What Will Communication Look Like in 2027

Posted by HigherEd Live 10-14-2017 12:52 am


This fall, were going to be thinking about the future on Advancement Live. For a strategic planning process to work, you need to focus on three things: how your audience is changing, how the world is changing, and how to best position yourself to deliver...



New Students Digital Expectations: More Insights from e-Expectations 2017

Posted by HigherEd Live 10-13-2017 3:14 pm


More and more, admissions and marketing departments are collaborating to reach prospective students. They are using social media and making digital marketing investments. The paradigm is (finally) starting to shift. Tune in as marketing and enrollment exp...



How West Virginia University uses Social Media To Reach Gen Z

Posted by HigherEd Live 10-12-2017 5:01 pm


Tony Dobies, social media director at West Virginia University, joined the SMSS podcast to give a preview of his keynote at the upcoming Social Media Strategies Summit – Higher Education, in Boston, November 2-3. Tonys presentation will explore how...



Felicia Day Demonstrates to #heweb17 That She is Indeed The One Whos Cool.

Posted by Link: The Journal of Higher Education Web Professionals 10-12-2017 3:10 am


[View the story “Felicia Day Demonstrates to #heweb17 That She is Indeed The One Who’s Cool.” on Storify]



From the Publisher Hartford: The Best HighEdWeb Ever The Best HighEdWeb Ever.

Posted by Link: The Journal of Higher Education Web Professionals 10-11-2017 5:52 pm


Each successive HighEdWeb annual has definitively been better than the last for one simple reason: the people.



#TIE11E-Expectations: How Online Expectations Change for Todays Prospective Students and Parents

Posted by Link: The Journal of Higher Education Web Professionals 10-11-2017 12:42 pm


College and universities website, email, and social media strategies dominated discussion Tuesday afternoon at the HighEdWeb17 session titled, E-Expectations 2017: How Online Expectations Change for Todays Prospective Students and Parents. Presenters ...



MCS11: The (Wo)man Behind the Mask: Why Managing Social for a President Isnt the Same as for a University

Posted by Link: The Journal of Higher Education Web Professionals 10-11-2017 12:39 pm


When Gail Martineau took over the social media presence for Ohio State’s President Drake, he had only an unverified Twitter account with 6,000 followers and very little engagement. She started by taking 90 days to do some research. She did audience ...



Shattering Silos: Sharing Science on Social (#tie7)

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 9:48 pm


Andrew Cassels Shattering Silos: Sharing Science of Social did what scientific discovery often does: blows your mind. With this presentation, he brought a passion for not just the subject, but for the benefits of sharing. You could say that science is al...



Clamor for Grammar: Lightning Talk

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 9:45 pm


Jill Weaver of Brown University’s lightning talk opened with a question: Who cares Is it only uptight people who care about commas and those common questions of who/whom, that/which In her 10-minute talk, she highlighted why we all should care, fo...



7 Habit(ats) of Successful Student Storytelling (#tie8)

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 9:44 pm


Tim Nekrtiz of SUNY Oswego opened his 7 Habit(ats) of Successful Student Storytelling Session with a recent, successful video which paid tribute to the chicken patty. Yes. The chicken patty. This slice-of-student-life production was fun, showcased many pe...