How to tell the mentor story to students

Posted by HigherEd Live 06-01-2016 9:52 am


Ive been writing for Higher Ed Live for some time now about student, alumni, and career engagement programs. Many times my conclusions spark the next series of questions and your comments help move the discussion forward. Your feedback is incredibly valu...



Join The June Podcast Kickoff Contest And Win!

Posted by CKSyme.com 06-01-2016 6:54 am


To celebrate the launch of the new Smarty Pants Book Marketing Podcast, were running a giveaway during the month of June. Were trying to reach as many indie authors as we can with the new show featuring the best book marketing experts and indie authors...



The Internet is just the internet now

Posted by Higher Ed Marketing 06-01-2016 2:00 am


Today is a day of reckoning for all of us who write about the Internet. Because as of today, many publications and new outlets are bringing the Internet down a notch by replacing its capital “I” with a lowercase one. Say goodbye to the Interne...



Free Webinar: Mythbusting Admissions

Posted by mStoner blog 05-31-2016 6:30 am


Register now for this free webinar. We know that teens are connected, that they love their devices, and that they look at our websites on their smartphones. But does that mean that they want to be texted by a college Are they creeped out when... The post...



Episode 002: Interview With Self Publishing Expert Jim Kukral

Posted by CKSyme.com 05-31-2016 2:33 am


Episode 002: Jim Kukral on Marketing Strategies Every Author Needs To Sell More Books Show Notes: In today’s show Jim shares his background in online marketing and shares his take on how book marketing has changed with the advent of … Read Mor...



Introducing The Smarty Pants Book Marketing Podcast Episode 001

Posted by CKSyme.com 05-30-2016 7:27 am


Episode 001: Meet the Smarty Pants Book Marketing Podcast with Chris and Becca Syme   Show Notes: Welcome to the first episode of the Smarty Pants Book Marketing Podcast. In this episode co-hosts Chris and Becca Syme talk about the … Read More ...



Friday Five: Summer reads edition

Posted by Higher Ed Marketing 05-27-2016 7:45 am


Earlier this week, Twitter went literarilly crazy, thanks to a hashtag meme called #ScaleBackABook. The object of the game was to take a book title, revise it to become something less impressive or substantial than the original — for example, Lowere...



The Continued Twitter Conundrum For Authors

Posted by CKSyme.com 05-27-2016 6:52 am


Tech Crunch announced that the team developing Twitters buy button has disbanded and the social media channel is going to concentrate more on its core user experience. This is bad news for those of us that hoped Twitter was moving towards more commerce...



Striking a balance between promotion and customer service on social media

Posted by Higher Ed Marketing 05-25-2016 9:14 pm


23-to-1. That’s ratio of promotional messages pushed out by brands on social media versus the number of times brands actually respond to customers, according to recent research by Sprout Social. Twenty-three promos for every customer communication. ...



Getting the Budget for a Website Redesign and New CMS

Posted by mStoner blog 05-25-2016 7:00 am


You know what you need to do. You know how you need to do it. You just dont have the money to pay for it. Sound familiar A website redesign project requires funds. Usually, you need a budget for hiring the external partner who will... The post Getting t...