The Most Important Step in Building Your Brand Ideal

Posted by HigherEd Live 10-17-2018 4:57 pm


Recently, mStoner teamed up with their branding partner BVK to deliver a webinar on Brand Architecture: Building an Enduring Brand. During the session, we shared a six-step roadmap for building your institutional brand: Discover: Explore your brand ideal....



A Contest from @VisitSacramento!

Posted by Link: The Journal of Higher Education Web Professionals 10-17-2018 12:50 pm


Our friends at Visit Sacramento are launching a social media contest for HighEdWeb attendees next week. (Not that this crew needs any sort of special inspiration to tweet a lot.) The first contest is on Sunday and Monday, and it’s called “GO W...



Monday Night at #heweb18

Posted by Link: The Journal of Higher Education Web Professionals 10-15-2018 5:18 pm


Monday nights at HighEdWeb are an opportunity to take advantage of a free night to network with your colleagues from all over the world. Our great sponsors have lined up a series of events to give you time to do just that learn more



12 #HigherEd Strategies To Deal with Facebook in 2019 #hesm

Posted by College Web Editor 10-12-2018 12:01 pm


It’s been a tough year for Facebook — and for a good number of Facebook page admins working in higher education. While the jury is still out on the real impact of the Facebook algorithm change introduced at the beginning of the year, I have se...



Advancement Leader Q+A Blog Post Series

Posted by HigherEd Live 10-11-2018 6:31 pm


In 2018, we launched the Advancement Leader Q+A series on the Higher Ed Live blog in partnership with Jon Horowitz. The nine posts in the series of Q+As with higher education advancement leaders review and expand on topics related to digital alumni engage...



Crash Course in Design Thinking

Posted by HigherEd Live 10-11-2018 2:11 pm


What is design thinking, and how can you use to address challenges at your institution This episode will provide a crash course in the five-step human-centered problem-solving framework that focuses on high-impact solutions that meet both stakeholder and...



Get Ready for AMA Higher Ed

Posted by HigherEd Live 10-11-2018 2:37 am


The annual AMA Symposium for the Marketing of Higher Education is November 4-7 in Orlando. The conference is the premier event in higher ed marketing, with more than 1,200 attendees expected. Headlined by top minds both inside and outside the higher ed co...



Becoming a Social-First University

Posted by HigherEd Live 10-09-2018 7:33 pm


How WVU Went from Forgotten to Followed on Social Five years ago, West Virginia Universitys social media accounts were an afterthought and it showed. They wanted to change that. Now, they’re a leader in higher ed social media. Learn how everythin...



Welcome (and thanks to) our #heweb18 sponsors

Posted by Link: The Journal of Higher Education Web Professionals 10-05-2018 5:40 pm


Every year our HighEdWeb Annual Conference sponsors provide value to our attendees through the content, services, and products they provide, both during the conference and throughout the year. Not only that, but theyre fun humans, and have a ton of knowl...



Lessons Learned: 20 Years of Higher Ed PR

Posted by HigherEd Live 10-05-2018 3:31 pm


PR practitioners in colleges and universities face different circumstances, concerns and situations than their counterparts in other industries. Twenty years ago, a group of senior leaders in higher education PR recognized this and banded together to crea...