How Higher Education Marketers Can Use Videos

Posted by HighEdWebTech 02-26-2015 5:16 pm


Marketers across all industries and niches should be using video to their advantage. This includes higher education marketers. The post How Higher Education Marketers Can Use Videos appeared first on HighEdWebTech.



SnapChat Early Adopters in #highered: University of Michigan (@umich)

Posted by College Web Editor 02-26-2015 7:30 am


With the multiplication (explosion) of communication platforms used by prospective or current college students, its tough – but necessary – to keep up for communication and marketing professionals working in higher education. As I explained ...



How To Decipher Your Twitter Analytics Part One

Posted by CKSyme.com 02-25-2015 10:13 am


For almost two years, Twitter users have enjoyed the benefit of a robust set of analytics direct from Twitter. But how many of us know how to access them and, more importantly, can figure out what they actually mean Todays goal is to help you learn the ...



JCU Experience Projects: Our Crowdfunding Platform

Posted by HighEdWebTech 02-24-2015 12:05 pm


This week, we launched a crowdfunding platform promoting six campus projects from many different areas of campus: academics, service, and student life. The post JCU Experience Projects: Our Crowdfunding Platform appeared first on HighEdWebTech.



To SnapChat or not to SnapChat in #highered

Posted by College Web Editor 02-24-2015 9:19 am


I briefly discussed the topic in a previous post. But, it’s now time to revisit the question with a series on SnapChat and higher education. Is SnapChat the next big thing or a fad for #highered marketing SnapChat (Wikipedia article) has started to...



Facebook: The next big place for brand videos

Posted by Higher Ed Marketing 02-24-2015 8:34 am


According to a recent study by Socialbakers, video posts on Facebook now have the greatest reach of all types of posts. (And photos, once considered the best way to reach audiences on that social media platform, are eating video’s dust.) So if you&#...



First Steps To A Successful Social Media Marketing Plan

Posted by CKSyme.com 02-24-2015 7:12 am


In the previous installment of the brand-building series, we identified the necessary pieces to put in place to build a successful social media marketing plan. Using the working definition that strategic means specific and sequential, in this piece well ...



10 posts to celebrate 10 years of blogging about #highered and #hesm marketing

Posted by College Web Editor 02-23-2015 8:06 am


This post is #10 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. 10 for 10 When I decided to start this series of blog posts early this month, I didn...



10 videos for 10 years of online videos in #highered marketing and communications

Posted by College Web Editor 02-20-2015 4:29 pm


This post is #9 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. 10 years of YouTube and online videos in higher ed Yep, YouTube is actually younger t...



Proven Marketing Strategies that Drive Student Engagement

Posted by HigherEd Live 02-18-2015 1:36 pm


What is marketing strategy and why most people in Student Affairs misuse the term Marketing to students on our campuses means more than just reaching them with institutional messaging. In this episode of Marketing Live Ashley Budd speaks with Tony Doody,...