Putting Paul Smiths Website to the Test

Posted by Susan Talbert Evans Blog 06-17-2014 8:21 am


Shortly after the relaunch of the Paul Smiths College website, we did some usability testing. Usability testing can occur on a live or beta site and the intention is to evaluate levels of success or frustration as users try to accomplish tasks on a new s...



Quick take: On incremental web improvements

Posted by InsideTimsHead 06-17-2014 7:51 am


Depending on your position and past experiences, “redesign” is either one of the most exciting or feared (or both) words used for higher ed webtenders. But it’s also a lot less important than keeping your eyes open for opportunities for ...



Making a spectacle of scientific research

Posted by Higher Ed Marketing 06-15-2014 6:06 pm


In my 23-plus years in the higher ed PR and marketing business, I’ve had my share of encounters with university researchers that go something like this: Me: Dr. So-and-so, I heard about your latest research project, and I think it would make a great...



The Pros and Cons Of Tweet Scheduling

Posted by CKSyme.com 06-13-2014 10:44 am


Social media dashboards are a blessing, and sometimes a curse. The upside: they allow us to monitor efficiently and make better use of their time. They also allow us to schedule important posts. But sometimes scheduling can be problematic. A couple quick ...



Friday Five: Good reads for #highered

Posted by Higher Ed Marketing 06-13-2014 8:51 am


Some recent-ish posts from the higher ed blogging community that I’ve enjoyed reading and thought were worth sharing: Pay more attention to the attention price you pay. This post by Karine Joly hits home on several levels and is well worth reading b...



AP style vs. substance

Posted by Higher Ed Marketing 06-11-2014 8:41 am


What has gotten into those crusty curmudgeons who edit the Associated Press Stylebook For those of you whose own in-house editorial style leans heavily on the AP Stylebook — the self-proclaimed “journalist’s bible” — you may...



#hewebse to focus on making awesome

Posted by Link: The Journal of Higher Education Web Professionals 06-10-2014 10:57 am


The HighEdWeb Southeast conference, #hewebse for short (or those wishing to follow the backchannel), will look to bring a sunny and warm disposition to attendees on June 23 and 24. The conference at Florence Marion University’s Performing Arts Cente...



Why are colleges still writing press releases

Posted by InsideTimsHead 06-08-2014 5:54 pm


Everybody knows (well, I hope they do) that the dissemination of information and the news media themselves have changed immensely in the past few years. Today, colleges can reach large audiences for their stories, photos and videos via social media, while...



What Not To Miss At #CoSIDA14 Social Media Version

Posted by CKSyme.com 06-05-2014 10:40 pm


The CoSIDA convention is one of my favorite events of the year. Renewing friendships, learning new tricks and tips, attending the Young CoSIDA party and auction, seeing new faces at the FAME get together, and the Academic All-America Banquet are some of m...



How to Communicate with Students

Posted by HigherEd Live 06-05-2014 3:00 pm


Thursday, June 5th at 1:00pm ET TOPIC Social Media: What is the best way to communicate with students Facebook engagement is steadily decreasing and Higher Ed pros are desperately seeking the best way to connect and communicate with students Where do we...