A people search engine: The power of human-to-human (H2H) marketing in higher ed

Posted by Link: The Journal of Higher Education Web Professionals 10-22-2018 8:59 pm

Presented by Lisa Nguyen and Amy Davis Lisa Nguyen described UC Davis as a “sleeper school, ” meaning that not a lot of people know about the college worldwide, but in California, it’s very popular. Their business school has a young but ...

Can You Do It In The Dark enlightens attendees on social media accessibility.

Posted by Link: The Journal of Higher Education Web Professionals 10-22-2018 7:05 pm

About halfway through Can You Do It In The Dark Making Your Social Media Accessible — by Justin Romack, assistive technology coordinator with the Department of Disability Services at Texas A&M University, and Chris DOrso, associate directo...

Geoffrey Campbell, Tableau Desktop Specialist

Posted by Geoff Campbell 10-19-2018 12:14 pm

Hello, I wanted to share some news. After a lot of learning/practice/studying (and pining for an opportunity like this), I just successfully passed the newly unveiled Tableau Desktop Specialist exam. I first used Tableau in years ago when I was becoming f...

Collegiate Esports

Posted by HigherEd Live 10-18-2018 1:41 am

On this episode of Student Affairs Live, host Tony Doody talks with Brandon Smith, Deborah Grzybowski, Taylor Schrodt, and AJ Dimick to understand and explore the fast changing state of esports on college campuses. Topics include: academic research, gende...

The Most Important Step in Building Your Brand Ideal

Posted by HigherEd Live 10-17-2018 4:57 pm

Recently, mStoner teamed up with their branding partner BVK to deliver a webinar on Brand Architecture: Building an Enduring Brand. During the session, we shared a six-step roadmap for building your institutional brand: Discover: Explore your brand ideal....

A Contest from @VisitSacramento!

Posted by Link: The Journal of Higher Education Web Professionals 10-17-2018 12:50 pm

Our friends at Visit Sacramento are launching a social media contest for HighEdWeb attendees next week. (Not that this crew needs any sort of special inspiration to tweet a lot.) The first contest is on Sunday and Monday, and it’s called “GO W...

Monday Night at #heweb18

Posted by Link: The Journal of Higher Education Web Professionals 10-15-2018 5:18 pm

Monday nights at HighEdWeb are an opportunity to take advantage of a free night to network with your colleagues from all over the world. Our great sponsors have lined up a series of events to give you time to do just that learn more

12 #HigherEd Strategies To Deal with Facebook in 2019 #hesm

Posted by College Web Editor 10-12-2018 12:01 pm

It’s been a tough year for Facebook — and for a good number of Facebook page admins working in higher education. While the jury is still out on the real impact of the Facebook algorithm change introduced at the beginning of the year, I have se...

Advancement Leader Q+A Blog Post Series

Posted by HigherEd Live 10-11-2018 6:31 pm

In 2018, we launched the Advancement Leader Q+A series on the Higher Ed Live blog in partnership with Jon Horowitz. The nine posts in the series of Q+As with higher education advancement leaders review and expand on topics related to digital alumni engage...

Crash Course in Design Thinking

Posted by HigherEd Live 10-11-2018 2:11 pm

What is design thinking, and how can you use to address challenges at your institution This episode will provide a crash course in the five-step human-centered problem-solving framework that focuses on high-impact solutions that meet both stakeholder and...