Friday Five: #MarchForScience Eve edition

Posted by Higher Ed Marketing 04-21-2017 12:17 pm


Tomorrow, scores of scientists and supporters of science will take to the streets of Washington, D.C., and elsewhere to march for science. For one day, science will come out of the lab and into the limelight, and if the media cover this event as expected,...



Online Course: Digital Storytelling for Higher Education

Posted by mStoner blog 04-20-2017 6:44 pm


Storytelling is one of the oldest forms of communication in the world. Modern science has shown that stories affect us deeply neurologically and psychologically helping us to solve problems, experience pleasure, provide pattern and order, and assimilate...



Navigating Business School Websites

Posted by Meet Content 04-20-2017 12:12 pm


The best website navigation systems appear so straightforward that you don’t think twice about how to use them. Like using a door handle to open a door. But often behind this simplicity is a complex information architecture. Navigation menus reflect...



Your marketing plan is your blueprint

Posted by Higher Ed Marketing 04-20-2017 1:29 am


Imagine you decide you want to build a new house. So the first thing you do is heat to your local lumber yard, purchase some lumber, a hammer and some nails, and start hammering boards together in the lumber yard parking lot. It’s absurd to think th...



Breaking barriers: Snapchat at the University of Michigan and Beloit College

Posted by Link: The Journal of Higher Education Web Professionals 04-19-2017 11:22 am


How do we reach our students Its a question commonly asked in marketing and communications offices on campuses around the country and even the world. Oftentimes, the conversations result in emails, posters and posts on social media. More and more, t...



Four Tips For Managing Student Workers

Posted by HigherEd Live 04-19-2017 6:10 am


Many offices have the opportunity to hire student workers for a semester, full academic year, or even a calendar year. Student workers help professionals in the office especially those who dont work directly with students understand the beat of cam...



12 Successful #HigherEd Videos

Posted by College Web Editor 04-18-2017 11:45 am


Video has become a key online format for higher ed institutions. With most social media platforms giving an organic boost to videos uploaded natively, some videos can reach thousands of viewers in no time. But, what does it take to make a successful video...



Implementing Inspiration: What Happens After HighEdWeb A Look at How Attendees Put Ideas into Action

Posted by Link: The Journal of Higher Education Web Professionals 04-17-2017 5:15 pm


We learn so much at Higher Education Web Professionals annual conference and come away with so many incredible ideasbut what happens after we get home At HighEdWeb, you often hear people talk about searching for their one thing a golden nugget, a k...



Friday Five: Muddled marketing metrics

Posted by Higher Ed Marketing 04-14-2017 1:14 pm


Anyone interested in marketing metrics ought to check out this article from the MIT Sloan Management Review‘s Spring 2016 issue. But there’s a catch. To access the entire article, titled “The Metrics That Marketers Muddle,” youR...



Engagement Metrics and Affinity Scoring

Posted by HigherEd Live 04-14-2017 12:54 pm


“Did we have a good year” We’ve all either asked that question ourselves or been asked that question. In this episode of Advancement Live, Kim Brown chats with alumni engagement professionals from DePauw and Longwood universities about ...