Dont Let Your Website Block Your Student Recruitment Efforts

Posted by mStoner blog 09-07-2017 4:23 pm


Does your website support or hinder your student recruitment Recruiting for the Class of 2022 is well underway. And your site must guide prospects through the customer journey. This stage in the prospective student journey is when students move from ...



New Insights From Admitted Students

Posted by HigherEd Live 09-06-2017 6:06 pm


Each year, enrollment pros revisit their strategies for yielding admitted students. The team at Eduventures has surveyed students to help us make informed decisions. The Survey of Admitted Students provides actionable data to help with the following: Bett...



Get Ready for Social Media Strategies Summit 2017

Posted by HigherEd Live 09-06-2017 5:31 pm


The Higher Education Social Media Strategies Summit will be held November 2 3 in Boston, Massachusetts. Each year, college and university professionals gather to learn best practices in social media marketing from peer leaders. For the past 6 years, con...



My New Role: Switchboard

Posted by Alumni Futures 09-06-2017 12:52 pm


I am thrilled to announce that on October 1 I will join Switchboard as Vice President. Switchboard is an award-winning online engagement platform based in Portland, Oregon that works with with leading colleges, universities, and independent schools. I hav...



The end of #highered as a public good

Posted by Higher Ed Marketing 08-31-2017 1:09 pm


Nearly a decade has passed since the start of the Great Recession, and higher education has yet to fully recover. According to a new report from the Center on Budget and Policy Priorities, state support for public two-year and four-year colleges is still ...



#ThisIsUs: Confronting the Continuing Realities of White Supremacy in Higher Education

Posted by HigherEd Live 08-30-2017 4:10 pm


As the fall term commences on colleges and universities across the U.S., we have heard from many practitioners and scholars–given the recent tragic events that unfolded in Charlottesville–of an urgent need to continue the conversation about ra...



Moving away from interruption #marketing

Posted by Higher Ed Marketing 08-27-2017 3:54 pm


When I was a kid in the ’60s, one of my favorite television shows was Mutual of Omaha’s Wild Kingdom. It was a wonderful, weekly view of wild animals and their wilderness habitats, narrated by zoologist Marlin Perkins and aided by his fearless...



Identifying Relevant Audiences

Posted by HigherEd Live 08-25-2017 7:44 pm


Various higher education marketing goals pertaining to specific audiences and initiatives have traditionally been met with challenges in terms of availability of technologies and data sources necessary to connect with the right people and inform important...



Four Snapchat Tips for Higher Ed Marketers

Posted by mStoner blog 08-24-2017 2:00 pm


Remember the time not so long ago when higher ed marketers were wondering what Snapchat was, how it worked, and whether it would ever be relevant for recruitment and yield Snapchat has moved ever closer to the center of college and university social stra...



Storyframing for Higher Education

Posted by mStoner blog 08-22-2017 2:03 pm


At mStoner, we believe that storytelling is one of the foundations of an effective website and a way to better communicate with and engage audiences. When we talk about storytelling, we often talk about finding better ways to tell specific stories, such a...