How Schools Can Make Better Investments in Marketing

Posted by HigherEd Live 05-04-2015 3:00 pm


Todays students thrive on information to help them make important decisions. Theyre used to having access to the answer they need when they need it, and expect information to be personalized to their needs. This same mindset influences how students appr...



How Can Schools Make Better Investments in Marketing

Posted by HigherEd Live 05-04-2015 3:00 pm


Todays students thrive on information to help them make important decisions. Theyre used to having access to the answer they need when they need it, and expect information to be personalized to their needs. This same mindset influences how students appr...



Fun #MayThe4thBeWithYou Idea at the University of New Brunswick

Posted by College Web Editor 05-04-2015 11:24 am


Let’s celebrate Star Wars Day! I’m sure most of you know that today (May 4) is celebrated by Star Wars fans around the world (well, at least the English speaking world, because there is no Star Wars connotation to “4 mai” or this d...



Achievement Unlocked: Attend Student Portfolio Review

Posted by HighEdWebTech 05-04-2015 9:00 am


I attended a portfolio review a few weeks ago being put on by the Cleveland chapter of AIGA (American Institute of Graphic Arts.) It was interesting. The post Achievement Unlocked: Attend Student Portfolio Review appeared first on HighEdWebTech.



April 2015 Reports: #highered Web Analytics Monthly Benchmarking Reports for the US, UK & France

Posted by Higher Ed Analytics 05-04-2015 8:00 am


As part of a 1-year project, I’ve decided to published monthly benchmarking reports using Google Analytics benchmarking reports for Universities & Colleges websites. Why these benchmarking analytics reports As I explained in a column published...



Recruiting Millennials & Generation Z

Posted by HigherEd Live 05-04-2015 7:56 am


Colleges spend a great deal of time trying to craft recruitment messaging that will speak to the next generation. The millennial classes have been particularly challenging to reach due to a lack of responsiveness to traditional marketing and changes in co...



Advancing the Study of College Student Leadership

Posted by HigherEd Live 04-30-2015 10:33 am


Since the early 1990s, the study of college student leadership has fundamentally changed how colleges and universities design, implement, and assess the effectiveness of leadership development programs on campus. The emphasis on the development of leaders...



Archiving a Basecamp Project Using cURL and PHP

Posted by HighEdWebTech 04-29-2015 11:31 am


Use the Basecamp API with cURL and PHP to programmatically archive projects. The post Archiving a Basecamp Project Using cURL and PHP appeared first on HighEdWebTech.



Podcast : One size doesnt fit all digital target audiences

Posted by Aligned Path Thoughts 04-28-2015 2:22 pm


How do you operate as a sub-brand of a major brand The post Podcast : One size doesnt fit all digital target audiences appeared first on Aligned Path.



The State of Higher Ed Branding

Posted by HigherEd Live 04-28-2015 10:13 am


Recently released by mStoner, The State of Higher Ed Branding: A Survey of Marketing Leaders, 2015 finds that higher education has come a long way in its understanding and acceptance of branding. The goal of the research was to take a more focused look ...