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The Often Forgotten: The Significance of Marketing Before, During, and After a Crisis

Posted by HigherEd Live 04-01-2019 7:34 pm


Higher education has been no stranger to reputational issues, especially in the recent past. The approach to crisis management from a communications/PR/media relations has long been documentedand continues to be refined and elevated. The question of the ...



White Paper Released by mStoner, Inc. and CASE: Benchmarking Digital Advancement

Posted by HigherEd Live 04-01-2019 1:00 pm


Today marks the release of the white paper for Benchmarking Digital Advancement conducted by mStoner, Inc. and the Council for Advancement and Support of Education (CASE). The resulting white paper covers how advancement tools, practices, and attitudes ar...



Intermediate Google Tag Manager Certification

Posted by Geoff Campbell 03-24-2019 4:51 pm


Hi, Just wanted to share that I successfully completed CXL Institute’s Intermediate Google Tag Manager course. It was great to dive deep into several important areas of GTM that go beyond the basics. Below is a bit more information about the course....



Higher Ed Live Partners for PlatformQ Education

Posted by HigherEd Live 03-21-2019 12:50 pm


(Read the press release online). That’s right, you heard it here first. Higher Ed Live will now broadcast through PlatformQ Education’s (PQE) Conduit webcasting platform. In an effort to better reach and engage our community, we’ve recen...



Higher Ed Live Partners With PlatformQ Education

Posted by HigherEd Live 03-21-2019 12:50 pm


(Read the press release online). That’s right, you heard it here first. Higher Ed Live will now broadcast through PlatformQ Education’s (PQE) Conduit webcasting platform. In an effort to better reach and engage our community, we’ve recen...



ListenUp EDU: A Conference about Empathy, Listening, and Trust in Higher Ed

Posted by HigherEd Live 03-20-2019 11:00 am


Youve probably never seen the words listening, empathy, or trust building listed anywhere on a job description or heard them in an annual review. They are the most valuable and needed skills in higher education, but they are also those we take most...



The CASE for an Alumni Engagement Metrics Framework

Posted by HigherEd Live 03-19-2019 7:12 pm


There has been a long-term industry need for a standardized way to measure alumni engagement. The Council for Advancement and Support of Education is on the case to deliver just that. Join Fred Weiss, chief research and data officer at CASE, and Shelley Z...



Is the student a consumer True, false, or somewhere between

Posted by HigherEd Live 03-18-2019 12:25 am


Professionals within higher education are divided on the concept of student consumerism some have embraced treating the student as a consumer, and others are pushing back. In this episode of Admissions Live, Joe Sallustio will explore both perspectives ...



How higher ed content is made: 12 content processes shared

Posted by College Web Editor 03-15-2019 11:02 am


What do content creation processes look like in higher education Not in theory, not in conference presentations, not in 280 characters (or more), but in reality While we all have access to the great content created by our professional peers, its rare t...



College for Sale

Posted by HigherEd Live 03-13-2019 8:08 pm


If youre in higher ed, then you know the news. Dozens of people, including parents, coaches, consultants, and yes, some celebrities, were indicted in a massive college admissions scandal earlier this week. In this episode, well discuss the scandal in fu...



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