10 videos for 10 years of online videos in #highered marketing and communications

Posted by College Web Editor 02-20-2015 4:29 pm


This post is #9 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. 10 years of YouTube and online videos in higher ed Yep, YouTube is actually younger t...



Proven Marketing Strategies that Drive Student Engagement

Posted by HigherEd Live 02-18-2015 1:36 pm


What is marketing strategy and why most people in Student Affairs misuse the term Marketing to students on our campuses means more than just reaching them with institutional messaging. In this episode of Marketing Live Ashley Budd speaks with Tony Doody,...



Engaging Students and Alumni Through Career Services

Posted by HigherEd Live 02-18-2015 1:00 pm


Advancement Live host Ryan Catherwood will chat with Kevin Grubb, Associate Director, Digital Media & Assessment for the Villanova University Career Center, Mike Sciola, Associate Vice President of Institutional Advancement and Director of Career Serv...



Infographic: The Department of Eds New Rankings Explained

Posted by HighEdWebTech 02-18-2015 10:15 am


Here's some info about the U.S. Department of Education's proposed new college ratings and rankings system, one that understandably has many college and university administrators concerned. The post Infographic: The Department of Ed’s New Rankings E...



Best Practices For Snapchat: College Version

Posted by CKSyme.com 02-18-2015 9:28 am


I was asked to repost and update an earlier blog piece from 2014 on best practices for college Snapchat accounts. I’d like to see your suggestions in the comments. Always learning. Thanks for asking. When little children get a new toy, they are enam...



Identifying and Cultivating Student Leaders

Posted by HigherEd Live 02-17-2015 10:11 am


In this weeks episode of Marketing Live well be speaking with two campus administrators who work day-to-day to identify and cultivate student leaders on campus. Well explore the challenges of recruiting diverse leadership and well discuss ways student...



Accidentally, unintentionally offline

Posted by Higher Ed Marketing 02-16-2015 4:52 pm


Right about the time that I was reading Paul Jarvis’s excellent piece for TheNextWeb on the virtues of a social media sabbatical, and contemplating taking one of those myself, I had a sabbatical of sorts foisted upon me after I fractured my right el...



Podcast: How content governance plays into your digital strategy

Posted by Aligned Path Thoughts 02-16-2015 3:35 pm


Understand how collaborative content planning is important to your digital efforts The post Podcast: How content governance plays into your digital strategy appeared first on Aligned Path.



Consider. Collaborate. Create. Commit. #ACPA15

Posted by HigherEd Live 02-16-2015 10:36 am




Pardon Our Dust

Posted by Mark Greenfield - Higher Ed Web Consulting 02-15-2015 7:44 pm


This week I will be making a long overdue update to the design of this site. As I make the transition to the new design there will probably be a few things that are not working correctly. As long as there are no unexpected complications, I expect the site...