Life. Work. Lifes work.

Posted by Higher Ed Marketing 07-06-2015 7:13 am


It’s probably an indication that my work-life balance is out of whack (like many of my fellow Americans), but I spent a good chunk of last Friday — the official Independence Day holiday in the U.S. — reading about work and how to make it...



Google Tag Manager Course (Analytics Academy)

Posted by Geoff Campbell 07-05-2015 10:33 pm


Sometimes I take my advice and take Google Analytics Academy courses. This time it was something I was with which I somewhat familiar: Google Tag Manager. When I ran into the issue of Cross-Domain tracking (tracking between a main website and a commerce/a...



Google Analytics Beginners (Academy Courses)

Posted by Geoff Campbell 07-05-2015 10:09 pm


Hi, I’ve heard from some readers that my blog posts about analytics are beyond the reach of many beginners. Worry not, everyone was a beginner once. I learned a lot of the basics of GA from the Analytics Academy videos (which are now officially reco...



Google AdWords (Re-) Certification!

Posted by Geoff Campbell 07-05-2015 9:50 pm


Hi all, As I’ve mentioned before, livelong learning (or, professional development) is incredibly important to me. I recently reviewed for and earned my AdWords (re-) certification. In my case, I passed the Fundamentals and Display Advertising exams....



How to Give a Red Stapler-Winning Presentation at HighEdWeb: Presenter Advice from the Best of the Best

Posted by Link: The Journal of Higher Education Web Professionals 07-04-2015 4:59 pm




Friday Five: #ICYMI edition

Posted by Higher Ed Marketing 07-03-2015 9:20 am


Some worthwhile posts from the past week or two for your Fourth of July weekend reading pleasure. Great E-Expectations This CollegeWebEditor.com preview of Ruffalo Noel-Levitz‘s soon-to-be-released annual E-Expectations report was one of the week...



Three reasons a mobile-optimized website is no longer optional

Posted by HigherEd Live 07-02-2015 10:00 am


You know there are major advantages to having a mobile optimized website. But did you know that Google has upped the ante with mobile search engine changes Here are three reasons why a mobile-optimized website is a necessity. Reason #1: Better SEO on Mob...



How Social Media Monitoring Boosts The Bottom Line Part 2

Posted by CKSyme.com 07-02-2015 7:50 am


Do you have an active social media monitoring system I bet you’ve got an active social media presence. Broadcasting without listening puts you at a disadvantage. In the first installment of this article, we looked at the benefits of listening, key ...



Design The Future: #PSUWEB

Posted by HigherEd Live 07-01-2015 3:46 pm


The web is a diverse and interdependent ecosystem, in which all elements–graphic design, code, content strategy, UX and UI development, accessibility, information architecture, instructional design, online marketing, and all other interactive techno...



2015 E-Expectations Report First Look

Posted by HigherEd Live 07-01-2015 10:22 am


The annual Ruffalo Noel Levitz E-Expectations survey of college-bound seniors and parents will be released this week. The annual report examines expectations, attitudes, and behaviors about e-recruitment. Tune in during the live broadcast to join the conv...