Episode 003: All Things Amazon With Book Marketing Expert Penny Sansevieri

Posted by CKSyme.com 06-06-2016 8:09 pm


Join host Chris Syme as she visits with longtime Amazon expert Penny Sansevieri about the latest on fake reviews, keywords, Amazon's new version of the Vine review program for books, how to reach out to Amazon for help, and the Goodreads/Amazon partnershi...



Free Webinar: Storytelling to Nurture Loyalty and Increase Support

Posted by mStoner blog 06-06-2016 6:30 am


Register now for this free webinar. Session Description  What stories raise pride among alumni and inspire donors to give Using an active support experience map as our guide, well review three examples of stories targeted specifically toward alumni rela...



Web Redesign, Website Reviews and More at #econfpsu

Posted by Mark Greenfield - Higher Ed Web Consulting 06-03-2016 8:22 am


In two weeks I will be making my annual trek down to State College for Elements: The Web Conference at Penn State.  I first presented at this conference 10 years ago and it has always been one of my favorite events. I will be giving a talk on Web Redesign...



Why Facebook Ad Interest Targeting Might Be Your Last Resort

Posted by CKSyme.com 06-03-2016 7:49 am


Facebook ad interest targeting has long been the go-to for many ads. Mostly, it's the default for people who haven't uploaded an email list for a custom audience or don't have a conversion pixel loaded on their website. The post Why Facebook Ad Interest T...



Using Student Social Media Ambassadors to Drive Leads

Posted by HigherEd Live 06-01-2016 6:49 pm


When it comes to Student Advocacy, the formula is easy: engaged students = increased enrollment If youre involved in student recruitment in any way, you know that you want to be involved in the college decision-making process from the very beginning. Whe...



How to tell the mentor story to students

Posted by HigherEd Live 06-01-2016 9:52 am


Ive been writing for Higher Ed Live for some time now about student, alumni, and career engagement programs. Many times my conclusions spark the next series of questions and your comments help move the discussion forward. Your feedback is incredibly valu...



Join The June Podcast Kickoff Contest And Win!

Posted by CKSyme.com 06-01-2016 6:54 am


To celebrate the launch of the new Smarty Pants Book Marketing Podcast, were running a giveaway during the month of June. Were trying to reach as many indie authors as we can with the new show featuring the best book marketing experts and indie authors...



The Internet is just the internet now

Posted by Higher Ed Marketing 06-01-2016 2:00 am


Today is a day of reckoning for all of us who write about the Internet. Because as of today, many publications and new outlets are bringing the Internet down a notch by replacing its capital “I” with a lowercase one. Say goodbye to the Interne...



Free Webinar: Mythbusting Admissions

Posted by mStoner blog 05-31-2016 6:30 am


Register now for this free webinar. We know that teens are connected, that they love their devices, and that they look at our websites on their smartphones. But does that mean that they want to be texted by a college Are they creeped out when... The post...



Episode 002: Interview With Self Publishing Expert Jim Kukral

Posted by CKSyme.com 05-31-2016 2:33 am


Episode 002: Jim Kukral on Marketing Strategies Every Author Needs To Sell More Books Show Notes: In today’s show Jim shares his background in online marketing and shares his take on how book marketing has changed with the advent of … Read Mor...