I Love Holy Cross: Lessons From a Data-Driven, Record-Breaking Email and Social Media Campaign #MCS1

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 2:14 pm


Love was in the air on February 14, 2017 at the College of the Holy Cross – 1.8 million dollars worth of it – when the school established a new donor participation record for a 24-hour giving day. On Valentines Day 2017, 6111 people gave



#MPD7 Culture Wins: Five Mistakes That Made Us Successful

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 2:12 pm


For the Missouri State chorale, it was an unbelievable day. Of course, it took a lot to get there. The team at Missouri State, including Kevin Agee and Sara Clark, put in hours of work over several months to make a four minute performance work



#MCS4: Interview Like A Journalist, Write Like A Marketer: Telling Stories With Heart and Accuracy

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 1:10 pm


“We’re not looking for quotes. We’re looking for stories.” Who we ask matters. What we ask matters. How we ask matters, and when we ask matters. Donna Talarico, editor of Hippocampus Magazine, talked about tips that we can use when...



Help wanted: strategic communications opening at Missouri S&T

Posted by Higher Ed Marketing 10-10-2017 12:39 pm


From time to time I use this space as a forum to talk about job opportunities at the university where I work, Missouri S&T. This is one of those times. If you’re a communicator who is interested in a new challenge, or you know someone who is, th...



2017 Student & Parent E-Expectations Study: top insights for #highered marketers #heweb17

Posted by College Web Editor 10-10-2017 11:10 am


The results of the 2017 E-expectations Survey of college-bound students (n=4,274) and their parents (n=3,530) were released this summer. This research is the result of a collaboration between Ruffalo Noel-Levitz, the National Research Center for College a...



DPA2 All the Nuggets IRL

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 2:55 am


The session should be mandatory not only for first-time attendees but also for old timers like myself. We all come to this conference with the hope to take away something we can actually implement back at our workplaces. We hear about the “Golden Nu...



#MCS3: Online Reputation IS Your Reputation: Are You Listening

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 2:48 am


Liz Gross, Director of CampusSonar and a long-time evangelist for social listening, kicked off the second round of morning sessions today with a look at how to help manage your online reputation. We have a trust problem in higher ed; large percentages of ...



Finding harmony: How we promoted an inaugural event

Posted by Link: The Journal of Higher Education Web Professionals 10-10-2017 2:12 am


What if you were told tomorrow to plan for one of the biggest events in your universitys history Would you be ready How would you pull together your team to tell the story What if the event celebrated one of the most controversial election outcomes



TIE5: Getting Squirrelly: Creating UC Daviss Pre-Arrival Guide for International Students

Posted by Link: The Journal of Higher Education Web Professionals 10-09-2017 9:30 pm


Like many campuses across the United States,  the University of California-Davis has seen its international student enrollment skyrocket. That jump created a need to better serve international students before they arrived on campus.  UC Davis tackled it w...



Other Duties as Assigned: Developing a Podcast

Posted by Link: The Journal of Higher Education Web Professionals 10-09-2017 9:09 pm


Serial. Invisibilia. S-Town. Missing Richard Simmons. Podcasts have exploded as a new way to consume stories and information, and Jackie Vetrano of Skidmore College decided to dive in. This is Skidmore is the award-winning podcast now nearly 2 years and 3...