As a brand evolves, whats in a name

Posted by Higher Ed Marketing 01-09-2017 4:50 pm

If you were to take a person-on-the-street poll in the USA about NASA, I’m guessing that a majority of respondents would have heard of the organization. Most of them could also probably identify NASA as “America’s space agency” or ...

Friday Five: Predictions for the new year

Posted by Higher Ed Marketing 01-06-2017 2:10 pm

Curious as to what’s in store for marketing in the new year Here are five articles or blog posts making big, bold predictions for 2017. Neuromarketing takes off. Big brands are poised to incorporate more neuroscience into their market research in 2...

Higher Ed Brand Videos Should Be As Good as Harrys

Posted by HighEdWebTech 01-05-2017 3:00 pm

I've seen a ton of brand videos in my life, but I really like Harry's brand video they recently released. Fast paced, great overview of history, and much more. Check it out! The post Higher Ed Brand Videos Should Be As Good as Harry’s appeared first...

Alumni Magazines in the New Social Era

Posted by HigherEd Live 01-04-2017 9:48 pm

Corporate Insight Leverages Alumni Magazines to Improve Engagement As publications increasingly transition from print to digital, research from Corporate Insights Alumni Monitor shows that hard-copy magazines remain an effective method of outreach, helpi...

Embracing Mobile Payment Solutions in Higher Ed

Posted by HighEdWebTech 01-03-2017 4:43 pm

Are we using mobile payment solutions effectively in higher ed How can we make our, and our student's lives, easier by embracing new technologies. The post Embracing Mobile Payment Solutions in Higher Ed appeared first on HighEdWebTech.

The Coalition Application: Year One

Posted by HigherEd Live 01-03-2017 3:15 pm

The announcement came in early fall 2015 and took the college admissions world by storm. The new Coalition for Access, Affordability, and Success launched an application for select institutions. The move sparked intrigue and plenty of questions about its ...

Get ready for 2017 with the 5th #HigherEd Analytics Conference!

Posted by Higher Ed Analytics 01-03-2017 12:30 pm

Entirely focused on analytics in higher education, the 2017 Higher Ed Analytics Conference (the 5th edition!) will take place on February 15, 2017. With brand new sessions, the conference will welcome some familiar faces – past speakers – and ...

Books I read in 2016 and what I learned from them

Posted by Higher Ed Marketing 12-31-2016 7:33 pm

I’m a firm believer that every book holds at least one lesson for its reader. Even if you’re reading a book as an escape from reality, you’re probably gleaning one or two lessons about life from it. Even if you’re reading a book th...

16 tweets that defined my 2016

Posted by Higher Ed Marketing 12-31-2016 2:43 pm

Thanks to Twitter’s analytics tools, users can take a look at their top tweets, top mentions, top followers and other vanityesque metrics (which, we’re told, can be dangerous if misused or misinterpreted). It’s a fun stroll down a virtua...

Why Academics Must Use Social Media

Posted by Eric Stoller's Blog 12-29-2016 10:01 pm

Closing out the year with a clip of an interview that I did with David Webster at the University of Gloucestershire. After giving a keynote lecture at their annual Faculty Learning & Teaching Symposium, David and I sat down for a chat about higher ed...