Marketings pain points for 2016

Posted by Higher Ed Marketing 01-04-2016 9:26 am

The December 2015 issue of the American Marketing Association‘s magazine, Marketing News, included the results of AMA’s survey of what marketers see as the chief challenges and “pain points” heading into the new year. (The article ...

Top episodes of 2015

Posted by HigherEd Live 01-03-2016 9:42 pm

It is our mission at Higher Ed Live to bring you closer to the best and brightest minds in higher education. This year we aired over 100 live broadcasts reaching thousands of higher ed colleagues. According to viewership, here are a few of your favorites....

#NACACreads: Hold Fast to Dreams

Posted by HigherEd Live 01-01-2016 10:59 am

Higher Ed Live is excited to partner with the National Association for College Admission Counseling on a virtual book club initiative aimed to connect college admission professionals through regular book discussions. The #NACACreads book chat is a fun way...

321ACTION! Live Video for Alumni Engagement

Posted by HigherEd Live 01-01-2016 10:51 am

The events you host on campus are often ones alumni (and others!) would love to attend. Waiting to read the re-cap as a news release is hardly the same experience. Enter Periscope, Meerkat, Facebook LIVE, and other emerging platforms to capture events and...

HubSpot certification and the future of digital marketing

Posted by Geoff Campbell 12-31-2015 8:49 am

This summer, when I started using HubSpot, I knew I needed to focus intently, given the limited amount of time I had to help manage the initial implementation and first campaign (roughly August-October). In August I got re-certified in the Inbound Methodo...

#ThrowbackThursday: Favorite #highered #marketing posts of 2015

Posted by Higher Ed Marketing 12-31-2015 8:44 am

I cranked out a fair amount of bloggage in 2015. Much of it was forgettable, but these five are among my favorites for the year. Based on what the analytics tell me, you readers liked some of them, too. So I hope you enjoy revisiting them as we close the ...

The year in relevant reading

Posted by Higher Ed Marketing 12-29-2015 12:57 pm

2015 wasn’t a great reading year for me. I may have started a dozen books, and finished perhaps eight or nine of them. Not much to brag about there. When you consider books relevant to this blog, the pickings for 2015 were pretty slim. That made it ...

5 Tips To Get More Done in 2016

Posted by 12-29-2015 8:35 am

The new year is a time when people look back and look forward. Personally, I set goals for each year using a system I built years ago that allows me to dig deep into the why and set realistic goals that align with my personal mission. Sounds like a lot of...

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Posted by Geoff Campbell 12-28-2015 8:52 pm

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Data CAN tell a story

Posted by Higher Ed Marketing 12-28-2015 12:21 pm

Communications expert Andy Goodman has a great quote that I like to repeat when I want to drive home the power of storytelling in presentations or marketing (as opposed to merely presenting data). Numbers numb, jargon jars, and nobody ever marched on Wash...