Digital Engagement Strategies that Model LinkedIn Pulse

Posted by HigherEd Live 04-13-2015 11:10 am


As engagement efforts expand into the digital space, unique content hubs can provide a learning environment by replicating the LinkedIn Pulse model of crowdsourcing content from alumni and faculty thought leaders. In this edition of Advancement Live, Kath...



Alumni Influencers: Digital Engagement Strategics for 21st Century

Posted by HigherEd Live 04-13-2015 11:10 am


As engagement efforts expand into the digital space, unique content hubs can provide a learning environment by curating and crowdsourcing content from alumni and faculty thought leaders. In this edition of Advancement Live, Kathy Kale, AVP, Alumni Relatio...



Alumni Influencers: Digital Engagement Strategies for the 21st Century

Posted by HigherEd Live 04-13-2015 11:10 am


As engagement efforts expand into the digital space, unique content hubs can provide a learning environment by curating and crowdsourcing content from alumni and faculty thought leaders. In this edition of Advancement Live, Kathy Kale, AVP, Alumni Relatio...



3 Reasons You Need to Budget for Optimization Tools

Posted by HigherEd Live 04-13-2015 10:56 am


Take a look at your 2015 budget. Are you really prepared to spend on website optimization this next year Personalization continues to gain ground as one of the biggest trends in digital marketing, and optimization is a must for universities. Why Glad yo...



Training Techniques: Developing a Positive Service Culture

Posted by HigherEd Live 04-13-2015 9:30 am


Excellent customer service is the most significant influence on consumer brand perception. Great customer service increases repeat-purchases, customer retention, and allows an organization more pricing-flexibility because customers will gladly pay more fo...



UC-San Diego Ad Hits The Bullseye

Posted by CKSyme.com 04-13-2015 7:58 am


My husband sometimes accuses me of paying more attention to the ads on TV than I do the actual program Thats the curse of being a marketer. And every once in a while you see an ad on TV, online, or in print that really makes you smile. When the Chronicle...



UC San Diego Ad Hits The Bullseye

Posted by CKSyme.com 04-13-2015 7:58 am


My husband sometimes accuses me of paying more attention to the ads on TV than I do the actual program Thats the curse of being a marketer. And every once in a while you see an ad on TV, online, or in print that really makes you smile. When the Chronicle...



Advancing the Role of Alumni Admissions Ambassadors

Posted by HigherEd Live 04-12-2015 9:07 pm


Postcards, coffee chats, and a helpful hashtag Using these tools, the University of Minnesota is redefining the role that alumni play in turning prospective students into excited enrollees. While traditional roles such as college fair representative and ...



Newsjacking Higher Ed: Leveraging The News For Content Marketing

Posted by HigherEd Live 04-12-2015 9:00 pm


Stop hiding your campus experts and newsworthy stories. When you are in tune with the 24-hour news cycle you have a better chance of reaching the audience who cares most about the work you are doing at your institution. Learn how to tap into mass media an...



Friday Five: Teens and tech

Posted by Higher Ed Marketing 04-10-2015 8:32 am


The latest research from the Pew Research Center ought to be of interest to admissions and enrollment management marketers, or anyone who markets to the always-on teenage demographic. Here are five important findings about U.S. teens from that research on...