If I had a top #iamthebrand take-away, it would be that last bullet point. Find live dealer casino Canada what you love about your job and then use that motivation to deliver the best service to every stakeholder you have. Sure, it will be tiring. It will be depressing at times because very few people […]

If you present options that a user can select and, upon submission of the form, are then assigned as a Custom Variable for the user, you can segment your data by that variable. For instance, if your form has the question, What is your current level of education

Best practice is an essential part of success on the web. But without a solid foundation of research and testing, you’ll always be on shaky ground. That’s because best practice guidelines can only ever tell you what generally works. If you want to ensure success for your site and your specific audiences, you’ve got more […]

Colleges and universities are complex organizations with many parts that function on their own, and sustain the institution as a whole. A school’s web presence reflects this complexity. Each department often has its own website or section of the website. However, the sections also work together to form the entire online experience for the school.By […]

In this blog, we’ll focus on helping solo practitioners find resources and encouragement. We’re planning on engaging the community with four types of content:Interviews with Armies of OneDiscussions of tools, tricks, and tips of the tradeInterviews with vendors, services who work well with Higher Ed SolosDiscussions with those who used to work alone but now […]

Your CMS isn’t going to run itself. And someone will have to be responsible for making decisions about policy, updates, priorities et cetera. You’ll need some kind of governance structure. It should not be in IT and it should include key stakeholders. Your key stakeholders will vary but at the very least, I recommend at […]

In my opinion, it’s time we roll our mobile portals into our primary sites. This can be done initially by skinning our “m dots” and primary sites to share a visual identity. This would require us to re-think the mobile sites a little and re-work their interfaces to be responsive as well, since a lot […]

So the new Groups for Schools has a two-tiered structure. There is the umbrella group that you can join after validating your .edu e-mail address for the school. Once you’ve joined you can then join individual groups under this umbrella group (e.g., for clubs, Class of 20XX, etc.). The umbrella group isn’t a group in […]

COMMON .EDU COMPLICATIONS Overuse of news headlines and event listings on homepage Direct links to external and internal resources without staging or explanation (social media, portals, etc..) Huge scrolling pages with nested navigation Large left-right scrolling feature blocks Hover menus, fly-outs, and mega menus Student, faculty, staff profiles lack keywords or descriptions Missing high-value trigger […]

Making your website ‘visitor-centric’ in as many ways as you can is the name of the game, and clear, targeted links and information are a great way to start. Your visitors will notice and appreciate your efforts, and you’ll be sending out the right kind of message (that you exist to serve them) about your […]