A 360 Overview of #HigherEd 360-Degree Videos

Posted by College Web Editor 05-03-2016 8:37 am

A New Age for Higher Ed Videos As many higher ed marketers and communicators are getting ready for graduation day, I’m posting this extended and unedited version of my UB Column about 360-degree videos I wrote earlier this year and that you might h...

The #highered #branding problem: lack of differentiation

Posted by Higher Ed Marketing 05-02-2016 2:10 pm

You’ve probably seen the Inside Higher Ed story published today about the remarkably (or unremarkably) similar taglines in use today by many colleges and universities. In Your Future Starts Here. Or Here. Or Here., Inside Higher Ed‘s Ellen Wex...

Social Media and Your President

Posted by HigherEd Live 04-29-2016 3:46 pm

Gordon Gee, president of West Virginia University, is a familiar face. He’s personable and active on social media, which has provided both opportunities and challenges for the communications team at WVU. Join us for this webinar and hear from Tony D...

The Golden Age Is Coming: Fusing Alumni Relations and Career Services

Posted by HigherEd Live 04-29-2016 1:46 pm

The merging of alumni relations and career services is a trend in higher education that acknowledges the strategic importance of network building and the role key stakeholders can play in preparing students for the work world. From an organizational stand...

#NACACREADS: How to Raise an Adult

Posted by HigherEd Live 04-28-2016 3:53 pm

Higher Ed Live is excited to partner once again with the National Association for College Admission Counseling (NACAC) on a virtual book club initiative aimed to connect college admission professionals through regular book discussions. The #NACACreads boo...

One size doesnt fit all: The marketing org structure

Posted by HigherEd Live 04-28-2016 3:05 pm

The emergence of the chief marketing officer as a strategic leadership role in higher education has been well chronicled. According to a 2014 study, approximately half of CMOs report directly to the institution’s president (or chancellor), and nearl...

Tools of the Information Architecture Trade

Posted by mStoner blog 04-28-2016 7:00 am

Building a well-structured information architecture (IA) is one of the most important steps when redesigning your higher education website. Beautiful pictures and action-driving content mean nothing if your visitors can’t find the information they s...

The Value of Micro-Scholarships

Posted by HigherEd Live 04-26-2016 5:11 pm

It is no secret that out of pocket costs for higher education in America puts college dreams out of reach for many students. Every year colleges, universities, foundations, and government programs offer billions of dollars financial assistance to aspiring...

Should You Convert Your Facebook Profile to a Business Page

Posted by CKSyme.com 04-26-2016 8:33 am

Do you need a business Facebook Page or can you get by with just a personal profile Well, that depends on your goals. The post Should You Convert Your Facebook Profile to a Business Page appeared first on CKSyme Media Group.

End the Website Debate Using Data and User Testing

Posted by HigherEd Live 04-25-2016 11:14 am

One of the greatest hidden benefits to usability testing is gaining credibility with both faculty and administration. Don’t get caught in an endless debate about whose opinion is correct or how your website should be structured. Instead, get yoursel...