Think Global: Welcoming International Students to Campus

Posted by HigherEd Live 07-28-2014 7:14 pm


Wednesday, August 6th at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Across the United States this fall, colleges and universities are enrolling the largest ever incoming cohort of international students. This number...



Travel Season Planning & Preparation

Posted by HigherEd Live 07-28-2014 11:15 am


In this episode of Admissions Live, host Nicole Lentine reviews her top ten tips for recruitment travel alongside guest Elena Wong, West Coast Regional Director of Admissions at Drew University. Tune in as they share tips and tricks for the planning, prep...



Annual Fund FY14 Recap and Look Ahead

Posted by HigherEd Live 07-25-2014 12:46 pm


Another fiscal year is in the books, and Annual Fund programs throughout the country and around the world are reporting on final numbers and laying out plans for the upcoming year’s campaign. In this show, originally aired on July 15, Marts & L...



How Should You Spend Your Marketing Budget

Posted by HigherEd Live 07-25-2014 11:28 am


In this edition of Marketing Live,which originally aired live on July 24, 2014, guests Patrick Burt, David Hooper and Jessica Rood discuss developing, planning and executing your marketing budgetbig or smallto find a great media mix for your institution...



Embracing the C-word in higher education

Posted by Higher Ed Marketing 07-25-2014 9:37 am


Back in the heyday of the hippie era, counterculture comedian George Carlin created a stir with his anti-establishment monologue about the seven dirty words that weren’t allowed on television. (Four decades later, as The Atlantic pointed out in 2012...



How Big Brands Build Social Media Engagement

Posted by CKSyme.com 07-23-2014 8:50 am


We dont have a social media dictionaryyet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that...



16 #highered must-attend sessions at #pseweb 2014 in Toronto (July 29-30, 2014)

Posted by College Web Editor 07-23-2014 7:42 am


Can you believe it I can’t make it to the #PSEWeb conference this year even though it’s only 1-hour away (by plane) this year. My parents are in town next week — and since they come from Europe, they have priority. I spent several hours...



Digital marketing (somewhat) defined

Posted by Higher Ed Marketing 07-22-2014 8:11 am


I recently ran across a blog post offering the views of several marketers on what digital marketing is. The post features insights from nine marketers who try to describe the essence of digital marketing. It’s interesting to read the different persp...



What Technology Vendors Should Know About Selling in Higher Education

Posted by HigherEd Live 07-21-2014 8:56 am


A few times every month, I receive an email or Linkedin message with a request to check out a new web-based platform. There are several amazing products out there designed to increase alumni engagement, help with volunteer or event management, and there a...



Advancement Live Preview: Alumni Association Membership Marketing

Posted by HigherEd Live 07-21-2014 8:48 am


Although not every university has a membership driven alumni association, many of the largest schools in the U.S. are recruiting alumni members through creative benefits including, discounts, access to exclusive events and other perks. To market these mem...