Print is a Gift: How to Make Your Print Pieces Unforgettable

Posted by mStoner blog 04-25-2016 6:56 am


When creating materials for your institutions, it can be easy to fall back on the familiar. Perhaps you have a tried-and-true format thats flexible enough to apply to many different projects. And that strategy can be great for saving time, but not so gre...



Live Video for Alumni Engagement: Part 2

Posted by HigherEd Live 04-24-2016 8:00 am


Our first episode on live video for alumni engagement just scratched the surface of what’s doable when it comes to engaging alumni in real-time with video. As Periscope, Meerkat, Facebook LIVE, and other platforms continue to evolve and grow in popu...



Five Essential Questions That Academic Program Pages Must Answer

Posted by mStoner blog 04-21-2016 9:58 am


Whats the state of your academic program pages Do you have two sets of pages one at the top level of your site that marketing owns, and one within each academic department that departmental assistants maintain Do links for individual majors and minor...



Why Authors Need A Personal Profile And A Facebook Business Page

Posted by CKSyme.com 04-21-2016 9:21 am


There is no social media platform more befuddling than Facebook. There is also no other social media channel with the kind of popularity Facebook enjoys: 71% of online adults are active there. The next most popular channel has less than 30%. With the swe...



Too much content Im getting mixed signals.

Posted by Link: The Journal of Higher Education Web Professionals 04-20-2016 1:38 pm


Many view institutional social media accounts as the central hub to see exactly whats happening on campus; past, present, and future. Theres constant debate over what content is Facebook worthy or should be live-tweeted throughout the event, but what ...



Generation Z Goes to College

Posted by HigherEd Live 04-19-2016 3:15 pm


What are the unique characteristics of Generation Z, or those born from 1995-2010 How should our college and university organizations, environments, policies, and curriculum adapt to best meet the needs of this newest generation What do student affairs ...



Say goodbye to LinkedIn #highered Rankings, dont get attached to your University Page

Posted by College Web Editor 04-19-2016 8:42 am


LinkedIn is getting out of the college decision process on May 16 If you’re the adminstrator of your LinkedIn University Page, you’ve just received this email about important updates to Linkedin higher ed features. While the social media platf...



AMAs big 7 #MarketingProblems (plus one of my own)

Posted by Higher Ed Marketing 04-18-2016 6:23 pm


The marketing business has some big problems, according to the American Marketing Association. The AMA laid out what it sees as the seven biggest marketing problems in its April 2016 edition of Marketing News. These are the things that keep marketers up a...



Build Better Personas: Three Habits to Break

Posted by mStoner blog 04-18-2016 6:10 am


I had lunch recently with a professional colleague who said that he used personas heavily in the redesign of an international news site. He told me about how the project team created names, faces, histories and demographic details they even produced lif...



WordPress.com goes full HTTPS for hosted sites

Posted by HighEdWebTech 04-14-2016 9:14 am


WordPress.com has partnered with Let's Encrypt, a new service offering free SSL certificates, to painlessly offer SSL to sites without the site owner having to know how to install SSL. The post WordPress.com goes full HTTPS for hosted sites appeared first...