to expand your definition to include: Networking Donations Registration Social Media Tweets Collaborati...



Webinar Series: Google Analytics and Tag Manager for Higher Education

Posted by mStoner blog 07-25-2016 10:04 am


Learn more or register now for this webinar series.   Series Description: Session #1: Google Analytics for Higher Education When: Tuesday, Aug. 16, at 2 p.m. EDT / 1 p.m. CDT This webinar will last 90 minutes. Higher ed communications professionals o...



How To Switch Your Instagram Profile To a Business Account

Posted by CKSyme.com 07-25-2016 7:37 am


If Instagram is your thing, theres good news for authors: you can now switch your personal profile to a business account and get access to some nifty features. There isnt a whole stable of tools yet, but if I know Facebook, there are many more to come. ...



Implementing a Faculty Content Strategy

Posted by HigherEd Live 07-22-2016 7:02 pm


We’ve proved faculty content deserves a strategy beyond a basic directory. Faculty content makes way for rich storytelling, media mentions and deeper engagements with prospective students, alumni and donors. In this episode of Higher Ed Special Edit...



Connecting Digital Engagement Initiatives to the Bottom Line

Posted by HigherEd Live 07-22-2016 6:30 pm


It has been a over decade since the social networking revolution began and five years since advancement offices began seriously investing in staff and program dollars to engage alumni online. We are finally at a point where we can see direct connections b...



Get social at HighEdWeb 16

Posted by Link: The Journal of Higher Education Web Professionals 07-21-2016 10:51 pm


It’s not a HighEdWeb conference without some entertaining evenings to complement the excellent educational sessions. HighEdWeb 2016’s feature events include: HighEdWeb Welcome Reception: Sunday, Oct. 16 HighEdWeb 2016’s opening hook play...



Its Not About Print Versus Web. Its About Reinforcing a Consistent Message.

Posted by mStoner blog 07-20-2016 12:05 pm


Do conversations on your campus still revolve around print versus web At mStoner we believe that print and web are key elements of an effective marketing strategy. First, lets summarize the facts: We do need both. We can use the web to make our print......



ALL CAPS: The never-ending trials and tribulations of the Facebook Algorithm and dealing with change

Posted by Link: The Journal of Higher Education Web Professionals 07-20-2016 10:19 am


With every announced adjustment to a major social platform integral to social media managers and strategists, conversations turn to postulating what this change means for the work that we do. Yes, we must be nimble and cat-like in our approaches, but what...



Guerilla Usability and More at @eduwebconf

Posted by Mark Greenfield - Higher Ed Web Consulting 07-20-2016 6:43 am


In two weeks I’ll be making the trek back to my old stomping grounds in Denver for the 2016 eduWeb Digital Summit which is running from August 1-4. I will be teaching a morning workshop on August 1st on “Guerilla UCD: A Practical Approach to U...



Fantastic Memes and How to Use Them

Posted by HigherEd Live 07-19-2016 9:20 am


Aaron Hill has been collecting data on Image Macros (more commonly known as “Internet Memes”) to accrue data and answer questions about “correct usage” of these memes, and also to learn what sentiments they individually convey. To ...