Social Media Monitoring in 30 Minutes A Day

Posted by 04-08-2015 8:42 am

Whether youre a large brand or a small personal brand, monitoring social media is a bare necessity of operation. Unless, of course, you dont have any social media outpoststhats a subject for a different day.  Everyone, from a small personal brand to t...

#ReachHigher: Higher Ed Unites on May 1, 2015

Posted by HigherEd Live 04-06-2015 9:33 am

The Reach Higher initiative is the First Lady’s effort to inspire every student in America to take charge of their future by completing their education past high school, whether at a professional training program, a community college, or a four-year...

Tune in to WII-FM

Posted by Higher Ed Marketing 04-05-2015 6:26 pm

Are you listening to WII-FM If you’re in the marketing business, you should be. It’s everyone’s favorite station. WII-FM stands for “What’s in it for me” And as a blog by that name says, “It’s all anyone&#...

Social Media Fail #5 Email Gating Common Information

Posted by 04-04-2015 11:57 am

I ran across a link today in a promising a list of hashtags that authors should use in social media. I’ve seen these lists other places and was interested to cross-check this list with others I have. When I clicked on the link, I learned it...

Social Media Fail #4 Bad Images And 11 Easy Fixes

Posted by 04-02-2015 8:11 am

Youve heard it say that images and videos are the golden ticket on social media. Well, I must say I disagree. Good images are the ticket. That one little modifiergoodqualifies the whole idea. From Snapchat to Instagram to Twitter to Facebook, there are...

Why should your team attend the 2015 #highered Content Conference #hec15

Posted by College Web Editor 04-02-2015 7:30 am

THE Spring Content Strategy Conference If you’ve attended the previous edition, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about con...

Is Your Campus Nerd Friendly

Posted by HigherEd Live 04-01-2015 11:11 am

Is nerd a pejorative term or have we entered an era where it’s chic to be geek Nerd-friendly fascinations like comic books, video games, sci-fi, and fantasy once considered fringe, are fast becoming popular in mainstream culture. How can colleges c...

YikYak: Social Media/Justice/Change

Posted by HigherEd Live 04-01-2015 11:09 am

How does access to a live feed of what people around you are saying effect your perception of the climate of your campuses, your professional association, or society at large Regardless of whether you view YikYak as harmless or harmful, a conversatio...

Podcast : Ideas for funding cross campus web initiatives

Posted by Aligned Path Thoughts 04-01-2015 9:18 am

Episode 6 covered ideas for funding cross campus web in […] The post Podcast : Ideas for funding cross campus web initiatives appeared first on Aligned Path.

Emerging Opportunities in Advancement: An Online Discussion

Posted by Alumni Futures 03-31-2015 1:30 pm

On March 31, 2015 I joined host Andrew Gossen on Higher Ed Live, an online discussion specifically for professionals in alumni relations, development and marketing. The discussion lasted one hour and is available as a free streaming archive on the Higher ...