#AIM4 Mobile First: Writing and Designing Page Content in the Age of Mobile

Posted by Link: The Journal of Higher Education Web Professionals 10-09-2017 9:03 pm


Catherine Harwood, manager of web & social media at Eastern Florida State College prefaced her presentation with a note, that participants dont need to be web developers to master designing content for mobile. Its important because, as Harwood notes...



UAD4: Dont Let A Redesign Drive You To Drink

Posted by Link: The Journal of Higher Education Web Professionals 10-09-2017 8:56 pm


"If you do not have communication with the folks that are going to be involved in this process.your project has the possibility of falling apart," Sassone said.



Tatjana Dzambazovas mind-blowing keynote

Posted by Link: The Journal of Higher Education Web Professionals 10-09-2017 6:47 pm


Twitter collection from Monday’s keynote #HEWEB17 @TanjaDzambaz



Tear Down the Wall: Building Relationships through Program Promotion

Posted by Link: The Journal of Higher Education Web Professionals 10-09-2017 5:26 pm


The academic programs and majors are the product your audience is looking to get, yet many colleges present program pages that are bland at best and jargon-y and off-putting at worst. In her presentation “Tear Down the Wall: Building Relationships t...



Taskonomy vs. Taxonomy: Improving IA and UX with Top Tasks Mark Greenfield (#uad1)

Posted by Link: The Journal of Higher Education Web Professionals 10-09-2017 3:38 pm


Taskonomy. Its a real word, and it first belonged to a trade. A blacksmith arranges tools in a logical order. What implement does he need at this step in the process The way he or she arranged these items makes the craft easier, more streamlined.



TIE 1: This is Not Fine: Working on the Web in Higher Ed in Uncertain Times

Posted by Link: The Journal of Higher Education Web Professionals 10-09-2017 2:11 pm


University web, social and marketing workers have an important role to play in the turbulent political and social climate now gripping the country, Georgy Cohen argued Monday at HighEdWeb17. During a session titled This is Not Fine Working on the Web in...



Digital Darlings: 5 Ways to Attract & Engage Gen Z

Posted by HigherEd Live 10-09-2017 1:41 pm


First, a note about the transition from millennials to Generation Z. They may be less Facebook-focused. They are definitely more mobile-obsessed. But they still love a good selfie. The key for those in higher ed may be that one word: good. Now more than e...



EMG examines #highered ad trends

Posted by Higher Ed Marketing 10-09-2017 12:38 pm


As of 2016, colleges and universities in the U.S. were spending more money than ever on paid advertising, Educational Marketing Group reports in a recent blog post. Ad spending took a big jump between 2015 and 2016, according to EMG’s calculations &...



How to Simplify Your Content Management Process

Posted by HigherEd Live 10-04-2017 5:00 pm


Remember the webmaster, keeper of the keys to your institutions website While someone on your campus may still hold the title, were long past the days when the web was a one-person job. Todays college and university sites require a team working in con...



12 Lessons learned by your #highered social media colleagues in 2017 #hesm

Posted by College Web Editor 10-02-2017 12:13 pm


Social media in higher education changes all the time. Change is part of the social medias DNA. Change comes to campus every Fall — with the new class of freshmen. If you dont learn in higher ed social media, you wont last long. Thats why I aske...