Emerging Opportunities in Advancement: An Online Discussion

Posted by Alumni Futures 03-31-2015 1:30 pm


On March 31, 2015 I joined host Andrew Gossen on Higher Ed Live, an online discussion specifically for professionals in alumni relations, development and marketing. The discussion lasted one hour and is available as a free streaming archive on the Higher ...



Social Media Fail #3 Data Without Analysis Is Just Numbers

Posted by CKSyme.com 03-31-2015 8:29 am


In the last installment on social media fails, I gave a basic overview of how to conduct simple audience research to help you understand who your fans are and what they do online. But that data without analysis is just numbers. You have only half of the e...



Questions to Ask About Online Data Backup Service Providers

Posted by HighEdWebTech 03-30-2015 8:00 am


In today's business, having unlimited or nearly unlimited space for data storage and backup is essential to not only maintaining business, but to allow it to expand. The post Questions to Ask About Online Data Backup Service Providers appeared first o...



Emerging Opportunities in Advancement: Live, Online March 31

Posted by Alumni Futures 03-29-2015 1:30 pm


On Tuesday this week I will be the featured guest on Higher Ed Live, a free online discussion specifically for professionals in alumni relations, development and marketing. Full details are on the Higher Ed Live website: A Conversation on Emerging Opportu...



A Conversation on Emerging Opportunities in Advancement with @alumnifutures

Posted by HigherEd Live 03-29-2015 11:33 am


Higher Ed Advancement has seen dramatic changes over the past 20 years. During this time, Andy Shaindlin (@alumnifutures) has been a forward thinking observer, analyst, and change agent, encouraging not just his own institutions but also the Advancement p...



Friday Five: Study time edition

Posted by Higher Ed Marketing 03-27-2015 8:59 am


Did you read the recent news about a scientific study that has discovered there are too many scientific studies (I swear: This is not something from The Onion. The story is legit.) According to this news report, there’s so much scientific knowledge...



Social Media Fail #2 Who Are These People

Posted by CKSyme.com 03-27-2015 8:31 am


Your fans. You have hundreds, maybe thousands or millions, but you havent a clue who they are or what they want from you. One of the biggest social media marketing fails is lack of audience research. And dont let that word research scare you. Marketing ...



360 Degree Social Media: The Cornell Giving Day

Posted by CKSyme.com 03-26-2015 8:02 am


I am a fan of giving days. To me, they are like watching a sport event complete with score boards, time clocks, and challenges. They create unprecedented reach and massive buy-in from fans, all with a touch of gamification. The ingenious part of the day w...



Social Media Fail #1: Tools Without A Toolbox

Posted by CKSyme.com 03-24-2015 10:11 am


My daughter and I have many lively social media discussions. No, shes not a teen learning to use her smart phone responsibly. Shes a 30-something romance writer with a background that includes marketing experience in a couple different sectors. She̵...



Content strategy: 12 useful tips for #highered content professionals

Posted by College Web Editor 03-23-2015 7:36 am


Its easy to create content, right Get a topic, start typing, add a visual and tada! Its easy to create some content, but, as you know, creating good, useful content isnt. Its part art and part science, because great content requires the right topic, ...