Campaign & Fundraising Social Media Strategy

Posted by HigherEd Live 03-25-2014 2:59 pm


What’s the best social media strategy to drive engagement and online giving during campaigns How frequently should constituents be placed in front of giving messages until they’re no longer effective. What campaign themes resonate the best, a...



Update Your Academic Website to a Modern Design

Posted by HighEdWebTech 03-25-2014 11:09 am


A college's website is no longer just the online version of their brochure, it is a place where people go to find detailed information. Like any website, if it's difficult to access or find information, people will likely move on to their next choice. Upd...



Guest Post: Update Your Academic Website to a Modern Design

Posted by HighEdWebTech 03-25-2014 11:09 am


A college's website is no longer just the online version of their brochure, it is a place where people go to find detailed information. Like any website, if it's difficult to access or find information, people will likely move on to their next choice. Upd...



Higher Ed Branding Lessons From McDonalds

Posted by mStoner blog 03-24-2014 12:00 pm


If domestic sales are any indication, McDonald’s appears to have lost its way. In the light of five consecutive quarters of sales declines, analysts are wondering if McDonalds has strayed too far from its brand...



The 6 Ingenious Chromebook Characteristics You Cant Afford to Overlook

Posted by .eduGuru 03-24-2014 10:50 am


The Chromebook is still relatively new on the personal computing scene, and somewhat a divisive issue among prospective purchasers.  The first Chromebooks were announced at Googles I/O Conference in May 2011 and were met with little fanfare, but lots of ...



Repped: 30 Days To a Better Online Reputation [Book Review]

Posted by CKSyme.com 03-24-2014 9:21 am


Andy Beals new book Repped is a practical, easy-to-understand guide on how to build a better online reputation in thirty days. It might sound a little incredulous, especially if youre already suffering from a bad online reputation, but this task-oriente...



5 Simple Ways to Mobilize your College Website

Posted by HigherEd Live 03-24-2014 8:00 am


This post is sponsored and written by Formstack, an easy-to-use online form building solution. If your analytics show that a large portion of your web traffic is from mobile devices, you are not alone. More and more website hits are coming from smartphone...



LIVE from #CASEsmc!

Posted by HigherEd Live 03-24-2014 7:39 am


Host Ashley Budd interviews faculty, speakers and conference chair, Keith Hannon, live from the CASE Social Media and Community Conference in Marina Del Rey, California. Taken from the live broadcast, March 20, 2014. Speakers interviewed during the LIVE b...



Represented Mount Allison at a college fair

Posted by Geoff Campbell 03-23-2014 6:00 pm


On Tuesday, March 18, I represented Mount Allison University at a college fair in Massachusetts. I was offered the opportunity after speaking to a past classmate at Mount Allison who now works in the school’s admissions office and is responsible for...



Friday Five: Branding: Dead or alive

Posted by Higher Ed Marketing 03-21-2014 8:17 am


Branding has been taking it on the chin lately from marketing pundits who claim it’s dead, or dying. Is it time to stick a fork in branding Is it as dead as that parrot from the Monty Python skit Or is it just resting Before you stack branding al...