[Infographic] Online Advertising Trends for Higher Education

Posted by .eduGuru 06-24-2014 9:18 am


Thirty-three percent of education-related searches will be performed on a mobile device this year. Seeing those numbers, its hard to ignore the importance of online advertising in higher education. Fathom compiled the following data from its EDU Standard...



How to use graduation ceremony to attract more #highered students: @SNHU newest TV ad campaign

Posted by College Web Editor 06-24-2014 7:45 am


Graduation: that’s why they all sign up for, right Most institutions of higher education have focused on the college experience and the associated value they provide to students in their recruitment and branding efforts. For traditional college-age...



Financial Aid Websites: Whats the challenge

Posted by Susan Talbert Evans Blog 06-23-2014 11:56 am


Ive been thinking about financial aid websites lately. Its June, and with most of the deciding done by May 1, many prospective students and families are in the midst of a relationship with a financial aid office. What are the challenges How is the cont...



Making Users Remember Your Website

Posted by .eduGuru 06-23-2014 9:52 am


The simple mathematics, which can give a good idea of the probability of remembrance of the website by the user is, the more time user spends on your website, the greater the probability of your website to cling to the memory of the users. Another equatio...



Why 500 of your #highered colleagues have taken @higheredexperts certificate online courses

Posted by College Web Editor 06-23-2014 8:45 am


Can a hunch make an impact on 500 careers in higher education Looking at the enrollment data at Higher Ed Experts, it looks like it :-) Exactly 3 years ago, it’s on a hunch that I asked Joshua Dodson to work with me on a crazy idea: a 4-week online...



Working with In-house Agencies

Posted by HigherEd Live 06-20-2014 9:44 am


From one-person shops to full-service, revenue-generating internal agencies, higher education pros are raising the bar for creative marketing across the industry. But its hard work. Successful in-house agencies need to manage talent, time, competing prio...



Meet #hewebSE conference keynote: Dr. Leslie Jensen-Inman on disrupting academia, mistakes & #highered websites

Posted by College Web Editor 06-20-2014 7:45 am


Helping you learn and grow in your higher ed career – no matter how you do it. That’s Higher Ed Experts’ motto! That’s why I spent my time chasing the latest trends, doing research, developing online programs (conferences & co...



Friday Five: @JimLukaszewskis personal action plan from #PRSAMDC

Posted by Higher Ed Marketing 06-20-2014 7:40 am


I’m very glad I was able to attend a portion of the Public Relations Society of America’s 2014 PRSA Midwest District Conference in Springfield, Missouri, on Thursday. I’m especially happy that I was able to hear kickoff keynote speaker J...



Advancement Live Preview: Reunions Debrief 2014

Posted by HigherEd Live 06-19-2014 8:38 am


In this episode of Advancement Live, host Ryan Catherwood will interview three alumni relations pros about there recent Reunion Weekends. Watch live on June 24th at 1pm and join the back channel chatter (#higheredlive). Along with lots of other great info...



Advancement Live: Reunions Debrief 2014

Posted by HigherEd Live 06-19-2014 8:38 am


In this episode of Advancement Live, host Ryan Catherwood interviews three alumni relations pros about their recent Reunion Weekends. Watch the episode below for more information about managing Reunion volunteers – both alumni and students, event pr...