The LeBron Social Media Effect

Posted by HighEdWebTech 08-04-2014 10:00 am

We decided to have some fun with the return of LeBron James on our University social media accounts. The post The LeBron Social Media Effect appeared first on HighEdWebTech.

Social Media Measurement Is More Than Tools and Metrics

Posted by 08-03-2014 9:31 pm

Seven years ago, when social media first emerged as a brand tool, the measure of competent social media marketing was knowing how to set up a Facebook page. Thankfully, weve come a long way since then, even if it feels more like dog years than human year...

The enchanting yes; the essential no

Posted by Higher Ed Marketing 07-31-2014 8:29 am

Just over a year ago, I was riding a conference high. You know the kind; that afterglow that comes following a terrific professional development opportunity. In this instance, I had just returned from the 2013 CASE Summit with a head full of ideas and a s...

Why no MOOCs on Gaza

Posted by GlobalHigherEd 07-30-2014 1:31 pm

I don’t know about you, but my sense is global politics seems to be on the up this summer regarding turmoil and debate. And, consequently, there is a lot of debate about conflicts in places like the Ukraine, Syria, Iraq, Gaza, and so on. In this con...

Your Social Media Policy Cant Wait

Posted by Alaina Wiens 07-30-2014 12:50 pm

Social media policies. Oh boy. So many questions. Who does a policy police What behavior does it guide Who is it for What incentive is there to follow it Is it possible to spell out every single thing a person should know There are more but, in all h...

Planning Content Goals With Web Stakeholder Interviews

Posted by Meet Content 07-30-2014 9:17 am

In an earlier post, we talked about using focus groups to better understand your web users’ needs. But external web users are not the only type of users we need to understand in order to create valuable and purposeful content. To create web content ...

Corporate U How about Military U

Posted by Higher Ed Marketing 07-30-2014 8:59 am

I wonder what academics who feel uneasy about former business leaders taking the helm of colleges and universities think about the University of Texas’ decision to pick a Navy admiral as the sole finalist to lead that 15-campus system UT announced ...

Think Global: Welcoming International Students to Campus

Posted by HigherEd Live 07-28-2014 7:14 pm

Wednesday, August 6th at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Across the United States this fall, colleges and universities are enrolling the largest ever incoming cohort of international students. This number...

Travel Season Planning & Preparation

Posted by HigherEd Live 07-28-2014 11:15 am

In this episode of Admissions Live, host Nicole Lentine reviews her top ten tips for recruitment travel alongside guest Elena Wong, West Coast Regional Director of Admissions at Drew University. Tune in as they share tips and tricks for the planning, prep...

Annual Fund FY14 Recap and Look Ahead

Posted by HigherEd Live 07-25-2014 12:46 pm

Another fiscal year is in the books, and Annual Fund programs throughout the country and around the world are reporting on final numbers and laying out plans for the upcoming year’s campaign. In this show, originally aired on July 15, Marts & L...