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Marketing and Advancement: Colleagues and Partners or Direct Reports

Posted by HigherEd Live 01-29-2019 7:37 pm


On this episode, based on insights from the 2018 Survey of Digital Advancement by CASE and mStoner, Inc., and interviews with senior advancement and marketing professionals, Rob Zinkan is joined by Michael Stoner, co-founder and president of mStoner, Inc....



Three Signs Youve Found a Good CMS Partner

Posted by Link: The Journal of Higher Education Web Professionals 01-28-2019 9:49 pm


University websites dont just wish for, but depend on increased capital for an assorted list of expectations: boost the university brand, look stunning yet be user friendly, and make editing faster and easier. Choosing a CMS: Open Source vs. Proprietary ...



Using Images for Research, Pedagogy and Practice

Posted by HigherEd Live 01-28-2019 4:20 pm


What are the challenges and benefits of using imagery for research, teaching, and practice How can images be used to explore concepts such as privilege, oppression, class, gender What are practical examples of photo elicitation, photo voice, visual cont...



Top tips for killer analytics reports for #highered

Posted by College Web Editor 01-25-2019 12:33 pm


When you do analytics work, analyzing the data and unearthing analytics insights are only half the battle. They are crucial steps, but nothing that matters will get done if you cant drive decision makers to action. So, how can you share and present analy...



Five Lessons from a Development Website Overhaul

Posted by HigherEd Live 01-23-2019 11:00 am


About one year ago we took first steps toward the creation of the new Johns Hopkins enterprise-wide giving website. Our eight-year campaign was ending, and our five-year-old site was showing its age, so there was ample impetus for change. Almost 11 months...



Get ready for 2019 with the 7th #HigherEd Analytics Conference!

Posted by Higher Ed Analytics 01-22-2019 9:46 pm


Higher ed digital marketers to measure or die in 2019 Got so much free time that you are frantically looking for things to add to your to-do list at work Wish another digital craze could pop up out of nowhere in the next few weeks, because there arent ...



Student Affairs in Canadian Context

Posted by HigherEd Live 01-18-2019 10:20 pm


What is the role of student affairs and student services in Canadian higher education What are the salient issues facing student affairs in a Canadian context How are these issues similar or different from other national contexts On this episode of Stu...



Top Five Blog Posts of 2018

Posted by HigherEd Live 01-16-2019 11:00 am


With 2018 wrapped, we reviewed the stats Higher Ed Live Blog. Here are the five most viewed blog posts from the year. Happy reading! Three Higher Ed Design Trends for 2018 Designers are always looking ahead to new innovations in aesthetics and process. Wh...



The Appeal of Text Campaigns

Posted by HigherEd Live 01-09-2019 8:39 pm


As schools look for innovative ways to reach alumni, peer-to-peer texting is emerging as an effective communications tooland not just for annual fund appeals. Its quick. Its simple. And it avoids the challenge of attracting attention in an overloaded e...



Top Podcasts of 2018

Posted by HigherEd Live 01-09-2019 11:00 am


In 2015, Higher Ed Live started making all our episodes available for free via podcasts. Check out the Top Podcasts of 2017. Since launching, youve downloaded our podcast more than 171,280 times! Here are the top downloaded podcasts of 2018: Admissions L...



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