#MPD9Au Contraire: Debunking Myths and Hippos with Google Analytics

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 8:55 pm


A deeper understanding of Google Analytics can help organizations make better decisions about the features on their websites, said Alan Etkin at HighEdWeb17 on Tuesday. Etkin, a senior analyst at the British Columbia Institute of Technology, dove into his...



The Pep Talk You Didnt Know You Needed (MPD6)

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 8:51 pm


Jacob Oyen, of Central Collebe opened his HighEdWeb 17 presentation by noting that life is too short to do something you don’t care about. He checked in with attendees to help set perspective, asking for insight such as, how many of you love your we...



Usability Testing is Super Important and Easier Than You Think #COR2

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 8:42 pm


Why is usability testing your website super important We like to say its to better understand our users, or to fix UX trouble spots on our sites. The data it reveals can even settle internal debates of what should go where on a website. Usability



MPD10: Planning for Emergency Campus Communications

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 8:39 pm


Adam Arrowood of Georgia Institute of Technology was tempted to end his HighEdWeb 17 presentation after one slide. Even though his topic, “Planning for Emergency Campus Communications” is a serious one, his message can be distilled simply: Hav...



#LIT12 Building A Student Social Media Team

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 6:13 pm


Lougan Bishop, web and digital media manager at Belmont University, kicked off our first ever lightning talk at HeWeb – talking about cultivating student teams. At Belmont, the “Boulevard Team” is a structured team which assists Bishop w...



Get Engaged! Transform Your Digital Presence with Experiential Marketing (#TIE2)

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 6:11 pm


Catherine Scholz opens her presentation saying she has a geek degree, works at a geek university and manages a geek teaminstantly likeable and full of energy. Shes worked for an experiential marketing firm planning and running interactive events for cli...



MCS7: From Weibo to WeChat: Boston Universitys Use of Chinese Social Media Networks

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 5:55 pm


China is a huge market for students, Boston University’s Carol Duan discussed their use of Chinese social media networks to reach out to prospective students. .@carol_duan “China is a niche market. It has a billion people, but it’s reall...



#MCS6Its Not About You: Changing Culture Through a Web Redesign

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 5:53 pm


A website redesign can be fraught with challenges, but it is possible to change an institutions culture during the process according to Robert Heyser and Samantha Windschitl. Heyser and Windschitl work at Tarrant County College in Fort Worth, Texas. On T...



From Classic, Universal, to Google Tag Manager: How to Safely Defeat the Beast

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 5:52 pm


I was drawn to Sylvia Nicosia’s talk on migrating to Google Tag Manager as our institution moved about a year ago and I wish I had more knowledge about it at the time. Sylvia shared step by step instructions in her slides on how to



We Live in a Pay to Play WorldLets Embrace It!

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 3:01 pm


Only five percent of your Facebook page audience sees your organic content, and it’s been that way for a long time. It’s time for social media managers (and their bosses who hold the purse strings) to recognize that social medialike all other...