To Redesign Your Website, Get Out of Your Own Way

Posted by mStoner blog 12-12-2016 5:39 pm


Campus communities center around a mission of transforming lives through education. People on your campus are proud of what they do individually and collectively and to them, the website is a symbol of that pride. At the start of a website redesign, i...



Day 12: Keep Your Facebook Fans Warm With A Boosted Post

Posted by CKSyme.com 12-12-2016 1:22 pm


One of the chief purposes of marketing these days is all about keeping your fans and followers warm. A warm audience is a marketing phrase that designates a group that has already opted in to one of your marketing platforms. They have signed up for an ema...



Day Eleven: Revitalize With A Power Nap

Posted by CKSyme.com 12-11-2016 2:04 pm


Lets face it, authors can keep some pretty ridiculous hours. We all know its probably not great to stay up until midnight writing and then get up at 5:00 to start the day again. Some days I get up as early as 3:00 AM to start writing or working on an on...



Day Ten: Start Engaging Your Email List

Posted by CKSyme.com 12-10-2016 1:15 pm


When it comes to book marketing, you have one golden resource at your disposal: your email list. Above social media, above your website, your email list has the power to reach directly into a readers Inbox, bypass any social media algorithms, and speak i...



mStoner Takes Home Eight EDU Digital Marketing Awards

Posted by mStoner blog 12-09-2016 3:50 pm


The Fourth Annual EDU Digital Marketing Awards presented mStoner, Inc. and clients with eight awards. Sponsored by the “Higher Education Marketing Report,” the EDU Digital Marketing Awards recognizes the best educational websites, digital cont...



Day Nine: Mindful Dining Out

Posted by CKSyme.com 12-09-2016 12:24 pm


You didnt think Id let you get through 30 days of challenges for a better 2017 without an eating challenge, did you But this isnt a weight loss challenge or an exercise challenge. Ill let you find those elsewhere. This challenge is about changing the...



Day Eight: Sell More Books With Less Social Media

Posted by CKSyme.com 12-08-2016 1:33 pm


On day seven, the subject was FOMO - the fear of missing out. In this challenge, I'm going to branch off of that theme and talk about how cutting back can actually be a good thing--tangibly. Reality check time. The post Day Eight: Sell More Books With Les...



The Real Deal: Usability Testing with High Schoolers

Posted by mStoner blog 12-08-2016 11:30 am


I had a rare opportunity recently: the perfect usability test. I sat down one-on-one with high school seniors and had them test a soon-to-launch college website for usability during the fall, when they’re actively thinking about where they want to...



Building a University Engagement Program: The First 100 Days

Posted by HigherEd Live 12-08-2016 6:00 am


Two weeks ago I spoke at the Global Leadership Summit at Oxford University. Our moderator, Robert Curtis from Graduway, posed this question to our panel: If you were building an engagement program, what would you hope to accomplish in the first 100 days...



Contested Issues Debates Vol. 2

Posted by HigherEd Live 12-07-2016 9:25 pm


ABOUT THE SESSION Thursday, December 15, 2016 11:15am 12:15pm Higher Ed Live: Contested Issues Streaming Live: watch.higheredlive.com Join Student Affairs Live co-hosts Heather Shea Gasser and Tony Doody as they moderate four fast-paced, eight minute, o...