Erin Supinka Shares the Key to Understanding Everything

Posted by Link: The Journal of Higher Education Web Professionals 10-24-2018 1:06 am


Presented by Erin Supinka, assistant director of digital engagement at Dartmouth College Erin Supinka is a big believer in context. Without context, we cant understand the full story, she said during her session HighEdWeb in Sacramento. Context helps ...



Are You Addicted to Data Balancing the Heart and Mind in Your Content Strategy (MCS2)

Posted by Link: The Journal of Higher Education Web Professionals 10-24-2018 1:04 am


Liz Gross and Andrew Cassel entered the session room tossing out vital organs to audience members. This distribution of hearts and brains set the stage for a presentation about the tug of war we often face between our feelings and “the numbers.̶...



Stop Taking Your School so Seriously

Posted by Link: The Journal of Higher Education Web Professionals 10-24-2018 12:53 am


Presented by Melissa Dix and Bonnie Willison A few years ago, Beloit made a big mistake. A 30,000-person email-wide mistake. 30,000 high school sophomores and juniors received an email with the dreaded salutation,  Dear {first name}. Twitter blew up with ...



Be Human, Be Kind, Design With All in Mind

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2018 10:30 pm


Presented by Amanda Frisbee How do you dream For many of us, its visual or audio. For Amanda Frisbees deaf and hard-of-hearing colleagues, Its more telepathic. Things just sort of come to us. English is a second language for many people in the Deaf ...



Give content contributors the AX, or Authoring Experience!

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2018 9:29 pm


Presented by Nikki Massaro Kauffman Web developers, designers, and content creators focus a lot on user experience, or UX. It impacts everyone who visits our websites. But one audience we don’t spend much time and energy on is the gaggle of content ...



Building a student social media team

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2018 9:27 pm


Presented by Lougan Bishop As higher ed professionals, were often called upon to wear many hats…all at the same time. And it can be overwhelming! Five years ago, to take on some of these tasks, Lougan started a volunteer student team to help with s...



Inclusion for All! Making Your Social Media Content Accessible

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2018 8:58 pm


Presented by Erika Forsack from Virginia Commonwealth University. Many of us know that web content has laws and regulations regarding accessibility. Social media does not. There are no officially adopted guidelines, and people cant edit the code on socia...



Level Up: Using Gamification in Content Strategy and Marketing Campaigns

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2018 8:21 pm


Presented by Mitch Canter He was dressed for the part. A self-proclaimed nerd, Mitch Canter’s presentation ensemble was topped off with a Nintendo-controller hat. A perfect way to set the mood for a session on gamification. Mitch opened up talking a...



Campus Emergency Preparedness: Strategies for Content Creators, Tech Masters, and Campus Leaders

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2018 7:53 pm


Presented by Lisa Catto Future you is gonna be hella pissed at past you if you DON’T make the time to prepare for an eventual emergency. -Lisa Catto Theres been an explosion on your campus! Students, staff or faculty may be hurt (or worse). First...



Sorry Not Sorry: Managing Content Strategy Challenges in Decentralized Environments

Posted by Link: The Journal of Higher Education Web Professionals 10-23-2018 7:06 pm


Presented by Amy Grace Wells, editorial director of UX Booth, and Alaina Wiens, director of marketing at the Flint & Genessee Chamber of Commerce One of the presentations kicking off the HighEdWeb 2018 conference was Sorry Not Sorry: Managing Content...