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New Member: Paul Redfern
Visit Paul Redfern BlogHighEd welcomes Paul Redfern to the BHE Blogroll. Paul writes High Ed Web Marketing, and he is the Director of Web Communications and Electronic Media at Gettysburg College.

Content Management Manifesto

Posted by .eduGuru 1 month ago.


It is the ocean. A never-ending sea of waves, storms, battles, and challenges. Where we think we see an island of solitude, it’s merely an illusion brought on by fatigue and frustration. What is it Managing the content of our web sites. First piece...



On hiatus

Posted by Higher Ed Marketing 1 month ago.


I’m taking a brief break from blogging before this summer completely escapes me. I’ll be back in a week or two. Meantime, you can always catch me on Twitter or Facebook.



Alma Mater Going Mobile: 5 Quick Takeaways

Posted by Alumni Futures 1 month ago.


Brent Grinna wrote about the new iPad application Flipboard the other day. He described it as "pioneering a new category of social magazine." He also referred to my Alumni Futures article from June, 2010, in which I said that alumni...



TargetX Tweets for the Week of 2010-08-01

Posted by TargetX iThink Online 1 month ago.


Increase your digital influence http://fb.me/FPkfsrvN #



Links for 2010-07-31 [del.icio.us]

Posted by Mark Greenfield - Higher Ed Web Consulting 1 month ago.


The Data Bubble



Links for 2010-07-30 [del.icio.us]

Posted by Mark Greenfield - Higher Ed Web Consulting 1 month ago.


Book says many U.S. universities are waste of money | Reuters Anna OBrien | Random Acts Of Data | The Social Measurement Trifecta: Basic, Database, & Language Analysis Building your brand (and keeping your job) - Jul. 30, 2010 (read rhw comments) Los...



The OECDs AHELO: a PISA for higher education

Posted by GlobalHigherEd 1 month ago.


Editors note: greetings from Paris, one of the ‘calculative centres’ associated with the globalization of higher education.  One of the key institutions associated with this development process is the OECD given its work on higher education, ...



More marketing is paying off

Posted by TargetX iThink Online 1 month ago.


Does it seem like your competitors are more marketing aggressive these days Do they appear to be all over the Internet It’s not your imagination — they are. And they probably think the same about you. A new survey shows that colleges are inc...



Friday Five: Hey, why no Friday Five

Posted by Higher Ed Marketing 1 month ago.


Because I’m slacking, that’s why. Intentionally. After reviewing the data below, I realized I was underachieving on my slackitude. I’m trying to keep up with my fellow Americans. Via: Online Schools (h/t: @GuyKawasaki). Good weekend!



Links for 2010-07-29 [del.icio.us]

Posted by Mark Greenfield - Higher Ed Web Consulting 1 month ago.


BBC News - Details of 100m Facebook users collected and published Justice Department Weighs Putting Web Sites Under Disability Rules - Wired Campus - The Chronicle of Higher Education



University Websites Perfectly Described in One Image

Posted by HighEdWebTech 1 month ago.


Ouch. The truth hurts. I am printing this out and posting it everywhere in my department. Everywhere. Source: XKCD



Outstanding Ohio State Admissions Campus Visit Guide

Posted by TargetX iThink Online 1 month ago.


The Ohio State University has one of the best visit programs we have encountered, yet they’re always looking to improve the experience. Several months ago when I was on campus working with this client, we brainstormed how to improve the brochure mai...



Links for 2010-07-28 [del.icio.us]

Posted by Mark Greenfield - Higher Ed Web Consulting 1 month ago.


Social Media is Measured by the Sum of Its Parts Integrating Social Media Strategy into User Experience Design



Our Academic Pages Could Learn from Apple and HP

Posted by HighEdWebTech 1 month ago.


As we make our way down the long and winding road that is a redesign, one of our goals has been making our academic pages easier to both navigate to and find information on once you’re there. I don’t think I’m speaking out of school when...



Links for 2010-07-27 [del.icio.us]

Posted by Mark Greenfield - Higher Ed Web Consulting 1 month ago.


Fair Use Legalized, Says EFF Why Fair Use is Not Just Acceptable, It's Essential for the Future



The revolution will be analyzed

Posted by Higher Ed Marketing 1 month ago.


During her presentation at eduWeb on Monday, Karine Joly issued her long-anticipated call for a higher ed web analytics revolution. It’s a call for higher ed marketers “to unite, track and share online success metrics in higher education.̶...



We Lost. Again.

Posted by Tales from Redesignland 1 month ago.


We lost. Again. To .eduguru. Dammit. Something needs to be done about those people!Seriously though, congratulations (once again) to the .eduguru crew. You deserved it!  



My 7-Step Plan to Your Marketing Measurement Strategy and a call to join the Higher Ed Analytics Revolution!

Posted by College Web Editor 1 month ago.


Have you heard about the news yetThe Higher Ed Analytics Revolution has officially started! In the session I presented today at the eduWeb conference, I’ve finally got a chance to explain my plans for this revolution. I want to help you change the ...



XpertTip No. 163: Flip the Funnel part II

Posted by TargetX iThink Online 1 month ago.


Remember a few weeks ago when I mentioned a presentation I’m working on called “Flip the Funnel” Well, as usual, the weeks have flown by and tomorrow is the big day. I’ll be presenting “Flip the Funnel” here in Chicago...



Real Data Is Always the Best When It Comes to Analysis and Benchmarking

Posted by HighEdWebTech 1 month ago.


When possible, real data is always the best.