Optimizing event marketing to increase student retention

Posted by Link: The Journal of Higher Education Web Professionals 12-07-2016 1:13 pm


Marketing to students can be tricky. Student events need to truly engage students, offer long-standing benefits and enhance overall campus life. In addition, events provide a wealth of data that marketers can use to further optimize both current events an...



Day Seven: Eradicate FOMO (Fear of Missing Out)

Posted by CKSyme.com 12-07-2016 11:45 am


If youve never heard of FOMO, then you are missing out. SorryI couldnt resist. But whether its the culturally hip acronym or something as serious as Internet Addiction Disorder, we are a culture of people obsessed with knowing whats going on everywhe...



Day Six: Optimize Your Year With A Book Launch Calendar

Posted by CKSyme.com 12-06-2016 12:40 pm


Do annual calendars make you shiver Many of us have trouble planning one week ahead much less 52 weeks ahead. But before you dismiss the idea, hear me out. The post Day Six: Optimize Your Year With A Book Launch Calendar appeared first on CKSyme Media Gr...



Episode 027: Take My 30-Day Challenge for a Better 2017

Posted by CKSyme.com 12-05-2016 8:32 pm


This week's episode introduces you to the 30-Day Challenge For A Better 2017 that Chris is running on her website. In this episode she'll introduce you to the first five days and encourage you to follow along for the rest of the month for a better 2017. A...



What you think you know about your #HigherEd website is probably wrong

Posted by Higher Ed Marketing 12-05-2016 2:43 pm


We all know that today’s prospective college students are hungry for videos and paudio no attention to boring old text on a website, right Not exactly. According to new research shared today at the American Marketing Association’s Sympsoium o...



Day Five: Do More in Less Time With Energy Management

Posted by CKSyme.com 12-05-2016 12:00 pm


KEYWORDS: PERSONAL PRODUCTIVITY Everyone is looking for a way to get more out of their day. But if youre looking for help with work/life balance dont think time management, think energy management. Years ago at a leadership summit I had … Read Mor...



New Research Released: Mythbusting Websites

Posted by mStoner blog 12-05-2016 11:47 am


A colleges website is its most important marketing tool. In 2016, who would dispute that statement Its accepted as fact among university marketers, web developers, and admission officers across the world. And why not It makes intuitive sense: Websit...



Finding the Right Source: The Journalist Perspective

Posted by HigherEd Live 12-05-2016 2:39 am


How do we get more media coverage This is a question journalists, chase producers and reporters hear all the time. Do you know their journey to find the right source for the stories they put together Higher education institutions have a wealth of expe...



Day Four: Think Like a Marketer To Sell More Books

Posted by CKSyme.com 12-04-2016 1:13 pm


Authors just want to write. And its challenging to learn this whole business of publishing and promotion. But when it comes to marketing your books successfully, your biggest road block will be your failure to think like a marketer. The post Day Four: Th...



Three Trends in Global Community Engagement

Posted by Alumni Futures 12-04-2016 3:29 am


I am privileged to work with a diverse array of alumni communities: institutions from different countries; public and private universities; independent schools; and even non-governmental organizations, public agencies, and foundations. This year, I have n...