Teen Social Media Use Shifts With Age [Pew Research Report]

Posted by CKSyme.com 04-10-2015 8:23 am


Facebook may be king with teens 13 to 17 years old, but the latest Pew Research Center data indicates that their platforms of choice change as they get older. This is one of the many takeaways in the report released this week that will influence your stra...



What If I Told You Facebook Might Be The #1 Referrer to Higher Ed Websites

Posted by HigherEd Live 04-09-2015 10:00 am


Colleges are committed to social media. Students report that campuses are using social media to help them connect with each other and student organizations, to provide information about education programs and career opportunities, connect with faculty, an...



Mar 2015 Reports: #highered Web Analytics Monthly Benchmarking Reports for the US, UK & France

Posted by Higher Ed Analytics 04-09-2015 8:16 am


As part of a 1-year project, I’ve decided to published monthly benchmarking reports using Google Analytics benchmarking reports for Universities & Colleges websites. Why these benchmarking analytics reports As I explained in a column published...



Social Media Monitoring in 30 Minutes A Day

Posted by CKSyme.com 04-08-2015 8:42 am


Whether youre a large brand or a small personal brand, monitoring social media is a bare necessity of operation. Unless, of course, you dont have any social media outpoststhats a subject for a different day.  Everyone, from a small personal brand to t...



#ReachHigher: Higher Ed Unites on May 1, 2015

Posted by HigherEd Live 04-06-2015 9:33 am


The Reach Higher initiative is the First Lady’s effort to inspire every student in America to take charge of their future by completing their education past high school, whether at a professional training program, a community college, or a four-year...



Tune in to WII-FM

Posted by Higher Ed Marketing 04-05-2015 6:26 pm


Are you listening to WII-FM If you’re in the marketing business, you should be. It’s everyone’s favorite station. WII-FM stands for “What’s in it for me” And as a blog by that name says, “It’s all anyone&#...



Social Media Fail #5 Email Gating Common Information

Posted by CKSyme.com 04-04-2015 11:57 am


I ran across a link today in a paper.li promising a list of hashtags that authors should use in social media. I’ve seen these lists other places and was interested to cross-check this list with others I have. When I clicked on the link, I learned it...



Social Media Fail #4 Bad Images And 11 Easy Fixes

Posted by CKSyme.com 04-02-2015 8:11 am


Youve heard it say that images and videos are the golden ticket on social media. Well, I must say I disagree. Good images are the ticket. That one little modifiergoodqualifies the whole idea. From Snapchat to Instagram to Twitter to Facebook, there are...



Why should your team attend the 2015 #highered Content Conference #hec15

Posted by College Web Editor 04-02-2015 7:30 am


THE Spring Content Strategy Conference If you’ve attended the previous edition, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about con...



Is Your Campus Nerd Friendly

Posted by HigherEd Live 04-01-2015 11:11 am


Is nerd a pejorative term or have we entered an era where it’s chic to be geek Nerd-friendly fascinations like comic books, video games, sci-fi, and fantasy once considered fringe, are fast becoming popular in mainstream culture. How can colleges c...