Google Analytics Re-certification

Posted by Geoff Campbell 07-18-2015 2:30 pm

  In an attempt to do right by the really cool grid format made possible by the Minimum theme I use, I want to share more small victories like my re-certification in Google Analytics. For an up-to-date list of qualifications, you can always visit my ...

Google Analytics 301 Course (LunaMetrics)

Posted by Geoff Campbell 07-18-2015 2:16 pm

At the risk of repeating information I’d like to briefly discuss the value of taking an analytics course in-person. in November, when we were about to launch our new website, I was taking the advanced “GA 301: Technical Implementation” a...

It never gets easier, you just get better

Posted by Geoff Campbell 07-18-2015 11:37 am

When you’re out in the working world, milestones can seem to get further and further apart. Once all the firsts, and seconds, and thirds are done things can seem old hat. It only occurred to me at the end of the day today how much I had accomplished...

Book review: In Defense of a Liberal Education

Posted by Higher Ed Marketing 07-16-2015 5:43 pm

You might pick up Fareed Zakaria’s latest book, In Defense of a Liberal Education, expecting a jeremiad against STEM education. I certainly did. After all, my first exposure to the book was in the form of excerpts repackaged as op-eds accompanied by...

User habits, Apple Music and Biffy Clyro

Posted by HighEdWebTech 07-16-2015 9:00 am

Users are set in their ways and something as petty as not being able to drag a track into a playlist has set off my relationship (and a tenner) off on the wrong foot. The post User habits, Apple Music and Biffy Clyro appeared first on HighEdWebTech.

Advancement Implications of the 2015 Millennial Impact Report

Posted by HigherEd Live 07-15-2015 9:53 pm

The Millennial Impact Project has been tracking the Millennial Generation and its involvement with causes since 2009. In this show, two Advancement pros who work with Millennial constituents join host Andrew Gossen to break down the recently-released 2015...

Calling all Analytics lovers in #highered, #pseweb and #hesm: Share your story!

Posted by College Web Editor 07-15-2015 7:30 am

What’s your relationship status with Analytics Ok, I’ll admit it right away, I have a strange relationship with analytics. Call it a weird interest, a passion or a compulsion, but I’ve been fascinated by the use of digital analytics in ...

The Fourth Brand Element: Elevator Pitch

Posted by mStoner blog 07-14-2015 9:00 am

The last of four elements of higher education brand strategy is the elevator pitch. Your elevator pitch, also known as elevator points, gives people a language to use in those short moments when they have to talk about the brand to each other internally o...

Resources for Fearless Leadership in Higher Ed

Posted by mStoner blog 07-13-2015 10:38 am

Yesterday, I moderated a panel at the CASE (Council for Support and Advancement of Education) Summit on the topic of Fearless Leadership in Higher Ed. Heres the description of the panel from the conference program: We’re surrounded by social medi...

Communicating with Sororities & Fraternities

Posted by HigherEd Live 07-13-2015 10:34 am

Over 85% of student leaders on college campuses are involved in Greek communities. With hundreds of thousands of current student members, it is imperative that we communicate effectively with these campus advocates. Tune in to learn from the experts on ho...