Three reasons why you might need a site checkup

Posted by HigherEd Live 05-10-2017 6:51 am

Do any of these scenarios apply to you You redesigned your website a couple of years ago. For a while, everything was great you had a nice bank of photographs, videos, and stories ready to accompany the launch and keep your site fresh. Now, youre wond...

The Effects of Technology on Mental Health

Posted by HigherEd Live 05-09-2017 3:02 pm

A growing body of research from a variety of disciplines indicates that the widespread use of digital technology including computers, the internet, video games, and smart phones has a measurable, negative impact on the development and adaptation of th...

Why Print in the Digital Age

Posted by HigherEd Live 05-09-2017 1:02 pm

Why publish on paper when online stories are cheaper to produce, easier to disseminate and faster to circulate The staff of Champion magazine, published by the National Collegiate Athletic Association and distributed online to a general audience and in p...

Reaching for the star with a tweet and a good #highered story: UT Knoxville and Dolly Parton

Posted by College Web Editor 05-09-2017 11:41 am

The Art of social media influencer outreach In my 8-week online course on social media marketing for higher ed, I’ve always emphasized the importance of identifying your social media influencers. Whether they are current students (your social media ...

Book review: Hit Makers: The Science of Popularity in an Age of Distraction

Posted by Higher Ed Marketing 05-08-2017 12:49 am

In a few short days, the world will be awash in media hype to mark the 50th anniversary of the Beatles’ album Sgt. Pepper’s Lonely Hearts Club Band, which was released on June 1, 1967. Frequently cited as the greatest album ever made , Sgt. Pe...

Are social media campaigns for admitted students over

Posted by HigherEd Live 05-05-2017 3:17 pm

Every year, colleges and universities compete for their piece of the college decision pie on social media. Trends like #CollegeSigningDay and #CollegeDecisionDay have institutions around the world curating custom hashtags and trying out gimmicks to motiva...

Meet Bianca!

Posted by mStoner blog 05-03-2017 2:13 pm

Meet Bianca, the newest member of the mStoner team. Bianca joins mStoner’s Chicago office as digital marketing specialist. She holds a masters of arts in communications studies and a bachelor of arts in corporate communications from Eastern Illinois...

Online payment processing: how the sausage is made

Posted by HighEdWebTech 05-03-2017 12:53 am

If youre an online business, odds are your business wouldnt be possible without credit card transactions and the infrastructure behind the scenes. The post Online payment processing: how the sausage is made appeared first on HighEdWebTech.

Understanding Email Insights For Decision-Making

Posted by HigherEd Live 05-02-2017 9:32 pm

Do you wonder how your email messages are performing Are your communications hitting their mark Or, are you turning people off to receiving emails from your institution In this episode of Advancement Live, we’ll speak with the email lead at Corne...

Make connections: Host a HighEdWeb Regional Meetup!

Posted by Link: The Journal of Higher Education Web Professionals 05-02-2017 8:14 pm

HighEdWeb is pleased to announce that were adjusting our Regional Conference model to make our content, and our community, more accessible to higher ed professionals around the country. Over the past six years, weve held a number of smaller regional con...