Four Common Information Architecture Mistakes and How to Fix Them

Posted by mStoner blog 03-26-2014 10:09 am


Your visitors only have so much mental bandwidth to try to figure out how to get around your site. Good information architecture (IA) helps to reduce the amount of mental energy visitors expend to find...



Of brochures and bike racks

Posted by Higher Ed Marketing 03-26-2014 8:26 am


A long time ago, during my days as a newspaper reporter, one evening I struck up a conversation with a city administrator who was bemoaning one of the challenges of his office. This conversation followed a city council meeting that had featured a spirited...



The Case for Student Privacy on Social Media

Posted by CKSyme.com 03-26-2014 8:11 am


Everybodys worried about teens on social media. Whether its coaches, teachers, college presidents, parents, or compliance officers, everyone wants students to learn to use social media responsibly. For some coaches, that means banning student-athletes f...



Advancement Live 3/25: Campaign and Fundraising Social Media Strategy

Posted by HigherEd Live 03-25-2014 2:59 pm


What’s the best social media strategy to drive engagement and online giving during campaigns How frequently should constituents be placed in front of giving messages until they’re no longer effective. What campaign themes resonate the best, a...



Campaign & Fundraising Social Media Strategy

Posted by HigherEd Live 03-25-2014 2:59 pm


What’s the best social media strategy to drive engagement and online giving during campaigns How frequently should constituents be placed in front of giving messages until they’re no longer effective. What campaign themes resonate the best, a...



Update Your Academic Website to a Modern Design

Posted by HighEdWebTech 03-25-2014 11:09 am


A college's website is no longer just the online version of their brochure, it is a place where people go to find detailed information. Like any website, if it's difficult to access or find information, people will likely move on to their next choice. Upd...



Guest Post: Update Your Academic Website to a Modern Design

Posted by HighEdWebTech 03-25-2014 11:09 am


A college's website is no longer just the online version of their brochure, it is a place where people go to find detailed information. Like any website, if it's difficult to access or find information, people will likely move on to their next choice. Upd...



Higher Ed Branding Lessons From McDonalds

Posted by mStoner blog 03-24-2014 12:00 pm


If domestic sales are any indication, McDonald’s appears to have lost its way. In the light of five consecutive quarters of sales declines, analysts are wondering if McDonalds has strayed too far from its brand...



The 6 Ingenious Chromebook Characteristics You Cant Afford to Overlook

Posted by .eduGuru 03-24-2014 10:50 am


The Chromebook is still relatively new on the personal computing scene, and somewhat a divisive issue among prospective purchasers.  The first Chromebooks were announced at Googles I/O Conference in May 2011 and were met with little fanfare, but lots of ...



Repped: 30 Days To a Better Online Reputation [Book Review]

Posted by CKSyme.com 03-24-2014 9:21 am


Andy Beals new book Repped is a practical, easy-to-understand guide on how to build a better online reputation in thirty days. It might sound a little incredulous, especially if youre already suffering from a bad online reputation, but this task-oriente...