Crash Course in Design Thinking

Posted by HigherEd Live 10-11-2018 2:11 pm


What is design thinking, and how can you use to address challenges at your institution This episode will provide a crash course in the five-step human-centered problem-solving framework that focuses on high-impact solutions that meet both stakeholder and...



Get Ready for AMA Higher Ed

Posted by HigherEd Live 10-11-2018 2:37 am


The annual AMA Symposium for the Marketing of Higher Education is November 4-7 in Orlando. The conference is the premier event in higher ed marketing, with more than 1,200 attendees expected. Headlined by top minds both inside and outside the higher ed co...



Becoming a Social-First University

Posted by HigherEd Live 10-09-2018 7:33 pm


How WVU Went from Forgotten to Followed on Social Five years ago, West Virginia Universitys social media accounts were an afterthought and it showed. They wanted to change that. Now, they’re a leader in higher ed social media. Learn how everythin...



Welcome (and thanks to) our #heweb18 sponsors

Posted by Link: The Journal of Higher Education Web Professionals 10-05-2018 5:40 pm


Every year our HighEdWeb Annual Conference sponsors provide value to our attendees through the content, services, and products they provide, both during the conference and throughout the year. Not only that, but theyre fun humans, and have a ton of knowl...



Lessons Learned: 20 Years of Higher Ed PR

Posted by HigherEd Live 10-05-2018 3:31 pm


PR practitioners in colleges and universities face different circumstances, concerns and situations than their counterparts in other industries. Twenty years ago, a group of senior leaders in higher education PR recognized this and banded together to crea...



#SMSsummit Higher Ed Recap & Highlights

Posted by HigherEd Live 10-03-2018 4:21 pm


The SMSsummit team just wrapped up their 3rd annual Social Media Strategies Summit – Higher Education in NYC – a 3-day event jam-packed with case studies, social media insights, and great discussions among marketers. In this episode, #SMSsummi...



Best Practices and Successes in Maximizing Yield With Your Campus Visit Program

Posted by HigherEd Live 10-03-2018 3:40 pm


Colleges and universities are facing a problem – the pool for prospective students is declining. This means that institutions need to be creative in thinking about their admissions processes. The smartest way to manage enrollment is to get more stud...



Prior Learning Assessment Process Mapping

Posted by HigherEd Live 10-03-2018 11:00 am


So, youve looked at the extensive researchincluding our latest studyand have come to the conclusion that developing a prior learning assessment (PLA) plan for your institution can be a valuable strategic offering for helping your institution meet enrol...



Why You Should Market to Working Adults

Posted by HigherEd Live 09-27-2018 6:12 pm


If you have ever lived with an 17 or 18 year old, you have seen the stacks and stacks of direct mail pieces from colleges. Most colleges and universities are comfortable marketing to this audience. But there is another, very large, market of working adult...



Why New Tech is Needed to Help Colleges Meet Enrollment Goals

Posted by HigherEd Live 09-27-2018 11:00 am


I recently read a Washington Post article citing a survey by the Chronicle of Higher Education. It found that 52 percent of private colleges and 44 percent of public colleges didnt meet their enrollment goals this past fall (2017). This figure is not sur...