The First Brand Element: Brand Essence

Posted by mStoner blog 06-23-2015 9:00 am


We’ve said it before: There’s no one right way to do brand strategy. However, there are four elements to higher ed brand strategy that remain consistent for all of our engagements: 1) Brand Essence 2) Brand Positioning 3) Brand Attributes 4) E...



Breathe Life Into Your Brand Strategy

Posted by HigherEd Live 06-23-2015 8:47 am


Brand strategy work is a process, not a project. Once a new campaign is launched, the work is just beginning. Strong brands are built from great experiences, and success comes from your institutions people living the brand every day. In this episode, hos...



How To Become A Better Photographer

Posted by HigherEd Live 06-22-2015 1:46 pm


Photography for Non-Photographers from Cathy Benscoter Someone has to take photos on your campus, and it looks like it’s you. Too bad it’s not really your thing. But with a few simple tips, it can be. At the 2015 Web Conference at Penn State U...



Do Athletic Departments Have A Right To Check If Athletes Are In Class

Posted by CKSyme.com 06-22-2015 11:43 am


A piece in the Chronicle of Higher Ed today by Brad Wolverton (subscription-only link) reported on the debate of phone applications that record student-athletes checking into classes on campus. There were certainly pros and cons in the article, but the fo...



A reprieve for Sweet Briar College

Posted by Higher Ed Marketing 06-22-2015 9:24 am


On the heels of the announcement last March that Sweet Briar College would close due to “insurmountable financial challenges,” I wrote a brief post about alumnae efforts to keep the college open. They launched the #SaveSweetBriar campaign and ...



Gone Digital, Going Strategic: Dawn & Rise of the #highered Digital Pros [SCREENCAST]

Posted by College Web Editor 06-19-2015 8:43 am


10-year of #highered digital history & career tips in 30 minutes Last Monday I got a chance to give a presentation about the rise of the higher ed digital professionals (web, social media, digital communication and marketing pros) at the UB Tech Conf...



Friday Five: By the numbers, June 2015 edition

Posted by Higher Ed Marketing 06-18-2015 3:57 pm


O hai there, gentle blog readers! Hello *Taps mic* Is this thing on It’s been awhile since I’ve posted anything. Hope you’re still there. Let’s just dust off this blog and toss out an easy Friday Five “by the numbers”...



Going Beyond the DREAM: Working WITH & FOR Undocumented Students

Posted by HigherEd Live 06-18-2015 2:42 pm


An estimated 1 million undocumented children under the age of 18 live in the U.S. and 65,000 undocumented high school students graduate each year. Yet, according to the Pew Hispanic Center, only 7,000-13,000 undocumented students are believed to be enroll...



Planning for Social Media Success

Posted by mStoner blog 06-18-2015 7:30 am


To say organizations are scrambling to keep up with the ever-evolving landscape of social media is an understatement. Everything continues to change and quickly as we adopt newly launched social platforms, which then quickly become new destinations in...



How to sell conversion rate optimization to your Dean: with dollars and sense

Posted by HigherEd Live 06-17-2015 10:06 am


Most higher ed marketers know how important conversion rate optimization (CRO) is to our application rate and our development efforts. CRO is a revenue driver and it can have a positive impact on your institution at every point in the university opera...