Building Sustainable Websites

Posted by HigherEd Live 05-17-2015 9:36 pm


Designing, building, and creating websites and website content is a major commitment. More often than not in higher education these overly complex web environments need to be redeveloped every couple of years. In this episode of Marketing Live Amy Jorgens...



Freeze Summer Melt

Posted by HigherEd Live 05-17-2015 9:22 pm


Every summer, about 10-20% of college-bound students will “melt” away; many of these students are low-income minority students. This episode will discuss resources and support that parents, high schools, and colleges can provide to help ensure...



Google Tag Manager for Cross Domain Tracking and more

Posted by Geoff Campbell 05-17-2015 6:26 pm


In some cases learning a new software/service/technology can take more time than its worth. This is not one of those cases. The time it took for me to learn out to effectively use Google Tag Manager (GTM) for the initial purpose of unifying analytics info...



Google Analytics Custom Segments for Schools

Posted by Geoff Campbell 05-17-2015 5:58 pm


Over the last year I presented at a an industry conference about what Google Analytics can do for independent schools and higher ed. With a running time of just over 20 minutes, my joint presentation with some great folks at WhippleHill barely scratched t...



Adding Metadata to Optimize Web Content for Social

Posted by Geoff Campbell 05-17-2015 4:59 pm


As I mentioned in January, I added metadata (microdata, og tags, and Twitter Cards code) to the Friends’ Central website. Added @TwitterDev Twitter Cards to @friendscentral. :) pic.twitter.com/iE6ZJYGLNu — Geoff Campbell (@GeoffBCampbell) Janu...



Using Campaign Tagging to Tackle Dark Social

Posted by Geoff Campbell 05-17-2015 4:37 pm


While “dark social”, the default/misattributions of unknown traffic as “Direct” or a similar term, isn’t very new (coined in 2012, which is ancient by web standards), tackling the issue of finding the true referral of as much...



Quaker Works alumni magazine is out!

Posted by Geoff Campbell 05-17-2015 4:22 pm


This news is slightly late but our alumni magazine is out. Our Quaker Works Spring 2015 issue hits mailboxes this week. Check it out online today! http://t.co/ZG49r0kBm5 pic.twitter.com/BJgDAO737E — Friends' Central (@friendscentral) May 5, 2015...



The Benefits of Consuming a Balanced Media Diet

Posted by Geoff Campbell 05-17-2015 4:12 pm


As I come upon the 9-month mark as the Digital and Social Media Specialist, I’ve thought about how I’ve adjusted to stay up on local news that may affect us from the local giant Main Line Media News Network (Main Line Times, Main Line Suburban...



T Mobile Banks On Competitor Bashing Does It Work

Posted by CKSyme.com 05-15-2015 7:43 am


AdWeek ran a piece yesterday on the brewing Twitter storm over T-Mobiles new hashtag campaign designed to bash Verizon. The hashtag, #NeverSettleForVerizon, has given birth to a number of Verizon testimonials on Twitter and much back and forth banter. It...



Confronting the Stigma of Mental Illness in Student Affairs

Posted by HigherEd Live 05-13-2015 6:17 pm


The movement to bring awareness to mental illness, while important year-round, is particularly relevant during May–Mental Health Awareness Month. Millions of people live with a mental health condition including individuals who work in Student Affair...