How Social Media Monitoring Boosts The Bottom Line Part 2

Posted by CKSyme.com 07-02-2015 7:50 am


Do you have an active social media monitoring system I bet you’ve got an active social media presence. Broadcasting without listening puts you at a disadvantage. In the first installment of this article, we looked at the benefits of listening, key ...



Design The Future: #PSUWEB

Posted by HigherEd Live 07-01-2015 3:46 pm


The web is a diverse and interdependent ecosystem, in which all elements–graphic design, code, content strategy, UX and UI development, accessibility, information architecture, instructional design, online marketing, and all other interactive techno...



2015 E-Expectations Report First Look

Posted by HigherEd Live 07-01-2015 10:22 am


The annual Ruffalo Noel Levitz E-Expectations survey of college-bound seniors and parents will be released this week. The annual report examines expectations, attitudes, and behaviors about e-recruitment. Tune in during the live broadcast to join the conv...



2015 Students E-Expectations Ruffalo Noel-Levitz Report: Top insights for #highered & #hesm

Posted by College Web Editor 07-01-2015 7:35 am


The results of the brand new Ruffalo Noel-Levitz report on the E-expectations of college bound seniors and juniors (n=3,052) will be officially released next Wednesday in Boston. But, I managed this year again to get a preview of these results – bef...



The Second Brand Element: Brand Positioning

Posted by mStoner blog 06-30-2015 9:00 am


The second of four elements of higher education brand strategy is brand positioning. Brand positioning is the promise that youre making to all of your audiences about what youll be. Good brand positioning will make you proud when you read it and will be...



HighEdWeb Alabama Takeaways

Posted by HigherEd Live 06-30-2015 8:44 am


Did you miss out of the HighEdWeb regional conference in Alabama Higher education web professionals, from marketing, design, development, coding, social media, and management, gathered for an exciting HighEdWeb Association event. Feedback from the backch...



Meghan Caseys Tips For Time-Stretched Content Managers

Posted by Meet Content 06-29-2015 9:29 am


Dont look now, but theres a great new content strategy guide for content professionals in higher ed. Meghan Casey, lead content strategist at Brain Traffic, authored a practical guide for getting on track with content strategy: The Content Strategy Too...



Five Ways to Create the Best Degree Collection Landing Pages

Posted by mStoner blog 06-29-2015 9:01 am


Just as prospective students are considering the reputation of the institutions to which they may apply, they are also shopping for a specific degree. Degree collection landing pages pages that collect academic offerings such as majors and minors have...



Tools for Organizational Change

Posted by HigherEd Live 06-27-2015 4:47 pm


How do we move our organization forward We give it the right tools. Projects fail when we don’t adapt implementation processes to our organization’s culture. The web is a dynamic space that moves at a breakneck speed. The pace of higher educa...



Science, Unmarketing & more: HighEdWeb 2015 Keynote Speakers

Posted by Link: The Journal of Higher Education Web Professionals 06-26-2015 4:05 pm