Sweet Briar the Latest College to Get Flattened

Posted by Mark Greenfield - Higher Ed Web Consulting 03-11-2015 8:58 am


I have been talking about higher education getting flat […]



Content Marketing in Alumni Engagement Means Replicating Networking Event Conversations

Posted by HigherEd Live 03-09-2015 4:43 pm


Let me take you on a journey my friends. Today were going to attend an alumni networking event together. It could be a happy hour at Trendy Bar du Jour or a Campaign Celebration event for “Believe in Us Now, Give Money So There’s a Later̶...



Content Marketing in Alumni Engagement Requires Replicating Networking Event Conversations

Posted by HigherEd Live 03-09-2015 4:43 pm


Let me take you on a journey my friends. Today were going to attend an alumni networking event together. It could be a happy hour at Trendy Bar du Jour or a Campaign Celebration event for “Believe in Us Now, Give Money So There’s a Later̶...



A New Design and a New Approach

Posted by Mark Greenfield - Higher Ed Web Consulting 03-09-2015 8:37 am


Over the past few days I have been in a soft launch of […]



Do Your Research With Social Media Research-Snapchat Version

Posted by CKSyme.com 03-07-2015 9:19 am


I read another article this morning about how Snapchat is the bomb when it comes to social media marketing. Even though I agree that Snapchat is a popular platform whose dynamics of use fit the requirements for an effective marketing channel, Im not quit...



Podcast : Standardizing, documenting and iterating processes to create an efficient digital playbook

Posted by Aligned Path Thoughts 03-06-2015 12:09 pm


Learn how to iterate and refine the way you do work that everyone can get behind The post Podcast : Standardizing, documenting and iterating processes to create an efficient digital playbook appeared first on Aligned Path.



SnapChat for #highered: 8 lessons learned from early adopters

Posted by College Web Editor 03-06-2015 7:45 am


Is SnapChat for every school Probably not – yet. It’s really too early to know if SnapChat is going to be the next Instagram and catch up for institutions. But, if you read the 6 interviews I published in this series, you’ve probably no...



Can crowdfunding #SaveSweetBriar

Posted by Higher Ed Marketing 03-05-2015 4:25 pm


On the heels of Tuesday’s news that Sweet Briar College would close its doors at the end of this academic year due to what the school called “insurmountable financial challenges,” alumnae of the 114-year-old institution have launched a c...



How To Decipher Your Twitter Analytics Part Two

Posted by CKSyme.com 03-05-2015 9:19 am


When it comes to analytics, there are three basic types of services or dashboards: basic, advanced, and enterprise. Twitters free analytics dashboard fits in the first category. It shows basic demographic info in addition to reports on the engagement act...



Feb 2015 Reports: #highered Web Analytics Monthly Benchmarking Reports for the US, UK & France

Posted by Higher Ed Analytics 03-05-2015 8:14 am


As part of a 1-year project, I’ve decided to published monthly benchmarking reports using Google Analytics benchmarking reports for Universities & Colleges websites. Why these benchmarking analytics reports As I explained in a column published...