AdWords Mobile Certification

Posted by Geoff Campbell 06-04-2017 9:57 pm


Most Google searches are on mobile devices. That’s been true for nearly two years now. That means, in addition to the necessity for a mobile user-friendly website, you need to ensure your advertising is optimized for mobile. While not everyone needs...



AdWords Video Certification

Posted by Geoff Campbell 06-04-2017 9:40 pm


I recently took the time to put my skills and knowledge to the test and passed the AdWords Video Advertising exam. The test, in combination with AdWords Fundamentals, leads to the AdWords Video Certification. While I can’t share specifics, the test ...



Advanced AdWords Knowledge + Experience (LunaMetrics AdWords 201)

Posted by Geoff Campbell 06-04-2017 7:56 pm


Information sharing as a general rule As you may have noticed, I’ve started blogging again. I think it’s crucially important in a relatively collaborative field like higher ed. Nearly six years ago I reached out to Seth Odell (formerly of SNHU...



Poynter ACES Certificate in Editing

Posted by Geoff Campbell 06-04-2017 6:40 pm


Even before I became responsible for overseeing a unit-wide content strategy I was involved in extensive copywriting and editing. I had taken one traditional and one web writing course as part of my communications master’s degree, but I felt a need ...



HubSpot Email Marketing Certification

Posted by Geoff Campbell 06-04-2017 6:00 pm


In addition to working hands on with HubSpot’s marketing automation platform in the past and demonstrating a clear return on investment of using the platform effectively, I’ve also begun adopting best practices in email marketing to build a do...



Web and Social Media Writing for Higher Ed

Posted by Geoff Campbell 06-04-2017 5:35 pm


Similar to my need to take the Advanced Web Analytics for Higher Ed course, I also took the Web and Social Media Writing for Higher Ed course offered by Higher Ed Experts and taught by Sofia Tokar of the University of Rochester. As I wrote for the course ...



Advanced Web Analytics for Higher Ed

Posted by Geoff Campbell 06-03-2017 9:07 pm


I realize I’ve been quite delayed in updating folks on what I’ve been up to. One of the many things I’ve prioritized since my promotion to officially managing the marketing office is working to ensure my staff and I stay informed of chan...



Content Strategy for Higher Ed Marketing Teams

Posted by Geoff Campbell 06-03-2017 8:44 pm


Since 2008, when I starting blogging for Mount Allison University in Canada, I’ve been interested in the best ways to source, structure, and present quality content. At the time, it was pretty simple in terms of the content strategy components laid ...



The Ultimate Rebrand

Posted by HigherEd Live 06-02-2017 3:00 pm


The rapidly shifting landscape of higher education is bringing changes to a growing number of institutions. In 2015, Georgia Regents University became Augusta University. The name change was the second in three years. (In 2012, Augusta State University an...



Tech Hype: Emerging Technologies are Our Future

Posted by Eric Stoller's Blog 06-02-2017 2:07 pm


The Commodore 64 was a magical device. When I was a kid, the C64 was my initial experience with a computer. I typed papers for class (printing them out on a dot matrix printer), played a few rudimentary games (high tech back then!) and even managed to d...