Who Said #HigherEd Marketers & Communicators Are Lazy

Posted by College Web Editor 06-28-2016 7:36 am


10 years focusing on… your work Ive spent an unhealthy amount of time looking at your work for the past decade. Not just your work, but the work, projects, campaigns and initiatives of many higher ed marketers and communicators. As the executive di...



Episode 006: How to Build Buzz For Your Books With Sandra Beckwith

Posted by CKSyme.com 06-28-2016 7:16 am


In this episode of the Smarty Pants Book Marketing Podcast, book publicity expert Sandra Beckwith explores ways indie authors can promote their books that are online and offline. Also, Chris and Becca preview the Romance Writers of America national confer...



Get More Engagement With Less Social Media Step Three

Posted by CKSyme.com 06-27-2016 9:33 am


Over the last two days Ive been walking you through the first steps of how less social media marketing can actually bring you better results than spreading yourself thin over all the social media channels out there. The four steps include finding and bui...



Get More Engagement With Less Social Media Channels: Step Two

Posted by CKSyme.com 06-26-2016 1:36 pm


Yesterday we looked at how to find and build your audience as the first step to starting the process of cutting back on your social media footprint to get more engagement. The four steps are knowing your audience, designate your primary channels, build yo...



4 Steps To Get More Social Media Engagement On Less Channels

Posted by CKSyme.com 06-25-2016 8:39 am


A mind-boggling 78 percent of Americans have a social media profile. According to Statista, 2.72 billion people will be social media users worldwide by 2019. It is a given that authors can develop loyal audiences and sell more books with the help of socia...



Summer Send-offs: Whats The ROI

Posted by HigherEd Live 06-24-2016 8:20 am


New student send-offs (or summer send-offs) are popular ways to welcome new students and their families to our colleges and universities. They take place in new student hometowns all over the world and are often hosted by local alumni chapters and parents...



A Dialogue on Orlando

Posted by HigherEd Live 06-23-2016 11:11 am


What should we be doing as a higher education community to respond to this tragedy How do we deal with issues of Homophobia, Transphobia, Islamaphobia and more on our campuses How can we do our part to be allies and activists around issues of privilege ...



Five Ways to Rock Your Brand Experience

Posted by mStoner blog 06-22-2016 9:56 am


Brand builders realize the need to develop their stories for audiences over time and across multiple channels. In the past two years, weve seen publishers such as BuzzFeed and Vox Media make moves toward distributed content to reach audiences directly ...



Assessing and Managing Rapidly Emerging PR Issues

Posted by HigherEd Live 06-21-2016 5:33 pm


Join Jim Gregory, media relations director, and Natalie Vizuete, social media director, of UNC-Chapel Hill as they provide insight into a topic that affects all universities rapidly emerging campus PR issues. Sure, prior planning is critical, but with a...



Leading Productive Virtual Meetings

Posted by mStoner blog 06-21-2016 11:52 am


With colleagues and clients across the globe, it is more critical than ever to be able to collaborate across long distances. Todays technology allows us to hold virtual meetings with our college and university partners that are as efficient and effective...