The gospel according to brands

Posted by Higher Ed Marketing 03-28-2016 12:01 pm

Like many of my fellow Americans, I celebrated Easter Sunday in a rather typical fashion: I attended church, helped with an Easter egg hunt on church grounds, ate a few too many candy eggs, enjoyed a nice meal with family and capped the day watching colle...

Your Higher Ed Brand and the Cost of Inaction

Posted by mStoner blog 03-28-2016 10:21 am

Does inaction have a cost When an education institution considers a major brand initiative, people naturally think about costs. Often, there is intense focus on the projects price tag and whether its the right time to make such an investment. Absent fr...

Content calendar for digital/social media publishing

Posted by Geoff Campbell 03-28-2016 7:28 am

Planning is important when it comes to making the most of what can be a very hectic year. There are dozens of tools available that make people and teams more organized (in addition to the default Google Docs and Calendar). People want to use the best of t...

Is Your Visitor Experience Stuck in the CMS with You

Posted by mStoner blog 03-24-2016 10:47 am

We talk with our clients about content management systems (CMS) during discovery for projects. A lot. Its an important piece of the puzzle, and a topic virtually anyone involved with the web at a college or university has an opinion about. Does any of th...

A Different Way to Look at Accessibility: Universal Design

Posted by HigherEd Live 03-24-2016 10:00 am

Web accessibility means that people with disabilities can perceive, understand, navigate, and interact with your website. When I talk to my peers in higher ed, the most common reasons I hear for paying attention to web accessibility are: A sense of empath...

Cinderella social media stories brighten March Madness

Posted by Link: The Journal of Higher Education Web Professionals 03-23-2016 2:18 pm

March Madness, as the NCAA basketball tournament is known, transcends the athletic contests to create a tapestry of stories at colleges large and small. The perennial basketball powers — Kansas and Kentucky, Duke and UConn — expect to do well ...

Kimberly Bryant, HighEdWeb & the Future

Posted by Link: The Journal of Higher Education Web Professionals 03-23-2016 10:27 am

Diversity in STEM roles has become a hot topic throughout our community. I know its certainly a great topic of conversation within the HighEdWeb Board of Directors as we consider the future of the association. As the mother of a now-adult woman, it has a...

Five Tips for Nurturing Faculty Relationships

Posted by mStoner blog 03-23-2016 10:12 am

Promoting faculty expertise is essential to building an institutions brand. Prospective undergraduate and graduate students routinely review faculty biographies and academic department pages when exploring admissions. Prospective faculty members scrutini...

Mandrill is changing. But, for the better

Posted by HighEdWebTech 03-23-2016 10:10 am

Mailchimp is changing their Mandrill transactional email service and now it will require two paid accounts. Is this good or bad The post Mandrill is changing. But, for the better appeared first on HighEdWebTech.

5 HeWebNE Takeaways in 5 mintues

Posted by Link: The Journal of Higher Education Web Professionals 03-22-2016 6:51 pm

About 150 people attended HighEdWeb New England on March 18 and those in attendance heard mountains of great ideas from the presenters.  We picked just five to share with you, but there’s more plenty more to be found by following #hewebNE on Twitter...