Three Benefits and Pitfalls of Web Personalization in Higher Education

Posted by mStoner blog 01-30-2017 2:54 pm


E-commerce sites such as Amazon and media streaming sites such as Netflix have used and refined personalization techniques for years to help tailor recommendations based on our past shopping and viewing behaviors. But what about personalization on educati...



12 #HigherEd Analytics Challenges

Posted by College Web Editor 01-30-2017 12:30 pm


Performance measurement isnt easy anywhere, but its particularly challenging for higher education marketing and communication – where it often clashes with our non-profit culture and our long-term relations-centric goals. Thats why I asked the 12...



Text Messaging for Student Success

Posted by HigherEd Live 01-25-2017 9:27 pm


You’ve tried everything from social media to flyers to emails and meetings — but have you tried text messaging to engage students In this episode of Higher Ed Live Special Edition, Jeff McNamara, Director of Student Success, shares how Carrol...



DISMANTLING RACISM: TOOLS FOR STUDENT AFFAIRS EDUCATORS

Posted by HigherEd Live 01-24-2017 7:39 pm


On a previous episode, we explored mistakes that well-intended white student affairs educators made while trying to be allies to colleagues and communities of color on their campuses. These mistakes often highlight the need for whites to engage in more se...



Book Review: The Enrollment Growth Playbook

Posted by Mark Greenfield - Higher Ed Web Consulting 01-23-2017 4:36 pm


I recently had the opportunity to read The Enrollment Growth Playbook, a free resource from Helix Education.  Higher education institutions face the daunting task of recruiting students in a hyper-competitive market and this book does an excellent job of ...



Promoted at American University

Posted by Geoff Campbell 01-22-2017 1:49 pm


Hi again, I realize I haven’t posted in the last seven months since I’ve started working at American University. It has been a very busy time. Just weeks after starting my new job, my supervisor left the university. There was a lot of new work...



Texting from Orientation to Graduation: Engaging Students on their Terms

Posted by HigherEd Live 01-20-2017 7:23 pm


Campuses are always on the lookout for the next best way to engage with their students. Campus staff try to reach students through many channels. Youve tried social media, booths in the union, flyers, websites, one-on-one meetings, phone calls, and email...



Friday Five: Thanks, Obama

Posted by Higher Ed Marketing 01-20-2017 1:51 pm


This blog was born in 2005, during the tumultuous first year of George W. Bush’s second term as president, but it grew up during the Barack Obama presidency. Obama made his way into several posts here over the past eight years — no surprise, g...



12 Popular Google Analytics Features in #HigherEd

Posted by Higher Ed Analytics 01-20-2017 12:30 pm


Google Analytics is widely used in higher education. Its powerful, reliable and free, the magic combo for technology adoption in our industry. Thats why I asked the 12 higher ed professionals (including myself of the 2017 Higher Ed Analytics Conferen...



HighEdWeb partner WPCampus announces online conference

Posted by Link: The Journal of Higher Education Web Professionals 01-18-2017 6:25 pm


Are you missing that #heweb excitement Are you needing a creative boost for your WordPress projects You can still experience WordPress sessions, expertise, and networking with users across the world without the expense and without the hassle of travel! ...