Academic Program Finders: Benefits, Components, and Good Examples

Posted by mStoner blog 09-23-2016 3:26 pm

At mStoner, we know from our client work and research with prospective teens that academic program pages are the most-visited pages on higher education websites. After deciding to go to college, the next questions on prospective students minds are usuall...

Essential Book Marketing Recommendations: Go-To Blogs

Posted by 09-23-2016 12:10 pm

There are more book marketing resources online than any of us have time to sort through. How do you know which are worth your time In part one of this series I recommended several go-to book marketing books that should … Read More The post Essentia...

Essential Book Marketing Resources: Go-To Blogs

Posted by 09-23-2016 12:10 pm

In part one of this series I recommended several go-to book marketing books that should be on your reading list. In part two we will look at blogs. The biggest advantage of reading blog posts is that the information should be current. The relevance of a m...

Essential Book Marketing Recommendations: Six Books You Need

Posted by 09-22-2016 12:17 pm

Weeding through the endless book marketing recommendations online can be daunting without help. There are some iffy resources out there from people who dont know what theyre talking aboutjust being honest. There are also some good resources out there f...

Enhancing the Online Giving Experience

Posted by HigherEd Live 09-21-2016 1:53 pm

Too many clicks. Forms that aren’t user-friendly. Giving pages that don’t match your university’s brand. Sound familiar By implementing relatively easy fixes to these donor deterrents, you can transform your organization into one that i...

Marketing a New President

Posted by HigherEd Live 09-21-2016 12:09 pm

The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from a seasoned marketing leader who just went through this transition at the University of Nebras...

Blog Post Pet Peeves

Posted by 09-21-2016 11:20 am

As a curator of information I read blog posts everydaylots of them. Over the years Ive developed a short list of blog post pet peeves, The post Blog Post Pet Peeves appeared first on CKSyme Media Group.

Episode 017: Honoree Corder and How to Find Prosperity as a Writer

Posted by 09-20-2016 11:49 am

Is it really possible to reach your dream as an author In this episode bestselling author and business coach Honoree Corder talks about her book Prosperity for Writers and shares the secrets she has used to help other bestselling authors … Read Mor...

Alive and Thriving: Four Must-Have Print Pieces for Enrollment Marketing

Posted by mStoner blog 09-19-2016 1:33 pm

Often, prospective students are going to your website for very specific information, and for good reasons. User experience designers follow established patterns in interface and information design to get your audiences to the right content without frustra...

The Value of Earned Media

Posted by HigherEd Live 09-19-2016 12:11 am

As a PR professional, your lifeblood is to gain publicity for your brand through earned media. All those mentions and impressions across digital and television channels build validity in your audiences eyes and more importantly, trust. Your consumers wil...