Understanding Alumni Networks (and How LinkedIn Can Help)

Posted by Alumni Futures 03-20-2014 4:56 pm


Recently, LinkedIn's university evangelist John Hill invited me to speak informally to members of the LinkedIn education products team at the company's Silicon Valley headquarters. I was grateful for the opportunity, and I enjoyed the discussion. My main ...



#HigherEd Becoming More Sophisticated in Using #SocialMedia

Posted by mStoner blog 03-20-2014 2:50 pm


  Instagram and Twitter are up, geosocial is no longer very effective, social media is increasingly essential in higher ed. These are some of the key initial takeaways from the 2014 Survey of Social Media...



Pinterest: My blind spot

Posted by Higher Ed Marketing 03-19-2014 6:51 pm


I just don’t get Pinterest. Maybe I haven’t given it a fair shake. No. Scratch that. I know I haven’t given it a fair shake. I don’t know why, either. I’m not a Pinterest hater. I don’t want to be like those Twitter hat...



Social Media Strategy for Orientation

Posted by HigherEd Live 03-19-2014 2:39 pm


As orientation time approaches, do you have a social media strategy in place Hear from three experts in the field about how they reach out to engage incoming students and parents before, during and after orientation. This week, Chris Butler discussing so...



Science-based Copywriting: How to Write Persuasive Copy

Posted by .eduGuru 03-19-2014 10:52 am


Persuasion is an art. Hardly an arguable statement, however, as any successful copywriter will tell you, theres more than a bit of science involved as well. To write truly great copy for a product, website, sales pitch, or what have you a basic grasp of ...



Department-Level Content Strategy

Posted by Meet Content 03-19-2014 9:55 am


The following guest post was written by Erin Martin, Web Communication Leader for the departments of Horticulture and Crop and Soil Science at Oregon State University. Last year, I scraped up enough funding to attend Confab Higher Ed, the inaugural higher...



OH in Higher Ed Circles: 6 things that drive us mad (and a new webinar!)

Posted by Susan Talbert Evans Blog 03-19-2014 6:21 am


Picture this: Six people working on six different campuses are seated around a round table having lunch at a higher ed conference. Before the salad course ends, theyve figured out how much they have in common. All are facing similar challenges and more...



OH in Higher Ed Circles: Six Things That Drive Us Mad (and a New Webinar!)

Posted by mStoner blog 03-19-2014 6:17 am


Picture this: Six people working on six different campuses are seated around a round table having lunch at a higher ed conference. Before the salad course ends, theyve figured out how much they have in...



Free Webinar! OH in Higher Ed Circles: 6 things that drive us mad.

Posted by mStoner blog 03-18-2014 12:08 pm


Session Description: If you are a marketing and communications professional, you probably think about “doing more and more with less and less” every week. And, one of your daily concerns might come from working with...



Free Webinar! OH in Higher Ed Circles: Six Things That Drive Us Mad

Posted by mStoner blog 03-18-2014 12:08 pm


Session Description: If you are a marketing and communications professional, you probably think about “doing more and more with less and less” every week. And, one of your daily concerns might come from working with...